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Thailand has secured over $4.1 billion (approx. 137 billion baht) in investment pledges across its electric vehicle (EV) supply chain, solidifying its position as Southeast Asia’s primary automotive manufacturing hub as global carmakers realign their production networks toward clean energy.

According to newly released data from the Thailand Board of Investment (BOI), the capital injection spans 198 projects, covering the entire ecosystem, including battery electric vehicles (BEVs), hybrid systems, battery manufacturing, critical components, and charging infrastructure.

The investment surge comes as global automakers diversify supply chains away from geopolitical hotspots and establish regional hubs in Southeast Asia.

Unlike regional competitors focusing solely on pure electric vehicles, Thailand’s policy framework supports a transition across all major propulsion technologies, including Hybrid Electric Vehicles (HEVs), Plug-in Hybrid Electric Vehicles (PHEVs), and BEVs.

This strategy is already paying off in the market. In 2025, electrified vehicles accounted for over 40% of all new vehicle registrations in Thailand, with HEVs leading at 21.8%, closely followed by BEVs at 19.6%.

The $4.1 billion investment pipeline is highly distributed, showing deep integration across the supply chain rather than top-level vehicle assembly alone:

• Battery EVs (BEVs): $1.18 billion (approx. 39.5 billion baht) across 18 projects, establishing an annual domestic production capacity of over 370,000 units.

• Hybrids (HEV & PHEV): Combined investments of $1.18 billion (approx. 39.3 billion baht) across 14 projects, capitalizing on Japanese automakers’ legacy hybrid technologies.

• Batteries & Energy Storage Systems (ESS): $1.00 billion (approx. 33.5 billion baht) across 57 projects, securing localized battery cell and pack manufacturing.

• Critical Components: $373 million (approx. 12.5 billion baht) across 49 projects, targeting high-value parts such as drive motors, battery management systems (BMS), and power control units.

• Charging Infrastructure: $292 million (approx. 9.8 billion baht) across 42 projects, funding over 22,900 charging stations nationwide, including more than 10,000 high-speed DC fast chargers.

This regulatory framework has pushed several major global automakers to localize production in Thailand. Mercedes-Benz Manufacturing pioneered local luxury BEV production in Thailand starting in 2022, followed by a major wave of Chinese EV manufacturers—including BYD, Great Wall Motor, SAIC Motor, and Aion—which established domestic assembly lines in 2024.

The momentum continued into 2025 as Changan Auto and EV Primus launched their respective manufacturing operations, culminating in the 2026 production rollouts by South Korea’s Hyundai Mobility and China’s Omoda & Jaecoo. These manufacturing investments have culminated in the creation of more than 16,000 local jobs.

The BOI has also facilitated joint ventures and matchmaking through 18 “Sourcing Day” events. These sessions have paired more than 800 qualified Thai parts manufacturers with multinational automakers, resulting in over 1,200 business matches. The BOI estimates these sourcing links will generate over $1.79 billion (approx. 60 billion baht) in domestic procurement value, transitioning traditional tier-1 and tier-2 suppliers into the high-tech EV supply chain.

Source : ○ BOI : The Board of Investment of Thailand

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American brands are going all in on red, white and blue as the country prepares to celebrate its 250th birthday.

From $17.76 burger deals and eagle-shaped coffee cups to collectible Coca-Cola cans and limited-edition snacks, companies are rolling out patriotic promotions tied to America’s semiquincentennial.

Steak ‘n Shake

Steak ’n Shake is offering two “Liberty Meals” for $17.76 throughout July.

The meal includes a double grass-fed Steakburger, beef tallow fries and a Patriot milkshake, according to the chain.

“$17.76 for two Liberty Meals — all July long!” the burger chain wrote on X. “A Liberty Meal includes a double grass-fed Steakburger, beef tallow fries, and a Patriot milkshake. Can’t touch this, Mr. Five Guys.”

Steak ’n Shake announced in March that its Patriot Milkshake now comes with a dark chocolate Statue of Liberty and will be priced at $2.50 for the rest of the year.

BANK OF AMERICA CARDHOLDERS CAN VISIT 250 MUSEUMS FREE DURING JULY 4 WEEKEND

Dunkin’

The “Eagle Cup” also includes a promotional code for $3 medium Refreshers or Dunkin’ Zero beverages for 30 days. (Dunkin’)

Dunkin’ is marking the occasion with a limited-edition “Eagle Cup,” themed merchandise and a summer menu tied to America’s 250th birthday.

The collectible cup features a clear base and a sculpted eagle lid. Dunkin’ said customers can purchase it for $10.99 and receive a free medium beverage.

The cup also includes a promotional code for $3 medium Refreshers or Dunkin’ Zero beverages for 30 days.

“Like summer fireworks, this drop won’t last forever. Quantities of the Eagle Cup are limited, so head to your local Dunkin’ soon before it flies off the shelves,” Dunkin’ said in its June 29 announcement.

Coca-Cola

Coca-Cola said each mini-can features a design tied to one of the 50 states, Puerto Rico or Washington, D.C. (Coca-Cola Co.)

Coca-Cola said its America250 campaign includes limited-edition packaging, custom bottles and its first America250 collectible mini-cans.

Each mini-can features a design tied to one of the 50 states, Puerto Rico or Washington, D.C., with local symbols such as Georgia’s peach and California’s surf culture.

General Mills

General Mills is rolling out 79 limited-edition products inspired by America’s 250th birthday across brands including Cheerios, Pillsbury, Betty Crocker, Fruit Roll-Ups and Blue Buffalo. (General Mills)

General Mills is rolling out 79 limited-edition products inspired by America’s 250th birthday across brands including Cheerios, Pillsbury, Betty Crocker, Fruit Roll-Ups and Blue Buffalo.

The lineup includes Birthday Cake Cheerios, Pillsbury Toaster Strudel Stars & Stripes, Cinnamon Toast Crunch Root Beer Float, Fruit Roll-Ups Star-Spangled Cherry, Betty Crocker America’s Birthday Cake cookie mix and red, white and blue Pillsbury cookie dough.

“For 160 years, General Mills has been a cornerstone of American pantries, with our brands in over 90% of households across the country,” Courtney Hamacher, vice president and interim chief creative and marketing excellence officer at General Mills, said in a statement. “As America celebrates its 250th birthday, we’re incredibly proud to help families add joy to the table, celebrating the moments, big and small, that matter most.”

BELOVED PIZZA CHAIN TURNS AMERICA’S 250TH BIRTHDAY INTO SUMMER-LONG CELEBRATION

Oreo

Oreo is joining the patriotic push with its Firecracker Pop cookie, which reportedly hit stores on May 4.

Oreo is joining the patriotic push with its Firecracker Pop cookie, which reportedly hit stores on May 4. (Mondelez International)

Dairy Queen

Dairy Queen is offering a Stars & Stripes Misty Slush Float for $2.50 from June 29 through July 5. (Dairy Queen)

Dairy Queen is offering a Stars & Stripes Misty Slush Float for $2.50 from June 29 through July 5.

The drink features layers of cherry Misty Slush, soft serve and blue raspberry Misty Slush with star sprinkles.

McDonald’s

McDonald’s announced it was bringing back its fried apple pie at participating U.S. restaurants for a limited time starting June 23, marking its first broad U.S. rollout in more than 30 years. (McDonald’s)

McDonald’s announced it was bringing back its fried apple pie at participating U.S. restaurants for a limited time starting June 23, marking its first broad U.S. rollout in more than 30 years.

“Summer tends to move fast – but the moments worth remembering don’t. And with America’s 250th birthday around the corner, we’re bringing back a fan-favorite and bona fide national treasure made for slowing down and savoring the season: the Fried Apple Pie,” the company said in a press release.
 

Burger King 

Burger King is adding a Firecracker Cookie Pie, a chilled dessert with cream, a sugar cookie crust and red, white and blue star-shaped sprinkles. (Burger King)

Burger King is adding a Firecracker Cookie Pie, a chilled dessert with cream, a sugar cookie crust and red, white and blue star-shaped sprinkles.

STEAK ’N SHAKE SHAKES UP POPULAR ‘PATRIOT MILKSHAKE’ WITH NEW, EDIBLE TWIST AVAILABLE ONLY IN 2026

Krispy Kreme

Krispy Kreme is offering a patriotic doughnut collection featuring red, white and blue designs, including a Cookies n’ Kreme-filled USA Doughnut, a Firework Doughnut and a Freedom Ring Doughnut. (Krispy Kreme)

Krispy Kreme is offering a patriotic doughnut collection featuring red, white and blue designs, including a Cookies n’ Kreme-filled USA Doughnut, a Firework Doughnut and a Freedom Ring Doughnut.

Bank of America

Bank of America’s expanded “Museums on Us” program includes museums, historic sites and cultural institutions across 43 states and 158 cities. (Bank of America)

Bank of America announced it is expanding its signature “Museums on Us” program for the July 4th weekend, offering eligible cardholders free admission to 250 museums and cultural institutions nationwide as the U.S. marks its 250th anniversary.

Ford Motor Company

Ford Motor Company is marking America’s 250th anniversary with a nationwide pricing push aimed at giving U.S. customers a break. (Karen Bleier/AFP via Getty Images)

Ford Motor Company is marking America’s 250th anniversary with a nationwide pricing push aimed at giving U.S. customers a break.

The Michigan-based automaker launched its “American Value. For American Values” campaign, offering employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6. 

Cracker Barrel

Cracker Barrel, an official America250 partner, launched a “Fuel Your Summer Road Trip” sweepstakes.  (Luke Sharrett/Bloomberg via Getty Images)

Cracker Barrel, an official America250 partner, launched a “Fuel Your Summer Road Trip” sweepstakes. The promotion will give 250 rewards members $1,000 each in food and fuel prizes.

“The promotion launches as the nation looks ahead to its 250th anniversary, a milestone rooted in classic American travel traditions and shared experiences that Cracker Barrel has been part of for generations as a familiar stop along the journey,” Cracker Barrel said in a statement.

Mountain Dew

Mountain Dew has temporarily rebranded as “American Dew” for the summer. (Jakub Porzycki/NurPhoto via Getty Images)

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Mountain Dew has temporarily rebranded as “American Dew” for the summer.

PepsiCo, which owns the soda brand, said the rebranded cans feature American flag-themed labels and packaging.