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TV Advertising for SMEs on ITV, Sky & C4

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TV Advertising for SMEs on ITV, Sky & C4

For decades, television advertising has been the preserve of brands with deep pockets and a media agency on retainer.

From today that changes. Comcast’s Universal Ads, the self-service platform built for the premium TV industry, has launched in the UK in partnership with Channel 4, ITV and Sky, opening the medium to the small and medium-sized businesses that have long watched from the sidelines.

For the first time, an SME can plan, buy and measure a single campaign across the three broadcasters’ sales houses, ITV Media, Sky Media and Channel 4 Sales, from one interface. The pitch is deliberately blunt: buying broadcaster-quality TV should feel as simple as buying social. Select a budget, choose your audience, upload the creative and go live, in minutes rather than weeks.

That simplicity is the whole point. The barrier to TV has never really been doubt about whether it works, it has been the cost, the complexity and the sense that you needed an agency to get near it. Strip those away and you hand growth-focused firms, digital-native, direct-to-consumer and the rest, a route to millions of viewers without surrendering the brand safety and measurable impact that only broadcaster TV delivers.

“This milestone represents the next phase of Universal Ads as we expand onto the global stage,” said David Shaw, Head of Global Expansion at Universal Ads. “Together with Channel 4, ITV and Sky, we’ve built a platform that changes how TV advertising works in the UK today, bringing an experience that feels as simple as social, while preserving everything that makes broadcaster TV trusted, effective and impactful.”

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The launch, first unveiled at Cannes Lions in 2025, follows a year of work between Comcast and the three broadcasters’ product, operations and commercial teams to turn a statement of intent into a market-ready product. It is a notable show of collective will from rivals who, in a fragmenting media market, increasingly see the changing media landscape as a shared challenge rather than a zero-sum fight for spend.

Rak Patel, Chief Commercial Officer at Channel 4, framed it as a competitive necessity. “Lowering the barriers to premium media can be a gamechanger for smaller brands,” he said. “Greater collaboration across broadcasters can simplify TV buys for advertisers, attract new categories and brands into TV, and help ensure premium TV remains innovative and competitive alongside global social and digital platforms.”

Kelly Williams, Managing Director, Commercial at ITV, said the initiative “proves that trusted, premium TV environments deliver real value for small-to-medium advertisers. Driving this kind of innovation is a major step forward. It allows broadcasters to make TV advertising more accessible, effective and future-proofed for the entire industry.”

Karen Eccles, Managing Director, Sky Media, added: “Through Universal Ads, we are breaking down traditional barriers and making it easier than ever for a whole new wave of brands to harness the power of TV. This partnership is an opportunity to show that the quality and impact of broadcast TV is now truly accessible to everyone.”

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The timing is telling. Many smaller firms have spent the past decade turning away from traditional marketing in favour of channels they can run themselves, attracted by low entry costs and instant measurement. Universal Ads is, in effect, the broadcasters’ answer: keep the self-serve convenience SMEs have come to expect from social, but attach it to the reach and trust of the living-room screen. The evidence that TV pays its way for smaller advertisers is well documented, with industry body Thinkbox’s research on supercharging small businesses pointing to strong returns for first-time TV brands.

Available to US advertisers for more than a year, where it has reported encouraging early results, the platform is built on an API-first foundation, giving brands and technology partners room to integrate, customise and scale. It is aimed squarely at firms that have found TV out of reach, yet it retains the targeting depth and performance reporting that larger advertisers and agencies expect. The broader announcement, set out by Channel 4, ITV and Sky, positions the marketplace as a way to widen the pool of brands on screen while protecting the standards that define premium TV.

For the UK’s army of smaller advertisers, the proposition is straightforward: more brands on screen, more choice for viewers and, for the first time, a national TV campaign that can be live before lunch. It is a development that sits comfortably alongside other moves to put broadcast within reach of growing firms, including ITV’s £500,000 TV advertising prize for SMEs. Whether it shifts budgets at scale will become clear over the coming year, but the direction of travel is unmistakable. Premium TV is no longer just for the big players.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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This Isn’t the Dot-Com Selloff

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Jack Pitcher hedcut

📣 “All these comparisons to 1999-2000, to us, are totally out of line… It’s a bit of profit-taking, but we see the medium-term outlook as still very positive.”

Daniel Morris, chief market strategist at BNP Paribas Asset Management, on this week’s selloff in tech stocks.

Technology companies largely been meeting their expectations for earnings growth, which are ultimately driven by real demand for artificial-intelligence services and don’t appear out of line with reality, according to Morris.

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JPMorgan turns cautious on IT, sees growth headwinds ahead

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JPMorgan turns cautious on IT, sees growth headwinds ahead
Mumbai: JPMorgan said it sees further growth headwinds for the Information Technology companies over the next two years as the sector faces an uncertain demand environment from an unprecedented confluence of technology and business cycle headwinds from generative AI-led deflation and geopolitics.

The brokerage downgraded HCL Technologies, Tata Technologies and Wipro to underweight, as current prices have yet to capture the price action so far. Its top picks remain TCS, Infosys, TechM, Coforge, Persistent and Sagility.

JPMorgan Flags IT Risks, Cuts  Revenue EstimatesAgencies

Weak demand, geopolitical uncertainty and AI-led deflation weigh on sector growth outlook for FY27

JPMorgan said it sees further cuts in FY27 revenue growth expectations for these companies. “With a softer start to the year, the ask rate for FY27 gets tougher, as the usual 1H strength is unlikely to play out this time,” said the brokerage’s analysts in a client note.

JPMorgan has cut April-June revenue growth assumptions for all companies on the back of delays in deal closures and revenue conversion. “Accenture’s print and guidance confirms that weakness is not only in 1Q27, but also likely to bleed into 2QFY27,” the note said.

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JPMorgan said growth acceleration is unlikely even for mid-cap firms over the medium term.


“Until we see AI inflation becoming a tailwind, we would prefer to be cautious on the pace of growth recovery, as well as structural growth for the industry.”

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The $1 Trillion Meltdown. Chip Stocks Lead a Steep Nasdaq Decline.

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Stocks Little Changed After Fed Decision

A steep tech stock selloff may wipe out more than $1 trillion in market value from the Nasdaq 100.

Nasdaq 100 futures were down 3% on Tuesday. The Nasdaq 100’s market cap was roughly $41.27 trillion on Monday. The decline in futures indicated a loss of more than $1 trillion in market cap, according to Dow Jones Market Data.

Chip stocks were sinking, joining in yesterday’s slide in Big Tech. The iShares Semiconductor ETF was down 6.4%. The Roundhill Magnificent Seven ETF was down 0.9%.

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Home Depot Stock: New Housing Bill Is A Major Positive (NYSE:HD)

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Home Depot Stock: New Housing Bill Is A Major Positive (NYSE:HD)

This article was written by

I am an avid investor with a major focus on small cap companies with experience in investing in US, Canadian, and European markets. My investment philosophy to generating great returns on the stock market revolves around identifying mispriced securities by understanding the drivers behind a company’s financials, and ultimately, most often revealed by a DCF model valuation. This methodology doesn’t limit an investor into rigid traditional value, dividend, or growth investing, but rather accounts for all of a stock’s prospects to determine the risk-to-reward.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Apogee Therapeutics CEO Henderson sells $10.6m in common stock

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Apogee Therapeutics CEO Henderson sells $10.6m in common stock

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Match Details and How to Watch Livestream? Will Neymar Play?

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Argentina's Lionel Messi celebrates after scoring against Bolivia in a World Cup qualifier on Thursday

MIAMI GARDENS, Fla. — Scotland will be aiming to make World Cup history when they lock horns with Brazil in their third and final Group C fixture at Hard Rock Stadium in Miami on Wednesday. The two nations meet almost three decades on from their last World Cup clash in 1998, when the South American giants claimed a 2-1 victory en route to reaching the final.

Scotland’s Path to This Moment

Five days after securing an important 1-0 victory over Haiti in their opening match at the 2026 World Cup, Scotland suffered defeat by the same scoreline against Morocco last Friday in a tight contest decided by a goal scored just 70 seconds in by Ismael Saibari. Head coach Steve Clarke felt that Scotland were unfortunate not to be awarded at least one penalty during a spirited second-half performance. Nevertheless, the 62-year-old was pleased by how his players “showed we can compete against top-10 teams,” even though they failed to register a single shot on target.

What’s at Stake for Scotland

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Securing their first-ever win over the mighty Brazil would guarantee a top-two finish in Group C, while a draw would most likely seal a top-three finish and progress to the last 32. Scotland could also reach the knockouts if they lose to Brazil, though they will be keen to avoid a heavy defeat in Miami.

A Lopsided Head-to-Head History

Scotland’s record against Brazil leaves a lot to be desired ahead of Wednesday’s contest, as they have lost six and drawn two of their previous eight international encounters, including three group-stage defeats at the World Cup between 1982 and 1998. They first met in 1974, playing out a goalless draw in West Germany. Since then, Brazil have won all of their World Cup encounters, securing victories in 1982, 1990, and 1998. The Tartan Army has only once secured a positive result against the Seleção — that 0-0 draw in 1974.

Brazil’s Own Path Through the Group

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After being held to a 1-1 draw by Morocco in their opening Group C fixture, Brazil secured their first victory at the 2026 World Cup last Saturday by defeating Haiti 3-0, courtesy of a brace from Matheus Cunha and another first-half strike from Vinicius Junior. Head coach Carlo Ancelotti hailed his team’s “complete” performance post-match, and his Seleção side are now in a strong position to secure top spot in Group C. To guarantee advancing as group winners, they simply need to match or better Morocco’s result against Haiti when they take to the pitch against Scotland.

A Warning From History

Despite their strong recent form, Brazil cannot afford to take Wednesday’s match lightly. History serves as a warning, as Brazil’s last three defeats in the group stage at a World Cup have all been suffered on matchday three, including a surprise 1-0 loss against Cameroon in Qatar. As a result, the Seleção cannot afford to take anything for granted when they face a fired-up Scotland outfit on Wednesday.

Team News for Brazil

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Ancelotti’s side will be without a key part of their attack in Miami, as Raphinha will be sidelined due to a hamstring injury. The Barcelona winger exited in the 40th minute of Brazil’s most recent match against Haiti. Reports in Spain suggest the setback could be more serious than initially feared. Either way, Raphinha won’t be in action on Wednesday, potentially opening the door for Bournemouth talent Rayan to earn his first World Cup start.

Neymar’s potential return has dominated much of the pre-match buildup. The veteran superstar has been forced to sit out of Brazil’s opening two group games with a calf injury sustained after Ancelotti controversially selected him in his 26-man roster. Neymar, surely competing at his last World Cup, has completed his first full training session ahead of Wednesday’s game and is expected to feature at some point against the Tartan Army, though Ancelotti has confirmed Neymar “will be available” without committing to him starting. Lucas Paquetá is set to continue in the No. 10 role, supporting Vinicius Junior and Cunha in attack, while Danilo, Marquinhos, Gabriel Magalhães, and Douglas Santos are all set to begin in defense behind midfield duo Casemiro and Bruno Guimarães.

Team News for Scotland

Dinamo Zagreb defender Scott McKenna is back in training after missing Scotland’s first two games with a calf injury. Aaron Hickey missed the last match against Morocco and remains a doubt against Brazil. Midfielder Lewis Ferguson is set to start despite being rested from training over the weekend. Kieran Tierney appeared to come off injured against Morocco but has since returned to training and looks set to feature.

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Scotland’s predicted lineup: Angus Gunn; Andrew Robertson, Grant Hanley, Jack Hendry, Nathan Patterson; John McGinn, Scott McTominay, Lewis Ferguson, Ryan Christie, Ben Gannon-Doak; Che Adams.

Robertson’s Message to the Tartan Army

Scotland’s supporters, known as the Tartan Army, have been a highlight of this World Cup and have been praised for their passion by locals in Boston, Massachusetts, where the team played their first two group-stage matches. Scotland captain Andrew Robertson is hoping to give them something to celebrate in Miami. “We want to give them something to shout about. We want to give them something to be happy about, and obviously, also if we win the game, then we’ve created history,” he told reporters.

Match Details and How to Watch

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The match kicks off at 6 p.m. Eastern Time, 22:00 GMT, at Hard Rock Stadium in Miami Gardens, Florida. In the United States, the match will be broadcast on Universo, FOX, FOX One, the Telemundo App, the Telemundo Network, and Peacock. UK viewers can watch on BBC One and BBC iPlayer.

The Betting Markets and Statistical Models

Stats provider Opta predicted that Brazil has a 68.1% chance of winning in Miami on Wednesday. Their supercomputer saw a 19% chance of a draw and gave Scotland only a 12.9% chance of victory. Opta calculated that Brazil are the eighth most likely team to win the tournament overall.

The Current Group C Standings

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Brazil and Morocco both have four points, with the Seleção sitting in top spot by virtue of a better goal difference. Scotland are third on three points, with Haiti fourth. The Caribbean nation were eliminated after losing to Brazil last week.

With Group C set to conclude after Wednesday’s match, the simultaneous fixture between Morocco and Haiti will play a direct role in determining the final group standings alongside the outcome in Miami. Scotland are aiming to reach the knockout stages of a major international tournament for the first time and are guaranteed to finish at least third in the group regardless of Wednesday’s result, but a win or draw against Brazil would significantly strengthen their position heading into the round of 32. For Brazil, a win or draw combined with Morocco failing to beat Haiti would secure top spot in the group outright, while any slip-up against a motivated Scotland side could complicate what has otherwise been a steadily improving tournament for Ancelotti’s squad.

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I've spent 30 years in recruitment – this is how to get a job

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James Reed, chairman of Reed Executive Ltd., during a Bloomberg Television interview in London, UK in 2023. He is wearing a black suit jacket, a light coloured shirt with a grey and beige patterned tie.

The recruitment agency boss shares his tips on getting noticed in a tougher jobs market.

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New Home Sales Drop 7% In May

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New Home Sales Drop 7% In May

Open the door and door handle with a key and a keychain shaped house. Property investment and house mortgage financial real estate concept

marchmeena29/iStock via Getty Images

By Jennifer Nash

According to the Census Bureau, new home sales were at a seasonally adjusted annual rate of 580,000 in May. This represents a 7.3% decline from April’s rate of 626,000 and a 6.8% drop from the previous

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Evertz Technologies Limited (ET:CA) Q4 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Good afternoon, ladies and gentlemen, and welcome to the Evertz Q4 Investor Conference Call. [Operator Instructions]

This call is being recorded on June 24, 2026. I would now like to turn the conference over to Brian Campbell, Executive Vice President of Business Development. Please go ahead.

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Brian Campbell
Executive Vice-President of Business Development

Thank you, John. Good afternoon, everyone, and welcome to Evertz Technologies conference call for our 2026 Fourth Quarter and Year ended April 30 with Doug Moore, Evertz’ Chief Financial Officer; and myself, Brian Campbell. Please note that our financial press release and MD&A will be available on SEDAR and on the company’s investor website. Doug and I will comment on the financial results and then open the call to your questions.

Turning now to Evertz results. I’ll begin by providing a few highlights, and then Doug will provide additional detail. First off, we had record annual sales in excess of $0.5 billion, coming in at $515.8 million for the year. This includes revenue in the international region of $148 million, up 16% from the prior year. Reoccurring software, services and other software revenue increased 8% year-over-year, totaling $240.7 million in the year.

Margin rates remain consistently strong, coming in at 59.3% versus 59.5% prior year and 58.8% 2 years ago. Total margin dollars were $306 million. Net earnings were $64.4 million, resulting in a fully diluted earnings per share of $0.83. Our sales base is well diversified with the top 10 customers accounting for approximately 44% of sales with no single

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Thai Baht Buckles Under the Weight of Oil Shock and a Hawkish Fed

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Thailand lifts cap on forex repatriation to temper baht rally

The Thai baht faces downward pressure due to a dovish central bank, widening US interest rate differentials, and regional investor caution. Recovery hinges on Middle East de-escalation, a Fed pivot, or improved Thai exports. Hedging is advised.


Key Points

  • The Thai baht faces short-term pressure, potentially testing 33.00-33.20 resistance. Factors like Middle East tensions, US rate hike expectations, and the Bank of Thailand’s dovish policy contribute to weakness.
  • The baht’s appeal is diminished by a significant interest rate differential with the US, leading to capital outflows from Thai equities and bonds. This weakness is shared by other Asian net oil importers.
  • A baht recovery hinges on a Middle East ceasefire, a US Federal Reserve pivot, or improved Thai export demand. Until then, hedging is advised, with the baht remaining in a downtrend unless it breaks through 32.00.

Baht’s Short-Term Challenges and Key Resistance Levels

The Thai baht is currently facing short-term pressure, with market strategists indicating it could test the 33.00–33.20 resistance band. This weakness is influenced by ongoing geopolitical tensions in the Middle East and the Federal Reserve’s rate-hike expectations. However, a de-escalation of the Middle East conflict or signs of softening US economic data that dampen rate-hike anticipation could trigger a baht recovery towards the 32.50 support level. Krungthai Global Markets has established a weekly trading range for the baht at 32.50–32.20, with a tighter 24-hour band of 32.85–33.05. Earlier forecasts from Bank of America had projected baht weakness towards 33 per dollar by mid-2026, attributing this to the cumulative impact of elevated oil prices and a contracting current account buffer, especially during the seasonally weaker second quarter.

Domestic Policy and Regional Currency Pressures

The Bank of Thailand’s accommodative monetary policy is a significant contributor to the baht’s current predicament. The Monetary Policy Committee (MPC) has implemented three rate cuts since October 2025, bringing the benchmark rate to 1.00%, its lowest point since September 2022, in an effort to stimulate economic recovery. With projected GDP growth at a mere 1.5% for 2026, significantly below potential due to US trade measures and energy shocks, and with core inflation expected to remain stable, the MPC is likely to maintain current interest rates at its upcoming meeting. This contrasts sharply with the US Federal Reserve’s higher rate of 3.50–3.75%, creating a substantial interest rate differential that makes the baht less attractive for foreign investment, leading to capital outflows.

Regional Vulnerabilities and Paths to Recovery

Thailand is categorized among the more vulnerable Asian currency markets, with bearish sentiment prevalent towards currencies of net oil importers like the Indonesian rupiah, Indian rupee, Philippine peso, and the Thai baht itself. While some regional central banks, like Bank Indonesia, have implemented aggressive rate hikes and direct market interventions, these measures have not entirely quelled bearish positions. In contrast, net energy exporters such as Malaysia and Singapore have seen their currencies perform better. For the baht to strengthen, a durable Middle East ceasefire reducing oil prices, a dovish shift in Fed policy, or a significant improvement in Thailand’s trade balance driven by tech exports are crucial. Until then, hedging strategies are advised, and the baht remains in a downtrend unless it can decisively reclaim the 32.00 level.

Source : Thai Baht Buckles Under the Weight of Oil Shock and a Hawkish Fed

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