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Urban Company shares surge 7% to 11-month high, rally 16% in 2 sessions. Here are 2 reasons why

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Urban Company shares surge 7% to 11-month high, rally 16% in 2 sessions. Here are 2 reasons why
Shares of Urban Company extended their gains on Monday, rallying another 7% to hit their highest level in nearly 11 months after a bullish brokerage call and a legal development involving Kent RO.

Kent RO agreed to remove advertisements and social media content that allegedly made false and misleading claims about the company’s Native water purifiers.

Urban Company shares jumped to Rs 169.47 apiece, the highest level seen by the stock since early October, 2025. Shares of the company have now gained over 16% in just two sessions, after a sharp 9% rally on Friday.

Kent RO to pull down content about Urban Company’s water purifiers

Urban Company filed a defamation suit before the Delhi High Court against Kent RO Systems over advertisements and social media content that allegedly made false and misleading claims about its Native water purifiers.
In an exchange filing released on Sunday, Urban Company said that it filed the suit on August 11, alleging that Kent RO’s advertising campaign targeted the two-year filter life and two-year service life features offered on its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers. “Kent RO’s advertisements falsely stated that the 2-year filter life and 2-year service life feature of Native water purifiers, amongst other things, is a “marketing gimmick” and that using Native water purifiers is “unsafe” and “risky” for consumers,” it added.

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Kent RO told the court that it would pull down the advertisements that were the subject of the suit and would not run other advertisements or promotional content making the same or similar claims about water purifiers offering a two-year filter life or two-year no-servicing feature that would disparage Urban Company.
Also read | Urban Company sues Kent RO over ‘unsafe’, ‘risky’ water purifier ads; company to pull down ‘offending’ content

Emkay Research initiates Buy call on Urban Company share price

Emkay Research initiated coverage on Urban Company shares with a ‘Buy’ call and a target price of Rs 190 apiece, implying nearly 20% upside potential from the stock’s previous closing price of Rs 158.60 apiece on NSE.

The brokerage noted that the company is the leader of India’s online home services market, whose large total addressable market (TAM) and highly unorganized nature provide the company with a long growth runway. Increasing demand density in micromarkets is driving consumer satisfaction as well as partner wages, thereby reinforcing the flywheel, it added.

While analysts remain concerned about Urban Company’s InstaHelp foray, given the upfront cash burn, Emkay Research believes this is the right playbook to improve platform stickiness and drive cross-sell. The company has the opportunity to capture a large TAM and increase frequency of platform use, which should create a sticky business, it added.

“Considering the company is incubating InstaHelp and Native, and international business profitability is suboptimal, we expect UC to turn profitable only in FY30,” the brokerage concluded.

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Urban Company share price

After hitting a record high of Rs 201.18 apiece in September last year, Urban Company shares more than halved to hit a record low of Rs 100.70 apiece in March this year. The stock has however sharply recovered more than 68% since then to trade at Rs 169.47 apiece today.

Urban Company shares have gained over 16% in one week and around 30% in a month, overall gaining more than 28% in 2026 so far. Its market capitalisation currently stands at around Rs 25,952 crore.

Also read | Buy, Sell or Hold? Morgan Stanley maintains buy on Vishal Mega Mart; Emkay Global initiates coverage on Urban Company

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Market Fear Index Jumps

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Stocks Little Changed After Fed Decision

The stock market’s so-called fear index jumped ahead of the market open with several key events coming this week.

The Cboe Volatility Index, or VIX, was up 5.1% at 15.91 as ongoing yield pressure in long-term Treasuries alongside tensions in the Middle East hitting crude oil markets added extra macro uncertainty to equities.

U.S. Treasury Secretary Scott Bessent is set to ​hold a press conference at 2 p.m. Eastern time when he is expected to announce details about new economic restrictions on Iran.

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Graduate job vacancies drop by almost 50% in a year

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A forlorn young woman slumped over a desk looking at a laptop

The number of graduate jobs has fallen almost in half in the past year, according to new figures, as employers cut entry-level roles in favour of AI and battle rising costs.

Jobs website Adzuna said it had just 8,383 graduate vacancies listed in July, down from 15,397 at the same point last year.

Adzuna also found competition among job seekers across all levels is rising, with an average of 2.14 job seekers per vacancy in July, up from 1.93 a year earlier.

Businesses have said employer national insurance and minimum wage hikes have made hiring more expensive, particularly for junior staff.

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The number of graduate vacancies listed hit its lowest level since Adzuna started recording such data in 2016. The firm pointed to a peak for graduate roles in 2017, when it had more than 55,800 listed on its website. That is more than six times the number of roles listed on the site in July.

Andrew Hunter, the co-founder of Adzuna, said the figures show “employers still haven’t found a reason to open up hiring” for recent graduates.

Official figures show the UK’s youth unemployment rate – which covers 16-to-24-year-olds – was 16.2% in the three months to March 2026. The number of young people not in education, employment or training (Neet) is now over one million.

Young people have told BBC News previously they have applied for hundreds of jobs before even receiving a response.

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They also expressed frustration at the growing number of employers using AI to screen applications.

Many university graduates also face mounting student debt.

Former government minister Alan Milburn is leading a major review of the youth unemployment crisis. He has previously said the number of entry-level jobs is shrinking, as is the number of part-time jobs traditionally filled by teenagers and students.

The Adzuna data also showed vacancies for jobs in travel, teaching and construction rose in recent weeks.

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But sectors including healthcare, nursing, hospitality and logistics posted fewer vacancies.

Prime Minister Andy Burnham recently changed the rules for public contracts so that companies bidding for them have to show how they will create jobs and training opportunities.

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Wall St futures under pressure ahead of Bessent briefing, Nvidia earnings

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Wall St futures under pressure ahead of Bessent briefing, Nvidia earnings

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Iran faces ‘economic D-Day’, says US Treasury Secretary Scott Bessent

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US Treasury Secretary Scott Bessent's head and shoulders in profile. He has grey hair and glasses. He is wearing a grey suit with a US flag lapel pin, a silver tie, and a white shirt. Behind him in soft focus are US flags and a podium.

The US Treasury Secretary has threated Iran with “the single greatest financial offensive ever”, claiming the US-Israel war with Iran was “entering its endgame”.

Scott Bessent said the US would sever all economic ties with the country in “an economic D-Day” and that any nation partnering with Iran financially would also be isolated.

Bessent’s threat to the Iranian regime follows several U-turns and extended deadlines from US President Donald Trump’s administration on previous threats.

Iran dismissed Bessent’s comments and said it would shut down all oil exports from the region “if the war continues”, according to news agency Reuters.

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The Iranian regime has also issued a new warning to shipping not to pass through the Strait of Hormuz without its permission, the agency reported.

One fifth of the world’s oil and gas usually passes through strait, a waterway south of Iran, but the flow has been effectively blocked by the country since the conflict began at the end of February.

Bessent made the comments in an opinion piece for the Financial Times, external. He did not detail what the economic pressure on Iran would involve, but he is expected to do so in a press conference in the US at 13:00 local time (18:00 BST) on Monday.

“The world should understand that our objective is to sever every economic lifeline that sustains the tyrannical regime until Tehran stands alone,” he wrote in the piece.

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The US has made several threats to Iran over the course of its war with the country, including Trump saying in April that “a whole civilisation will die tonight” unless Iran agreed a deal to end the war and unblock the Strait of Hormuz.

The US eventually climbed down from that position after mediator Pakistan intervened and called for more diplomacy.

The Iranian regime already faces tough economic sanctions from the US.

Former US president Barrack Obama and several US allies had agreed a deal with the country in 2015 which lifted many sanctions in return for Iran agreeing to limit its nuclear programme.

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However, Trump pulled out of that deal in 2018, calling it “defective at its core, and reimposed all US sanctions on Iran.

During Joe Biden’s term as US president, he made some attempts to reinstate the Obama-era deal, but this did not happen.

In April this year, the Trump administration launched a wave of sanctions on foreign banks and firms doing business with Tehran after it became clear its military operations had not caused Iran’s regime to surrender.

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Endeavour Group Limited (EDVGF) Q4 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript