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Why asset tracking matters more than ever for growing businesses

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UK stagflation fears grow as private sector PMI slumps to six-month low

Asset tracking is still too often treated as a back-office admin task, despite it being one of the most effective ways to improve efficiency, reduce waste, and protect margins.

Whether a business is managing vehicles, tools, equipment, IT devices, or stock, the ability to know where assets are and how they’re being used has a direct impact on performance. Without this visibility, businesses are more likely to waste time, overspend, and make decisions based on incomplete information. Effective Asset tracking provides businesses with better visibility into the location, condition, and usage of their valuable resources.

The hidden cost of poor visibility

Poor asset visibility can lead to problems, including:

  • Missing items
  • Overuse of some equipment
  • Delayed maintenance
  • Time wasted by staff searching for items that should be easy to find

Over time, these inefficiencies can become a significant financial drain. An accumulation of delays, replacements, unnecessary rentals, and administrative effort chips away at a company’s profitability. Asset tracking helps bring these hidden costs into view, giving leaders a better foundation for action.

Better control = better decisions

When businesses can clearly see their own assets, they’re in a stronger position to make smarter decisions. They can identify when equipment – be it laptops, tools or HGVSs – is being overused, underused, or left idle. This means they can plan maintenance more effectively, spend more strategically, and improve how they allocate these assets across teams or locations.

This is especially valuable for businesses operating across multiple sites or branches, or that have remote staff. In these environments, assets move frequently, and responsibility can become blurred. Tracking creates a clearer record of what’s available, where it’s gone, and who’s responsible for it.

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Supporting growth without adding waste

As businesses grow, asset management becomes more complex. What once worked informally begins to break down when more people, locations, and processes are involved.

Without a strategic approach to asset tracking, businesses often end up compensating for poor visibility by buying more equipment than they need or holding excess stock “just in case”.

Asset tracking helps businesses scale more cleanly by making better use of what they already own. It also supports more accurate forecasting, as leaders will have a clearer picture of asset usage, lifecycle needs, and replacement planning.

What to look for in a fit-for-purpose solution

The right asset tracking solution for your business should match the scale, pace, and complexity of your organisation, rather than creating more admin.

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Here’s what to look for:

  • Real-time visibility: Business owners should look for a platform that offers real-time asset visibility, so location and status are always up to date. This is particularly important where assets move between sites or are used by different teams.
  • Automated alerts: Geofencing, motion detection, and tamper notifications all ensure employees are informed quickly if an asset moves unexpectedly or is at risk.
  • Clear reporting and analytics: Business leaders need more than a live map; they need real data they can use to inform strategic decisions. A good solution will provide clear reporting and analytics to help employees identify underused assets, support resource planning, and improve utilisation over time.
  • Ease of use: If it’s complicated to record an asset or update its status, system adoption rates may be low. The right solution should be straightforward for teams to use consistently, whether they’re in the office, on site, or on the move. Mobile access, simple tagging, and centralised records all help reduce friction.
  • Scalability: A system that works for 20 assets may not work for 200, so business owners should look for a solution that can grow with the organisation, support more users, and handle more data, without becoming cumbersome.

Sector spotlight: where asset tracking really earns its keep

The benefits of asset tracking become even clearer when you look at how poor visibility plays out in certain sectors. The impact is different in construction, equipment hire, and fleet operations, but the underlying problem is the same: without trustworthy asset data, it’s harder to protect time, budget and service.

Construction: controlling tools and on‑site equipment

Construction sites are busy, fluid environments. Tools, plant and smaller pieces of equipment move between areas and contractors throughout the day, making them particularly vulnerable to being misplaced or taken off-site.

Giving each item a clear digital record and movement history helps reduce these blind spots. Instead of manually checking stock levels or chasing kit by phone and email, managers can see what’s on site, what’s been moved, and what was not returned when expected.

Asset tracking can also support insurance and incident handling. Claims for stolen tools can be slow and difficult if there’s no proof of ownership or last known location. Location history and movement records provide stronger evidence, making it easier to demonstrate when and where an item was last seen.

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In an industry where power tools and small plants are frequent targets for theft, visibility acts as both a deterrent and a recovery aid, helping keep projects on schedule and costs under control.

Equipment hire: protecting availability and revenue

Hire businesses rely on assets being out earning and then being returned on time. In reality, hired items are sometimes returned late, not returned at all, or moved between customer sites without the hire company’s knowledge. Each of those scenarios cuts into availability, utilisation, and revenue.

Asset tracking gives hire teams a near real‑time view of where their equipment is, whether it’s on hire, idle at a depot, or sitting at a customer site longer than expected. That makes it easier to follow up before returns slip, to spot assets that could be redeployed, and to maintain more accurate utilisation figures without constant manual audits.

It also strengthens the evidence base when there are disputes. If a customer claims equipment was returned or not used at a particular location, a clear location history helps resolve the issue quickly and fairly.

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Over time, this kind of oversight reduces the risk of assets quietly disappearing and gives hire firms a practical way to locate and recover missing items.

Fleet management: covering the gaps in vehicle-only tracking

Fleet operations often focus on vehicle‑level telematics, but that doesn’t always provide the whole picture.

In some cases, vehicle trackers can be disabled, damaged, or removed by thieves, leaving transport teams without a clear view of where a stolen vehicle has gone. A discreet backup tracker elsewhere in the vehicle, or on associated assets, offers a second point of recovery if the primary unit is compromised.

There’s also the question of what happens to the high‑value items inside the vehicle. Tools, equipment, portable machinery and even cargo can all be removed from a van or lorry, at which point vehicle‑level tracking no longer helps. Tagging individual items or containers extends visibility beyond the vehicle itself, so operations teams can see where those assets end up and respond faster if they move without authorisation.

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For lower‑value vehicles or trailers, simpler, lower‑cost asset tags can provide useful protection and operational data, without the significant cost. This combo of vehicle tracking and asset‑level insight gives fleet managers a more resilient way to keep track of what matters most, rather than relying on a single device per vehicle.

 A practical advantage, not just a technical one

The true value of asset tracking is operational. It helps businesses save time, improve accountability, and overcome obstacles that slow work down. For many organisations, this can translate into better customer service, improved staff productivity, and stronger margins.

It also supports compliance and audit readiness by creating more reliable records. When assets are properly tracked, businesses are better placed to demonstrate control, answer questions quickly, and reduce the risk of errors.

Why asset tracking should be a priority

Visibility is a strategic business advantage. Companies that know what they have and how it’s being used can operate with more confidence than those relying on spreadsheets, guesswork, or outdated records.

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Asset tracking is not just about preventing loss; it’s about creating a more disciplined, efficient, and informed business. For organisations looking to protect profit while supporting growth, asset tracking is a priority worth taking seriously.

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'I will miss my shop tremendously after six decades'

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Patrick Meredith, he's a white man with glasses and grey hair. He's mid laugh, looking just away from the view of the camera.

Meredith’s DIY Hardware and Ironmongery has been at Yate Shopping Centre, near Bristol, since 1965.

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Hyundai Motor India shares rally 7% despite Q1 profit decline. Should you buy, sell or hold?

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Hyundai Motor India shares rally 7% despite Q1 profit decline. Should you buy, sell or hold?
Shares of Hyundai Motor India rose nearly 7% to Rs 2,157.80 on Friday despite reporting a weak set of Q1 FY27 numbers, with the earnings broadly meeting analyst expectations. Expectations of improving volumes, a healthy product pipeline and stronger export momentum further supported investor sentiment.

Brokerages maintained a positive outlook on the stock, citing Hyundai’s focus on regaining domestic market share, expanding exports, improving product mix, and cost optimisation initiatives.

Hyundai Motor India Limited reported a consolidated net profit of Rs 889 crore for Q1 FY27, declining 35% year-on-year compared with Rs 1,369 crore in the same quarter last year. Revenue from operations slipped marginally by 0.5% YoY to Rs 16,335 crore from Rs 16,413 crore. Ebitda declined 31% YoY to Rs 1,512 crore, while Ebitda margin contracted to 9.3% from 13.3% a year ago, impacted by commodity inflation, lower volumes, plant startup costs, and an adverse product mix.

The company acknowledged that Q1 FY27 was a challenging quarter, impacted by multiple headwinds affecting volumes and profitability. Hyundai said temporary production disruptions limited domestic volume growth to 5.4% YoY, while exports were affected by geopolitical challenges, including the ongoing West Asia conflict.

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“Q1 FY27 was a challenging quarter, affected by multiple headwinds impacting volumes and profitability. With 100% normalisation of production, coupled with a healthy demand environment and an upcoming product pipeline, recovery is likely to gain pace from Q2 onwards across both domestic and export businesses,” said Tarun Garg, Chief Executive Officer and Managing Director, Hyundai Motor India.

Brokerages remain optimistic

HDFC Securities noted that Hyundai’s Q1 revenue performance was broadly in line with its estimates and Bloomberg consensus. The brokerage highlighted management’s aggressive strategy to revive business fundamentals through market share recovery, export expansion, improved product mix, localisation, and value engineering.


HDFC Securities expects a rising CNG mix and the upcoming compact electric SUV launch to strengthen Hyundai’s positioning ahead of the upcoming CAFE 3 emission norms. The brokerage maintained an Add rating and valued the company at 23x June 2028 earnings per share, with a target price of Rs 2,142.
Motilal Oswal Financial Services said Hyundai’s Q1 FY27 profit beat its estimates, with PAT at Rs 8.9 billion compared with its estimate of Rs 8.3 billion, supported by higher-than-expected other income and lower depreciation. The brokerage said Ebitda margin at 9.3% was broadly in line with expectations, though down 400 basis points YoY due to cost pressures and operational challenges.Motilal Oswal expects Hyundai’s new launches and strong export order book to drive growth in the second half of FY27. It estimates Hyundai to deliver around 9% volume CAGR over FY26-28, led by a 12% CAGR in exports, while earnings are projected to grow at around 16% CAGR during the period.

The brokerage believes Hyundai remains well-positioned to benefit from India’s premiumization trend, supported by its strong SUV portfolio, and reiterated its Buy rating with a target price of Rs 2,334, valuing the stock at 26x FY28 estimated earnings. With production normalisation, new launches, and export recovery expected to support growth from Q2 FY27 onwards, analysts believe Hyundai’s near-term challenges could give way to a stronger second half performance.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Skip Bayless Mocks Reported LeBron James “Last Dance” Documentary as Business Partner Denies the Plans

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Skip Bayless

Sports commentator Skip Bayless dismissed reports that LeBron James is planning an ESPN documentary chronicling his final NBA seasons in the style of Michael Jordan’s “The Last Dance,” even as conflicting accounts emerged about whether such a project is actually in the works following James’s move to the Philadelphia 76ers.

The Athletic’s Andrew Marchand reported that a camera crew would follow James starting this upcoming season to document his time with the 76ers, whom the 41-year-old signed with this summer on a two-year, $8 million deal. Bayless responded to the report on social media with a pointed critique, framing the project as an attempt by James to draw comparisons to Jordan’s legacy. “LeBron is at it again, trying to be Jordan, beat Jordan with a Jordan-style ‘Last Dance’ documentary,” Bayless wrote on X. “Laughably pathetic. He’s not even in MJ’s universe. There was only one 23.”

Bayless has been an outspoken critic of James for much of his broadcasting career, a stance he has attributed to his admiration for Jordan, whom he covered extensively as a lead sports columnist for the Chicago Tribune during the 1990s. That period placed Bayless in close proximity to the Chicago Bulls dynasty that Jordan led to six NBA championships, an era that has continued to shape Bayless’s public comparisons between the two players throughout James’s career.

Not everyone close to James has confirmed the documentary plans described in the initial report. Maverick Carter, the chief executive of Uninterrupted and James’s longtime business partner, moved quickly to dispute the characterization of the project on social media. “We are NOT doing anything like the ‘last dance,’” Carter wrote on X. “LeBron doesn’t even know when his last season is.” James amplified Carter’s statement by retweeting it, effectively co-signing the denial through his own account.

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Carter and James have built one of the most enduring partnerships in professional sports over the course of James’s career, with the two having grown up together before Carter went on to serve as James’s business adviser. Under Carter’s guidance, James has built a business empire that has helped push his net worth beyond $1 billion, spanning ventures in media, entertainment and consumer products alongside his NBA career.

The conflicting accounts come amid a significant and closely watched chapter in James’s career, following his decision this summer to sign with the Philadelphia 76ers after a lengthy free agency process that included interest from several other prominent franchises. James enters the coming season with a clear stated objective: winning a fifth NBA championship, which would require him to add a title with the 76ers to previous championships he won with the Cleveland Cavaliers, Miami Heat and Los Angeles Lakers. Should James accomplish that goal, he would become the first player in NBA history to win a championship with four different franchises, a milestone that would further cement his standing among the league’s all-time greats regardless of how it compares to Jordan’s own championship résumé.

Jordan’s “The Last Dance,” a 10-part documentary series that aired on ESPN in 2020, chronicled the Chicago Bulls’ 1997-98 championship season and became a cultural phenomenon during its release, drawing record ratings for ESPN amid a period when live sports programming had been paused because of the COVID-19 pandemic. The documentary offered an unusually intimate look at Jordan’s final season with the Bulls, drawing on archival footage combined with new interviews, and significantly shaped public discourse around Jordan’s legacy and his rivalry-driven leadership style.

Given the outsized cultural impact of Jordan’s documentary, any suggestion that James might pursue a similarly structured project chronicling the final stage of his own career was always likely to draw close scrutiny and comparison, particularly from commentators like Bayless who have spent years positioning Jordan as the definitive standard against which James’s career should be measured.

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James’s move to Philadelphia has generated substantial attention across the league this offseason, with reactions pouring in from players, executives and media figures alike since the signing was finalized. The specific question of whether a documentary project will ultimately materialize, and in what form, remains unresolved given the direct contradiction between The Athletic’s initial reporting and the public denial issued by Carter and amplified by James himself.

With training camp and the start of the new NBA season still weeks away, further clarity on the documentary question may not emerge until closer to when James’s on-court preparations with the 76ers begin in earnest, giving both supporters and critics of the potential project additional time to speculate about what, if anything, cameras might ultimately capture of James’s stated pursuit of a fifth championship during what he has indicated could be among the final seasons of his playing career.

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Wright to delay remedy pick, awaits Hancock appeal

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Wright to delay remedy pick, awaits Hancock appeal

Wright Prospecting wants to extend the time needed to make its choice over the form of remedy from the high-profile trial with Gina Rinehart-led Hancock Prospecting.

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CRA International: Asking Price To Get In On Demonstrated Growth Is Steep

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CRA International: Asking Price To Get In On Demonstrated Growth Is Steep

CRA International: Asking Price To Get In On Demonstrated Growth Is Steep

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Nikkei 225 Rallies 4% as Chip Stocks Rebound Alongside Record KOSPI Surge on Microsoft Earnings Beat

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10 Nikkei 225 Stocks Analysts Are Watching in 2026 as

Japan’s benchmark Nikkei 225 index surged 4.03% on Friday, climbing 2,494.59 points to close at 64,362.02, as a powerful rebound in global chip and technology stocks swept across Asian markets following blockbuster quarterly earnings results from Microsoft, Amazon and Meta Platforms.

The rally in Tokyo came alongside an even more dramatic surge in neighboring South Korea, where the benchmark KOSPI index posted its largest single-day gain on record, jumping 17.91% to close at 6,595.45. Chipmaking giants Samsung Electronics and SK Hynix each surged more than 20% during the session, effectively hitting the South Korean exchange’s daily limit for individual stock price movements, as investors rushed back into semiconductor names that had been battered by a punishing selloff earlier in the week.

Both rallies traced their origins directly to a powerful overnight session on Wall Street. Microsoft’s shares soared 15.5% Thursday, marking the company’s best single-day performance in nearly 18 years, according to the Associated Press, after the technology giant reported that its Azure cloud computing division grew 43% during the quarter, easing broader investor concerns about the sustainability of massive capital spending on artificial intelligence infrastructure. Amazon and Meta Platforms also posted results that exceeded market expectations, reinforcing confidence that demand for AI-related computing infrastructure remains robust despite growing skepticism in recent weeks. The technology-heavy Nasdaq 100 climbed more than 3% Thursday, snapping a six-day losing streak, while the Philadelphia Semiconductor Index posted its strongest single-day advance in more than a year.

The Asian technology rally extended well beyond Japan and South Korea. Taiwan Semiconductor Manufacturing Co., the world’s largest contract chipmaker, rose 8.6% during the session, contributing significantly to broader gains across the MSCI Asia Pacific Index, which advanced approximately 3.6%, according to reporting from the Private Banker. The rebound reflected a broader shift in sentiment across the region’s technology-heavy equity markets, which had endured a difficult stretch throughout late July amid mounting concerns about a potential bubble in artificial intelligence valuations and intensifying competitive pressure from Chinese chipmaking rivals.

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Friday’s rally followed a brutal several days for Japanese and South Korean markets alike. South Korea’s KOSPI had plummeted more than 17% over the three trading sessions preceding Friday, according to the Associated Press, with the index falling as much as 40% from its June peak at one point during the selloff, wiping out nearly $2 trillion in market value. Japan’s Nikkei had similarly faced pressure during the same window, as the broader selloff in chip and technology stocks spread across regional markets tied closely to global semiconductor supply chains and artificial intelligence infrastructure spending.

Currency markets also factored into Friday’s broader Asian market dynamics. The Bank of Japan left its benchmark interest rate unchanged during a policy decision this week, a move that came in line with forecasts from all 52 economists surveyed by Bloomberg, following the central bank’s assessment of the effects of its earlier increase to 1% in June. The yen weakened further against the dollar during Friday’s session, according to the Private Banker, a dynamic that has continued to shape sentiment among Japanese exporters and technology manufacturers whose overseas earnings benefit from a softer domestic currency.

Beyond the corporate earnings catalyst, structural and regulatory factors also appeared to reinforce Friday’s rally in South Korea specifically. SK Group Chairman Chey Tae-won disclosed personal purchases of SK Hynix shares during the recent selloff, a move that bolstered investor confidence in the world’s second-largest memory chipmaker, according to CNBC. New cash-deposit requirements for investors using leveraged exchange-traded funds also took effect July 31 in South Korea, a regulatory change some analysts said may have contributed to broader repositioning among traders active in that segment of the market, while short-covering and mechanical rebalancing tied to leveraged ETFs amplified the scale of the overall move.

Despite the magnitude of Friday’s rebound across both markets, analysts urged caution against interpreting the gains as a definitive turning point. One market strategist, speaking to CNBC, said foreign investors appeared to be the primary force behind the day’s rally but cautioned that similarly dramatic gains were unlikely to persist. “I would not expect gains of this magnitude to continue,” the analyst said, noting that asset prices had become “completely disconnected” from underlying fundamentals amid the recent volatility.

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Even after Friday’s historic surge, South Korea’s KOSPI remained well below its levels from earlier in the year, having recorded its worst monthly performance since 1997 with a 22.19% decline over the course of July, according to TradingKey. Japan’s Nikkei similarly remained below levels reached prior to the recent selloff, underscoring that Friday’s rebound, while dramatic in scale across both markets, only partially offset weeks of accumulated losses tied to the broader reassessment of artificial intelligence infrastructure spending sweeping through global technology and semiconductor stocks.

With both the Nikkei and KOSPI having now demonstrated the capacity for extraordinary swings in both directions within a single week, investors across the region are likely to watch closely in the sessions ahead for further signals from upcoming corporate earnings and central bank policy decisions on whether Friday’s rebound reflects a genuine stabilization in sentiment toward AI-linked technology stocks or simply another sharp swing within a prolonged period of volatility across Asian equity markets.

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Eurozone inflation edges up to 2.9% in July – Eurostat

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Eurozone inflation edges up to 2.9% in July – Eurostat

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Netflix sued over missing unreleased Nicolas Cage movie Fortitude

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Netflix sued over missing unreleased Nicolas Cage movie Fortitude

Netflix has been sued for allegedly losing an unencrypted copy of a $45 million Nicolas Cage thriller that took seven years to produce, exposing the unreleased film to potential piracy and leaks.

The lawsuit, which seeks $105 million in damages, was filed by Op-Fortitude Ltd. and its owner, Swiss film producer and financier Simon Afram, who also accused Netflix of covering up the security breach.

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The film, Fortitude, was based on the real-life World War II Operation Fortitude, a massive Allied deception campaign designed to convince Nazi Germany that the D-Day invasion would occur elsewhere. The operation had relied on a fake army, double agents and false radio traffic.

According to the lawsuit, the incident caused devastating financial losses by compromising the film’s first-to-market exclusivity and distribution value, forcing the plaintiffs to temporarily pause marketing and sales efforts ahead of awards season. 

‘ODYSSEY’ STARS ZENDAYA, ANNE HATHAWAY AND MATT DAMON TURN HEADS AS DIRECTOR CHRISTOPHER NOLAN FACES BACKLASH

Netflix on a TV screen.

A hand holds a TV remote with a Netflix button in front of a television displaying the company’s logo. (Nikos Pekiaridis/NurPhoto via Getty Images / Getty Images)

The complaint says test screenings projected an 82% “top-two box” audience score, meaning 82% of viewers rated the film among the two highest categories, and conservatively estimated that the movie would generate at least $112.5 million in revenue — roughly 2.5 times its production budget. 

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In a statement to FOX Business, Netflix denied wrongdoing, arguing the movie was delivered without industry-standard safeguards such as password protection or encryption. The company also accused the plaintiffs of making “hostile attempts to extort money from Netflix over this situation.” 

The dispute stems from a private screening Netflix reportedly requested between late 2025 and mid-2026. 

While the plaintiffs alleged Netflix requested an unlocked or unencrypted copy to streamline the screening process, Netflix disputed that claim, saying security safeguards are standard practice and that the filmmakers voluntarily chose to provide an unencrypted version.  

Nicolas Cage

Nicolas Cage attends a premiere at the Museum of Modern Art on March 28, 2023, in New York City. (Photo by Dia Dipasupil / Getty Images)

According to the lawsuit, the plaintiffs informed Netflix both verbally and in writing that the drive was unencrypted and instructed the company to delete the files from its projection system after the screening. 

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After an unencrypted digital master drive was delivered to Netflix’s Hollywood studio on June 15, 2026, Netflix held the screening on June 16. The media giant then left the unencrypted file unattended on an office desk without basic physical or digital security controls, where it later disappeared, plaintiffs said. 

The lawsuit alleged Netflix concealed the breach by repeatedly postponing or ignoring requests from the plaintiffs to arrange pickup of the drive between June 17 and June 25. The plaintiffs said it was not until June 25 that a Netflix executive emailed them stating that “someone stole a good amount of drives from our office desks this past week.”   

Netflix has denied those allegations, saying it notified the appropriate parties as soon as its team became aware of the incident. 

CHRISTOPHER NOLAN CONFIRMS BIZARRE ‘THE ODYSSEY’ CASTING CHOICES INCLUDING RAPPER TRAVIS SCOTT

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Netflix sign in Los Angeles

A drone view shows the Netflix logo on one of its buildings in the Hollywood neighborhood of Los Angeles, California, Dec. 8, 2025. (Daniel Cole/Reuters / Reuters)

The plaintiffs further accused Netflix of trying to downplay the incident by claiming the stolen drive required an encryption key to access the film, despite knowing the drive was unencrypted. The lawsuit also claims Netflix offered to reimburse only the cost of the physical drive and referred to the asset as “missing” rather than “stolen.” 

In a statement to FOX Business, Netflix said: “Netflix disputes any claim that it bears the risk of loss for a film delivered without the proper industry-standard safeguards,” the company said. “While we do not own the rights to Fortitude, we take content security seriously and have taken extra measures to support the filmmaker and his team. This includes conducting a thorough investigation and offering to monitor known piracy sites for any unauthorized distribution or sale.”

The plaintiffs also accused Netflix and its outside counsel of refusing to answer basic questions about the company’s internal investigation, including whether a police report had been filed, and declined to cooperate with the Los Angeles Police Department after the filmmakers filed their own report. 

Ticker Security Last Change Change %
NFLX NETFLIX INC. 73.17 -0.46 -0.62%

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In response, Netflix said it withheld details of its investigation because of what it described as the plaintiffs’ conduct, claiming they had initially demanded $165 million for the film rather than work with the company.

“We have declined to share anything about our ongoing investigation with the law firm representing Simon Afram, given their hostile attempts to extort money from Netflix over this situation — including immediately demanding $165 million for the film rather than work with us in good faith.”

The company added that its content security team is actively monitoring piracy websites for unauthorized copies of the film and said it has found no evidence that Fortitude has been leaked.  

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Why the Vitamin B12 Inhaler and Caffeine Inhaler Are Gaining Attention

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Why the Vitamin B12 Inhaler and Caffeine Inhaler Are Gaining Attention

Nowadays people have a lot more on their plates. With busy work schedules, family responsibilities and private objectives, many individuals are looking for ways to keep their energy and focus in check throughout the day. This trend towards on-the-go wellness devices has sparked a rise in focus on innovative solutions that integrate effortlessly into daily routines.

The vitamin B12 inhaler and caffeine inhaler are two products that are intruding. They are lightweight and are gaining popularity among professionals, students, travellers and fitness enthusiasts who value their convenience and portability. Many people are seeking other, more portable options, instead of using large supplements or multiple cups of coffee.

Why Convenience Matters

The one giant reason they’re the focus of attention is because they’re mobile. Traditional energy-boosting options may need to be prepared or planned. Coffee needs to be packed separately, brewed, and refrigerated. Energy drinks need to be refrigerated. Portable wellness devices are an option that can fit in a pocket, handbag or backpack. Users like the availability of an option that’s always there when they need it – such as when commuting to work, attending meetings, studying at university or travelling. Of course, the more convenient the products are, the more desirable they are when consumers have a hectic lifestyle.

Growing Interest in Vitamin B12

Vitamin B12 has long been known to be an essential nutrient required to support normal energy metabolism and the function of the nervous system. Those with busy lives are looking for ways to get their daily dose of the essential vitamin. This enhanced awareness has brought the vitamin B12 inhaler to the attention of consumers seeking convenient wellness products. Its small size makes it ideal for those seeking compact solutions that can fit into their everyday lives without becoming too complicated. This enhanced visibility is part of a new health trend of making health technology more visible and accessible to fit into today’s lifestyle.

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Continued Popularity of Caffeine

The popularity of caffeine is continuing to rise. Caffeine remains popular. Caffeine is still one of the world’s most popular stimulants used to keep individuals focused and alert during busy days. Even though coffee remains the primary product, consumers are slowly broadening their interest as they try out new formats.

The inhaler is also making headlines as another portable choice for those who appreciate flexibility. Business people, entrepreneurs, remote workers and students are a group that often look for products that fit seamlessly into their busy lives without disrupting productivity. With the evolution of wellness, people are increasingly interested in products that are convenient and portable.

Supporting Today’s Fast-Paced Lifestyle

Today’s customers are more inclined to buy products that make their lives easier. Minimalism, low weight, and portability are now key considerations for consumers in a wide variety of industries.

Portable wellness devices meet these expectations by providing:

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  • Tightly packed, travel-friendly designs
  • Easy to store in bags/pockets
  • Easy to use in your hectic schedule!
  • Modern, user-friendly designs
  • Healthy ways to be active.

The following are all attributes that contribute to the appeal of innovative wellness products for various age groups and professions.

Innovation Is Driving Consumer Interest

Various aspects of health and wellness have been changed by technology. Consumers are looking for products to be both functional and convenient, whether it’s a wearable fitness tracker or a smart hydration bottle. This trend toward portable innovation for wellness is seen in the increasing acceptance of vitamin B12 inhalers and caffeine inhaler. As manufacturers seek to deliver more contemporary, user-friendly experiences that meet the demands of a modern consumer, they are still investing in new product designs, high-quality materials and ease of use. As awareness increases, these products are becoming a part of the discussion about lifestyle optimisation, productivity, and personal wellness.

Looking Ahead

Consumer desires are still changing, and convenience plays a greater role in buying. Portable, contemporary, and user-friendly products are likely to continue to be in demand. As the video shows, the vitamin b12 inhaler and caffeine inhaler have become subjects of discussion, illustrating the changing landscape of wellness innovation in this fast-paced world. Although there are preferences out there, these portable options are becoming popular, reflecting a general trend to more practical products that cater for busy lives. In the ever-changing realm of wellness technology, mobile devices are likely to continue to play a crucial role in the future of personal wellbeing.

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ZOZO, Inc. 2027 Q1 – Results – Earnings Call Presentation (OTCMKTS:SRTTY) 2026-07-31

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

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Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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