Connect with us

Business

Will Trump’s AI rebrand as ‘super intelligence’ catch on?

Published

on

Andy Burnham speaks at the UN General Assembly.

US President Donald Trump says artificial intelligence (AI) makes the technology “sound fake” and wants it to be called “super intelligence” from now on.

“Welcome to the new world of super intelligence – SI,” Trump said during a wide-ranging speech to the United Nations General Assembly in New York on Tuesday.

While some people close to the president immediately started to use the term, experts have told the BBC that it is unlikely to gain widespread traction in the industry because it is typically used to refer to more advanced systems.

The announcement is Trump’s latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications.

Advertisement

“From this point forward, all of United States’ documents, and hopefully the world’s, will be changed to use the more accurate term ‘super’ as opposed to ‘artificial’. So its ‘super intelligence’,” Trump said.

In the past week, Trump asked his followers on social media to vote on other potential new names for AI including superior intelligence, extreme intelligence and supreme intelligence.

After a series of polls on his Truth Social platform, super intelligence came out as the winner.

The purpose of renaming AI – and whether it will be adopted by the technology industry – is unclear.

Advertisement

AI refers to computer technology that allows machines to do tasks that usually require human thinking.

Meanwhile, super intelligence has a specific meaning within the tech community.

The term is often linked to the author and philosopher Nick Bostrom, who more than a decade ago defined the idea as an “intellect” that is superior to humans in all forms. It is still entirely hypothetical.

The rebranding is “misleading”, as super intelligence typically refers to a system that has the ability to improve by itself, said digital ethics lecturer Simon Coghlan from The University of Melbourne.

Advertisement

“I doubt ‘SI’ will stick, in part because it exaggerates the current capacities of AI,” he said.

“A superintelligent system, if it came about, would be regarded by experts as the most consequential technology ever made,” Coghlan said.

National University of Singapore computer science lecturer Ben Leong said: “My guess is that professionals will want to save ‘SI’ for a higher level of AI, not so much to describe AI today. It doesn’t feel like it’s at that level yet.”

But some in Trump’s circle have already started to use the new term.

Advertisement

“The Super Intelligence (SI) President has spoken! The United States is and will remain the global leader in SI,” US Chief Technology Officer Ethan Klein wrote on social media.

While Trump’s ambassador to the UN Michael Waltz later said: “If you didn’t see the president’s speech, it’s now super intelligence. I think he’s absolutely right.”

However, when asked for his thoughts on the new name, Canada’s minister of AI Evan Solomon said: “Canadians are not enthusiastic, at all, about renaming things,” in an apparent reference to Trump renaming Lake Ontario.

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

CDC plans 192MW Hazelmere data centre

Published

on

CDC plans 192MW Hazelmere data centre

Yes. Corporate subscriptions are available for teams and organisations, with discounted rates as user numbers increase. Pricing starts from $1,625 + GST per user.
Get in touch
to discuss the right option for your organisation.

Business News subscriptions are used by executives, investors, consultants and professionals who need to stay informed and make better decisions about the WA market. When you subscribe you’ll get

  • Unlimited access to WA’s most trusted business journalism
  • Data & Insights — detailed profiles of WA companies, people, projects and deals
  • MyBN — a personalised feed based on the companies, people and sectors you follow
  • Special publications and industry reports
  • Daily and weekly email newsletters

Data & Insights is a research tool built specifically for the WA market. It draws on more than 30 years of Business News reporting, updated regularly to reflect what’s happening now. Use it to:

  • Look up detailed profiles of WA companies, including financials, directors and ownership
  • Find decision-makers and track their career movements
  • Research live and completed projects across WA industries
  • Monitor deals, appointments and market activity
  • Access industry rankings and league tables

Data & Insights is updated daily by our dedicated research team, which uses the latest announcements, ASX filings and editorial coverage to keep our person, company, list and project records up to date.

Business News welcome all opportunities to make our dataset accurate, complete and current, so if you have an update request, please email the team at
general@businessnews.com.au, and we’d be happy to assist.

Advertisement

MyBN
is part of every subscription. It’s your personalised view of Business News. You can follow the companies, people, sectors and projects that matter to you, and get a news feed and alerts tailored to your interests. You can save articles to read later and retain only what you need.

Only subscribers have full access to all content on the Business News website.

Advertisement

If staying informed about the WA economy is part of your job, and/or you’re looking for networking opportunities in WA, Business News is built for you.

Business News subscribers are:

  • Executives and directors tracking competitors, clients and market movements
  • Investors and advisers researching companies, deals and industry trends
  • Consultants and professionals staying across sectors relevant to their clients
  • Business owners looking for leads, context and market intelligence

Most Business News publications cover national or global markets. Business News is focused entirely on Western Australia, which means the journalism, the data and the intelligence are all built around WA companies, people and projects — not adapted from a national feed. Data & Insights, included with every subscription, combines more than 30 years of WA-specific editorial research with live business data. There’s no comparable product for the WA market.

Advertisement

The Morning Digest Email provides a comprehensive wrap of the major headlines, relevant to WA business, and includes with a snapshot of the overnight news covering oil, gold and ASX-listed companies.

The Afternoon Wrap Email focuses on the news covered by our team of journalists during the course of the working day, including exclusive stories and analysis, all of which relates to WA business and the local economy.

The BN Weekender Email contains a wrap of the Business News from the week that was, highlighting the top stories in each area of WA business.
Sign up for free.

Advertisement

We’re happy to help.
Get in touch
and our team will come back to you.

Advertisement
Continue Reading

Business

IMF tells advanced economies to ‘bring debt down’ as borrowing costs rise

Published

on

Kristalina Georgieva, managing director of the IMF, speaking during the Qatar Economic Forum in New York, US, this month. She sitting down in a chair explaining her answer to a question as she raises her left arm above her head.

The world’s advanced economies including the UK and US need to cut borrowing and reduce debt levels following weeks of spiralling government interest costs, the head of the International Monetary Fund (IMF) has warned.

In an exclusive interview, Kristalina Georgieva said global economic shocks had been “pushing debt levels up like a staircase not to heaven” but that governments had taken “no action to contain that service cost”.

“[It’s] time to take that action,” she said, adding that “courage” was needed by politicians to take the necessary steps.

The intervention comes as government borrowing costs have surged in response to wars disrupting the supply of oil, which has fuelled inflation.

Advertisement

Higher global borrowing costs have hit the UK government in the run-up to UK Prime Minister Andy Burnham’s first Budget next month, with speculation building over potential tax and spending policies.

The latest figures show borrowing – the difference between tax receipts and government spending – was £18.3bn ($24.4bn) in August, almost a fifth higher than the year before and higher than official forecasts. Meanwhile debt interest for the month was the highest August figure since monthly records began in 1997.

Higher borrowing costs have also hit the US, the world’s largest economy, which has seen its debt pile surpass $40tn. The amount has doubled within the space of a decade, prompting concerns at home and abroad.

On the sidelines of the United Nations General Assembly, Georgieva said the IMF’s message to advanced economies was that while there were economic factors occurring outside the control of governments, they did have command over domestic policies.

Advertisement

“There are these two things that must be done: bring debt levels down, put fiscal consolidation as a priority, and make sure that the central banks deliver on their mandate for price stability,” she said.

“It is impossible to stress strongly enough how critical it is to get the courage to take the steps that are necessary. These are politically tough steps to take, but necessary steps to take.”

Asked specifically about the UK’s higher interest costs compared to other major economies, Georgieva said its position was “not very different” from others.

She pointed to “fairly consistent action” on lowering debt and praised planning and housing reforms, adding that advanced economies “don’t have the cash” to boost growth and so had to rely on reforms to encourage the private sector to invest.

Advertisement
Continue Reading

Business

RBA Board Member Iain Ross Rejects Wage-Price Spiral Threat, Pointing to Enterprise Bargaining Protections

Published

on

RBA Board Member Lain Ross

MELBOURNE — Reserve Bank of Australia Monetary Policy Board member Iain Ross has firmly dismissed widespread warnings of an impending wage-price spiral in the domestic economy, arguing that modern institutional safeguards, enterprise bargaining frameworks, and well-anchored inflation expectations make such an outcome highly unlikely.

Delivering a keynote address at the University of Melbourne’s Centre for Employment and Labour Relations Law, the former Fair Work Commission president addressed persistent speculation regarding wage-driven inflation. Pointing to historical precedent and contemporary economic data, Ross emphasized that current wage growth trajectories reflect workers recovering lost purchasing power rather than an unsustainable inflationary feedback loop that could force aggressive central bank tightening.

Historical Contrast and Structural Evolution

To contextualize current market conditions, Ross drew sharp distinctions between contemporary economic settings and the damaging wage-price dynamics observed during the severe stagflation episodes of the 1970s. During that period, global oil supply shocks intersected with centralized wage-setting mechanisms that automatically indexed pay rates across entire industrial sectors without corresponding productivity gains.

Advertisement

In contrast, Australia’s modern industrial relations framework relies heavily on enterprise-level bargaining and multi-year workplace agreements that staggered wage adjustments over extended periods. This structural transition prevents sudden, economy-wide wage shocks from spilling into consumer price indices, effectively severing the automatic transmission mechanism that characterized past inflationary cycles.

“The overall thesis is that there is no evidence of the emergence of a wage-price spiral in the present circumstances and recent data suggest such an outcome is unlikely,” Ross stated during his address. “Historical experience shows that an acceleration in nominal wages does not, by itself, indicate that a persistent wage-price spiral is taking hold.”

Anchored Inflation Expectations and Labour Market Realities

Central to Ross’s assessment is the role of long-term inflation expectations among households, businesses, and institutional investors. International empirical research across 31 advanced economies indicates that nominal wage acceleration rarely evolves into self-perpetuating price spirals unless medium-term inflation expectations become unanchored from central bank targets.

Advertisement

In Australia, underlying wage growth metrics have remained broadly aligned with the RBA’s target inflation band of 2 to 3 percent when combined with trend productivity growth. Furthermore, employer survey data and workplace bargaining outcomes confirm that business managers continue to treat current cost pressures as temporary adjustments rather than permanent structural increases requiring continuous price hikes.

Financial markets and institutional economists have monitored the RBA’s public commentary closely as the central bank navigates complex monetary policy choices. Ross noted that treating normal wage adjustments as immediate inflation threats risks over-tightening policy, which could needlessly dampen economic activity and suppress broader employment opportunities without delivering meaningful supply-side benefits.

Enterprise Bargaining as an Economic Shock Absorber

The address highlighted the institutional design of Australia’s Fair Work framework as a vital shock absorber for the national economy. By anchoring major workplace agreements to multi-year cycles, enterprise bargaining builds predictability into corporate cost structures while ensuring that pay increases are negotiated alongside operational efficiency measures.

Advertisement

Moreover, the presence of safety net mechanisms administered through annual wage reviews provides targeted relief for low-paid workers without triggering generalized spillover effects across higher-income pay brackets. This balanced architecture allows real wages to stabilize gradually following external supply shocks without creating sustained inflationary momentum.

In analyzing international data from recent years, Ross noted that temporary spikes in nominal wage growth across developed markets have routinely stabilized alongside broader disinflation trends. As global supply chain bottlenecks ease and energy markets normalize, wage dynamics naturally adjust back toward long-term historical averages without intervention-driven systemic shocks.

Structural Drivers Mitigating Wage-Price Spiral Risks

  • Enterprise bargaining systems that stagger wage negotiations over multi-year periods, preventing economy-wide wage acceleration following single inflation spikes.
  • Medium-term inflation expectations that remain firmly anchored within the Reserve Bank of Australia’s target range of 2 to 3 percent.
  • Modern workplace frameworks that decouple broad-based safety net increases from executive and high-income enterprise negotiations, containing generalized price spillovers.

Policy Implications for Monetary Trajectory

The detailed perspective provided by Ross provides valuable insight into the deliberations occurring within the RBA’s Monetary Policy Board as it evaluates future interest rate settings. By downplaying wage-price spiral concerns, the senior policymaker signaled that the board remains focused on broader macroeconomic fundamentals, including aggregate demand, household consumption, and global economic volatility.

Advertisement

As economic indicators unfold over the coming quarters, financial analysts expect the central bank to maintain a data-dependent stance that balances inflation control with labour market preservation. The reassurances regarding workplace bargaining structures suggest that central bank leadership views current wage settings as a manageable, stabilizing component of Australia’s broader economic recovery.

Continue Reading

Business

Tuas Limited (TUALF) Q4 2026 Earnings Call Transcript

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript