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Would you buy branded clothing from your favourite tech firm?

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Green Nvidia jumpers with an image of the company's boss Jensen Huang on the front, hanging up on a store

For Natalie Fratto, putting on her dark green jumper from US microchip giant Nvidia is like wearing the kit from a favourite sports team.

On the front of the $178 (£132) woollen garment is a cartoonish image of the tech company’s boss Jensen Huang.

Fratto doesn’t work for Nvidia. Instead, she’s a fan of the company.

“I have a New Zealand All Blacks rugby jersey, and I think of my Jensen sweater in kind of the same way,” says New York-based Fratto, who runs a tech start-up.

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She explains that it’s a representation of a team and ethos “that I am impressed by and root for”, and she proudly wears the jumper in videos she posts on social media., external

Nvidia certainly plays in the top league of global tech firms. Under Huang’s leadership, it has capitalised on the AI boom to become one of the world’s most valuable companies.

While it sells tens of millions of its chips per year, its clothing is far more exclusive. The lines, which also include t-shirts, hoodies and hats, are typically only available to buy from pop-up stalls at its conferences, and for very limited periods or “drops” via an online store and sell out very quickly.

And while it might seem odd that such a tech company is selling clothing, others are getting in on the act too – and also focusing on exclusivity.

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OpenAI, the operator of ChatGPT, usually only offers its branded fashion to employees, but occasionally it goes on general sale for a few days via its website.

Meanwhile, Anthropic, the maker of the Claude chatbot, last year opened a temporary, pop-up coffee shop in Manhattan’s West Village. For just one week it gave away free baseball hats with the word “thinking” embroidered on the front.

Professor Hazel Clark, who teaches fashion at Parsons School of Design in New York, says that by limiting availability, tech firms have taken inspiration from the world of fashion. “It’s a very common strategy for brands to use. It elevates the desirability,” she says.

But why are such companies selling clothing in the first place? It is not as if they need the supplementary income streams.

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Nvidia, OpenAI and Anthropic all declined to comment, but it appears to be about brand promotion and reputation management.

Take US software firm Palantir Technologies, which has faced criticism due to it work for the military and police, both in the US and overseas. Since launching its own clothing range last year, Palantir now calls itself a “lifestyle brand”.

Eliano Younes, Palantir’s head of strategic engagement, says: “A lifestyle brand isn’t defined by what you sell, it’s defined by what you stand for and whether people want to affiliate with it. I believe that the store’s success and the enthusiasm from our community proves this.”

Younes adds that “investors, customers, employees, and everyday people” in more than 60 countries have bought Palantir’s gear, which includes a cotton jacket.

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Acuity: The Intelligent Spaces Mix Makes The Pullback Worth Buying

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Acuity: The Intelligent Spaces Mix Makes The Pullback Worth Buying

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EXI: Industrials Dashboard For September

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Commercial port logistic business growth of comsumsion concept invesing in financial industry and real sector growth the world using AI with data

EXI: Industrials Dashboard For September

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Turnaround time for arts chamber

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Turnaround time for arts chamber

A proactive new leader is driving a fresh start for the state’s peak arts body.

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Columbia Commodity Strategy Fund Q2 2026 Commentary (CCSAX)

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Digital screen with a price line chart for metal commodities in the background

Digital screen with a price line chart for metal commodities in the background

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Market overview

For the second quarter, commodity returns were -8.08%, as measured by the Bloomberg Commodity Total Return Index, the benchmark.

Within commodities, the worst-performing sector was precious metals, which declined 15.67% over the period, driven by significant weakness

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Radware: Cloud Momentum Still Needs To Reach The Bottom Line

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Radware: Cloud Momentum Still Needs To Reach The Bottom Line

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Snapchat ‘willing to implement’ daily time limits for children, boss tells BBC

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Evan Spiegel, a man with short hair, wears the glasses. They are a bit like goggles mixed with large aviator sunglasses.

The boss of Snapchat says the firm would be “willing to implement” time limits for teens, following a call from Meta for it to take action.

Evan Spiegel told the BBC in an interview at the company’s California headquarters that he believed setting a maximum amount of time that young users could spend on the app could be “an important step forward for the industry.

His comments came as the firm revealed a slew of new features for its upcoming Specs glasses, which it said could connect to Apple iPhone and Mac devices.

Meta has been pressuring other social media companies to join it in making platform changes it agreed to as part of a recent multi-billion dollar legal settlement with US states.

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Instagram and Facebook-parent Meta was facing allegations from Attorneys General for most US states who said the firm deliberately designed its apps to be addictive to young users.

It agreed to pay $12.7bn and implement a two-hour daily limit for teen users across its platforms by default, in addition to muted notifications during school hours, blocks at night and other measures.

“I think it is an important step forward in the industry in terms of really identifying industry norms, and I think that would be beneficial overall,” Spiegel told the BBC. “We’ve looked really thoughtfully at the terms.”

As part of Meta’s August settlement, the company said it would implement even more stringent time limits and pay an additional $5.3bn if YouTube and TikTok follow suit. It has denied any wrongdoing as part of the deal, which will be paid over a 10-year period.

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Last month, a Meta spokesperson said it was hopeful that Snap would make similar platform changes as well.

Meta, YouTube, TikTok and Snap have all faced a barrage of litigation alleging their apps have helped spawn a youth mental health crisis. Snap has also been accused of facilitating illegal drug sales.

When asked about the idea of a default time limit, Spiegel said: “I think that’s a really good example of something that that we’d be willing to implement.”

But Spiegel did not commit to a timeline on when Snap might take action.

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“That’s something we’ve talked about internally,” he said. “I don’t have more to share today.”

He noted that Snap offers tools through its Family Center feature, which currently enables parents to track aspects of how their teens are using Snapchat.

“We want to figure out how we can be part of the solution,” Spiegel added.

YouTube-parent Google said it had no comment when asked if it planned to implement the measures in Meta’s settlement. TikTok did not respond to the BBC’s request for comment.

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Hints and Answer for September 16, 2026 as Puzzle 1915 Turns Delicately Light and Thin

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Nancy Guthrie

Wordle players faced puzzle number 1,915 on Wednesday, a five-letter word built around a theme of delicacy and lightness that offered several accessible entry points for solvers willing to lean into descriptive, atmospheric vocabulary.

For those still working through the puzzle, several hints circulated Wednesday to help point solvers toward the answer without giving it away outright. The word describes something delicate, light and lacking in thickness or density. It is commonly used to describe smoke, hair, clouds or other wispy-looking things, and can suggest something thin and barely substantial, evoking the image of a light breeze moving strands of hair or a thin trail of smoke. Structurally, the word functions as an adjective, contains one vowel and four consonants, includes no repeated letters, and begins with the letter W.

SPOILER WARNING: Today’s Wordle answer follows below. Stop reading now if you’d rather solve the puzzle without assistance.

The answer to Wordle #1,915 for September 16 is WISPY, an adjective describing something thin, delicate or barely substantial, most often applied to smoke, hair, clouds or other light, fine-textured things that seem to drift or float rather than hold a solid form.

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Puzzle guides covering Wednesday’s word noted that its relative rarity as an everyday adjective, combined with its uncommon letter combination, made it a moderately challenging solve despite the accessibility of the hints pointing toward its general meaning. Strategy guides published alongside the day’s clues cautioned solvers against assuming Wordle answers never repeat letters, noting that words like SHEEP or BLOOM have appeared as past answers and that repeated letters remain a regular feature of the puzzle’s five-letter solution pool, even though Wednesday’s specific answer did not include any repeated letters itself.

Guides also offered broader strategic advice relevant to Wednesday’s puzzle and beyond, recommending that solvers lean on consonant-vowel-consonant-consonant-vowel frameworks, using opening guesses like CRATE, PLANT or SHARE, to maximize the number of common letters tested early in a puzzle. Common five-letter word endings such as -ER, -LY, -TY, -LE and -CK were also flagged as useful patterns to consider once a solver has narrowed down several confirmed letters but remains uncertain about the final letter or two of the word.

Wednesday’s puzzle continued a run of daily words that has kept Wordle’s global player base engaged more than four years after the game first became a viral sensation. The puzzle, now owned and published by The New York Times, releases a new five-letter target word to players worldwide at midnight local time each day, giving solvers six total attempts to identify the correct word, with the game’s now-familiar color-coded feedback system, green for letters in the correct position, yellow for correct letters placed incorrectly, and gray for letters absent from the word entirely, guiding players toward the solution with each subsequent guess.

Puzzle number 1,915 followed Tuesday’s answer, DEALT, continuing a stretch of daily words that trackers use to help players identify broader patterns in how frequently the game’s word selection alternates between everyday, high-frequency vocabulary and more specific or evocative terms like Wednesday’s answer. Players tracking their personal statistics through Wordle’s built-in results screen, or through the game’s companion analytical tool, Wordlebot, can compare how efficiently they solved Wednesday’s puzzle relative to the broader player base.

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For solvers looking for an added challenge, Wordle continues to offer a “Hard Mode” setting, which requires players to reuse any previously revealed correct or partially correct letters in all subsequent guesses, removing the option to test entirely new, unrelated letter combinations once useful information has already been uncovered. That setting can be toggled from the game’s settings menu before starting a new puzzle each day.

Beyond the daily Wordle puzzle, The New York Times has continued expanding its broader portfolio of daily word and logic games in recent years. Those games include Connections, which challenges players to sort 16 words into four hidden categories, and the Mini Crossword, a condensed version of the paper’s traditional crossword format designed to be completed within just a few minutes. Other publishers have introduced their own competing word puzzle offerings as well, including the Los Angeles Times and The Atlantic, giving daily puzzle enthusiasts an expanding array of options to choose from beyond Wordle’s single daily word challenge.

With Wednesday’s word now revealed, players who came up short on the day’s puzzle, or those simply looking to keep an active streak alive, will have a fresh five-letter word and a new set of six guesses to work with when Thursday’s edition of Wordle resets at midnight local time.

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Walmart announces weeklong Deals & More sale with discounts up to 50%

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Walmart announces weeklong Deals & More sale with discounts up to 50%

Walmart is rolling out a weeklong fall sales event that will overlap with Amazon’s Prime Big Deal Days, giving consumers two major discount events during the early holiday shopping season.

The retailer’s Deals & More event begins at 12 a.m. ET Oct. 5 and runs through Oct. 11, offering shoppers seven days of discounts across categories including home, tech, toys and Halloween items.

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Amazon’s “Prime Big Deal Days” are scheduled for Oct. 6-7, meaning the two sales events will overlap for two days.

E COLI BLUEBERRY RECALL EXPANDING TO FROZEN MIXED BERRY PACKAGES SOLD AT WALMARTS IN 16 STATES

A Walmart store in Illinois.

Walmart is rolling out a weeklong fall sales event that will overlap with Amazon’s Prime Big Deal Days. (Christopher Dilts/Bloomberg via Getty Images)

Ahead of the sale, Walmart has been advertising discounts of up to 50% on home items; 40% on tech; 30% on toys, food and Halloween products; 25% on tools; and 20% on wellness items.

“Heads up — big deals coming!” Walmart states on its website.

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Unlike Amazon’s Prime Big Deal Days, Walmart’s sale is expected to be available to all shoppers and does not require a paid membership.

WALMART MAKES CHANGES TO HOW MILLIONS OF CUSTOMERS CAN PAY AT CHECKOUT

Walmart Shopper in Arizona

Ahead of the sale, Walmart has been advertising discounts of up to 50% on home items, 40% on tech, 30% on toys, food and Halloween products, 25% on tools and 20% on wellness items. (Reuters/Lisa Baertlein/File Photo)

Amazon, meanwhile, said Prime Big Deal Days is an exclusive event for Prime members.

“Looking to get a head start on your holiday shopping? Prime members can start saving now ahead of Prime Big Deal Days 2026, returning October 6-7 with 48 hours of exclusive deals across more than 35 categories,” Amazon said in a press release Monday.

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Amazon said Prime members will be able to shop for millions of deals on brands, seasonal items and everyday essentials when the event begins at 12:01 a.m. PDT on Oct. 6, adding that early deals are already available.

WALMART E-COMMERCE SALES SURGE AS CEO TOUTS ‘PRICE, SPEED AND CONVENIENCE’

Amazon-branded cardboard boxes travel on an automated conveyor belt system inside Amazon's LCY3 Fulfillment Centre in Dartford, east of London, on June 4, 2026.

Amazon said Prime Big Deal Days is an exclusive event for Prime members. (Justin Tallis/AFP via Getty Images)

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The company also encouraged shoppers who are not already Prime members to sign up or start a free trial to access the sale and other membership benefits.

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Walmart and Amazon could not immediately be reached by FOX Business for comment.

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How Trump’s hand-picked Fed chair defied him by raising interest rates

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A split screen of a man in a blue tie on the left and a woman in a green and pink dress on the right.

US interest rates have been raised for the first time in more than three years to 3.75%-4% from 3.5%-3.75% by the Federal Reserve. Fed Chair Kevin Warsh warned they could be increased further later this year in a bid to slow rising prices.

The increase comes despite fierce opposition from President Donald Trump, who had called for rates to be cut.

The president on Wednesday accused top Federal Reserve policymakers of acting against him for political reasons.

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TransCode Therapeutics, Inc. (RNAZ) Discusses Advancing Multi-Platform Oncology Pipeline Targeting Metastatic Cancer Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Craig Brelsford

Hello. This is Craig Brelsford with Redchip Companies. Thank you for joining today’s event with TransCode Therapeutics, which trades on the NASDAQ under the ticker RNAZ. Joining us today is Philippe Calais, Chairman and CEO of TransCode; Zdravka Medarova, Co-Founder and Chief Scientific Officer; and John Tattory, the Interim CFO.

We will begin with a brief presentation in a moment, and then we will open the event to your questions. Welcome to everyone joining us today on X, YouTube, LinkedIn and other social media platforms.

[Operator Instructions]

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Before we begin, please allow me to read the safe harbor statement. This call may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements pertaining to future financial and/or operating results, along with other statements about the future expectations, beliefs, goals, plans or prospects expressed by management constitute forward-looking statements. Any statements that are not historical facts should also be considered forward-looking statements. Of course, forward-looking statements involve risks and uncertainties.

Philippe, please go ahead.

Philippe Calais
CEO & Executive Chairman of the Board

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Great. Thank you very much, and hello, everybody. It’s a pleasure to have the opportunity to describe our company today. And let’s jump in right away into the company overview. We really describe ourselves as a rare small cap company with 3 near-term catalysts. First of all, we have a very strong pedigree with some Harvard founders, and Z is one of them. She will be talking later on from Mass General and Harvard Medical School.

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