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XX-XY Athletics sales triple after viral Super Bowl weekend ad campaign

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XX-XY Athletics sales triple after viral Super Bowl weekend ad campaign

The activist sportswear brand XX-XY Athletics saw a year-old ad explode in viewership over Super Bowl weekend, leading to sales tripling compared to a normal weekend for the brand. 

The “real girls rock” ad, which premiered in February 2025, was the brand’s second full-length commercial, and initially garnered traction when it was shared on social media by “Harry Potter” author and women’s rights activist, J.K. Rowling. 

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XX-XY Athletics Instagram advertisement (XX-XY Athletics on Instagram)

But then, this past weekend, founder Jennifer Sey and the company decided to recirculate the ad, and it went viral again, increasing its total combined views on X to more than 40 million, and was among the highest-trending topics on X for Super Bowl Sunday. 

Sey, a former marketing executive for Levi’s and U.S. champion women’s gymnast, credited Sen. Ted Cruz, R-Texas, for being one of the figures to help re-circulate the ad during its viral resurgence.

“That was a big difference-maker,” Sey told FOX Business of Cruz. “He made a huge difference… and we could see it differently, even in terms of traffic to our website.” 

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The ad itself portrays the brand’s ambassadors, who have stood up for women’s sports, facing vulgar hate comments and witnessing liberal media outlets berate them as “transphobic.” It featured appearances by OuKick host Riley Gaines and former University of Nevada volleyball player Sia Liilii.

TURNING POINT USA DECLARES ‘ALL-AMERICAN HALFTIME SHOW’ A ‘MASSIVE SUCCESS,’ COMMITS TO 2027 RETURN

Sia Liilii

Sia Liilii appears in the XX-XY Athletics “Real Girls Rock” advertisement. (Courtesy of XX-XY Athletics / FOXBusiness)

“It’s the proudest one I’ve ever made in my life,” Sey said. “I’ve made a lot of ads in my life, I was the chief marketing officer at Levi’s for eight years, I’ve made Super Bowl ads… but for sure, this one I’m most proud of. I think the message is just so deeply resonate and I think it really moves people to stand up for this cause.” 

Despite the company’s rapid growth since it launched in 2024, Sey said she doesn’t aspire to ever run one of her ads during the Super Bowl, insisting that the prestige of getting that time slot has waned. 

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“I think that the Super Bowl ads having prestige is sort of a thing of the past,” Sey said. “I don’t think anybody cares anymore, I think people leave the room and get food, I don’t think people tune in for the ads anymore. And from a business perspective, I don’t know how you generate a positive return when it costs $10 million just to secure the medium.”

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Sey criticized the quality of this year’s crop of Super Bowl ads in particular. 

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“They were just relying on jamming as many celebrities into the ad as they could,” Sey said. “That doesn’t really work.” 

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QuidelOrtho Corporation (QDEL) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

QuidelOrtho Corporation (QDEL) Q4 2025 Earnings Call February 11, 2026 5:00 PM EST

Company Participants

Juliet Cunningham – Vice President of Investor Relations
Brian Blaser – President, CEO & Director
Jonathan Siegrist – Executive VP of Research & Development and CTO
Joseph Busky – Chief Financial Officer

Conference Call Participants

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Tycho Peterson – Jefferies LLC, Research Division
Jack Meehan – Nephron Research LLC
Andrew Brackmann – William Blair & Company L.L.C., Research Division
Patrick Donnelly – Citigroup Inc., Research Division
Lu Li – UBS Investment Bank, Research Division
Andrew Cooper – Raymond James & Associates, Inc., Research Division
Casey Woodring – JPMorgan Chase & Co, Research Division
William Bonello – Craig-Hallum Capital Group LLC, Research Division

Presentation

Operator

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Good morning or good afternoon. Welcome to the QuidelOrtho Fourth Quarter and Full Year 2025 Financial Results Conference Call and Webcast. [Operator Instructions] Please note this conference call is being recorded. An audio replay of the conference call will be available on the company’s website shortly after this call.

I would now like to turn the call over to Juliet Cunningham, Vice President of Investor Relations. Thank you.

Juliet Cunningham
Vice President of Investor Relations

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Thank you. Good afternoon, everyone. Thanks for joining us. With me today are Brian Blaser, President and Chief Executive Officer; Jonathan Siegrist, Chief Technology Officer; and Joe Busky, Chief Financial Officer. This conference call is being simultaneously webcast on the Investor Relations page of our website. To assist in the presentation, we also posted supplemental information on our IR page that will be referenced throughout this call. This conference call and supplemental information contains forward-looking statements, which are made as of today, February 11, 2026. We assume no obligation to update any forward-looking statement, except as required by law.

Statements that are not strictly historical, including the company’s expectations, plans, financial guidance, future performance and prospects are forward-looking statements

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ANZ Group cash profit jumps, shares hit record high on cost cuts

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ANZ Group cash profit jumps, shares hit record high on cost cuts


ANZ Group cash profit jumps, shares hit record high on cost cuts

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Global Market Today: Asian stocks rise, Treasuries fall after strong US jobs data

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Global Market Today: Asian stocks rise, Treasuries fall after strong US jobs data
Asian equities advanced for a fifth day, stretching their lead over US peers this year as relatively cheap valuations and firmer growth prospects lured buyers. Treasuries extended their losses after stronger US jobs data.

The MSCI Asia Pacific Index rose 0.4% to a record. The gauge is up around 13% so far this year, its best start to the year relative to the S&P 500 this century, as the region’s assets head for another strong year. Japanese shares advanced as markets returned after a holiday.

Treasuries dropped with the yield on the 10-year bond rising to 4.18% as traders pared bets on interest-rate cuts by the Federal Reserve this year following the jobs numbers. The latest data showed 130,000 roles added in January, twice the median forecast, as money markets priced in the Fed’s next cut in July, from June previously.

The moves signaled that for now, strength in the US economy counterbalances the desire for lower borrowing costs, supporting risk sentiment that has itself taken a battering over AI concerns in recent weeks. The next key hurdle for markets is Friday’s US inflation report, which could reinforce the case for keeping rates higher for longer if price pressures fail to ease.

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“The report will ease concerns around the consumer,” wrote Krishna Guha at Evercore, referring to US jobs data. “It pours cold water on the idea the Fed could cut rates again before mid-year and will fuel internal debate as to how restrictive policy is and how much slack there is in the labor market.”


The S&P 500 ended Wednesday flat after a bumpy session with real estate services stocks getting hit, while the Nasdaq 100 rose 0.3%. In late hours, Cisco Systems Inc. gave a tepid margin forecast, overshadowing a generally positive outlook fueled by artificial-intelligence gains. McDonald’s Corp.’s US sales grew at the fastest pace in more than two years.
Elsewhere, gold and silver edged lower, while Bitcoin declined to trade around $67,000. The dollar held its losses, benefiting the yen, which touched a two-week high. In commodities, oil rose as tensions in the Middle East outweighed concerns that there’s a supply glut growing. Nickel extended gains after Indonesia signaled a sharp cut to output this year, curbing supply from the world’s biggest mine.

Concerns about rising unemployment that led to three rate cuts late in 2025 — before a pause in January — were likely eased by Wednesday’s data. At last month’s policy meeting, Fed officials had already cited signs of stabilization as a reason to hold rates steady.

US payrolls rose in January by the most in more than a year and the unemployment rate unexpectedly fell, suggesting the labor market continued to stabilize.

Elsewhere, the Canadian dollar was little changed after the Republican-led US House passed legislation aimed at ending President Donald Trump’s tariffs on Canada.

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Breakaway yen keeps dollar under the cosh

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Breakaway yen keeps dollar under the cosh
A resurgent yen, runaway Aussie and steadily rising yuan had the dollar under pressure on Thursday and drifting toward a weekly drop, as investor focus turned to the next batch of U.S. labour and inflation data.

A stronger-than-expected U.S. jobs report overnight briefly lifted the greenback. But traders are taking recent signs of U.S. economic resilience as cues for a broader brightening in global growth and are laying bets on Japan as a likely winner.

The ‌yen is up ⁠more ⁠than 2.6% since Prime Minister Sanae Takaichi’s Liberal Democratic Party swept to a landslide victory at Sunday’s election and a mood shift ​seems to be afoot as markets set aside fears about spending to focus on growth.

Against the dollar, the yen ​traded as strong as 152.55 on Wednesday, before steadying slightly below that at 153.05 per dollar on Thursday. The rebound is nascent – since the yen has been declining for years – but it has been big enough ​to turn heads in the market.

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“It’s Japan buying,” said Naka Matsuzawa, ⁠chief strategist ‌at Nomura Securities in Tokyo, with the yen – rather than the euro – turning ​into the favoured ​avenue for investing outside the U.S.


“Foreigners are buying both stocks and bonds,” he said.
“With ⁠a stronger government, the market hopes for higher growth.”Yen gains could ​easily accelerate, analysts said, if it broke past resistance around 152 per ​dollar, or even the 200-day moving average at 150.5. It has also made headway against crosses, rising 2% on the euro in two sessions and breaking to the strong side of a 50-day moving average.

Overnight data showed U.S. job growth unexpectedly accelerated in January and the unemployment rate fell to 4.3%. A survey published earlier in the month showed a surprise rebound in U.S. factory activity in January.

Thursday morning moves ‌were fairly small, but the Australian dollar was above 71 cents and creeping back towards a three-year top after the central bank governor said the board would hike rates ​again if inflation ​becomes entrenched.

The euro was ⁠firm at $1.1875, sterling held at $1.3628 and the kiwi at $0.6052.

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The other major mover on the dollar in recent weeks has been China’s yuan, which has been a steady gainer on the back of booming exports and hints ​from authorities that China may tolerate a stronger currency.

Corporate demand ahead of the Lunar New Year holiday helped it to a 33-month top of 6.9057 per dollar on Wednesday and in offshore trade on Thursday it was a fraction firmer still at 6.9025.

This week the U.S. dollar index is down 0.8% to 96.852. In terms of potential catalysts, U.S. jobless claims figures are due later on Thursday and January inflation data is due on Friday.

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Pro Medicus HY 2026 slides reveal strong growth despite stock price drop

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Pro Medicus HY 2026 slides reveal strong growth despite stock price drop


Pro Medicus HY 2026 slides reveal strong growth despite stock price drop

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US FTC raises concerns over accusations Apple News favors articles from left-wing outlets

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US FTC raises concerns over accusations Apple News favors articles from left-wing outlets


US FTC raises concerns over accusations Apple News favors articles from left-wing outlets

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IDB president says El Salvador to receive $1.3 billion in 2026

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IDB president says El Salvador to receive $1.3 billion in 2026


IDB president says El Salvador to receive $1.3 billion in 2026

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Ford posts $11.1B quarterly loss on EV charges, worst quarter since 2008

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Ford posts $11.1B quarterly loss on EV charges, worst quarter since 2008

Ford on Tuesday posted its largest quarterly loss since 2008 amid losses in the automaker’s electric vehicle (EV) division, as well as the impact of tariffs and a fire that impacted an aluminum supplier.

The Detroit automaker reported a fourth quarter net loss of $11.1 billion after previously disclosing large writedowns to its EV programs, which the company is realigning in response to lower-than-expected consumer demand and changing federal subsidies.

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“I think the customer has spoken,” Ford CEO Jim Farley said on the company’s earnings call. “That’s the punchline.”

The company lost $4.8 billion on EVs last year and projects 2026 will bring losses in the range of $4 billion to $4.5 billion, adding that the division will continue losing money for at least the next two years. Ford CFO Sherry House said during the earnings call that the automaker is targeting break-even for its EV unit in 2029.

Ford also announced a larger than previously reported financial hit from tariff costs, as the company lost an additional $900 million after the Trump administration said in December that a tariff-relief program would only be retroactive to November, rather than back to May as originally anticipated.

FORD CUTS ELECTRIC F-150 LIGHTNING PRODUCTION, TAKES $19.5B CHARGE IN STRATEGIC SHIFT

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Ford logo

Ford became famous for its revolutionary assembly line, introduced with the Model T in 1908. (Jeff Kowalsky/Bloomberg via Getty Images )

The automaker’s tariff bill last year was about $2 billion and Ford indicated it expects tariff costs will be roughly the same level this year.

Ford was more reliant on imported aluminum due to a pair of fires that impacted an aluminum plant near Oswego, New York, which isn’t expected to be fully operational again until sometime between May and September.

Despite those headwinds, Ford’s fourth quarter revenue of $45.9 billion beat analysts’ expectations. The company narrowly missed its revised guidance of $7 billion, as it posted earnings before interest and taxes of $6.8 billion for the year.

REGULATORS EXPAND PROBE INTO NEARLY 1.3M FORD F-150 PICKUP TRUCKS OVER TRANSMISSION ISSUES

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Ticker Security Last Change Change %
F FORD MOTOR CO. 13.80 +0.21 +1.55%

Late last year, Farley announced the company is cutting production of the electric F-150 Lightning and refocusing its investment on hybrid vehicles and affordable EVs, resulting in a $19.5 billion charge on its EV assets and product roadmap.

He said the move would allow the company to refocus investments in higher margin areas like American-built trucks, vans and hybrids across its lineup, as well as more affordable EVs.

FORD CEO HAILS TRUMP FUEL STANDARDS RESET AS A ‘VICTORY’ FOR AFFORDABILITY AND COMMON SENSE

Ford CEO Jim Farley

Ford CEO Jim Farley previously announced EV writedowns and strategic pivot. (Emily Elconin/Bloomberg via Getty Images)

The company is planning a $30,000 EV platform and has signaled it will start rolling out an electric pickup on that platform next year. Ford also plans to pursue targeted partnerships in certain markets and investments in hybrid technologies.

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“I do believe this is the right allocation of capital. It’s a combination of partnerships where it makes sense, efficient partial electrification investments where we have revenue power, and really hitting the EV market in the core,” Farley told analysts on a call Tuesday.

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Reuters contributed to this report.

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FDA escalates cake mix recall to Class I over undeclared milk allergen

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FDA escalates cake mix recall to Class I over undeclared milk allergen

The U.S. Food and Drug Administration (FDA) has elevated a nationwide recall of cake and bread mixes to a Class I designation, its most serious warning, issued when a product poses a risk of severe illness or death.

The recall, first announced in December, involves 866 bags of mixes from Dallas-based distribution company B.C. Williams Bakery Service. These include 51 bags of Spice Cake Mix, 720 bags of Bread and Roll Mix and 95 bags of Swiss Chocolate Cake Mix, according to the FDA.

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The mixes may contain an undeclared milk allergen that could trigger life-threatening reactions in people with milk allergies, local outlet WHNT reported.

A Class I recall involves a “situation in which there is a reasonable probability that the use of or exposure to a violative product will cause serious adverse health consequences or death,” according to the FDA’s website.

THOUSANDS OF POPULAR PRODUCTS, INCLUDING DIET COKE, PRINGLES, RECALLED OVER RODENT CONTAMINATION CONCERNS

Close up of cake mix, eggs and berries

The FDA has elevated a recall of cake and bread mixes to a Class I designation. (iStock / iStock)

Milk allergies, one of the most common food allergies in children, can cause symptoms ranging from vomiting and hives to anaphylaxis, a life-threatening reaction, according to the Mayo Clinic.

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The recalled products were packaged in 50-pound bags.

RECALL OF CHEESE PRODUCTS UPGRADED TO HIGHEST DANGER LEVEL OVER LISTERIA-CAUSING BACTERIA: FDA

Cake mix in baking pan

It was not immediately clear where the products were distributed or whether injuries had been reported. (iStock / iStock)

The recalled items include:

  • Spice Cake Mix — Batch 221
  • Bread and Roll Mix — Lot #072225-217, Lot #072225-218, Lot #080325-200, Lot #080325-201, Lot #081625-203, Lot #081625-204, Lot #092225-222, Lot #092225-223, Lot #092225-224, Lot #092225-225, Lot #092225-226, Lot #092225-227, Lot #092225-228, Lot #101725-208 and Lot #101725-209
  • Swiss Chocolate Cake Mix — Lot #072925-220 and Lot #071825-36

It was not immediately clear where the products were distributed or whether any injuries had been reported.

POPULAR SALAD DRESSINGS, SOLD AT COSTCO AND REPORTEDLY PUBLIX, RECALLED OVER ‘FOREIGN OBJECTS’

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Cake batter in pan

The upgraded recall comes amid a wave of food safety concerns. (iStock / iStock)

The upgraded recall comes amid a wave of food safety alerts nationwide.

Thousands of popular products, including Diet Coke and Pringles, are being pulled from some store shelves after federal officials uncovered evidence of rodent and bird contamination at a Midwest distribution center.

Consumers are also being warned to avoid certain cans of Genova Yellowfin Tuna that were mistakenly shipped to stores in nine states despite being recalled last year.

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B.C. Williams Bakery Service did not immediately respond to FOX Business’ request for comment.

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WA's Melissa Price considers deputy run

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WA's Melissa Price considers deputy run

Two WA Liberal MPs go public on the state of their party ahead of a leadership showdown.

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