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Aave labs proposes ‘Aave Will Win’ plan to send 100% of product revenue to DAO

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Aave labs proposes ‘Aave Will Win’ plan to send 100% of product revenue to DAO

Aave Labs has introduced a new governance proposal that would shape the next chapter of one of crypto’s largest lending platforms, and send all revenue from Aave-branded products back to its community treasury.

The proposal, called “Aave Will Win,” asks the Aave DAO to approve a broader strategy built around its upcoming V4 upgrade. If passed, the plan would make V4 the foundation for Aave’s future development and formalize a structure in which 100% of revenue from products built by Aave Labs flows directly to the DAO.

The AAVE token has gained about 2% on the news even as the broader crypto market is selling off heavily on Thursday.

In simple terms, that means any money generated from Aave-branded apps, institutional offerings or enterprise tools would go back to the community-controlled treasury rather than to the development company itself.

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“The framework formalizes Aave Labs’ role as a long-term contributor to the Aave DAO under a token-centric model, with 100% of product revenue directed to the DAO,” said Stani Kulechov, Founder of Aave Labs, in a press release shared with CoinDesk. “As onchain finance enters a decisive new phase, with fintechs and institutions entering DeFi, this framework positions Aave to capture major growth markets and win over the next decade.”

The proposal arrives against a backdrop of discord within the Aave community over control of the protocol’s brand and key assets. In late 2025, community members became sharply divided over whether the DAO or Aave Labs should control trademarks, domains, social accounts and other branded assets, with critics arguing that concentrated control by Labs risked undermining the spirit of decentralization. That fight highlighted wider tensions over how much influence founding teams should retain once a protocol becomes decentralized

Aave is already one of the largest decentralized lending protocols in crypto, allowing users to borrow and lend digital assets without relying on traditional banks. The new proposal is designed to help the protocol compete as more fintech companies and financial institutions explore blockchain-based products.

At the center of the plan is Aave V4, a major software upgrade intended to make it easier to launch new markets and financial products on top of the protocol. Rather than requiring major changes to the core system each time something new is introduced, V4 is designed to make expansion faster and more flexible while maintaining security.

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The proposal also introduces the idea of launching separate markets with different risk and revenue structures. This could allow Aave to support specialized use cases, including institutional participation, without affecting the broader protocol.

A key part of the framework is a shift in how revenue flows to the DAO. Currently, Aave primarily earns income from lending activity. Under the proposal, revenue from additional Aave Labs-built products, such as user interfaces and institutional services built around the protocol, would also be directed to the DAO treasury. The goal is to diversify income and more closely align product development with token holder incentives.

The proposal further calls for the creation of a dedicated foundation to hold and protect Aave’s brand and trademarks, since decentralized organizations cannot directly own intellectual property. More details on that structure would be introduced in a follow-up vote.

If approved, additional proposals will outline how V4 will be activated and how funding will be structured. Taken together, the framework signals Aave’s ambition to evolve from a leading DeFi lending protocol into a broader piece of global financial infrastructure governed by its DAO.

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Read more: ‘Most important tokenholder rights debate’: Aave faces identity crisis

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SEC Under Fire: Paul Atkins Faces Questions on Crypto Regulation Pause

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21Shares Introduces JitoSOL ETP to Offer Staking Rewards via Solana

TLDR

  • SEC Chair Paul Atkins is under scrutiny for pausing the case against Justin Sun.
  • Democratic lawmakers question whether political ties influence the SEC’s enforcement decisions.
  • The SEC’s overall legal actions dropped by 30% in 2025, with a 60% decline in crypto-related cases.
  • Paul Atkins defends the SEC’s approach, emphasizing a balanced enforcement strategy.
  • Lawmakers express concerns about the SEC’s decision to drop high-profile crypto cases like Binance and Ripple.

The U.S. Securities and Exchange Commission (SEC) Chair, Paul Atkins, is facing increased scrutiny from lawmakers regarding the agency’s shifting approach to cryptocurrency regulation. At a House Financial Services Committee hearing, lawmakers questioned his leadership as the SEC’s enforcement actions have slowed. The hearing focused on the SEC’s decision to pause the case against Tron founder Justin Sun, amid concerns about political connections and the agency’s declining crypto-related actions.

Paul Atkins Faces Lawmaker Scrutiny Over Enforcement Shifts

During the hearing, Democratic lawmakers voiced concerns about the SEC’s decision to pause the case against Justin Sun, founder of Tron. Representative Maxine Waters questioned whether industry ties to former President Donald Trump influenced the agency’s enforcement actions. She also pointed to the broader decline in enforcement efforts after Trump took office, and new leadership under Paul Atkins was appointed to the SEC in 2025.

Waters specifically referenced the SEC’s 2023 lawsuit against Sun. The lawsuit accused him of organizing the unregistered sale of crypto securities related to the TRX and BTT tokens and manipulating trading volumes. However, in February 2025, the SEC requested that a federal court pause the case. Since then, Sun has emerged as a prominent financial backer of Trump-affiliated crypto ventures.

SEC Chair Defends Reduced Enforcement in Cryptocurrency Cases

Atkins defended the SEC’s approach, asserting that the agency continues to pursue a robust enforcement effort. He emphasized that the SEC is still active in bringing cases against violators, but the total number of actions has dropped. According to Cornerstone Research, the SEC’s overall legal actions fell 30% in 2025, with crypto-related cases dropping by 60%.

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When asked about the SEC’s leniency toward some high-profile crypto cases, including those involving Binance, Ripple, Coinbase, Kraken, and Robinhood, Atkins responded cautiously. He declined to discuss specific cases, citing confidentiality concerns. However, he did reiterate his commitment to a balanced approach in overseeing the cryptocurrency market.

Lawmakers Raise Concerns About SEC’s Crypto Enforcement Priorities

Lawmakers were quick to question the SEC’s decisions to drop several high-profile cases against major players in the crypto industry. The SEC dismissed its lawsuit against Binance in May 2025, which had accused the company of offering unlicensed services and misleading investors about its trading controls. The agency also ended litigation involving Ripple, Coinbase, and other firms linked to the crypto industry.

Representative Stephen Lynch expressed frustration, asking how such high-profile cases could end without any enforcement actions. He emphasized the reputational damage the SEC has suffered due to these decisions. Despite these concerns, Paul Atkins maintained that the agency’s overall strategy is focused on ensuring market integrity while maintaining flexibility in enforcement.

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Coinbase Misses Expectations With $667M Loss in Q4

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Coinbase Misses Expectations With $667M Loss in Q4

Coinbase reported a net loss of $667 million in the fourth quarter of 2025, snapping the crypto exchange’s eight-quarter straight streak of profitability.

In its Q4 earnings released on Thursday, Coinbase said its earnings per share came in at 66 cents, which missed analyst expectations of 92 cents per share by 26 cents.

The company said its net revenue fell 21.5% year-on-year to $1.78 billion, falling short of analyst expectations of $1.85 billion.

Transaction-related revenue dropped nearly 37% year-on-year to $982.7 million, while subscription and services revenue jumped more than 13% from the year prior to $727.4 million.

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It’s the first net loss Coinbase has reported since the third quarter of 2023, and comes as the crypto market fell over the quarter, with Bitcoin (BTC) dropping nearly 30% from a high of $126,080 in early October to under $88,500 by Dec. 31.

Bitcoin has fallen 25.6% to $65,760 so far this year, having climbed from a crash to under $60,000 earlier this month.

Despite the earnings miss, shares in Coinbase (COIN) rose 2.9% in after-hours trading on Thursday to $145.18 after a 7.9% decline over the trading day to close at $141.1.

Key financial results for Coinbase in Q4 and the 2025 financial year. Source: Coinbase

For its Q1 outlook, the crypto platform said that it had generated $420 million in transaction revenue as of Feb. 10 but expects its subscription and services revenue to fall from $727.4 million to the $550 million to $630 million range.

Coinbase added that 2025 was a “strong year” for the company, both operationally and financially, with its full-year 2025 revenues climbing 9.4% from 2024 to $6.88 billion.

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Related: Coinbase unveils crypto wallets designed specifically for AI agents

“In 2025, more than 12% of all crypto in the world resided on Coinbase,” the company said. “We’re building and connecting more products to facilitate customers doing more with their assets.”