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Allbirds Stock Rallies 700% On AI Pivot, But Mirrors Failed Crypto Treasury Plans

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Allbirds (BIRD) Stock Performance

Allbirds (BIRD) stock gained over 700% on April 15 after the company announced it would ditch footwear entirely and pivot to AI compute infrastructure. The playbook may look familiar.

Less than a year ago, a wave of struggling pharma companies pulled the same move with crypto. Most of those stocks have since collapsed.

From Dead Shoe Brand to 700% Market Frenzy in a Single Day

Allbirds, once valued at $4 billion after its 2021 IPO, sold its shoe brand to American Exchange Group for just $39 million in March.

The remaining shell secured a $50 million convertible financing facility and plans to rebrand as NewBird AI, leasing GPUs to developers facing compute shortages.

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“NewBird AI expects to use initial capital from the Facility to acquire high-performance GPU assets, which will be deployed to serve customers requiring dedicated access to AI compute capacity,” read an excerpt in the press release.

Following the news, Allbirds’ stock, BIRD, rallied by over 700%, with prospects for more gains as rising demand continues to clear each local top.

Allbirds (BIRD) Stock Performance
Allbirds (BIRD) Stock Performance. Source: TradingView

It is imperative to note, however, that the company has no track record in hardware, data centers, or cloud services. Both deals still require stockholder approval at a May 18 special meeting.

Against this backdrop, analysts noted the disconnect between the stock move and the underlying business.

“Feels like the market is rewarding what you could be not what you are … Nothing changed operationally overnight. Just the story. Shoes → dead. AI → alive,” analyst Kyle Doops remarked.

Crypto Tried This First

In 2025, at least four medical firms abandoned their core businesses to become crypto treasury companies.

  • Helius Medical rebranded as Solana Company and raised $500 million for a SOL treasury.
  • Kindly MD merged with Nakamoto Holdings to hold Bitcoin (BTC).
  • MEI Pharma became Lite Strategy, adopting Litecoin (LTC) as its reserve asset.

Each stock spiked on the announcement. The aftermath tells a different story. Helius Medical traded near $25 at its peak and now sits around $2.31.

Nakamoto has fallen to $0.22 and is pursuing a reverse stock split to avoid Nasdaq delisting. Lite Strategy trades at $1.10 with a market cap of roughly $40 million.

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Solana Company (HSDT), Nakamoto (NAKA), and Lite Strategy (LITS) Price Performance
Solana Company (HSDT), Nakamoto (NAKA), and Lite Strategy (LITS) Price Performance. Source: TradingView

Same Hype, Different Label

Master Ventures founder Kyle Chassé called it the “AI effect,” suggesting this may only be the beginning.

“This is the AI effect. Allbirds announced their switch from shoes to AI and then shot up 700% in a single day. It wouldn’t be surprising if other companies started pulling the same moves,” Chassé suggested.

The pattern is consistent. A company with a failing core business sells its operations, attaches itself to the hottest narrative, and watches its stock pop.

With crypto treasuries, the pop faded once markets demanded actual execution.

AI compute demand is real, but so was demand for Bitcoin, Ethereum, and Solana (SOL).

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Whether NewBird AI breaks the pattern or follows it may depend on whether $50 million is enough to compete in a market dominated by hyperscalers spending billions.

“I wish the Allbirds people luck in their attempt to pivot to GPUs. Maybe they can do it. But i regard this as the first definitive sign that things have gone too far. What a bunch of jokers and mountebanks they are,” wrote Jim Cramer.

The post Allbirds Stock Rallies 700% On AI Pivot, But Mirrors Failed Crypto Treasury Plans appeared first on BeInCrypto.

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Crypto World

Goldman Sachs Targets Income-Focused Bitcoin Exposure

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Crypto Breaking News

Goldman Sachs Targets Income-Focused Bitcoin Exposure

Goldman Sachs has filed for a Bitcoin Premium Income ETF with the U.S. Securities and Exchange Commission. The product focuses on income generation while offering controlled exposure to Bitcoin price movements. It reflects growing demand for structured crypto products among traditional market participants.

The fund will not hold Bitcoin directly, and it avoids direct spot ownership. Instead, it will invest in shares of existing spot Bitcoin exchange-traded products. This approach allows the bank to offer exposure while managing operational and custody risks.

Additionally, the ETF will use an options overwrite strategy to generate income. This method involves selling options against held positions to collect premiums regularly. As a result, the fund aims to deliver steady income with moderated exposure to price swings.

The strategy limits potential upside, but it also reduces downside risk during market declines. This design suits clients seeking stability and predictable returns over aggressive growth. Therefore, the product aligns with demand for lower-volatility crypto exposure.

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Structured Strategy Reflects Shifting Institutional Approach

The ETF introduces a structured format that blends traditional finance techniques with digital asset exposure. Goldman Sachs has adapted familiar income strategies to fit the evolving cryptocurrency market. This move signals deeper integration between legacy finance and digital assets.

Market analysts describe the strategy as tailored for conservative portfolios seeking alternative income streams. The fund sacrifices some price gains in exchange for regular yield generation. Consequently, it positions itself differently from standard spot Bitcoin ETFs.

Moreover, the indirect exposure through existing ETPs adds another layer of diversification. It reduces reliance on a single asset structure while maintaining exposure to Bitcoin trends. This structure also aligns with regulatory and operational preferences.

The filing highlights how banks continue to refine crypto offerings beyond simple price tracking. Institutions now focus on customization, risk control, and income strategies. This shift indicates a broader evolution in how financial firms approach digital assets.

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Competition Intensifies After Morgan Stanley ETF Success

The filing follows a strong debut from Morgan Stanley’s recently launched spot Bitcoin ETF. The product introduced aggressive pricing and triggered competition among major asset managers. It set a new benchmark for cost efficiency in Bitcoin ETF offerings.

Morgan Stanley priced its ETF at a low expense ratio, undercutting key competitors in the market. This pricing strategy pressured other firms to adjust their fee structures. As a result, competition has increased across the Bitcoin ETF segment.

Other major players have also entered the space with varying strategies and pricing models. These include funds focusing on direct exposure and others offering hybrid approaches. Goldman Sachs now adds a structured-income-focused option to the mix.

The growing range of products reflects rising institutional interest in Bitcoin-linked investments. Banks continue to expand offerings to capture different segments of market demand. This trend suggests continued innovation and competition in crypto financial products.

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Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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eToro Acquires Zengo in Self-Custody Push, CEO Predicts $250K Bitcoin

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eToro Acquires Zengo in Self-Custody Push, CEO Predicts $250K Bitcoin

EToro said Wednesday it agreed to acquire self-custodial crypto wallet provider Zengo, deepening the trading platform’s push into onchain products as digital assets remain central to its business.

The deal will let eToro add Zengo’s wallet technology and broaden its offering in areas such as tokenized assets, prediction markets, perpetuals and yield products, according to the company. Terms were not disclosed. Bloomberg reported the transaction is worth about $70 million, mostly in cash, citing a person familiar with the matter.

CEO Yoni Assia said at Paris Blockchain Week during a fireside chat that the acquisition fits eToro’s effort to attract a more crypto native user base while expanding beyond regulated brokerage products into self-custody infrastructure.

Crypto activities have become an important revenue source for the platform. eToro reported total revenue and income of $13.8 billion in 2025, of which $12.98 billion was revenue from crypto assets.

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Yoni Assia, CEO of eToro, speaking at Paris Blockchain Week in 2026. Source: Cointelegraph

Assia keeps $250,000 Bitcoin target

At Paris Blockchain Week, Assia said he expects the current market slowdown to last another quarter before Bitcoin (BTC) returns to an accumulation phase, eventually pushing the token above $250,000.

“Bitcoin is on the path eventually to $250,000, $500,000 and beyond.”

EToro’s CEO is the latest industry figure to call for a $250,000 Bitcoin price target, following BitMEX co-founder Arthur Hayes and “Rich Dad Poor Dad” author Robert Kiyosaki.

Related: Deutsche Börse invests $200 million in Kraken parent Payward

However, other large companies remain divided on Bitcoin’s trajectory for the rest of the year, with some questioning the relevance of the four-year cycle theory.

Galaxy Digital urged investor caution and described the year ahead as “too chaotic to predict,” citing looming uncertainties such as the US midterm elections and shifting monetary policy.

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Top assets by market capitalization. Source: CompaniesMarketCap

Regardless of the timeline, a Bitcoin rally to $250,000 would require Bitcoin’s price to increase by about 3.3-fold and implies a $5 trillion market capitalization. This would make BTC the world’s second-largest asset after gold, up from the 12th spot, according to CompaniesMarketCap data.

Magazine: Can Robinhood or Kraken’s tokenized stocks ever be truly decentralized?