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Crypto.com CEO Is Going Into AI Agents With $70 Million

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Crypto.com CEO Is Going Into AI Agents With $70 Million

Crypto.com CEO Kris Marszalek is steering the company into the artificial intelligence sector, unveiling a platform for personalized AI agents.

A $70 million acquisition of the “ai.com” domain supports the initiative, which debuts February 8 during a Super Bowl LX commercial.

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The launch represents a significant strategic pivot for Marszalek. His firm previously made headlines—and drew skepticism—for spending $700 million on naming rights for the Los Angeles arena formerly known as the Staples Center.

Nonetheless, the move signals a high-stakes capital commitment to the convergence of blockchain technology and generative AI.

According to the company, the new platform allows retail users to deploy “agentic” AI tools in under 60 seconds without technical coding knowledge.

These agents are designed to execute autonomous tasks, such as organizing workflows, sending messages, and managing cross-application projects.

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The interface targets mainstream consumers, though Marszalek described the long-term vision as a “decentralized network” where billions of agents self-improve and share capabilities.

“Ai.com is on a mission to accelerate the arrival of AGI by building a decentralized network of autonomous, self-improving AI agents that perform real-world tasks for the good of humanity,” he stated.

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Notably, this structure mirrors the distributed ethos of the cryptocurrency industry.

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The company said agents will operate in a “dedicated secure environment” where data is encrypted with user-specific keys. This architecture ostensibly limits the platform’s access to personal information.

The move underscores a broader trend of crypto executives seeking new growth narratives as the digital asset market matures.

By launching with a Super Bowl spot, Marszalek is betting that mainstream appetite for automated personal assistants will outpace fatigue around crypto-adjacent projects.

The platform plans to roll out financial services integration and an agent marketplace in future updates.

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This trajectory points toward a hybrid business model that blends subscription tiers with transaction-based economics.

However, the venture faces a steep climb.

The venture must compete in an increasingly crowded market dominated by well-capitalized incumbents such as OpenAI and Google.

Simultaneously, it faces the challenge of convincing users to trust a crypto-native firm with their intimate personal data.

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Crypto World

Bitcoin Drops to $74K as US-Iran Tensions Flare

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Bitcoin Drops to $74K as US-Iran Tensions Flare

Bitcoin erased its weekend gains as it fell below $74,000 on Sunday after the US military seized an Iranian cargo ship, putting pressure on a ceasefire between the two countries. 

Bitcoin (BTC) had soared above $78,300 late Friday on Coinbase, its highest price since early February, but dropped to between $75,000 and $76,000 over the weekend after Iran said it would close vital oil routes in the Strait of Hormuz.

The cryptocurrency then sank sharply late on Sunday to briefly trade below $74,000 after the US military said it opened fire on, and later seized, an Iranian cargo ship it claimed tried to run its blockade of Iranian ports, with Tehran accusing the US of violating an agreed ceasefire. 

The two-week ceasefire between the US and Iran, which had helped boost the markets and temper oil prices, is set to end on Wednesday.

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Bitcoin’s price in US dollars on Coinbase over the last five days has fallen over the weekend amid rising tensions between the US and Iran. Source: TradingView

Tehran has vowed to retaliate over the US military’s seizure of the ship and has rejected a new round of peace talks slated for Monday in Islamabad, Pakistan, due to the US blockade, Iranian state media reported.

Related: Bitcoin eyes $90K as whales absorb 20x daily BTC supply in 30 days

US stock futures sank Sunday night amid rising tensions, with S&P 500 futures dropping 0.8%, Nasdaq-100 futures falling 0.6% and Dow Jones futures declining 0.9%, or about 450 points.

Oil futures also soared amid the hostilities and Iran’s threat to close the Strait of Hormuz, with crude oil futures rising over 4.5% to over $95 a barrel.

The Crypto Fear & Greed index rose by two points to a score of 29 out of 100 on Monday, its highest score since late January, but which still indicated a sentiment of “fear.”

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Magazine: Bitcoin will not hit $1M by 2030, says veteran trader Peter Brandt