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How to Implement Crypto for B2B Recurring Revenue & Payment?

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How to Navigate Implementing Crypto for B2B Recurring Revenue and Subscriptions
How to Navigate Implementing Crypto for B2B Recurring Revenue and Subscriptions

For B2B companies offering SaaS, memberships, or recurring services, the allure of cryptocurrency payments is strong, as it offers real-time global settlements, lower processing costs, and exposure to crypto-native customers.

Even so, integrating support for crypto for recurring revenue brings special technical and operational challenges. This is how you can handle the changes in this volatile market.

How to Implement Crypto for B2B Subscriptions and Payments?

How to Implement Crypto for B2B Subscriptions and Payments

1. Choosing and Configuring the Right Payment Gateway

The foundation of crypto subscriptions is a reliable payment gateway specifically designed for recurring billing. Generic crypto payment processors often lack robust subscription management features.

Seek out solutions that offer deep integration with your existing billing platform, built-in recurring billing engines.

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This integration automates the critical process of generating unique crypto invoices for each billing cycle, sending payment reminders to customers, verifying on-chain transactions, and updating subscription statuses automatically upon successful payment.

Look for gateways that support a wide range of cryptocurrencies, especially major stablecoins (USDC, USDT), which are favored for B2B transactions due to their stability.

The goal is to replicate the “set it and forget it” automation of traditional card payments, minimising manual intervention for each renewal.

Ensure the gateway provides clear APIs and webhooks for real-time payment notifications and seamless backend reconciliation.

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2. Strategies for Predictable Cash Flow

Price fluctuations are crypto’s biggest challenge for recurring experience. Businesses need predictable fiat-equivalent income. Two primary strategies exist.

First, dynamic pricing at checkout involves calculating the subscription fee in your local fiat currency (USD, EUR) at the exact moment of payment initiation and converting it to the required crypto amount based on real-time exchange rates.

This ensures you receive the precise fiat value intended, regardless of crypto price swings between invoicing and payment.

The second strategy involves stablecoin-centric subscriptions. Set your subscription prices directly in a stablecoin like USDT or USDT.

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Since these are pegged 1:1 to fiat currencies, the value received is fixed, eliminating volatility risk entirely. This simplifies accounting and budgeting.

No matter what method you choose, clear communication with customers about the payment currency and process is crucial.

If manual reconciliation becomes necessary, businesses need to accurately value transactions in fiat terms, making it essential to get updated of today’s cryptocurrency prices using reliable exchanges like Kraken to ensure accurate financial records.

3. Navigating Compliance and Accounting Complexities

Navigating Compliance and Accounting Complexities

Recurring crypto income introduces specific legal and financial reporting obligations that differ from one-off sales.

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Tax treatment is paramount. Revenue received in crypto is typically considered taxable income as its fair market value in your local fiat currency on the date of receipt.

For subscriptions, this means tracking the fiat value of every recurring payment received throughout the year.

Robust accounting software capable of handling crypto transactions and integrating with your payment gateway data is non-negotiable.

Know Your Customer and Anti-Money Laundering compliance apply just as rigorously to recurring crypto payments as to traditional ones.

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Your chosen payment gateway should handle essential KYC verification on your business customers, providing necessary audit trails. Ensure they comply with regulations in your operating jurisdictions.

Additionally, establish clear refund and chargeback policies tailored to crypto. Unlike credit cards, crypto transactions are irreversible.

Define your policy for failed services or cancellations. Will you issue refunds in crypto (at current value, which may differ from the payment value) or fiat? Document these processes clearly in your terms of service.

Endnote

Implementing crypto for B2B recurring revenue unlocks significant advantages in speed, cost, and market reach.

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This includes strategically selecting an automation-focused gateway and proactively managing volatility (especially through stablecoins).

It also involves diligently addressing compliance and accounting from the onset so businesses can build a resilient and future-proof subscription model.

The initial setup requires careful planning, but the payoff in streamlined global payments and access to a growing financial ecosystem makes it a compelling evolution for forward-thinking B2B companies.

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Pudgy Penguins, Known For NFT Toys, Dives Deeper Into Soccer

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Pudgy Penguins, a globally recognized non-fungible token brand known for creating NFT-inspired toys, has expanded into soccer through significant NFT partnerships with two leading football clubs. Pudgy Penguins NFT team, which partnered with Spain’s soccer club CD Castellón last year, has now partnered with England’s Premier League soccer club Manchester City. In this article, we shall explore this expansion journey further.

Pudgy Penguins’ Journey From Toys To Soccer

Over the weekend, the Pudgy Penguins team, via its official X account, confirmed that it has dived deeper into the world of soccer. Launched in July 2021, the Pudgy Penguins is a digital asset incubation studio known for creating Pudgy Penguins, a globally recognized non-fungible token collection featuring a fixed set of 8,888 unique digital penguin characters on the Ethereum blockchain network.

Pudgy Penguins is also the brainchild behind Lil Pudgy, a non-fungible token series that features a fixed supply of 22,222 smaller NFTs hosted on the Ethereum blockchain network, Pudgy Rod, a companion collection of fishing rod NFTs that were airdropped to original holders in 2021 and are now used as multipliers in the ecosystem and soulbound tokens, a non-transferable tokens such as ‘Opensea x Penguins SBTs’ launched to recognize community engagement, loyalty, and licensing participation.

Pudgy Penguins entered the physical retail space in May 2023 with the release of its first line of toys. Initially launched online through Amazon, the collection sold over 20,000 units in its first 48 hours and generated more than $500,000 USD in sales. This was clear evidence of a strong demand beyond the NFT community. Later that year, the toys were stocked in more than 2,000 Walmart stores across the U.S., and within 12 months of launching, over 1 million plushies had been sold worldwide. These plushies are now available in the United States, Europe, Asia, and Hong Kong.

Pudgy Penguins Dives Deeper Into Soccer

Pudgy Penguins NFT team partnered with the Spanish soccer club CD Castellón in January 2025 to feature their characters on the team’s official jerseys and shorts. As part of the collaboration, an open edition NFT was released, and some holders of that NFT were eligible to be featured in some way related to the partnership. Pudgy Penguins and Lil Pudgys characters appeared directly on CD Castellón’s jerseys.

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In the latest news, the Pudgy Penguins NFT team has announced a “landmark partnership” with English Premier League champions Manchester City to launch a premium co-branded NFT line targeted at an adult audience. This move is considered one of the highest-profile crossovers between a web3-native brand and a global sports giant, aimed at bringing the Pudgy Penguins intellectual property to a massive, mainstream audience. The merchandise drop was scheduled for January 17, 2026.

These ventures are part of the Pudgy Penguins’ broader strategy to evolve beyond their digital origins and toy lines into a mainstream, global intellectual property (IP) through real-world utility and high-profile brand building, bridging the gap between digital assets and traditional markets. This integration will provide tangible ways for NFT holders to feel part of the brand’s journey, reinforcing holder identity and community.

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XRP Risks Another 23% Drop as Price Slides Below $1.60

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XRP Risks Another 23% Drop as Price Slides Below $1.60

XRP (XRP) price dropped below $1.50 over the weekend, its lowest level in over 14 months. Now, a bearish technical setup on the charts suggests that the downtrend may extend throughout February.

Key takeaways:

  • XRP’s bear pennant on the four-hour chart targets $1.22.

  • XRP futures open interest dropped to $2.61 billion, which gives some hope for the bulls.

XRP/USD daily chart. Source: Cointelegraph/TradingView

XRP price chart shows a textbook bear pennant

On Saturday, XRP price fell about 14% from a high of $1.75 to a low of $1.50, losing the $1.60 support level for the first time since November 2024. 

The latest drop has put it into the breakdown phase of its bear pennant setup, as shown on the four-hour chart below.

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Related: Price predictions 1/30: BTC, ETH, BNB, XRP, SOL, DOGE, ADA, BCH, HYPE, XMR

XRP dropped below the pennant’s lower trendline on Tuesday, then rebounded to retest it as support. The price is likely to drop lower if the retest fails and a four-hour candlestick closes below this level at $1.58.

The measured target of the bear pennant, calculated by adding the height of the initial drop to the breakout point, is $1.22, representing a 23% drop from the current price.

XRP/USD four-hour chart. Source: Cointelegraph/TradingView

XRP’s recovery to $2.40 in January turned out to be a “fakeout” as the price continued to form “price formed a fresh lower lows,” pseudonymous analyst AltCryptoGems said in a recent post on X, adding:

“The downtrend remains intact and we are on the verge of a disastrous collapse in a huge no-support zone.”

XRP/USD daily chart. Source: AltCryptoGems

Trader and investor Alex Clay said that after breaching the support line of a double bottom pattern at $1.60, the path is now cleared for a drop toward $1 or lower.

Cryptocurrencies, XRP, Markets, Price Analysis, Market Analysis, Altcoin Watch
Source: X/Alex Clay

As Cointelegraph reported, XRP’s next major support level is near its aggregated realized price at $1.48. If this level is lost, it would put the average holder underwater, a setup that closely matches the 2022 bear phase that ultimately ended in a 50% drawdown toward $0.30.

XRP buyers step back

The 90-day Spot Taker Cumulative Volume Delta (CVD), a metric that tracks whether market orders are driven by buyers or sellers, reveals that buy-orders (taker buy) have been declining sharply since early January.

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While demand-side pressure has dominated the order book since November 2025, buy orders have dropped sharply over the last 30 days, according to CryptoQuant.

This indicates waning enthusiasm or exhaustion among XRP investors, signaling reduced bullish momentum and increasing downside risk for the price. 

Previous sharp drops in spot CVD have been accompanied by 28%-50% price drawdowns within weeks.

XRP spot taker CVD. Source: CryptoQuant

However, in the current downtrend, one hope for the bulls is the declining XRP futures open interest (OI). It has dropped sharply to $2.61 billion on Wednesday, from $4.55 billion on Jan. 6. 

When OI declines in combination with falling prices, it indicates a weakening bearish trend or a potential trend reversal.

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This could provide some fuel for the bulls to test the important overhead resistance at around $1.85, a level that served as support throughout most of 2025.

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XRP Open Interest. Source: CoinGlass