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Kooc Media Introduces PR Support for New Crypto Presales and ICO Projects

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Kooc Media Introduces PR Support for New Crypto Presales and ICO Projects

Running a successful crypto presale or ICO requires more than a good project. It requires attention. Investors need to know the sale exists. The crypto community needs to understand what the project does. Industry observers need a reason to take notice. Yet the vast majority of token presales and ICO launches happen with zero professional media coverage, relying entirely on social media hype and community word of mouth to attract participants.

Kooc Media, a PR distribution agency that has served the cryptocurrency and blockchain sectors since 2017, has introduced a dedicated PR service for crypto presales and ICO projects. The service provides guaranteed article placements on established news publications, professional press release writing, same-day global distribution and comprehensive campaign reporting. It is designed to give new token sales the media visibility that directly influences investor confidence and participation rates.

The Difference Between a Funded Presale and a Failed One

Thousands of crypto presales and ICO launches take place every year. Some fill their allocation quickly and go on to build successful projects. Many others fall short of their targets, run out of momentum and quietly disappear. The projects that succeed are not always the ones with the best technology or the most experienced team. They are almost always the ones that more people heard about.

Visibility drives participation. An investor cannot contribute to a presale they do not know exists. A community member cannot advocate for a project they have never encountered. A crypto influencer cannot discuss a token sale they have never seen covered anywhere. Every potential participant who remains unaware of the presale represents lost capital that could have funded the project’s development.

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The presales that consistently fill their allocations share a common trait — they generate media coverage that extends their reach beyond their existing network. Articles on crypto news sites, finance publications and blockchain media outlets introduce the project to investors, traders and enthusiasts who were not already following it. Each article widens the funnel of potential participants and reinforces the perception that the project is worth paying attention to.

For most crypto presale and ICO teams, generating that coverage has been extremely difficult. PR agencies refuse cryptocurrency clients. Journalists are overwhelmed with pitches from competing projects. Paid advertising channels are restricted across major platforms. The team is left promoting the presale through Twitter threads, Telegram announcements and direct messages — channels that reach existing followers but struggle to attract new audiences at scale.

Kooc Media provides the media infrastructure that presale and ICO teams need to reach beyond their existing circles. The agency’s crypto PR service has been delivering guaranteed coverage for blockchain projects since 2017 and is now specifically tailored for the unique demands of token sale campaigns.

“A crypto presale without media coverage is like a fundraiser that nobody was invited to,” said Michelle De Gouveia, spokesperson for Kooc Media. “The project might be excellent, but if potential investors do not know the sale is happening, the allocation does not fill. PR solves that problem directly.”

How the Service Supports Presales and ICOs

Kooc Media has structured its presale and ICO PR service around the specific timeline pressures and communication needs of token sale campaigns.

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The process begins with content. The agency’s editorial team works with the project to develop press releases that communicate the essential information investors need — what the project does, what problem it solves, how the tokenomics work, what the presale terms are, what the roadmap looks like and why the opportunity matters. The writers have deep experience with blockchain content and understand how to present technical concepts like smart contract functionality, token utility, vesting schedules, DeFi mechanics and governance structures in language that resonates with both crypto-native investors and broader finance audiences.

Publication happens across Kooc Media’s owned news network. The agency operates several established publications including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These sites cover cryptocurrency, blockchain, finance and technology with strong domain authority built over many years of consistent publishing. Because Kooc Media controls these properties, every placement is guaranteed and publication timing can be coordinated precisely with presale opening dates, ICO phases or any other milestone in the token sale calendar.

Distribution extends through the agency’s partner network, pushing each press release to hundreds of additional outlets and thousands of syndication feeds worldwide. Premium packages place content on major financial platforms including Business Insider, Bloomberg, Benzinga, MarketWatch and USA Today. For a presale project, appearing on these platforms alongside mainstream financial reporting creates a credibility signal that significantly influences investor perception.

Same-day turnaround means coverage can go live on the exact day a presale opens, maximising visibility at the moment when investor action is most needed. Comprehensive post-campaign reports with live links to every placement are delivered promptly.

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What Press Coverage Does for a Token Sale

The impact of professional PR on a crypto presale or ICO operates across several dimensions simultaneously.

Investor confidence is the most direct effect. Crypto investors conduct research before committing capital to any token sale. They search for the project name and evaluate what they find. A presale with articles across recognised blockchain and finance publications immediately appears more credible than one with no media presence beyond its own website and social channels. That credibility translates directly into higher participation rates. Investors who were on the fence move toward committing. Investors who had not heard of the project discover it through published coverage and enter the funnel for the first time.

Reach expands beyond the project’s organic audience. Every crypto presale team builds a community through social media before the sale opens. That community represents the project’s existing reach. Press coverage extends that reach to every reader of every publication where an article appears. A single placement on a high-traffic crypto news site can introduce the presale to tens of thousands of potential investors who were not previously aware of it. Multiple placements across different publications multiply that effect.

FOMO dynamics strengthen with media visibility. Crypto presales operate on urgency — limited allocations, time-bound phases, early-bird pricing. Press coverage amplifies that urgency by signalling to the broader market that a sale is happening and generating attention. Investors who see a project covered across multiple publications are more likely to act quickly than those who encounter it only through a single social media post.

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Search visibility improves immediately. Investors researching a presale search for the project name and related terms like “crypto presale,” “ICO launch,” “new token sale,” “best crypto presale,” “upcoming ICO” or “token launch.” Articles on high-authority domains rank well for these searches, ensuring that investors conducting due diligence find published coverage that reinforces the project’s legitimacy. The backlinks generated also strengthen the project’s own website rankings over time.

Post-sale credibility carries forward. The media coverage generated during a presale does not expire when the sale ends. Published articles remain online and searchable, continuing to build brand recognition and trust as the project moves into development, exchange listings and ecosystem growth. The coverage becomes a permanent asset that supports every subsequent phase of the project’s lifecycle.

Packages for Every Token Sale Structure

Crypto presales and ICOs follow different structures and timelines. Kooc Media accommodates all of them.

Launch packages deliver coordinated multi-publication coverage timed to presale opening dates or ICO kickoff. These create maximum visibility at the exact moment investor participation matters most.

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Phased packages support token sales that operate across multiple rounds. Each phase receives its own coverage push, maintaining momentum throughout the entire sale period rather than concentrating all visibility at the start.

Custom campaigns address complex sale structures. A project running a private round before a public presale might need separate coverage targeting institutional investors and retail participants. An ICO with a tiered pricing model might need phased announcements highlighting each new tier. Projects combining token sales with gambling or iGaming platforms can access parallel distribution reaching both crypto investors and gaming audiences.

Kooc Media manages strategy, content creation, distribution timing and reporting across all campaign types.

About Kooc Media

Kooc Media is a PR distribution agency founded in 2017, specialising in cryptocurrency, blockchain, fintech, technology and iGaming. The company operates its own network of news publications and distributes content through a broad global partner network to guarantee media placements. Services include press release writing, sponsored articles, homepage features, newswire distribution and fully managed campaigns.

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Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.

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Crypto World

WLFI Token Hits All-Time Low Amid World Liberty’s DeFi Lending Controversy

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WLFI Token Hits All-Time Low Amid World Liberty’s DeFi Lending Controversy

World Liberty Financial has scrambled to pay down $25 million of its highly scrutinized loan on the DeFi lending protocol Dolomite.

The immediate repayments comprise $15 million on April 7 and an additional $10 million on April 10. These payments arrive amid mounting industry backlash over the project’s use of its own token as collateral.

WLFI’s Repayment Follows Intense Community Pressure

Data from BeInCrypto showed that the ongoing controversy dragged the WLFI token down to an all-time low of $0.07967. This is its weakest performance since the project’s highly publicized rollout in 2025.

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The market rout follows revelations that World Liberty essentially used its own governance tokens as collateral to extract massive quantities of stablecoins.

According to Arkham Intelligence, the Trump-affiliated venture pledged roughly $406 million worth of WLFI across two digital wallets to borrow $150 million in USDC.

This maneuver rapidly depleted Dolomite’s USD1 lending pool, pushing utilization rates above 93%. Consequently, retail depositors faced a severe liquidity crunch, making it difficult to withdraw their funds.

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Meanwhile, the optics of the transaction were further complicated by intertwined leadership. Dolomite co-founder Corey Caplan currently serves as an official advisor to World Liberty Financial.

As the digital asset’s price cratered, DeFi analysts raised alarms regarding the systemic risk of bad debt. WLFI’s collateral now accounts for approximately 55% of Dolomite’s $835.7 million in total value locked, heavily concentrating risk in a single, depreciating asset.

World Liberty Financial Dismisses ‘FUD’

However, World Liberty executives have aggressively pushed back against the market anxiety, dismissing insolvency fears as “FUD.”

In a series of social media statements, the developers argued that their massive borrowing benefits the broader ecosystem. They claimed that acting as an “anchor borrower” generates outsized yield for other participants.

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However, critics warned that a sharper decline could raise the risk of bad debt for lenders if collateral values fall faster than the position can be adjusted. World Liberty rejected that scenario, saying it could post more collateral if needed.

“We are one of the largest suppliers and borrowers on WLFI Markets. Yes, we supplied WLFI as collateral and borrowed stablecoins. No, we are nowhere near liquidation — and frankly, even if markets moved dramatically against us, we’d simply supply more collateral. That’s not a risk. That’s how this works,” the team added.

In a simultaneous bid to appease early backers facing steep paper losses, World Liberty announced an upcoming governance proposal to unlock restricted tokens.

According to the team, the proposed framework will feature a structured, long-term vesting schedule specifically targeted at early retail buyers.

The post WLFI Token Hits All-Time Low Amid World Liberty’s DeFi Lending Controversy appeared first on BeInCrypto.

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Epic Market Flash Crash Killed Bull Market: Is Crypto Healthier Now?

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Epic Market Flash Crash Killed Bull Market: Is Crypto Healthier Now?

Key takeaways:

  • Bitcoin orderbook depth has plummeted by 50% since September 2025, signaling a substantial decline in overall market liquidity.

  • Indicators suggest that the current market fragility stems more from recent 2026 trends than from the 2025 flash crash itself.

Bitcoin (BTC) and crypto markets took a massive hit on Oct. 10, 2025, precisely 6 months ago. That devastating flash crash wiped out a record-breaking $19 billion in leveraged positions while some altcoins collapsed 40% to 80%. Many traders speculated that multiple market makers had been wiped out, while others accused the Binance exchange of blatant manipulation.

Was the crypto market structure actually altered after the October 2025 crash, and what has changed in liquidity, derivatives markets, and institutional metrics?

Aggregate Bitcoin spot +1% to -1% orderbook depth, USD. Source: CoinAnk

Bitcoin’s aggregate orderbook depth, ranging from +1% to -1%, typically oscillated between $180 million and $260 million in September 2025. On most days, there would be a healthy $90 million in bids, but that was not the case on Oct. 10, 2025. A mix of technical issues at Binance and auto-deleveraging on decentralized exchanges caused a temporary liquidity lapse.

During the flash crash, Bitcoin’s orderbook depth entered a downward spiral, stabilizing near $150 million by mid-November 2025. Currently, Bitcoin’s order book depth seldom exceeds $130 million, down 50% from levels seen in September 2025.

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The already fragile market conditions deteriorated further in February 2026. Bitcoin’s orderbook depth plunged below $60 million for nearly 10 days as the price struggled to hold the $65,000 level. Cryptocurrency market volumes declined considerably, especially in the derivatives markets.

Total crypto trading volume, USD. Source: TokenInsight

Cryptocurrency derivatives volumes oscillated between $40 billion and $130 billion over the past 30 days, falling short of the $200 billion mark commonly seen in September 2025. Still, the reduced appetite for futures contracts is not necessarily a bearish indicator as longs (buyers) and shorts (sellers) are evenly matched at all times.

Demand for bullish leverage remains weak, ETF volumes lag

The Bitcoin perpetual futures funding rate can be used to assess traders’ risk appetite.

Bitcoin perpetual futures annualized funding rate. Source: Laevitas

Under normal conditions, the indicator should range between 6% to 12% to compensate for the cost of capital. Excessive demand for bearish leverage can push the indicator below 0%, meaning shorts are the ones paying to keep their positions open. Data indicate stable conditions throughout November 2025, followed by a sharp decline in February 2026.

Curiously, volumes of US-listed spot Bitcoin exchange-traded funds (ETFs) were not impacted by the Oct. 10, 2025 flash crash. In fact, by late November, activity in those instruments jumped to their highest levels in 20 months at $11.5 billion per day. 

Related: Binance adds spot trading guardrails to limit abnormal executions

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US-listed spot Bitcoin ETFs daily trading volume, USD. Source: Coinglass

Bitcoin ETFs regularly traded at volumes above $4 billion per day between January and March 2026, but eventually fell below $3.3 billion by the first week of April. Similarly, US-listed Ether (ETH) ETFs average daily volume dropped to $1 billion, down from $2 billion in September 2025. 

Orderbook depth, funding rate, derivatives and ETF volumes all point to a much less healthy cryptocurrency market in April 2026 relative to 6 months prior. However, given that the market structure held relatively firm through February 2026, the relevance of the Oct. 10, 2025 flash crash seems much less than previously imagined.