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The great AmEx partnership with XRP that wasn’t

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The great AmEx partnership with XRP that wasn’t

For months, XRP influencers on X and YouTube have been promising their followers that American Express (AmEx) was about to embrace XRP. The longawaited announcement finally arrived on March 30. 

Turns out, the NFL sponsorship deal with the credit card giant had nothing to do with XRP. Yesterday, AmEx became the Official Payments Partner of the NFL, i.e., for presale tickets, on-site experiences, and game perks. 

Not a single mention of Ripple or its blockchain.

The hype had been building for months and reached a crescendo in the hours before the announcement.

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The same false promise has resurged in viral waves for years.

A years-long pattern of recycled hype

XRP influencers have forecasted AmEx’s use of the XRP Ledger (XRPL) an embarrassing number of times.

Months and even years ago, influencers claimed it was “a done deal” with AmEx, attaching diagrams, conference videos, audio clips, and assortments of annotated screenshots.

In January 2025, a leader of the XRP Army told his followers that Garlinghouse had revealed a partnership with AmEx under a non-disclosure agreement. 

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In March 2025, another influencer posted that AmEx had confirmed manufacturing a crypto card with Ripple.

By July 2025, yet another XRP influencer cited an unattributed infographic claiming AmEx somehow uses XRPL.

On YouTube, dozens of videos promote the same false narrative. Creators repackaged old footage as breaking news.

What actually happened in 2017

The entire mythology traces back to one real event. In November 2017, AmEx and Ripple announced a pilot for cross-border business payments between the US and UK via RippleNet.

Critically, that pilot did not use the XRP coin. Ripple’s own executive told CNBC at the time, “The technology we have developed, it separated a connection from the cryptocurrency or the token.”

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AmEx could use Ripple to exchange value from one fiat currency to another, he explained, “without the need for any intermediate blockchain currency.” Treacher added that XRP “will come into play later on in the evolutionary dynamics and the other players.”

Read more: Here’s why Ripple XRP partnerships and MoUs often go nowhere

It never did. AmEx never expanded the pilot, adopted XRP, or pursued any deal with Ripple beyond 2017. AmEx has never confirmed any new XRP deal, and the more recent viral claims have been labeled fake and misleading.

Still, the AmEx rumor gained its inception then, and XRP influencers kept recycling it for years.

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The XRP engagement economy of nonexistent partnerships

XRP influencers have turned the gap between RippleNet partnerships and actual XRPL usage into a cottage industry. 

The pattern is consistent. Influencers cite details about a years-old blockchain pilot, conflate RippleNet with XRP token usage, add ‘breaking’ or ‘just in’ or emergency siren emojis, and collect effortless engagement on social media.

Worse, some posts promoted unrelated tokens alongside the AmEx fiction. One Binance Square user bundled the fake announcement with a promotion for an unrelated token that would allegedly benefit from the non-existent AmEx-XRPL deal.

Protos has previously documented hundreds of Ripple partnership announcements that generated minimal usage of XRP, from MoneyGram to Bhutan’s central bank.

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XRP is down 29% year to date. AmEx, meanwhile, is selling football tickets using regular dollars.

Got a tip? Send us an email securely via Protos Leaks. For more informed news, follow us on X, Bluesky, and Google News, or subscribe to our YouTube channel.

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Crypto World

South Korea Details AI System for Crypto Tax Monitoring

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South Korea Details AI System for Crypto Tax Monitoring

South Korea’s National Tax Service (NTS) has opened a tender for software licenses to track virtual asset transactions as part of tax evasion enforcement, according to a government procurement notice.

The notice said the contract is for “virtual asset tax evasion response transaction-tracking software licenses,” with a budget of 146.5 million won (around $99,500), including value-added tax and delivery due within 30 days of contract signing. Bid submissions are scheduled for April 28 to April 30, with proposal evaluation set for May 7.

The procurement notice itself gives limited detail on the software’s technical scope. However, citing an official from the NTS scientific investigation unit, local outlet ZDNet Korea reported that the software would allow officials to monitor crypto transactions in real time, visualize transfers between specific wallet addresses and exchanges, and support probes into hidden assets, offshore tax evasion and unreported inheritance or gift transfers.

The tender follows earlier local reporting that South Korea was preparing a broader AI-based crypto monitoring system ahead of the country’s planned 2027 tax rollout.

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South Korea expands enforcement capabilities ahead of crypto tax rollout

The tax agency’s push for a crypto monitoring tool appears to be part of a broader effort to expand enforcement capabilities as the country prepares for an upcoming rollout of a crypto tax. 

On March 12, local media The Korea Times reported that the NTS opened a bid for an AI-backed system to analyze crypto transaction data. The agency reportedly aims to establish a platform that can process large volumes of crypto trading data to monitor potential tax evasion.

Related: Bank of Korea governor backs CBDCs, deposit tokens in first address

South Korea’s crypto tax rollout is currently expected to take effect in January 2027 after several delays. Under the policy, gains above 2.5 million won (about $1,700) would be subject to a combined 22% levy, made up of a 20% income tax and an additional 2% local tax.

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The tax rollout remains politically contested. On March 19, South Korea’s main opposition People Power Party proposed scrapping the planned tax on crypto gains, arguing the policy raises fairness, double-taxation and enforcement concerns.

Magazine: 53 DeFi projects infiltrated, 50M NEO tokens could be ‘given back’: Asia Express