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Why iGaming Brands Are Turning to Kooc Media for Guaranteed Press Coverage and PR Distribution

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Why iGaming Brands Are Turning to Kooc Media for Guaranteed Press Coverage and PR Distribution

Kooc Media, a specialist PR distribution agency headquartered in the United Kingdom, has opened its doors to the iGaming industry with a dedicated press release service for online casinos, sportsbooks, betting platforms and gambling affiliates. The service delivers confirmed article placements on the agency’s own news websites, expert content creation by an in-house editorial team, and optional newswire distribution that can place gambling brand announcements on some of the biggest media platforms in the world.

Online gambling has quietly become one of the most profitable digital industries on the planet. Millions of players across dozens of regulated markets spend billions each year on sports betting, online slots, live dealer games, poker and other casino products. The industry employs tens of thousands of people and attracts serious investment from both private equity and public markets.

Despite all of this, the iGaming sector remains badly underserved when it comes to professional public relations. Most gambling companies that have tried to secure press coverage through conventional PR agencies have come away disappointed. The standard experience involves paying a retainer, waiting weeks for outreach results and ending up with little or nothing to show for it. Journalists at mainstream outlets frequently ignore pitches from betting and casino brands, and many generalist PR firms lack the knowledge to craft effective messaging for the gambling audience.

Kooc Media spotted this problem years ago while working with clients in similarly challenging industries. The agency was founded in 2017 and built its reputation providing PR services for crypto projects, fintech startups and technology companies — sectors that face comparable media resistance. The decision to formally extend its services to iGaming was driven by increasing demand from gambling brands looking for a PR partner that could actually deliver measurable results.

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“We kept hearing from iGaming companies who had been let down by other agencies,” said Michelle De Gouveia, spokesperson for Kooc Media. “They had spent money on PR and received nothing in return. Our model is the opposite of that. We guarantee placements, we publish fast, and we prove everything with live links. That is what the gambling industry has been waiting for.”


How the Service Works in Practice

The process Kooc Media has developed for its iGaming PR clients is deliberately straightforward. A gambling brand comes to the agency with an announcement — it could be a new casino launch, a sportsbook entering a regulated market, a software integration, a licensing achievement, a rebrand, a partnership deal or any other piece of genuine business news.

From there, Kooc Media’s editorial team takes over. They write a professional press release based on the client’s brief, handling the structure, messaging and tone. The client reviews the draft and requests any changes. Once approved, the article goes live.

Publication happens across the agency’s owned network of news sites, which includes titles such as Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are established publications covering finance, technology, business and digital trends. All of them are indexed by Google News, which gives every published article the chance to appear in Google News feeds and rank in organic search results.

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Most articles are live within 24 hours of client approval. For brands working to tight deadlines around product launches, sporting events or regulatory milestones, this speed is a major advantage.

Clients who want their announcement to reach a wider audience can choose packages that include distribution through partner newswire networks. At the highest tier, this can result in placements appearing on outlets such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and feeds linked to Dow Jones. For an online casino or sportsbook, landing coverage on platforms of that calibre creates instant credibility.

After every campaign, clients receive a full report containing live links to each published article. There is no ambiguity about what was delivered.


The Strategic Case for iGaming PR

Gambling companies invest heavily in marketing. Paid search, affiliate partnerships, social media campaigns, sponsorship deals and television advertising have all been core channels for the industry. But each of these channels is becoming more difficult or more expensive to use effectively.

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Google restricts gambling advertising in many markets. Social media platforms continue to tighten their rules around betting content. Television advertising bans for gambling are being implemented or expanded across parts of Europe. Even sports sponsorship, once the go-to branding tool for sportsbooks, is under increasing regulatory pressure in several countries.

Public relations cuts through many of these restrictions. A press release published on a respected news website reaches audiences through organic search and news aggregation rather than through paid advertising channels. It is not subject to the same platform restrictions that limit other forms of gambling marketing. And it carries inherent credibility because the content appears on a third-party publication rather than on the brand’s own website or social media accounts.

The search engine benefits are equally important. Every article placed on a high-authority, Google News indexed website creates a backlink that strengthens the client’s domain authority. Over time, this improves rankings for high-value search terms like “new online casino,” “best sportsbook,” “sports betting platform” and dozens of other phrases that drive player acquisition. For iGaming brands competing in organic search, regular press coverage is not just a branding exercise — it is a core part of the SEO strategy.

Player trust is another factor that makes PR particularly valuable for gambling companies. Online gambling requires customers to hand over personal and financial information to a platform they may have never used before. Players naturally look for signals that a brand is legitimate and trustworthy. Seeing a casino or sportsbook mentioned on a well-known news site provides exactly that kind of reassurance.

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Packages Designed Around iGaming Needs

Kooc Media has built its iGaming packages to be flexible enough to serve the full range of businesses operating in the online gambling space. Small operators and startups can access entry-level packages that provide publication across a selection of the agency’s owned websites. These packages are affordable enough for companies working with limited marketing budgets but still deliver real, verifiable media coverage.

Mid-tier options add broader distribution through partner networks and additional placements, suitable for growing brands that want more visibility without committing to a large-scale campaign. Premium packages provide the full newswire experience with distribution across major financial and business media, ideal for established operators making significant announcements.

Custom campaigns are available for companies with specific needs. Whether a client wants to target particular geographic markets, focus on certain types of publications, or run a sustained monthly PR programme, Kooc Media can build a campaign to match.

All packages include managed content creation. Clients never need to provide a finished press release or hire external writers. The agency handles everything internally, keeping the process simple and fast.

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An Agency Built for Industries That Move Fast

Speed, reliability and transparency sit at the centre of everything Kooc Media does. The agency was built to serve industries where timing matters, where results need to be tangible and where traditional PR methods consistently fall short.

“iGaming is a perfect fit for our model,” said De Gouveia. “These are fast-moving companies that need coverage today, not in three weeks. They need to know exactly what they are getting before they spend a penny. And they need an agency that understands their industry well enough to get the messaging right first time. That is what we deliver.”


About Kooc Media

Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company owns and operates multiple news websites and provides guaranteed media placements, professional press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.

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Disclaimer: This is a Press Release provided by a third party who is responsible for the content. Please conduct your own research before taking any action based on the content.

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Crypto World

Tether Takes 8.2% Stake in Antalpha, Expanding Mining Financing Ties

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Crypto Breaking News

Tether has disclosed an 8.2% stake in Antalpha, acquiring about 1.95 million Antalpha shares through related entities. The position, disclosed in a Schedule 13D filed with the U.S. Securities and Exchange Commission, places the stablecoin issuer among Antalpha’s largest shareholders following the mining-focused lender’s May 2025 initial public offering. Giancarlo Devasini, Tether’s chairman, shares voting and dispositive power over the stake, according to the filing. The document also notes that Tether and its affiliates may adjust their holdings over time in response to market conditions and other factors.

Antalpha operates in the Bitcoin-backed lending and equipment-financing space, catering to mining operators. The company reported a loan portfolio of about $1.6 billion as of the end of 2024 and maintains close ties to the Bitmain ecosystem, a major supplier of mining hardware.

Antalpha raised roughly $49.3 million in its IPO, at $12.80 per share. Tether had previously signaled a potential interest in purchasing up to $25 million worth of shares.

In its latest annual figures, Antalpha posted 2025 revenue of $79.7 million, up 68% year over year, with net income rising to $18.5 million—more than triple the previous year’s figure. On the day of the disclosure, Antalpha’s stock climbed about 7.2% to around $9.97 in early trading, according to Google Finance data.

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Source: Cointelegraph, based on the Schedule 13D filing and Antalpha’s financial disclosures.

Key takeaways

  • Tether now holds roughly 1.95 million Antalpha shares, representing an 8.2% stake and giving the founder’s circle voting power over the position, per the Schedule 13D.
  • The stake arrives after Antalpha’s May 2025 IPO, with Tether previously indicating interest in buying up to $25 million of shares.
  • Antalpha’s core business centers on Bitcoin-backed lending and mining equipment financing, with a reported $1.6 billion loan portfolio at year-end 2024 and ties to the Bitmain ecosystem.
  • Tether’s broader investment strategy is to deploy profits across crypto infrastructure, tokenized assets, and related tech—new bets alongside existing holdings in Eight Sleep, Gold.com, Anchorage Digital, and a Kaio-backed round.
  • The stablecoin issuer remains the dominant player in the market, with USDT accounting for about $187 billion in market capitalization and the total stablecoin market near $320.7 billion.

Antalpha and the mining-finance niche

Antalpha’s business model emphasizes liquidity and equipment financing for mining operators, a space that has drawn interest from investors seeking exposure to the cyclical upswing of crypto mining. The company’s sizable loan portfolio signals a continued focus on securing scalable credit lines for operators navigating equipment cycles and capital expenditure needs. Its connection to Bitmain’s ecosystem underscores a strategic alignment with a major supplier in the mining hardware sector, potentially easing access to hardware and related financing channels for clients.

Tether’s stake: governance, strategy, and potential impacts

The Schedule 13D filing confirms that Tether’s stake in Antalpha is substantial enough to position the company as a major shareholder. With Devasini listed as sharing voting and dispositive power, the arrangement signals an intentional governance role in Antalpha’s ongoing development. While the filing notes that Tether and its affiliates may adjust their position over time, the move reflects a broader pattern of Tether diversifying beyond its core stablecoin operations into strategic investments across crypto finance, infrastructure, and real-world asset initiatives.

Cointelegraph has previously reported on Tether’s expansive capital deployment—an approach that taps profits from USDT to fund ventures across mining, AI, financial services, and tokenized assets. The recent Antalpha stake complements a portfolio that has included investments in tokenized real assets and regulated financial infrastructure. The company’s strategy has included selective allocations to fintech and on-chain finance ventures, with profits fueling these bets rather than reserve-backed liquidity alone.

Tether’s broader venture footprint and what it signals

Beyond Antalpha, Tether’s investment activity this year has spanned several notable deals. In March, the company led a $50 million funding round for Eight Sleep, a firm building sleep-focused wellness hardware and software, which valued the company at around $1.5 billion. In February, Tether acquired a roughly $150 million stake in Gold.com, representing about 12% ownership, as part of its push to widen access to tokenized gold through its XAUt stablecoin product. In the same month, Tether announced a $100 million equity investment in Anchorage Digital, a federally chartered U.S. digital asset bank that provides custody, settlement, and stablecoin issuance services to institutional clients.

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CEO Paolo Ardoino has publicly highlighted the breadth of Tether’s venture exposure, noting that the firm has invested in more than 120 companies through its venture arm, with funding drawn from profits rather than from stablecoin reserves. This approach aims to diversify the company’s revenue streams and digital-asset ecosystem exposure while maintaining a cautious stance toward custodial and regulatory-compliant ventures.

Earlier this month, reports surfaced that Tether could pursue fresh capital at a valuation around $500 billion, with the company signaling that fundraising could be delayed if investor appetite does not materialize. The stake in Antalpha, along with the broader lineup of strategic bets, reinforces a narrative of continuous expansion into crypto infrastructure and related industries—an approach that aligns with Tether’s long-term ambition to anchor a broader ecosystem around stablecoins and on-chain finance.

Market context and what to watch next

Antalpha’s performance, combined with Tether’s growing investment footprint, offers a window into how stablecoin issuers are recalibrating their role in the crypto economy—from liquidity providers to strategic accelerators for on-chain assets, mining finance, and tokenized real-world assets. For investors, the key questions revolve around governance outcomes, the impact on Antalpha’s strategy and profitability, and how Tether’s venture portfolio may influence regulatory and market perceptions of stability-backed capital in crypto markets.

As the crypto landscape evolves, observers will watch how Tether’s stake translates into governance influence at Antalpha, how Antalpha leverages this partnership to scale its lending and financing operations, and how the broader set of Tether-backed ventures interacts with growth in mining, asset tokenization, and institutional-grade on-chain infrastructure.

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Readers should stay attentive to Antalpha’s quarterly results and any subsequent regulatory disclosures that illuminate how such strategic holdings shape governance, risk, and value creation in the mining-finance niche and beyond.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Tether Takes 8.2% Stake in Antalpha, Backs Bitcoin Mining Finance

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Tether Takes 8.2% Stake in Antalpha, Backs Bitcoin Mining Finance

Tether has taken an 8.2% stake in Antalpha, making the stablecoin issuer one of the company’s largest shareholders following its May 2025 initial public offering (IPO), according to a Monday filing.

The Schedule 13D filing with the US Securities and Exchange Commission indicates that Tether now holds 1.95 million shares through related entities, with Giancarlo Devasini, chairman of Tether, sharing voting and dispositive power over the position.

The filing also states that Tether and its related entities may increase or reduce their holdings over time depending on market conditions and other factors.

Antalpha provides Bitcoin-backed lending and equipment financing to mining operators, reporting a loan portfolio of about $1.6 billion as of the end of 2024, and is closely tied to the Bitmain ecosystem, a major supplier of mining hardware.

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Antalpha raised about $49.3 million in last year’s IPO at $12.80 per share, according to its prospectus. Tether had previously indicated interest in purchasing as much as $25 million worth of shares.

Antalpha reported 2025 revenue of $79.7 million, up 68% year over year, while net income rose to $18.5 million, more than tripling from the previous year.

On Monday, its shares rose about 7.2% to around $9.97 in early trading, per Google Finance data.

Source: Google Finance

Tether is the issuer of Tether (USDT), the largest stablecoin by market capitalization, with a market cap of about $187 billion, roughly 58.4% of the total stablecoin market, which stands near $320.7 billion, according to DefiLlama data.

Stablecoin market cap. Source: DefiLlama

Related: Tether announces $150M recovery program for Drift Protocol

Tether expands investments across crypto infrastructure and beyond

Tether’s investment in Antalpha comes as the company is using its recent profits to expand into a range of sectors tied to digital assets, including mining, artificial intelligence, financial services and tokenized assets.

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Earlier on Monday, real-world asset tokenization protocol Kaio said Tether participated in an $8 million funding round.

“The participation of Tether reflects direct strategic alignment,” the announcement said. “USDT has become the dominant settlement layer for cross-border capital flows. KAIO provides the next layer: structured, compliant access to institutional-grade yield for USDT holders.”

In March, Tether led a $50 million investment in Eight Sleep, a company that develops sleep-focused products such as smart mattresses and wellness systems, valuing it at $1.5 billion.

In February, the company acquired a $150 million stake in Gold.com, representing about 12% ownership, as part of a push to expand access to tokenized gold through its XAUt product.

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The same month, Tether made a $100 million equity investment in Anchorage Digital, a federally chartered US digital asset bank that provides custody, settlement and stablecoin issuance services to institutional clients.

CEO Paolo Ardoino said in July that Tether has invested in more than 120 companies through its venture arm, with those investments funded from company profits rather than stablecoin reserves.

Source: Paolo Ardoino on X

Earlier this month, Tether was reported to be seeking fresh capital at a $500 billion valuation, with the company indicating it could delay the raise if investor demand falls short.

Magazine: Adam Back says current demand is ‘almost’ enough to send Bitcoin to $1M