Fish fingers are a staple in many households, but is it worth splashing out on a premium brand or can you get just as good a taste for less? We put some of the UK’s leading supermarket own-brand fish fingers to the test to find the best
Britons are famed for their passion for fish and chips, and equally cherished is rustling up a faster, simpler homemade version using fish fingers. Whether it is a fish finger sandwich or a quick teatime meal for the children served with chips and peas, it continues to be a household staple.
Simple and no-nonsense, fish fingers are a reliable dish that families repeatedly turn to. Numerous shoppers instinctively grab Birdseye, unaware that significantly cheaper and equally tasty alternatives to their treasured staple are widely available.
So, why not discover whether a more affordable option could lure you away from the household names?
Emily Malia decided to put several of Britain’s top supermarket own-brand fish fingers to the test in the Daily Record. She aimed to establish whether they can compete with the likes of Bird’s Eye, or whether paying more genuinely results in better quality, tastier fish.
All fish fingers were cooked for approximately 12-14 minutes at 200 degrees in the oven to ensure fair comparison, although you can experiment with other cooking methods such as frying.
Asda
The classic orange-hued breadcrumbs were satisfyingly crispy and crumbly, although the overall taste was somewhat muted.
Indeed, they proved surprisingly moreish due to their lightness, yet you hope to feel properly satisfied following your evening meal rather than left craving more. In terms of flavour, the fish taste was noticeably mild – simply not pronounced enough.
The texture, however, delivered a delightful melt-in-your-mouth quality once you broke through the crispy coating.
3/5
M&S – £2.50
Emily immediately recognised this would be a premium fish finger because it excelled in flavour, considerably stronger and chewier, so you genuinely feel like you’re consuming some protein.
The batter was crispy yet thinner compared to options such as Asda’s, though still delightful.
She would purchase these again without hesitation, although £2.50 is pricier than Birdseye itself, making this more of a premium choice. In our writer’s view, it’s worth the extra cost.
5/5
Sainsbury’s
Simply handling a Sainsbury’s fish finger, you can sense it’s nearly half the thickness compared to options like M&S. It feels thin and inexpensive, with a greater breadcrumb-to-fish proportion.
Flavour-wise, it seemed remarkably similar to Asda’s offering, lacking much taste, but in this instance there’s also an unsatisfactory texture. It doesn’t melt in your mouth or provide a pleasant chew either; it’s a fairly mediocre dining experience.
Perhaps grilling them might yield superior results for those prepared to experiment and at just 80p, Emily believes it’s worth attempting.
2/5
Bird’s Eye – £2.10
These were scrumptious, and while noticeably thinner and paler in appearance, they were significantly chewier and packed with more flavour. They are a well-regarded brand for good reason, and their fish expertise is evident.
While their coating was crispier and less crumbly, more akin to a traditional fish finger — something Emily personally finds appealing — their original variety feels far more comforting and nostalgic to her.
Emily still maintains that M&S beats these fish fingers, although they certainly come close, and at just 40p cheaper, this remains a dependable choice that won’t let you down.
4/5
Tesco
At a much more accessible price, these fish fingers represent a brilliant budget-conscious choice, offering a creamy fish flavour rather than the more robust tastes encountered elsewhere.
Flavour-wise, they certainly performed well, delivering a considerably gentler fish taste that will suit those preferring milder options, complemented by a melt-in-your-mouth texture with minimal chewiness.
However, the outcome was somewhat soggier than multiple rivals, and the exterior lacked the crunch Emily would have liked, with the fish fingers falling apart quite readily and adhering to the baking tray to some extent.
4/5






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