It follows the launch of a unique sandwich last summer, but some shoppers say the new filling has gone ‘too far’
M&S appears to have divided shoppers as it has re-introduced a popular product this week with a new twist. While some are calling the change an “upgrade”, others have suggested that the retailer has now gone “too far”.
The store has revealed a new limited-edition Chocolate, Strawberry and Pistachio Creme Sandwich, which features ripe strawberries with a pistachio creme and a Belgian chocolate spread, between two slices of cocoa‑enriched sweetened bread.
A description of the new sandwich, on the M&S website, reads: “Introducing a brand-new addition to our viral sweet summer sandwich lineup – the UK’s first dessert sandwich.
“Ripe, sweet British strawberries are paired with smooth pistachio creme and a rich Fairtrade Belgian chocolate spread, layered in cocoa‑enriched sweetened bread. This sweet sandwich is sure to get the nation talking – head to the Foodhall now to try it for yourself.”
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It follows the launch of M&S’s Red Diamond Strawberry & Creme sandwich last summer, which was inspired by Japanese “sweet sandos” – or fruit sandwiches. The unique sandwich divided shoppers last year, as some shared their excitement at trying the creation, while other said they would “pass”.
Again, the new fruit-filled sandwich appears to already be dividing opinion, as some shoppers have alluded to the Chocolate, Strawberry and Pistachio Creme Sandwich as being a step “too far”. But splitting opinion, others have said they they are excited to try the novelty sandwich for themselves.
Taking to the popular Facebook page Newfoodsuk, one excited shopper, Rosie Ann, commented: “This is one I’d like to try.” A second shopper, Ellen Mussell, echoed: “Next m&s food purchase needed hehe!”
A third, Pippa Walters, also wrote: “There’s an upgrade from last year.” While another, Nicola Dugan, added: “I’ve just had one and it was delicious.”
However also taking to the Facebook page, one divided shopper, Keighley Wilson, wrote: “Not sure now I feel about this.” A second, Gillian Jenny McKerrow, also queried: “Too far or no?”
Another conflicted shopper, Sarah-Jayne Powell, wrote: “Yay I’m so glad they brought it back! Not sure about the new one though.” On Instagram, Caroline wrote: “Just wrong on every level,” while Pete commented: “That ain’t right”.
Alongside the launch of the limited-edition Chocolate, Strawberry and Pistachio Creme Sandwich, M&S have also brought back the original Red Diamond Strawberry and Creme Sandwich. Shoppers can pick up the new Chocolate, Strawberry and Pistachio Creme Sandwich for £3.50, or the Red Diamond Strawberry and Creme Sandwich for £2.80.

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