Fire services were inundated with calls from panic-stricken people yesterday after the ‘needless’ emergency wildfire alert was sent to millions of phones.
Sirens alarmed on mobile phones across the country warning people against lighting anything that could spark a wildfire, including barbecues, campfires and fireworks.
Prime Minister Andy Burnham told the public to take the warning ‘seriously’ and that it was triggered at the request of firefighters.
But many received the notification, which needlessly scared people, hours apart, while others said the alarm blared on their phone multiple times.
Now, fire services in the UK have urged worried residents not to call 999 to report people having barbecues unless there is a real emergency.
Surrey Fire and Rescue was among the services experiencing a ‘high volume’ of 999 calls, some of which were unnecessary.
In a statement on X, the service said: ‘Please only call 999 if there is an emergency or a fire producing significant smoke. We have had a high volume of calls to our 999 control room this evening.
‘We understand residents may be concerned, but we are unable to respond to reports of neighbours having BBQs, bonfires or campfires in their gardens unless there is an emergency.’
A wildfire alert issued by the UK Government seen on a mobile phone screen yesterday
Millions of people received this alert last night as people were warned not to light anything that could spark a fire
An aerial view of the remains of a home on Brunswick Gate in Stourbridge on August 14
Smoke rises from burning moorland near a residential area, south of Ebbw Vale in south Wales on August 15, 2026
Meanwhile, Gloucestershire Fire and Rescue Service said it appreciated the public’s ‘vigilance’ but asked people on Facebook to only call 999 if there is a ‘genuine emergency or an immediate risk to life, property or the environment’.
South Wales Fire and Rescue Service echoed their message, asking for 999 calls to be made to report ‘a new emergency’.
Eastbourne Airshow has cancelled its firework display after last night’s wildfire emergency alert.
One of Europe’s biggest free air shows, the four-day event usually includes a large display. But not this year.
This comes as four 14-year-old boys were bailed yesterday after being arrested on suspicion of arson following a fire on a mountain near Pleasant Heights in Porth, South Wales Police said.
There was panic throughout Wales on Friday after the alarm was sent out to the public in Welsh, despite just one quarter of the country speaking the language.
It was then minutes later an English version of the notification was distributed. But pandemonium had already ensued.
Panic erupted in a Wetherspoons pub in Wales after English drinkers received the alert in Welsh and couldn’t read it.
Richard Williams, 77, was enjoying a pint with his wife in The Picture House in Colwyn Bay, North Wales, where just 18 per cent of the country’s population speak Welsh.
A minuscule 0.2 per cent of the Welsh population speak no English at all.
The blaze in Stourbridge forced some people to flee after it started tearing through homes
Charred land and burnt houses this morning following the huge wildfire in Stourbridge
Prime Minister Andy Burnham (centre) walks with West Midlands Mayor Richard Parker (right) as he talks to Chief Fire Officer Simon Tuhill during a visit to Stourbridge
English drinkers in the pub couldn’t read the announcement and pandemonium ensued as drinkers desperately attempted to find Welsh speakers to translate it for them.
Richard, a retired photographer, said: ‘People were relaxing on a Friday night in Wetherspoons when all of a sudden all hell broke loose.
‘Every phone in the pub emitted an almighty beep as the Government alert landed – but no one in the pub had a clue what it meant as it was in Welsh.
‘We all knew it was a serious warning, but about what? A natural disaster? A terrorist attack?
‘People started running around in panic, in a desperate bid to find a Welsh speaker to translate the message.’
After the notification, which was the largest use of the alarm since the emergency system was introduced in 2023, Andy Burnham explained the reasons for its use.
He wrote on X: ‘This evening, an Emergency Alert has been sent to people across England and Wales as the wildfire risk remains very high. The request came directly from Fire and Rescue Services.
‘I was in Stourbridge today and saw first-hand the devastating impact these fires have had on people’s homes and lives. Our priority now is to keep everyone safe and prevent more fires from starting.
Eastbourne fireworks display has been cancelled due to the wildfire alert
Smoke continues to rise from Stourbridge after the devastating wildfires torched parts of the town
‘Our firefighters and emergency responders are working around the clock in incredibly difficult conditions. We can all help them. Please take the Emergency Alert seriously and follow the guidance in place.’
Mr Burnham has since called in the military to battle wildfires after the visit to Stourbridge which saw 19 homes and 500 acres of land torched.
The PM also banned disposable barbecues in ‘tinderbox Britain’ amid fears that school-leavers celebrating their A-level results may have accidentally sparked a number of blazes.

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