As someone whose wardrobe is made up of about 90 per cent Spanish brands, I confess that I have considered a trip to Spain solely to visit my favourite stores.
While I haven’t managed to rationalise that quite yet, thankfully you can now nab yourself a continental wardrobe without having to hop on an easyJet flight.
Europe is fit to bursting with fabulous mid-market fashion brands – many of which are now available in the UK.
So whether you’re heading to Provence and want your suitcase to be packed full of ‘a la mode’ items, or you’re staycationing but want to look like you’ve bought all your clothes in Rome, here’s my guide to the best European stores which are available to shop in the UK.
Consider it your one-way ticket to style.
Italy
I adore Italy’s unwavering commitment to chic and the fact you get odd looks from locals if you go to the supermarket in flip-flops or activewear.
But that doesn’t mean you have to be super formal. No one does relaxed chic better than the Italians.
No one does relaxed chic better than the Italians. Shirt, £59 and shorts, £47, intimissimi.com
Intimissimi has a great cotton shirt and shorts set which will have you fit in with the fashionistas in Rome. ViBi Venezia is also a great footwear option.
It makes traditional Venetian furlane slippers, reinterpreted for the modern wearer in bright velvets and silks, that are available online and in store at Harvey Nichols and Farfetch.
France
In recent years, a bevvy of French brands boasting wares beyond Bretons and white shirts have burst on to the scene.
Balzac Paris has several stores in the French capital but, mon dieu, is also available at Liberty.
This screams farmhouse fabulousness. Top, £100, shorts, £100 and sandals, £165, sezane.com
And, of course, you can never go wrong with Sezane, which is invading the High Street with increasing pace. This checkered blouse screams French-farmhouse fabulousness.
For your feet, Repetto is still queen of the oh-so-French ballet flat and is stocked by Farfetch and Aime London in its Notting Hill store and online.
Spain
I am on a one-woman mission to give Spanish women their rightful crown as the best-dressed in Europe.
Something they do particularly well is what they call invitada dressing, i.e. occasionwear (look up the Duchess of Huescar for inspo).
The Sailor Blouse could work for a wedding. Top, £97, Tiny Big Sister at anthropologie.com
Something they do particularly well is invitada dressing. Dress, £89.99, mango.com
For my sister’s wedding I’m wearing a pink statement skirt by Seville-founded Cherubina and a silk top by Pontevedra-founded Coosy. Sadly, neither of these brands are available yet in the UK. There are, however, some great alternatives.
There’s The Tiny Big Sister, founded in Barcelona and stocked at Anthropologie. Its sailor blouse with matching trousers and heels could work for a country wedding, or with flats would be perfect for beachside dinners.
If you want something a bit more formal, Spanish staple Mango has this great dramatic asymmetric dress in terracotta.
Portugal
My luggage being lost on a work trip to Lisbon last year made me particularly acquainted with the joys of Portuguese fashion, particularly their bright accessories. First stop? Parfois.
Founded in 1994 in Porto, the brand now has stores on most high streets in Portugal and, I was delighted to discover, offers free UK shipping for all orders over £39.99.
Think of it as a Portuguese version of Zara price-wise, but with more unique pieces you’d think were from a small independent boutique (cue lots of ‘where did you find that?!’).
Think of it as a Portuguese version of Zara price-wise. Shoes £45.99, parfois.com
Founded in 1994, the brand now has stores on most high streets in Portugal. Shoes £45.99, parfois.com
Then for a colourful bag, click on Lemon Jelly. Bag, £75, lemonjelly.com
Its gorgeous suede and leather pumps are available in a range of summery colours and look five times the price.
Then, for a colourful bag, click on Lemon Jelly. I’ve got my eye on this playful, clementine bucket bag, which you can easily wipe sand off after long beach days.
Greece
Flip flops have gone high-fashion this summer, and for a smart but beachy pair look no further than Ancient Greek Sandals.
If you want other classics with a modern Greek twist, head to Athens-founded Greek Archaic Kori, stocked by Liberty. Its gorgeous, embroidered dress, with a flattering wrap waist, will be the envy of friends on holiday.
Flip flops have gone high-fashion this summer. Flip flops, £170, ancient-greek-sandals.com
For a smart but beachy pair, look no further. Flip flops, £190, ancient-greek-sandals.com
This dress will be the envy of friends. Dress, now £209.25, Greek Archaic Kori at julesb.com

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