The Duchess of Sussex, Meghan Markle, signed a multi-year with Netflix in 2020, which was once valued at up to $100million (£74m), and led to the release of several projects
Meghan Markle’s latest ploy to woo Netflix bosses has been described as “annoying” by a royal insider.
The Duchess of Sussex’s partnership with the streaming giant has become turbulent recently after projects, such as With Love, Meghan underperformed and faced criticism. The Netflix deal, once valued at up to $100million (£74m), came to an end earlier this year which reportedly left Meghan and Prince Harry exploring new avenues.
But Meghan was last week spotted cosying up to the boss of Netflix and his wife at a party in California. It is now reported the Duchess has been regularly reaching out to CEO Ted Sarandos and his spouse Nicole Avant with personal gifts ranging from handwritten letters to flowers, and even jars of her As Ever jam. One insider said the tactic isn’t working and, in fact, the ploy has “become annoying”.
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The source said: “To some, it comes off as too much — and honestly, it’s not working. If anything, it’s becoming annoying. But Meghan believes it’s necessary. In her mind, this is how you repair — and secure — a relationship.”
They were speaking to royal journalist Rob Shuter, whose Substack page explores Meghan’s apparent determination to win over the Netflix team again. Another insider told the reporter: “It’s constant — cards, gifts, deeply personal messages. She’s making sure they feel valued, remembered, and appreciated.”
Mother-of-two Meghan was snapped with the company’s CEO at a party in Montecito. The pictures appear to show the Duchess’s friendship with the Netflix boss is continuing, even though the streamer is no longer involved in the As Ever lifestyle brand, and with the CEO no longer following Meghan or As Ever on Instagram.
In an official statement, Netflix said, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently.”
The brand, which is well known for its jams, was launched by the Duchess just last year, and was financially supported by Netflix, in a separate deal to that of her TV content.
It was reported last month Meghan may returning to acting, having been on the screen since she was 20. Meghan is best known for her role in Suits, a legal drama series, in which the star played Rachel Zane for seven seasons. The actress left in 2018, the year in which she married Prince Harry and officially became part of the British royal family.





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