Oh, we do like to be beside the seaside… especially when there’s a charming town nestled along the coast in easy reach of Cambridge, which is named ‘one of the best in the UK’
One of the UK’s ‘best seaside towns’ is less than two hours from Cambridge, with a wacky pier and Blue Flag beach.
During the summer months, there’s nothing quite like a trip to a seaside town for that quintessential day out, with stretches of golden coast and a high street packed with hidden gems. Even on those slightly more brisk days, there’s plenty of traditional seaside fun to be had, with classic piers, attractions and of course, the sought-after taste of fish and chips by the sea.
While we have to drive a little further to reap the benefits of coastal pastimes, it’s well worth it, and luckily for us, the Suffolk coast is well within reach of Cambridge. And there’s one town that has been highlighted as one of the finest to visit, and it’s remained delightfully unspoilt.
Nestled along the East Suffolk and two hours from Cambridge, is the classic seaside town of Southwold. Characterised by its colourful beach huts, award-winning Edwardian pier, working lighthouse and collection of independent businesses, Southwold was named as ‘one of the best seaside towns’ in the UK by Which? this year.
The consumer champion awarded the seaside town five stars for its pier, and four stars for its food and drink offerings, tourist attractions, scenery, shopping, and beach. With an overall score of 78%, Southwold ranked among the top 10 nationwide, just behind Aldeburgh in Suffolk.
Southwold Pier Beach has frequently been cited as one of the best in Britain, scooping the Blue Flag and Seaside Awards numerous occassions, including in 2026, owing to its clean, safe environment. The sweeping beach is a mixture of sand and shingle, while its promenade is lined with its colourful array of beach huts that only adds to its coastal charm.
Stretching 190 metres from the Suffolk shore into the North Sea is the iconic Edwardian pier that is packed with entertainment, shops and eateries. It’s perhaps one of the most eccentric British piers, thanks to its wacky Under the Pier Show, which houses a ‘mad collection of homemade slot machines’.
The interactive novelty machines, designed by inventor Tim Hunkin, are certainly a standout in Southwold, providing endless seaside fun. But that’s not all. The pier also has an arcade with all the timeless classics, the Boardwalk Restaurant serving up meals with a view, and the Clockhouse tearoom for a scone and cuppa.
When visitors can tear themselves away from the pier, there’s plenty more to explore in the seaside town, including the award-winning Adnams Brewery. Located next to the 31-metre lighthouse that stands strikingly in the middle of Southwold, the brewery was founded in 1872, but its brewing heritage dates back more than 670 years, so it’s undoubtedly the spot to grab a drink.
Elsewhere in the resort town, there’s a range of independent shops, cafes, hotels and pubs to explore, along with local fish shacks and seafood restaurants. The Little Fish & Chip Shop on East Street has often been hailed as a favourite by locals, thanks to its traditional beef-dripping frying, while Sole Bay Fish Company and Mrs T’s Fish & Chips are other highlights.
Southwold is also home to the independent cinema, The Electric Picture Palace, which was built from an old stable and uniquely designed as an Edwardian theatre. Holidaymakers can attend one of their many film screenings, with just 70-seats for an intimate experience.
What might strike visitors to Southwold, and are a major part of its landscape, are the spacious village greens that lie in the heart of the town. The nine pristine lawns and large common were actually created by a roaring fire back in 1659, and instead of rebuilding every area, the town chose to retain them as open green spaces.
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