The big new Lindt chocolate shop is now open at the Trafford Centre, so we went to test out the pick ‘n’ mix… and got an unexpected reward.
There’s a new Lindt chocolate shop at the Trafford Centre – and it’s got a massive pick ‘n’ mix full of their famous chocolate balls. The shop opened at the giant mall a fortnight ago, becoming Lindt’s second Greater Manchester store after the Manchester Arndale, and 30th in the UK.
The colourful new window display boasts of “over 25 different flavours” of their Lindor balls that you can add to your own bag in their “Pick Your Mix” station. There’s also a host of quirky extras like yellow smiley faces and chocolate hearts to add to your bags.
It means there’s something like 34 different individual options you can add into your own selection at the pick n mix – and a lot of the flavours are only available in store. Being a bit of a chocoholic myself, I headed down to check out the new “Pick Your Mix” to see what flavours I could bag up and what sweety fans can expect.
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Heading into the shop you are immediately greeted with the vast trough of colourful Lindor balls, with flavours including the likes of pistachio, matcha, strawberries and cream, champagne and popcorn. There’s also two newies billed as “store exclusives” which are cherry blossom sakura and golden caramel hazlenut.
There’s lots of staff members on hand to help you, but it’s a fairly simple system. You pick whether you want a bag or a box for your selection, and then just head around and dip your hands in to select whichever flavours you want.
The signs tell you the pricing, which is £4.99 for 100g. That works out at slightly more expensive than buying a traditional box of Lindor balls, which costs £5.50 for 137g but obviously the pull of the pick ‘n’ mix is the exclusive flavours and being able to choose the exact amount of each choccy that you like.
The cheapest way to do it, if you’re a REAL chocolate fiend, is to stock up on a bigger bag of the pick ‘n’ mix – as if you buy over 400g worth of the chocolates, the price drops from £4.99 to £4.25 per 100g. Worth considering if you’re planning ahead for birthday treats or gifting.
However, I admit I had no real idea how much I was stuffing into my bag until I took it to the counter to be weighed. I had gone a little crazy, admittedly, especially when I saw some of the new flavours – like popcorn which I’d never seen before. And who could resist the smiley faces? Certainly not me as I piled a load of those in my bag.
Also, I was excited to see those newish Lindt chocolate wafers in the mix too, so I shoved a few of them in for good measure as well. Now I knew it wasn’t going to be cheap, given the amount of chocs I’d shoved in, but I still did a little gulp when I was told I’d piled in 293g which racked up to £14.62 worth of confectionery.
I figured I was in for a penny, in for a pound at this stage so just went with it. However, when it came to the payment, an unexpected treat materialised. The very nice man at the till asked me if I had a Lindt loyalty card.
Now, I’ve long lost the physical card, as it’s a while since I signed up for the loyalty scheme – it was when the Arndale shop first opened. But the assistant said if I gave him my email he’d check the system to get my loyalty details on there.
When he found my details, he said: “Oh you’ve still got your birthday treat to redeem”. Knowing that my birthday was actually in March, I said “oh no, I think I’ve missed that.” But he informed me that you have up to THREE MONTHS to redeem your birthday reward – something I didn’t even know was a thing!
He then presented me with a box of the classic red Lindor chocolate balls – which would normally set you back £5.50 – as my birthday reward. So let this be your reminder if you’ve ever signed up for a Lindt loyalty card, and had a birthday in the past three months and you’ve not been in to collect your reward, it’s waiting for you.
While it’s the Pick Your Mix that tends to steal the show here, the shop itself is also packed to the rafters with every possible Lindt & Sprungli chocolate box and bar that the famous Swiss chocolatier makes. So be warned if you have a sweet tooth, it’s a place near impossible to leave empty handed.
The Lindt shop is now open daily at the Trafford Centre, at Upper Regent Crescent







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