DALLAS — James Talarico is fond of saying that the “closest thing we have to the Kingdom of Heaven is a multiracial, multicultural democracy.” But Texas’ battle royale of a Democratic Senate primary feels far from heaven.
Talarico, a white state representative, is facing off with Rep. Jasmine Crockett (D-Texas), who is Black, in a contest that’s turned increasingly bitter. It has ignited a fierce intraparty debate — with racial overtones — about what type of candidate Democrats need to nominate to win in tough places as they look to rebuild the racially diverse coalition that President Donald Trump shattered with his 2024 victory.
“Neither candidate can afford to crack Democrats’ multiracial coalition, and each candidate is going to have to work really, really hard to build, maintain and hold that coalition if they want to have any opportunity in a general election,” said Jeff Rotkoff, a veteran Texas Democratic strategist who is neutral in the race. “It is clear that from the math, in order to win Texas, you need to try to get everything right.”
In a state like Texas, Democrats will need every vote. They are desperate to win statewide after three decades of losses and fear that they could blow it this year when the environment feels riper than ever. Trump’s low approval ratings, especially with the young, Hispanic and Black voters he made strong gains with two years ago, gives them hope that flipping the Senate seat is within reach. So does the likelihood that scandal-plagued Attorney General Ken Paxton will win the GOP nomination.
The race has been fought much more over candidate style than any ideological or policy differences. Crockett, a political firebrand who spars regularly with Republicans, is focused more on turning out progressive, Black and Hispanic voters in record numbers. Talarico, a seminarian fond of quoting Jesus and the lyrics of John Prine, is pursuing a more big-tent approach that welcomes moderate Republicans and independents exhausted by abrasive GOP tactics. Those stylistic differences have led to questions from some Talarico allies about whether a candidate like Crockett can win a general election — and charges from Crockett’s supporters that those questions themselves may be racist.
Crockett famously responded to then-Rep. Marjorie Taylor Greene (R-Ga.) saying her fake eyelashes interfered with her reading ability, a comment she and others viewed as racist, in a committee hearing by slamming her “bleach blonde, bad built, butch body.” She’s also mocked Texas Gov. Greg Abbott, who uses a wheelchair, as “governor hot wheels.”
Prominent Democrats have cautioned that her pugilistic rhetoric could be a problem in the red-leaning state. Democratic strategist James Carville warned last month on his podcast, for instance, that “anybody that has any sense of humanity” would find her Abbott remark offensive (though the governor himself has embraced it, putting on a campaign bumper sticker).
The debate over whether those are real concerns or coded racism has been a hot topic among the hyper-online, drawing in prominent figures within the party and pitting Talarico and Crockett’s supporters against each other in emotional fights on social media.
Crockett’s supporters see the electability conversation as a racist and sexist dog whistle that white male candidates like Talarico never have to engage with.
“Electability is rooted in racism,” said E.J. Carrion, a Fort Worth political activist and Crockett supporter. “James [Talarico] is less threatening to people, and I think if just those people who say that actually voted for the most qualified candidate, you wouldn’t have a problem.”
The first major dustup happened in January, when the hosts of the popular podcast “Las Culturistas” urged people not to send money to Crockett because she had a history of “making it too obviously about” herself rather than the voters, a comment that hosts Matt Rogers and Bowen Yang later apologized for after a furious online response from Crockett supporters who accused them of being racist and sexist.
Tensions ratcheted up further when an influenceraccused Talarico of referring to Rep. Colin Allred as “mediocre Black man” in a private conversation. Allred, who dropped out of the Senate primary the day Crockett announced, took to Instagram to lambast Talarico for the alleged remarks, further heightening the situation.
Talarico defended himself by saying his comment was referring not to Allred’s race but to the quality of his campaign efforts against Sen. Ted Cruz (R-Texas) in 2024.
Harris County Commissioner Rodney Ellis, who is Black, said the Allred video “certainly didn’t help and it’s hard to measure how much it hurt, but I’m sure it hurts” Talarico’s standing with Black voters.
“I suspect he took it as a wake up call, and probably had to start spending more money and spending more time, and will probably be a lot more cautious,” said Ellis, a Houston power broker who endorsed Crockett.
Their primary has shown a sharp divide in support from different demographics, a sign both candidates have serious work to do if they win the nomination.
According to most polls of the race, Talarico pulls in the most white and Hispanic voters, while Crockett draws the vast majority of Black support. Polls show a mixed picture of who leads the primary. There has been little nonpartisan public polling for the general election. Talarico has polled a bit better than Crockett against their likely GOP foes in some surveys — but she appears competitive as well, especially against Paxton.
Talarico has been working hard to make inroads with Black and Hispanic voters. At a recent Dallas rally, he was introduced by Carlos Eduardo Espina, a Hispanic content creator with 14 million TikTok followers. The crowd was largely white and Hispanic.
Talarico acknowledged the current limitations of his coalition.
“We’re trying to build that, and we will build that for the general election,” Talarico said in an interview with POLITICO, as a stream of young voters waited in a snaking line to snap a photo with the candidate. “I completely understand if I’m not Black Texans’ first choice in this race, but I would love to be their close second choice. And what we’ve seen in our polling is that my approval rating among Black Texans has continued to rise: It’s at the highest point it’s ever been. They may not vote for me in this race, and that’s quite alright. I’m competing for their votes.”
He added, “But if I don’t get it in this race, I’ll hope to have it in the general election.”
For her part, polls indicate Crockett has struggled to win over many Hispanic voters, and she has faced criticism for stating in a 2024 interview that Latinos who support Trump’s immigration policies exhibit a self-hating “slave mentality.” She also said on CNN in December it’s not her goal to win over all of Trump’s supporters.
At a rally in a downtown Houston beer garden last Saturday, speaking to a crowd of mostly Black supporters and elected officials, Crockett took a jab at Talarico over his thin resume, a common attack line from her campaign in its final stretch.
“Some people say, ‘Listen, there’s no way that Texas will support a Black woman,” she said. “We are a majority-minority state, we can start there. The reality is that I didn’t run because I was a woman. I ran because I’m qualified. At the end of the day. I just happened to be Black and woman, but I am the most qualified person in this. Period.”
Crockett declined an interview for this piece. In a statement, a campaign spokesperson said that Crockett “has a broad coalition of support across demographics and is leading with key constituencies that are critical to rebuilding the winning Democratic coalition.”
“Congresswoman Crockett has built strong relations and rapport with voters across Texas long before entering this race, which is why she has such strong support and is able to energize turnout,” Crockett spokesperson Karrol Rimmel said.
Asked whether he thought the concept of electability had functioned as a dog whistle in the race, Talarico said: “I guess it can be. I believe Black women are electable.”
When asked why he thought he was more electable than Crockett, Talarico said he was “concerned” when Crockett said she didn’t have to win over any Trump voters.
“I’m the only candidate in the race who has competed in a tough general election. I got elected to the statehouse by flipping a Trump district, and I held onto it after millions of dollars were spent against me, and it’s because I was able to build a big tent, a big coalition,” he said.
But he said that he thought Crockett could also win the general election — and promised he would campaign for her should she win the primary. A spokesperson for Crockett said the congresswoman has expressed she would “absolutely” support Talarico.
His team argues that the contest isn’t about the candidates’ own race and gender but about how well they can build out the diverse coalition necessary to win.
“It starts from a racial profile of one being a white candidate and one being a Black candidate, but then there’s also a difference in the philosophy, and who can actually connect with this new swing vote in Texas,” said Chuck Rocha, a 36-year veteran of Texas and Hispanic Democratic politics and a senior adviser to Talarico. “It’s not about James maximizing the white vote or Jasmine maximizing the Black vote to win a general. It’s about running a campaign that reaches across racial lines.”
Crockett is betting that she can turn out those Black and Hispanic voters who rarely show up in primaries in historic numbers. It will test whether she can translate the cultural status she earned by attacking Republicans into a surge at the ballot box. She’s running ads on BET, bar-hopping in Houston and holding rallies with prominent Black leaders. She campaigned in the Hispanic-heavy Rio Grande Valley on Thursday. Crockett’s campaign materials focus heavily on depicting her as the toughest fighter against Trump.
Her turnout operation also leans on the political power of Black churches. At a breakfast with Black faith leaders in Houston last week, Crockett walked a room full of pastors through how they could guide their congregations in the voting process. “We need you to make sure that you emphasize the importance of this election,” she told them.
Beyond the pews and in the streets, grassroots groups like Texas Organization Project are deploying members on Crockett’s behalf across major cities with a canvassing plan focused on connecting with Black and Latino voters. TOP helped Crockett get elected to the state House in 2020 in a primary she won by 90 votes, and for this primary they set a goal of knocking on 82,000 doors.
“Our theory of change in the state of Texas is that if we expand the electorate enough, driven by Black and Latino voters, we can win statewide office and we do that starting in cities and counties,” said Brianna Brown, co-executive director of TOP. “A lot of the Black folks we’re talking to at the doors, especially older Black women, are just excited about the idea that who they are is reflected back to them on a ballot and the years that they’ve waited.”
The primary is a significant test of old assumptions about the increasingly swingy Latino vote, said Mike Madrid, an anti-Trump GOP consultant and founder of the Latino Working Class Project who is neutral in the race.
“If Latino voters do break towards Crockett, then there is some evidence there’s a solidarity between voters of color, and that has been the orthodoxy of the Democratic Party for the past three decades,” Madrid said. “If Talarico wins, and if he wins by a good measurable margin, then I think that we will probably be able to finally put that to bed.”
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