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Andy Burnham hits out at Fifa over plan to sell stakes in World Cup

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Prime Minister Andy Burnham has strongly criticised Fifa’s proposal to establish a private company to manage its competitions, asserting that the World Cup “was never anyone’s to sell”.

The football governing body confirmed plans for Fifa Forward Enterprise (FFE), a new entity designed to consolidate the sale of commercial rights with the operational delivery of its tournaments.

Fifa said that Thrive Eternal, a company formed in April this year with connections to the extended family of US president Donald Trump, is slated to lead the proposed investor group for FFE. The move immediately sparked considerable backlash from fans and Uefa alike, with the European football body warning that the plan “crosses a line that football’s governing institutions should never cross”.

Mr Burnham joined the chorus of disapproval, taking to X to declare: “The World Cup is not a product.”

Fifa said that Thrive Eternal, a company formed in April this year with connections to the extended family of US president Donald Trump, is slated to lead the proposed investor group for FFE
Fifa said that Thrive Eternal, a company formed in April this year with connections to the extended family of US president Donald Trump, is slated to lead the proposed investor group for FFE (AP Photo/Matt Rourke)

He elaborated: “Let me say this very directly. Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine. The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone’s to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out. Football belongs to the fans. It always has, and it always will.”

Fifa, however, maintains that it will retain “exclusive authority” over football governance, competitions, the match calendar, and all regulatory and sporting decisions.

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The organisation added that the creation of FFE would significantly boost football development funding for national associations, projecting an expenditure of more than 10 billion US dollars (£7.5 billion) on development over the next four years.

Thrive Eternal, expected to spearhead the proposal, is run by Joshua Kushner, the brother of Mr Trump’s son-in-law, Jared Kushner. Reports from The Times suggest that Fifa president Gianni Infantino could potentially assume the role of commissioner or chief executive of the new venture from 2031. Mr Infantino is currently seeking re-election for a four-year term as Fifa president next year.

In a statement, Uefa reiterated its grave concerns: “This crosses a line that football’s governing institutions should never cross. Uefa takes it extremely seriously. So should every national football association. So should every stakeholder: leagues, clubs, players, supporters, governments and everyone who cares about the future of the game. The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially. None of us are the owners of football. It is not Fifa’s to sell.”

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$60,500,000 Bills star recruits Stefon Diggs to Buffalo for reunion as All-Pro WR looks for new home

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Training camp is underway and Stefon Diggs remains a free agent. The former All-Pro wide receiver is searching for a new home ahead of Year 12.

Buffalo Bills offensive lineman Dion Dawkins took to Instagram to recruit Diggs. Here’s a look at the duo’s interaction:

Dawkins has been trying to recruit his former teammate for some time. In June, the veteran tackle revealed that he wouldn’t mind a reunion with the wideout.

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According to Yahoo Sports, Dawkins uploaded a post himself. Diggs replied. Dawkins answered back with a message that said: “It’s time.”

Dion Dawkins has spent his entire professional football career with the Buffalo Bills. The five-time Pro Bowler signed a three-year, $60.5 million contract extension ahead of the 2024 season.

Dawkins featured in 15 regular season games and two postseason showdowns in 2025. He earned his fifth consecutive Pro Bowl nod for his efforts.

Stefon Diggs endured mixed fortunes since leaving the Buffalo Bills

Stefon Diggs spent four impressive seasons with the Buffalo Bills. The shifty wide receiver was Josh Allen’s primary target during that spell, earning numerous Pro Bowl nods and leading the Bills to perennial deep postseason runs.

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The Bills traded Diggs and draft consideration to the Houston Texans after the 2023 season. Diggs was poised to help C.J. Stroud and the Texans in their quest for a Super Bowl ring.

Diggs started the 2024 season in decent form, amassing a stat line of 47 receptions, 496 receiving yards, and three touchdowns in eight games. However, his season ended in disaster as he suffered an ACL injury in Week 8 against the Indianapolis Colts. He missed the rest of the campaign and wasn’t re-signed by DeMeco Ryan’s team.

The New England Patriots signed Diggs to a three-year, $63.5 million contract in the lead-up to the 2025 season. Diggs amassed a stat line of 85 receptions, 1,013 yards, and four touchdowns in 17 regular-season games as the Patriots reached Super Bowl LX, where they lost to the Seattle Seahawks. The perennial Pro Bowler was released in March.

Stefon Diggs is now searching for a landing spot ahead of Year 12. The Buffalo Bills, Washington Commanders, Baltimore Ravens and Indianapolis Colts are among rumored suitors for his route-running skills.

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