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Prasar Bharati emerges as option for FIFA World Cup 2026 rights in India | FIFA World Cup 2022

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With less than three months left for the FIFA World Cup 2026, India remains without an official broadcaster, an unusual situation for one of the world’s biggest sports markets. While private media companies hesitate due to valuation concerns, attention is now turning toward an unexpected name: Prasar Bharati, which has already held preliminary discussions with FIFA.

 


A senior government official confirmed that exploratory talks have taken place to understand the pricing structure and feasibility of acquiring the rights.

 

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Private broadcasters hold back as valuation gap widens

 


FIFA launched its India media rights sale process in mid-2025, bundling the 2026 and 2030 World Cups to attract buyers. However, negotiations have stalled despite multiple rounds of discussions.

 
 

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The governing body is believed to have reduced its asking price from nearly $100 million to around $35 million for both tournaments. Even after this revision, no agreement has been finalized.

 


On the other side, industry estimates suggest that the merged entity JioStar values the package at closer to $25 million, significantly lower than FIFA’s expectations. For comparison, Viacom18 had paid about $62 million for the 2022 World Cup alone, highlighting the sharp correction in perceived market value.

 

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Prasar Bharati emerges as a possible alternative buyer

 

Prasar Bharati has previously stepped in to broadcast major FIFA events in India. In 2023, Doordarshan aired the FIFA Women’s World Cup through a sub-licensing arrangement with US-based partner 1Stadia, bringing the tournament to a wide audience across the country. 

 


Officials argue that the public broadcaster operates under a different framework than private networks, where commercial returns are not the sole priority. Instead, large-scale sporting events are often viewed as part of its public service mandate.

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With DD Free Dish reaching a massive television audience and the WAVES OTT platform expanding its digital presence, Prasar Bharati now has a stronger distribution setup than in earlier years.

 


Guaranteed exposure through public service broadcasting rules

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Under India’s Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, key sporting events classified as “national importance” must be shared with the public broadcaster. This ensures that marquee matches such as semi-finals and finals are likely to be shown on Doordarshan regardless of the primary rights holder.

 


This regulatory framework effectively guarantees Prasar Bharati access to the tournament’s most high-profile content.

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JioStar still seen as frontrunner despite delays

 


Despite the uncertainty, industry experts continue to view JioStar as the most likely eventual rights holder. The combined strength of Star Sports on television and JioHotstar on digital platforms gives it strong monetisation potential across India’s fragmented media landscape.

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In the previous World Cup cycle, digital platforms showed strong revenue potential, with JioCinema (Now JioHotstar) reportedly generating substantial advertising income through brand partnerships during the 2022 tournament.

 


However, analysts say the current deadlock is less about interest and more about price alignment. While FIFA wants a higher valuation, broadcasters are waiting for a correction before committing.

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Final outcome depends on pricing compromise

 


Industry insiders believe a resolution will eventually be reached, but only once either side adjusts its expectations. If negotiations continue to stall, broadcasters like JioStar may still enter the deal closer to the tournament window, when FIFA’s bargaining position weakens further.

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For now, India’s FIFA World Cup 2026 broadcast rights remain in limbo, with no confirmed partner despite growing urgency.

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Sports

How to check tire pressure in Outbound

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Outbound is a peaceful exploration game where you travel various types of biomes in your van and expand it using the resources you find. The van is the highlight of the game since you can craft items, store them, and build an entire living space with several machines on the van itself. Along with all these features, there is a method to check tire pressures and fill them as well.

Here is a short guide on checking tire pressure and filling air in them in Outbound.


Method to check tire pressure and fill them in Outbound

Aim towards your van's tires to check and fill them (Image via Square Glade Games || Sportskeeda)Aim towards your van's tires to check and fill them (Image via Square Glade Games || Sportskeeda)
Aim towards your van’s tires to check and fill them (Image via Square Glade Games || Sportskeeda)

The van is basically your travel buddy in Outbound. You are required to take care of it and build on it as you explore the beautiful scenery. Even though you refuel it using fiber or wood logs or upgrade it to be faster, it might slow down after exploring for several days. This can be because of low tire pressures.

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In order to check tire pressures, head to each tire and check how much pressure they have. If the tire pressure is lower than 100%, there will be an option to press ‘E’ and inflate them with more air. Make sure to inflate all four of them.

This might not be the most realistic way to inflate tires, but it is still quite realistic, particularly when the overall realism of the game is taken into consideration.

Also Read: Outbound Crafting guide: How to craft, download blueprint, and create vouchers

Tire pressure depends on how much you drive the van (Image via Square Glade Games || Sportskeeda)Tire pressure depends on how much you drive the van (Image via Square Glade Games || Sportskeeda)
Tire pressure depends on how much you drive the van (Image via Square Glade Games || Sportskeeda)

After inflating them to 100%, you will notice that they will not run out too quickly, specifically if you keep driving. This is because the tire pressures decrease slowly if you keep the van rolling. If you are static at a place and only focus on building your house above it, you might notice that the tire pressures will decrease quickly.

Another factor that determines how quickly tire pressures decrease is the van’s weight. The more you build on your van, the heavier it will be, and it will decrease the van’s tire pressure more quickly.

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Apart from tire pressures, Outbound also has a decent amount of detailed van mechanics like engine temperature, energy use rating, charge rating, etc.