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World Cup market in India and China: ‘FIFA got greedy’

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Just weeks from the start of the 2026 World CupIndia is without a broadcasting deal. Talks are reportedly ongoing, with time zones and cost expectations clear stumbling blocks, but there is also a feeling that FIFA has misunderstood its two biggest markets.

“The Indian market is a sort of a brute force market,” Nandan Kamath, one of India’s leading sports lawyers and a key figure in the country’s sports policy, told DW. “It’s the numbers rather than the willingness.”

Broadcasters in India rely far more on advertising revenue than subscriptions. Viewing numbers for the tournament in Qatar were good, but they did not lead to a profit for Viacom18, the Indian media giant who owned the rights. On top of that, the premium subscriber base for most services is just too small to generate a major profit. In order for FIFA to reach the scale it wants, it will likely have to reduce its expectations.

“Everyone has had to rationalize subscriptions to get scale,” Kamath said, before referencing Netflix and Formula One. Both had to change their original ideas to reach the desired audience. For example, a Netflix subscription can now cost 199 rupees a month (roughly $2.50), while F1 offers a season pass for 899 rupees ($10).

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Punjab Kings' wicketkeeper Prabhsimran Singh and captain Shreyas Iyer give fist bump during an IPL match
The Indian Premier League is the biggest cricket league in the world and is the top focus for broadcasters in IndiaImage: Rafiq Maqbool/AP Photo/picture alliance

Not a competitive market

“I don’t know if we’ve really seen the broadcast meet the market. Normally these rights are sold where there’s highly competitive people dealing with FOMO [fear of missing out], and that isn’t here right now,” Kamath said.

With only JioStar (which absorbed Viacom18 after the Reliance-Disney merger in 2024) and Sony in the running, a competitive market for rights isn’t there. And then there’s cricket.

“India is a sports market that has grown up on cricket,” said Kamath. “Without question, the FIFA World Cup would not be in the top two rights that would get sold in India; those would be IPL and ICC rights. And it’s a very unique thing for any market to not even be in the top two.”

If FIFA wants to break into the top two, it must look harder at the landscape.

“Cricket is the perfect advertising-supported sport, where it breaks every three or four minutes. And that is just so different from football,” Kamath explained. “I don’t think there’s enough breaks in play to really build a convincing advertising market.”

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Time and place a factor

Time zones are also a factor. Most the games will kick off when India is asleep. Four years ago in Qatar, the time difference to India was just two and a half hours. There’s also the country’s clear desire to host the Olympics, which pushes football further down the priority list. It also doesn’t help that India’s men’s football team have never played at a World Cup before, and were knocked out in the second round of qualifying for this edition.

“There is this notion that cricket is king, the Olympics is the next aspiration, and FIFA is very much an entertainment product,” Kamath said. “The bridge between participatory football, hosting ambition and viewing has too many barriers at this point in time.”

Ultimately, Kamath feels a deal will follow, but that FIFA will have to be more innovative in the future if they are to really flourish in the Indian market.

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“It could be virtual advertising, or better integration of Indian sponsors,” Kamath said. “You might need to find new models to meet this, but I don’t see the willingness to subscribe and pay a huge amount more changing in four years or eight.”

China fans cheering for their team during a World Cup qualifier against Indonesia
China have only participated at one men’s World Cup before, in 2002Image: Yasuyoshi Chiba/AFP

FIFA greed a problem in China?

After weeks of doubt and negotiation, national media in China reported on May 15 that a broadcasting deal for the next two World Cups (men’s and women’s) had been agreed.

China, basically, has always been obsessed with the game,” Xu Guoqi, a professor at the University of Hong Kong, told DW. “So in the past, even if the Chinese men had not qualified, the Chinese Central TV (CCTV) was always broadcasting.”

Guoqi, who is an expert in the role of sports in China and has authored books about the importance of sport in the country, feels that part of the problem is FIFA’s inability to understand the region.

“Time difference is not really an issue because historically speaking, with the exception of Qatar recently, it’s always in another place, so we all have to stay up very late,” Guoqi said. “I think FIFA got greedy. It’s a business deal, right? For FIFA, if Chinese men don’t watch the game that’s a big loss to them.”

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Given that, according to FIFA, almost 20% of linear TV reach in Qatar came from CCTV, it is understandable why football’s governing body is so keen to be present in the Chinese market.

The absence of the men’s team — who fell in the third round of qualifying and have only been at one previous World Cup, in 2002 — looks less decisive for the Chinese market currently. This is in part because there are still four Chinese companies who are sponsoring the tournament, but also because watching a World Cup remains a source of joy for many.

“In 1999 when NATO bombed a Chinese embassy, the Chinese government decided to cancel the broadcasting of NBA games,” said Guoqi, referencing work from his book “Olympic Dreams: China and Sports.”

“The Chinese youngsters denounced Americans in front of the embassy during the daytime, and in the evening, they denounced CCTV with the argument, ‘We hate American imperialism, but we love the NBA.’ The NBA belongs to the world. That tells you something about that new Chinese mindset, because it’s pure joy for them, basketball or football.”

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This article was updated shortly after publishing to reflect the news that China had secured a broadcasting deal for the 2026 and 2030 World Cups.

Edited by: Janek Speight

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Beltway Series bounce-back? Nationals take aim at Orioles

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Syndication: The EnquirerWashington Nationals pitcher Foster Griffin (22) is visited at the mound before being relieved in the fifth inning of the MLB National League game between the Cincinnati Reds and the Washington Nationals at Great American Ball Park in downtown Cincinnati on Thursday, May 14, 2026. The Reds led 2-0 after three innings. The Reds won 15-1.

The Washington Nationals will be glad to start fresh against the Baltimore Orioles on Friday night, one day after a debacle in Cincinnati.

Washington’s chance for a series sweep vs. the Reds and a bid to reach .500 for the season ended in a 15-1 loss to the Reds.

The Nationals now will host the Orioles and New York Mets on a seven-game homestand, starting with Baltimore on Friday night in the opener of the three-game Beltway Series.

Home has not been sweet for Washington, which is just 6-13 at Nationals Park.

The Orioles, who have won three of their last four games, will open a six-game trip that will conclude against Tampa Bay. Baltimore is 8-12 on the road.

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The series against Washington will feature pitching staffs that have two of the bottom five ERAs in the majors: 4.60 for the Orioles (26th) and 5.01 for the Nationals (29th).

On Friday, Baltimore’s Shane Baz (1-4, 5.48 ERA) will oppose fellow right-hander Zack Littell (1-4, 6.94), who could be preceded by an opener.

Baz has allowed four or more earned runs in five of his eight starts this season and 10 earned runs over 10 1/3 innings in his past two outings. Last Saturday against the Athletics, he took the loss after giving up five runs on five hits in 4 2/3 innings. He walked three and struck out five in Baltimore’s 6-2 defeat.

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“You want to play better,” Baz said. “I think we’re doing the right stuff in between starts and game planning wise to have more success. So I’m just kind of turning the page and looking forward to the next one.”

Baz has yet to face the Nationals in his career.

Littell has worked behind an opener in each of his past two starts. Last time out, he worked innings three through six against the Miami Marlins on Saturday and gave up three runs (two earned) on five hits in his team’s 8-7 loss. After giving up 11 homers over four starts, he has allowed one home run in his last two outings.

Littell is 2-3 with a 2.77 ERA in 10 career games (eight starts) vs. the Orioles.

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On Thursday, Washington’s most reliable starter to date was torched as Foster Griffin gave up nine runs in 4 1/3 innings. The Nationals mustered only three hits against Chase Burns and the Reds’ bullpen.

The defeat marked the 15th straight time the Nationals have lost a game in which a win would have gotten them to .500.

“It’s not just the .500. You want to be contending,” Washington’s Jacob Young said. “And to be contending, you’ve got to be at least .500. … We’ve been teetering with it, of course. But if we can just catch a little momentum and win a few in a row, we can forget about that number and go the other way.”

For the Orioles, they got a strong start Wednesday from Kyle Bradish in a 7-0 win over the New York Yankees. Blaze Alexander had three hits and drove in two runs. Coby Mayo had two hits, including an RBI double, and Adley Rutschman homered and drove in three runs.

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“I think that’s what we’re capable of,” Baltimore manager Craig Albernaz said. “We’ve shown it. We’ve shown we can play a game like this. So, for our guys, it’s just anchoring to it, being consistent with it and being diligent with our work.”

–Field Level Media

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Liverpool’s Gemma Bonner and Gemma Evans to exit club this summer

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Liverpool have confirmed defenders Gemma Bonner and Gemma Evans will leave the club at the end of the season.

Bonner captained the Reds to successive Women’s Super League titles in 2013 and 2014 and was in her second spell at the club.

The 34-year-old is Liverpool’s all-time record appearance holder in the WSL era, having played 186 games and is considered a club legend.

A dressing room at the Kirkby Academy has been named after Bonner and she netted a memorable brace in a 4-3 victory over Chelsea in May 2024.

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Injury disrupted her game time this season, meaning she featured just 10 times under manager Gareth Taylor.

Wales international Evans joined from Manchester United in 2024 and has made 38 appearances.

The 29-year-old has helped the club reach back-to-back FA Cup semi-finals.

BBC Sport reported last week that WSL 2 side Newcastle United are in talks to sign Evans.

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Both players will be celebrated by the club at Anfield on Saturday in their final WSL game of the season against Arsenal (13:00 BST).

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“Pinning Blame Unfair”: R Ashwin Refuses To ‘Review’ Hardik Pandya’s Captaincy

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With the Mumbai Indians enduring a disappointing IPL 2026 campaign, former India all-rounder Ravichandran Ashwin has come to the defence of captain Hardik Pandya, stating that the team’s poor performances should not be pinned on him alone. MI, who have won just four of their 12 matches this season, were the second team to be eliminated from playoff contention, with their captain struggling with form and injury. “I wouldn’t review his captaincy this year at all. Honestly, when you have seasons like this, to pin the blame on the captain is quite unfair. Nobody has turned up. The team has failed to turn up and for Hardik to take the blame on himself is… you’re asking him to do a little too much,” Ashwin told ESPNcricinfo.

Ashwin highlighted the context of Pandya’s return to MI in 2024 after a successful stint with the Gujarat Titans, where he led the franchise to a title and a runners-up finish.

“He was there at Gujarat Titans. Had two fabulous seasons (one title and one runners-up finish). So clearly, as a leader, he did something right there. And when he returned to Mumbai Indians, he had to deal with quite a bit. It’s not easy to replace an incumbent Indian captain, white-ball captain, such as Rohit Sharma. Five (six) titles in the IPL. He’s won a T20 World Cup. And Hardik comes and replaces him. You’ve got a lot of fandom going around in the country. You should have a thick skin to survive the social media these days,” Ashwin added.

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Ashwin also stressed that captaincy is not solely responsible for a team’s failures as he said, “I wouldn’t judge his captaincy much because the bowling has also leaked (runs in) every direction. Every single time an over is bowled for six or seven runs, in comes a 15-run over. So what do you do as a captain? And sure, he’s made some calls that have been debatable. (But) captaincy is the result of how your team is making you look. So which is why I believe when you have a good season, don’t give too much credit to a captain. When you have a bad season, don’t pin it on him. And similar with the coach; the coach sends the players out. So you can’t blame him too much.”

This season, Pandya’s struggles have been stark. Since returning to MI as captain in 2024, he has yet to win a trophy for the franchise. In IPL 2026, he scored just 146 runs from eight innings at a strike rate of 136.44, with a best of 40, and took only four wickets at an economy of 11.90.

Beyond leadership, Ashwin expressed concern about Pandya’s batting, noting unusual timing issues, stating, “With his (Hardik’s) batting, I found something quite interesting and strange, which is how late he’s been on the ball. Is he going through something physically? We wouldn’t be able to know that if there is something, then maybe that physical aspect will bring him back. And if he gets better, he’ll come back to it. But he’s been late on the hard-length deliveries.”

“He’s not someone who’s going to miss hard-length deliveries. He hits it 15 rows back. That’s a bit of a concern for me, whether he’s suffering something physically from a back issue or hands, or does he have a tennis elbow? Is his bat heavier (than it should be)? Does he need to recalibrate that? Those are things that I would want to know,” he added.

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The team has also struggled collectively, with other stars like Suryakumar Yadav and Jasprit Bumrah having similarly modest campaigns. Pandya has additionally been sidelined due to a reported back issue, missing three games, with Suryakumar and Bumrah stepping in as stand-in captains. Despite the struggles, Ashwin reaffirmed Pandya’s value.

“Hardik is a once-in-a-generation player. You don’t find such players. And if India finds itself in a certain T20 mastery now, Hardik’s been a linchpin in that. And to me, Hardik, the player, you can have a bad season. It’s digestible for me. Especially after you had a (T20) World Cup like that. Hardik likes a bit of space. He kind of stays in his own zone. So the only thing I’d be worried about is how late he’s been on the ball when he’s batting. Apart from that, it’s okay. I wouldn’t judge any of the other aspects of his game,” the former India spinner mentioned.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)


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Diamond League 2026: Everything you need to know & how to watch on BBC

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Back to full fitness after an uninterrupted winter, Pattison, the second-fastest British 800m runner in history, is desperate to clinch more major silverware on home soil this summer.

The 24-year-old announced himself on the global stage by claiming a surprise 800m bronze in his first world final in Budapest in 2023, and moved behind only Sebastian Coe on the British all-time list the following season.

But, after illness disrupted his Olympic preparations and his 2025 plans were ruined by a stress fracture, Pattison is targeting European and Commonwealth medals in Birmingham and Glasgow respectively.

Speaking to BBC Sport before competing in China, Pattison said: “The plan is to do both and my goal is to get two medals. It’s been three years now since I’ve got a medal at a major championship, so I feel like it’s been far too long.

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“I was asked at the world indoors: ‘Do you feel like you need to get a medal again?’ And I was thinking, hang on, I’m still quite young – but it does almost feel like that.

“I don’t like the fact that people still reference Budapest. That was good, and if you had told me when I was younger that I’d retire with a world and a Commonwealth bronze medal, I’d have definitely taken that.

“But to achieve that by the age of 21, I’d like to think by the end of my career I’ll definitely be able to get more medals – and that’s what really gets me going.”

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Ronda Rousey returned to WWE for one thing; it didn’t even happen

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Ronda Rousey worked with WWE from 2017 to 2019, and then again from 2022 to 2023. She made quite the impact during her two runs with the company.

In 2019, WWE had the first-ever main event with female superstars. Rousey vs. Charlotte Flair vs. Becky Lynch at WrestleMania 35 in a Winner Takes All match. Both the then-RAW Women’s Championship and then-SmackDown Women’s Championship were on the line at the match. Lynch won that match to become Becky Two Belts, and Rousey disappeared from WWE TV.

While speaking to Zack Heydorn of SI’s The Takedown, Rousey revealed that before taking time off for her pregnancy, Rousey had pitched a singles feud against Becky Lynch to WWE, which Vince McMahon absolutely loved.

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“After WrestleMania, I literally printed out a whole presentation for them, for me and Becky — the singles match,” Rousey said. “How we would do it, how we would plan it out and rehearse these things and have them woven throughout the show. To do something really exceptional and new, and then Vince and them were like, ‘oh yeah, this is a great idea, this is great.’ Then I went and had my baby, I came back, and they were like, well, we talked about that a year ago”, said Ronda Rousey.

However, when she returned in 2022, it never came to fruition. She feuded with Charlotte Flair in 2022, but not with Becky Lynch, even though it was teased.

“They said, ‘We love this plan, it’s an epic showdown with you and Becky that’s going to build all year.’ I wanted to make basically a final showdown of me and Becky woven throughout the entirety of the show. It would summarize the entire rivalry for anyone watching it for the first time. Someone could watch it and not need to watch everything that came beforehand. It would sum it up and then deliver the ending. I thought it was fucking incredible and it was why I came back,” she added. [H/t: The Takedown]


Ronda Rousey opened up about working with Vince McMahon

During an interview with Complex, Ronda Rousey opened up about working with WWE’s former CEO. She claimed that things had taken a poor turn, given the internal turmoil within WWE.

The environment lacked concrete plans, and more often than not, talents were under stress about how the shows would proceed.

She showered praise on Triple H taking over, revealing that she was Team Triple H already. Unfortunately, she never got to experience it.

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Ronda Rousey is returning to MMA on May 16 to take on Gina Carano during Most Valuable Promotion’s debut on Netflix.