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AI in Mathematics Is Forcing Big Questions

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In the mid-noughties, when music by the Killers and Franz Ferdinand blared out of every pub and nightclub I passed, I spent my days and nights struggling through a Ph.D. in applied mathematics. My research focused on simulating how special light waves interact in liquid crystals and using simple equations to approximate and understand those interactions. When I look back at my thesis now, liquid crystal technology is old hat, and I imagine my work could be completed with AI assistance in a matter of days—maybe hours.

But the same cannot be said for the work of the pure mathematics Ph.D. students with whom I shared a cramped office at the University of Edinburgh. At the time, I felt sorry for these colleagues, who day after day sat at their desks, seemingly tearing their hair out and making no progress. (Though I was struggling too, I was at least always making some headway.) When we finished and went our separate ways, some hadn’t even published a paper.

Now, in hindsight, I finally understand why they toiled for years on abstract mathematical problems that only a handful of people in the world care about. It wasn’t arrogance, as I thought at the time; they weren’t trying to prove their superior intelligence by being the first to solve a seemingly intractable mathematical problem. It wasn’t even a form of masochism (which was my second guess)—penance for some imagined inadequacy. I realized they derived joy, satisfaction, and meaning from the long journey toward understanding.

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“Sometimes, understanding just strikes you as being very beautiful. Sometimes it’s a feeling of accomplishment, like completing a marathon,” muses Carnegie Mellon University mathematician Jeremy Avigad. “But it’s not quite either of those: It’s just a wonderful feeling when you’ve been thinking long and hard about something complex, difficult, and then—all of a sudden—it just comes together.”

This feeling has driven mathematicians throughout history. Likewise, the way mathematicians pursue that feeling has changed little over the centuries. They notice or imagine links, patterns, or properties in numbers, shapes, or logical structures. From this, they write conjectures—unproven statements of their speculation. They or other mathematicians then use logical reasoning and the tools of mathematics in often creative ways to prove or disprove those conjectures. Finally, yet other mathematicians verify (or challenge) the proofs.

Invariably, this process requires a whole heap of thinking time. “I went to a pure maths camp with classes where we would sit with hard maths problems for half an hour and no one would say anything—everyone was just thinking,” says Krystal Maughan, a mathematician and computer scientist about to get her Ph.D. at the University of Vermont. “But then we would work together and kind of tease out the problem.”

This is the age-old joy of math in action. But today’s AI systems are starting to make inroads into bypassing this slow, deliberative process. Taking this trend to its logical conclusion, what happens if AI makes the mathematician’s struggle completely unnecessary? Might AI even sideline humanity completely?

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AI’s Growing Role in Mathematics

For decades, computation has accelerated mathematical progress. This began 50 years ago, when mathematicians used a computer to prove the four-color theorem, which asks whether any map can be colored using no more than four colors, with no adjacent regions sharing the same color. The answer is yes, and the computer proved it, controversially, by checking 1,936 cases in a way no human could realistically verify.

Yet throughout this computational era, even in proofs relying on massive computational resources, the role of the human mathematician has remained central. Humans propose conjectures, guided by intuition. They devise strategies to prove them, guided by creativity and experience. And humans verify whether those proofs are correct.

Now AI is challenging the status quo. In just a few years, large language models (LLMs) have evolved from “stochastic parrots,” capable of little more than regurgitating basic mathematics scraped from the internet, into advanced mathematical reasoning machines.

Last summer, systems from Google DeepMind and OpenAI reached a level equivalent to the world’s most mathematically gifted high school students, achieving gold-medal status at the International Mathematical Olympiad. In this annual competition, contestants must solve six notoriously difficult problems from various areas of mathematics.

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Earlier this year, Google DeepMind’s experimental AI system Aletheia achieved an even more significant milestone when it autonomously produced publishable Ph.D.-level research results. While the work itself is obscure mathematically—calculating structure constants in arithmetic geometry—the significance lies in the complex reasoning it displayed in tackling an unsolved mathematical problem. And more recently, a new general-purpose AI system from OpenAI disproved an important conjecture in combinatorial geometry. This result would have been worthy of publication in a major mathematics journal if humans had been the authors, and top mathematicians hailed the feat as a milestone for AI in mathematics, demonstrating independent, original, and sophisticated thinking.

Another shift has come from combining LLMs with mathematical tools known as proof assistants, which have been around for more than a decade. These systems—such as Isabelle, Lean, and Rocq—are specialized programming languages that check mathematical proofs step-by-step, verifying their logical correctness. Traditionally, mathematicians have had to translate their theorems and proofs into this machine-readable format by hand, a laborious process known as formalization. Now, LLMs are starting to remove this bottleneck, automating the translation of informal proofs into formal code that proof assistants can verify.

Versions of such systems, sometimes called reasoning agents, are becoming highly sophisticated. In February, for example, the AI company Math, Inc. used its aspirationally named reasoning agent Gauss to formalize a proof that had earned the mathematician Maryna Viazovska, of EPFL, in Switzerland, a Fields Medal in 2022. Gauss first helped human mathematicians complete the formalization of Viazovska’s solution to the 8-dimensional sphere-packing problem in a matter of days, and then autonomously formalized the more complicated 24-dimensional case in just two weeks.

Such achievements suggest that AI is already capable of handling some mathematical tasks long considered uniquely human. As the technology advances, more of the day-to-day work of human mathematicians is likely to become fair game for AI.

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Mathematicians Debate AI’s Role in Discovery

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Human mathematicians could become “priests to oracles.” —Yang-Hui He, London Institute for Mathematical Sciences

In September 2025, I attended the 12th Heidelberg Laureate Forum—an annual conference that brings hundreds of young mathematicians and computer scientists together with their intellectual idols. AI dominated the conversation and, from the get-go, tension was in the air.

Speakers described a future in which superhuman AI mathematicians transcend human knowledge and capabilities: forming conjectures, searching solution spaces, proving conjectures, and finally verifying the proofs and generalizing the results, all without human involvement. If this future comes to pass, Yang-Hui He of the London Institute for Mathematical Sciences memorably declared, human mathematicians could become “priests to oracles.”

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While such startling predictions were being voiced on stage, my gaze was drawn to the audience. Frowning, fidgeting, and exchanging furtive glances—the crowd’s unease was palpable. Trill White, a student at Australia’s Deakin University, later recalled sitting in that hall and thinking: “ ‘That’s devastating. What will people have to contribute to mathematics? Will it become something that no one understands?’ I did get a sense that this is going to change everything.”

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“We certainly started realizing AI has the potential to replace us.” —Jessica Randall, Google Developer Groups

Jessica Randall, a South African mathematician for Google Developer Groups, says she sensed a collective existential dread rising among the young mathematicians. “I could feel everyone was worried, because they hadn’t thought that far ahead,” she says. “It was like a big bombshell that hit us, and we certainly started realizing AI has the potential to replace us.”

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Some established mathematicians, including He, seem comfortable with AI taking on tasks that are currently the preserve of human mathematicians. That’s because they just want to know the answers to the biggest questions in mathematics—such as the six remaining Millennium Prize Problems—even if AI does it all. “A lot of mathematicians are pragmatic and just want to understand. They would sell their soul for the solution to a problem,” jokes Avigad. “Whatever it takes, right?”

But this “just want to know” camp is by no means the only faction: Most mathematicians do not hope or expect AI to replace them entirely. Instead, two broad alternatives are emerging. The first is a human-centric aspiration that prioritizes human understanding of mathematics and treats AI as a tool, much like a calculator. The second is a collaborative “teamwork makes the dream work” vision, where humans and AI work together to tackle problems neither could solve alone.

The Human Role in Mathematics

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Numbers are “a way of bringing us to agreement.” —Akshay Venkatesh, Princeton University

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Fields Medalist and Princeton mathematician Akshay Venkatesh has been thinking about this topic from the human-centric viewpoint for years. In 2022, he used his Fields Medal Symposium to implore the mathematics community to deeply consider what AI might mean for the practice of mathematics. At the time, the idea that AI could replace mathematicians seemed far-fetched. Now, he says, “we’re reaching the point where, for at least some tasks with abstract mathematical reasoning, computers are becoming competitive with humans.”

For Venkatesh, the question is not just what computers can do, but what mathematics is for. “Sometimes I think when we use numbers, it’s not so much that we are describing phenomena that are intrinsically numerical, but that we can all agree exactly what the numbers mean,” he says. “It’s a way of bringing us to agreement.”

A photo shows a woman standing in front of a chalkboard filled with mathematical formulas.

Maia Fraser of the University of Ottawa argues that mathematics is more than finding answers. For her, the struggle to understand a problem is one of the discipline’s greatest rewards.

Markian Lozowchuk

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Mathematician and machine learning expert Maia Fraser, of the University of Ottawa, shares this sentiment. She says the joy she derives from mathematics is something distinctly human that integrates the subconscious and conscious mind. She describes starting with an intuitive sense that a certain thing should be true and gradually bringing out something that she can express in a rigorous proof. Communicating and sharing these deep-born thoughts is “a form of collective intelligence that is something beautiful about the human spirit,” she says.

By these arguments, an AI proof of a mathematical conjecture that has stubbornly resisted human efforts would be useful only if comprehensible to humans. “That the statement can be proved by AI is already useful information,” concedes Fraser. “But then it’s still an open problem to come up with an elegant, beautiful human proof.” Even if no such proof exists, she says, searching for it “is still a valuable endeavor.”

AI and the Future of Mathematical Collaboration

A more collaborative approach to AI in mathematics comes from Terence Tao, who first competed in the math Olympiad at the age of 10. In 1986, 1987, and 1988, he won bronze, silver, and gold medals, respectively, making him the youngest winner of each of the three medals in Olympiad history. Now a Fields Medalist and professor at the University of California, Los Angeles, he has earned a reputation as one of the most gifted mathematicians alive.

Unlike some of his peers, Tao is neither dismissive of AI nor fearful. Instead, he sees it as the catalyst for a fundamental shift in the discipline—a transition toward what he calls “big mathematics.” He envisions a future of large-scale, decentralized collaborations between humans and machines, where complex mathematical tasks can be diced and sliced, with humans claiming the creative parts and AI doing the lion’s share of the technical grunt work.

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Already, Tao is experimenting with this concept, working on problems alongside scores of online collaborators, some using AI tools. “A hundred years ago, almost every mathematics paper was single author,” he says. “But now I collaborate with people I’ve never met—and maybe in the future, I won’t even know if they are AI or real people.”

The key to Tao’s vision is uniquely mathematical: formalization. When a proof is translated into code and checked step-by-step by proof assistants, it removes any chance of human error or dishonesty. This approach changes how collaboration works, because trust is established through verification rather than reputation or rapport. An idea from an unknown researcher or even an amateur can be taken seriously if it has a formal proof.

“If it wasn’t for this formal verification layer, opening projects up without any safeguards would just be a disaster,” adds Tao. “But in math, we can completely check and verify outputs, and this really filters out a lot of the rubbish.”

The Risks of AI in Mathematics

From the young researchers at the Heidelberg Laureate Forum to some of the biggest names in the field, mathematicians all seem to agree on one point: AI has the potential to transform their discipline. But there’s far less consensus on what that transformation will mean in practice.

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Some worry about the accessibility of AI tools. Traditionally, mathematicians have required little more than intuition, training, and a pen and paper to advance their field. If this slow, deliberative process is no longer valued by society, and particularly by research funders, then mathematics could become an elitist activity, only practiced by select organizations that can afford to work with proprietary AI models.

Another concern is motivation. As AI systems take on more of the work, the incentive to engage deeply with difficult problems may weaken. Princeton’s Venkatesh says that the long human process of formulating and understanding a proof may be hard to justify, not just to funders, but even to mathematicians themselves. “There have been times where I’ve spent years thinking about something, and I’ve slowly struggled to understand it,” he says. “If your computer can do large chunks of that for you, will you have the motivation to spend that time?”

That concern extends to the next generation. If students can use AI to jump straight to answers, they most likely will. But every time they skip the struggle, they miss an opportunity to build the foundations of their own unique intuition. Over time, some worry, the next generation of mathematicians may suffer from a form of intellectual atrophy, unable to think outside the AI box that trained them.

In response to such fears, the mathematics community is taking action. Individuals are writing essays, organizing workshops, and debating in journals, while institutions and community groups are developing guidelines for how AI should be used in research and publication. Indeed, mathematicians are applying the same rigor and curiosity that they use every day to reckon with the challenges of AI. Taken together, these efforts reflect a broad effort to try to retain control over the direction of mathematics in the era of AI.

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So, is AI sucking the soul out of math? In one way, it is doing the opposite. It is forcing mathematicians to confront deep questions about what mathematics is, why they have devoted their lives to it, and the purpose math serves in society. At the same time, though, it is reshaping the practice of mathematics in a way that may be difficult to reverse.

“Mathematics makes me a better problem solver at normal problems, because it frames my mind to think in a very logical, rational way,” says Randall, who noted the existential dread at the Heidelberg Forum. “It helps with every aspect of my life.” As AI transforms mathematics, many researchers wonder whether future mathematicians will be able to say the same.

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How to watch Sri Lanka vs India 1st Test: Free Streams & TV Channels

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Test cricket returns to Sri Lanka after more than a year as the hosts prepare to take on neighbours India in an exciting two-match Test series, starting from August 15 in Galle. For India, more than Sri Lanka, there are crucial World Test Championship (WTC) points at stake.

After losing to South Africa at home, India now need 8 wins out of 9 matches to make it to the WTC final. Sri Lanka, meanwhile, need 6 out of 7 wins to keep their hopes alive, but they also depend on other results.

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Anthropic is heading toward the largest IPO ever, at a possible $2 trillion valuation

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Bottom line: Anthropic is heading toward a possible October IPO, with many investors telling the Financial Times that they expect the company to reach a valuation of $2 trillion or more. That figure would make it the largest public offering on record and put the company at the top of a market that is becoming increasingly cautious about AI spending and valuations.

The expectations are driven by Anthropic’s rapid revenue growth. Investors expect its annualized revenue to reach $100 billion to $120 billion by the end of 2026. Anthropic said in May that its annualized revenue had surpassed $47 billion.

“If Anthropic is growing 800% a year, you’d think at the incredibly low end they would trade at 30 times [revenue],” one investor in the group told the Financial Times. “That would make them a $3 trillion company.”

Anthropic has not set a public valuation target for the offering. Several investors said senior executives had not shared one privately, either. Still, backers have built their own models based on the company’s enterprise sales growth and the performance of its AI systems.

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The company has gained ground against OpenAI and Google this year. Its strategy has centered on business customers, with companies using Anthropic’s models and tools in internal workflows and customer-facing products. Ramp data showed that Anthropic increased its share of US business spending on AI last month.

The same data points to a growing issue for the sector: companies are watching their AI bills more closely. Ramp analysts said businesses were “hitting their limit on AI spend” and shifting some workloads to cheaper systems.

Anthropic’s top model costs more than two and a half times as much to use as OpenAI’s flagship model, according to Artificial Analysis. Chinese open-weight models are considerably cheaper. That price gap matters as companies shift from pilots and small projects to large-scale deployments, where inference costs can rise quickly.

Some customers have already changed their approach. Rather than pushing employees to use the most capable AI tools whenever possible, they have moved certain tasks to lower-cost models. The shift does not necessarily mean demand for frontier systems is falling. It does mean companies are deciding more carefully which workloads require the highest-performing models.

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Anthropic filed paperwork with the Securities and Exchange Commission in June. The filing placed the company in a quiet period, limiting what it could say publicly about its financial results. Anthropic declined to comment on the planned offering.

The company has raised just under $100 billion from venture capital firms, sovereign wealth funds, and other institutional investors in 2026. Its valuation reached $965 billion in May, including new investment, when it moved ahead of OpenAI for the first time.

But a public listing would come with risks that private investors have so far been willing to accept. Anthropic has faced pressure from the Trump administration and remains in litigation with the Defense Department, which labeled the company a supply-chain risk earlier this year.

The Commerce Department’s export controls also forced Anthropic to briefly remove its Fable 5 and Mythos 5 models in June. Two investors said the disruption slowed overall revenue growth that month and raised concerns among customers who relied on the models.

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The company recovered after that period, according to the investors. Even so, the IPO will test whether public-market investors are willing to place a multitrillion-dollar valuation on an AI company that is growing quickly but operating in a market where pricing pressure, regulation, and competition are all increasing.

“It’s easy to come up with challenges,” said an Anthropic investor who has also backed AI groups including OpenAI and SpaceX, which went public at a $1.77 trillion valuation in June. “But the company continues to be in first position in performance, positioning and what people want exposure to.”

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AI giants are storming S’pore with 6-fig salaries. But how serious is their investment?

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Disclaimer: Unless otherwise stated, any opinions expressed below belong solely to the author. Data sourced from Singapore’s Ministry of Manpower.

Singapore has become one of the battlegrounds in the global war for AI talent.

American giants OpenAI, Google, Meta and Anthropic are expanding their presence, while Chinese companies such as Alibaba, Huawei and ByteDance are increasingly treating the city as both a regional base and recruiting ground.

Fresh AI hires can receive S$70,000 to S$90,000, experienced machine-learning engineers can comfortably cross six figures, while the most sought-after PhD-level specialists may receive packages worth S$200,000 to S$350,000 or more, as reported by the Straits Times in May.

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Chinese companies have been particularly aggressive, courting students at Singapore universities and dangling spectacular offers before some have even graduated.

But behind the salary headlines lies a more important question: how much are these companies actually investing in Singapore, and how much of that would remain if the AI boom suddenly ended?

First OpenAI lab outside the US

In May, OpenAI announced more than S$300 million for its OpenAI for Singapore initiative, including its first Applied AI Lab outside the United States. It plans to create more than 200 technical jobs here over the coming years.

Google DeepMind has also opened a Singapore research lab and expanded its partnerships with the government in healthcare, scientific research and workforce development.

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Anthropic, the creator of Claude, which received investment from GIC and Temasek, has begun building a Singapore presence, which may eventually become a major regional operation.

Meanwhile, Chinese giant Alibaba selected the city for its first AI Global Competency Center—although it’s the Chinese companies whose commitment to Singapore might be the most shaky.

Friction with China

Around 50 Chinese AI-related firms have reportedly set up here since 2024, attracted by Singapore’s legal system, access to international capital, political stability and ability to operate relatively comfortably between China and the West.

Some are undoubtedly building genuine businesses here, while others may simply be acquiring a Singapore address. Therein lies the risk.

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For Chinese tech companies, the city offers a convenient international face at a time when operating directly out of China can complicate access to Western customers, investors and technology.

The story of Manus shows just how complicated this can become. The AI startup packed its bags and moved its entire operation from China to Singapore before Meta agreed to buy it for around US$2 billion, only for Beijing to intervene and unwind the acquisition and bar Manus’ founders from leaving the country.

This warning salvo from the Chinese authorities may discourage mainland companies from using Singapore as a link to global customers and reduce the flow of jobs and money from all but the biggest companies.

Is it a bubble or a balloon?

The biggest danger, however, is outside of Singapore’s control. As the global AI buildout has reached extraordinary proportions, any sudden stop to it could throw the economy into a tailspin.

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Alphabet, Amazon, Meta, Microsoft, Oracle and others are pouring hundreds of billions of dollars into chips, servers and data centres, betting that future AI revenues will eventually justify the expenditure.

Perhaps they will, and the bubble will turn out to have been a balloon, lifting everybody. But what if they don’t?

It is already clear that investment is rising far faster than the revenues currently produced by AI itself. Singapore is currently benefiting enormously from that spending, having raised its GDP growth forecasts for 2026 to around 5%, but the Monetary Authority of Singapore has raised concerns about what would happen if the demand faltered:

If . . . there is a major retrenchment in AI investment, it could sharply weaken global growth through a fall in business investment and semiconductor demand and negative wealth effects.

Chia Der Jiun, Managing Director, Monetary Authority of Singapore

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Global thirst for semiconductors, electronics, financial services and technology has helped propel economic growth, while the arrival of AI companies is pushing up salaries for scarce technical workers.

But it also means that Singapore is becoming increasingly exposed to any future downturn.

If AI revenues disappoint and investors stop rewarding companies simply for spending more, the adjustment could be very painful. AI itself would not disappear, just as the Internet did not disappear after the dot-com crash. But the money could.

Recruitment bonuses would shrink, hiring would be frozen, and experimental regional offices would stop expanding. Startups dependent on continuous fundraising would disappear or consolidate. Expensive research teams could be moved back to headquarters. And layoffs would, inevitably, follow, like they did in the years following the pandemic spending extravaganza.

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That is why the most valuable AI investments are not necessarily those producing the biggest salary headlines today.

They are the ones that become difficult to remove tomorrow: research labs, engineering teams, intellectual property, regional decision-making, local customers and operations deeply embedded in Singapore’s economy.

Still, not even large investments are immune to downsizing. Everybody enjoying the generosity of their AI employers should keep that in the back of their heads. Make the most of historic opportunities, but prepare for what might happen if they come to an abrupt end.

  • Read other articles we’ve written on Singaporean startups here.

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ASU’s content creation degree grades your follower count

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The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn.

The Associated Press reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers social media and internet culture, wrote it.

ASU declined an interview request about the new degree.

The university’s own documents do not agree

The degree was created by a Senate motion. Motion 2026-076 passed after readings on 2 and 30 March.

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Its language is unambiguous about the destination. Graduates are expected to work as influencers and content creators across livestreaming, podcasting, videography and immersive media.

Now read the degree page. It lists five careers with median salaries drawn from the Occupational Information Network.

Those five are communications specialist, marketing associate, marketing manager, public relations manager and public relations specialist. Influencer is not among them.

The salaries run from $74,750 for a public relations specialist to $166,790 for a marketing manager. One entry, marketing associate, shows demand shrinking by 2.2%.

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That gap is the most interesting thing about this degree. The motion sells creators, and the prospectus sells communications jobs.

The capstone is a follower count

The requirement is unusual for a university. Students must build a following on a platform of their choice and show measurable growth before they graduate, Net Influencer reported.

Set against the rest of the curriculum, that is the only genuinely new part. The coursework otherwise overlaps ASU’s mass communication and media studies degree, with electives in podcasting, studio production and on-camera presence.

The cost is not unusual at all. Base tuition runs about $12,000 a year for Arizona residents, and the total cost of attendance can pass $37,000.

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Out-of-state students pay more than $35,000 in tuition. Their total sits near $60,000 before scholarships.

The front door is being narrowed while they study

The platforms are moving in the opposite direction to the campuses. YouTube doubled two entry thresholds to its Partner Program this month.

From 1 February 2027, the long-form route needs 1,000 subscribers and 8,000 valid public watch hours, up from 4,000. The Shorts route needs 20 million views over 90 days, up from 10 million.

That change lands during the first cohort’s opening year. They will spend three more years working towards a bar that moved before they started.

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Existing partners keep their status. So the tightening falls entirely on people who have not started yet, which is exactly who this degree recruits.

Where the $20bn actually goes

The industry number sounds like an argument for the degree. Emarketer forecasts US social media creator revenue above $20bn this year.

Max Willens, a principal analyst there, told AP what that figure conceals. “The overwhelming majority of that money is not going into creators’ pockets,” he said.

His forecast is starker than the headline. He expects the amount brands spend distributing and amplifying creator content to eventually surpass the amount creators earn making it.

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On the degree itself he was direct. The idea that it will “suddenly turn people into viral content machines deserves a bit of a reality check”, he said.

The job behind the dream job

Brooke Erin Duffy, a communication professor at Cornell University, reads these programmes as an inflection point. Institutions have spent the past year treating content creation as a real career.

She is also blunt about what the work involves. It is a “time-consuming, labor-intensive job that often doesn’t pay well, at least in the beginning”, she said.

The stereotype gets in the way of seeing that. The prototypical influencer is imagined as a “young girl who is snapping selfies and just reaping in tremendous rewards for seemingly not doing anything”, Duffy said.

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She has a theory about the timing too. Universities competing for a shrinking student population are courting parents who want a job that will pay off, and whether it does is another story.

The market is contracting as the courses expand

The creator economy has been shedding jobs, not adding them. Patreon cut 20% of its staff in July, 93 roles in total.

Automated content is crowding the supply side. YouTube’s purge of AI material has been catching human creators who never showed their faces.

The wider pattern is not confined to creators. Tech internship postings have fallen 30% since 2023 as companies hand entry-level work to AI.

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There is a counterweight worth knowing. Estonian data on 2,000 brand partnerships found nano and micro creators outperforming mass reach, which suggests the viral target is the wrong one.

Europe already has one, and it says the word

Europe had a content creation degree first. South East Technological University runs a four-year honours course in content creation and social media at its Carlow campus in Ireland.

The syllabus is close to ASU’s, with video production, podcasting, digital marketing, audience psychology and data analytics. It also teaches influencer studies as a subject.

The difference is the careers list. SETU names influencer outright, alongside content manager, journalist and communications specialist.

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Entry runs through the Irish points system at 308 to 432 under code SE300. That makes it a mid-tier course rather than a novelty.

Two American precedents nobody mentions

Not every version of this has worked. East Carolina University announced a credentialing partnership with MrBeast that never launched.

Columbia College Chicago went further and reversed. It folded its social media major into a generic marketing degree.

Others are still building. Syracuse opened a Center for the Creator Economy in September 2025, run jointly with its business school and open as a minor to any major.

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Its dean, Mark Lodato, spent 14 years at ASU’s Cronkite School before moving. Quinnipiac and Colorado State offer minors, and St Bonaventure announced a major last winter.

The students are not the naive ones

Aiesha Beasley has been a full-time creator in Phoenix for three years, after more than a decade of posting. She now helps small businesses with their social media.

Her case for the degree is not about fame. “Having a digital presence and a personal brand is very important nowadays,” she said.

Sammy Cristerna graduated from ASU this spring in sociology and political science. He would have taken the content creation classes, he said, for brand deal negotiation and monetisation rather than for going viral.

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He named the limit himself. Connecting on camera takes good energy, and “that’s hard to teach”.

What would settle it

Three things, and the first is the capstone data. ASU can publish how many students hit measurable growth, and that number would tell you more than any prospectus.

The second is the careers table. If a creator job ever appears on it with a median salary, the labour statistics will have caught up with the motion.

The third is survival. Columbia College Chicago already folded one of these into marketing, which is also where ASU’s own salary figures point.

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3 overlooked TV series on Prime Video you should watch this weekend (August 14-16)

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Prime Video‘s library goes far beyond the algorithm-driven hits everyone already knows about. I dug through some older, quieter gems this week, ranging from the chaotic world of a New York orchestra to a burnt-out lawyer taking down corporate giants and a slice-of-life comedy that deserved a much longer run. Whether you are looking for something dramatic, funny, or deeply human, these Prime Video titles worth adding to your watchlist this weekend.

We also have guides to the best new movies to stream, the best movies on Netflix, the best movies on Hulu, the best free movies, and the best movies on Amazon Prime Video.

Mozart in the Jungle (2014 – 2018)

Genre: Comedy, drama, music
IMDb: 8.1/10
Rotten Tomatoes: 95%

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This Prime TV series takes you behind the curtain of the New York classical music world to show the backstage chaos. Hailey Rutledge (Lola Kirke), a talented young oboist chasing her big break, gets pulled into the orbit of Rodrigo (Gael García Bernal), a flamboyant and unpredictable conductor shaking up the city’s legacy orchestra. Together they navigate ego clashes, wild parties, and financial stress.

The writing strips away all the pretension around orchestra halls. My favorite aspect is how the show captures the unhinged hustle of low-paid musicians chasing artistic perfection. Gael García Bernal is magnetic in this show, playing Rodrigo with a passion that makes every scene he is in feel alive. Lola Kirke grounds the show as its emotional center, playing Hailey’s ambition and self-doubt with real sincerity. Its half-hour episodes fly by, making it so easy to binge in a single sitting.

Stream Mozart in the Jungle on Prime Video.

Goliath (2016 to 2021)

Genre: Legal drama, crime
IMDb: 8.2/10
Rotten Tomatoes: 86%

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Billy McBride (Billy Bob Thornton), once a powerful founding partner at a major law firm, has spiraled into alcoholism after a case he won on a technicality ended in tragedy. When he reluctantly takes on a wrongful death lawsuit against the very firm he helped build, a much larger and deadlier conspiracy starts to surface around him. The show shifts its central case and villain each season, keeping the format fresh with four separate stories across each run. Beneath the courtroom battles, this Prime TV series is really about redemption, addiction, and what it costs a person to finally fight for something again.

The story moves quickly, but the real pull is watching a burnt-out underdog fight corporate monsters. I recommend this one for Billy Bob Thornton’s role, which he carries with a charm that makes every courtroom victory feel well earned. Meanwhile, William Hurt brings a cold, calculating menace as Billy’s former partner and rival. The show also isn’t afraid to get genuinely strange in later seasons, leaning into surreal, almost noir-like sequences that some viewers loved and others found jarring.

Stream Goliath on Prime Video.

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As We See It (2022)

Genre: Comedy, drama
IMDb: 8.1/10
Rotten Tomatoes: 90%

Jack (Rick Glassman), Harrison (Albert Rutecki), and Violet (Sue Ann Pien), three roommates in their twenties who are all on the autism spectrum, navigate jobs, friendships, and romance with the help of their behavioral aide Mandy. Created by Jason Katims and based on the Israeli series On the Spectrum, the show gives its central trio real personalities, flaws, and contradictions, rather than reducing them to lessons about autism.

What sets this series apart is the brilliant casting of neurodivergent actors in the lead roles, giving every performance a level of authenticity rarely seen on television. As a result, they bring their unfiltered reality to the comedic timing, which makes the show even more enjoyable. I was really disappointed when the show was canceled after just one season despite strong reviews. Even so, its eight episodes are totally worth watching.

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Stream As We See It on Prime Video.

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Zoox has shown its safety workings, three weeks after recalling every robotaxi it owns

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Zoox has published the reasoning behind its claim to be safer than human drivers. Everything reduces to one number, the predicted rate of collision, injury and fatality events, expressed as miles per event. Risk from driving software, from the vehicle itself and from fleet operations is added together into that single estimate.

It functions as a gate. Before any safety-relevant software release, hardware change or revision to operating procedure, Zoox updates the case and checks the combined figure still clears its target.

The target is anchored in human data. Zoox builds its benchmark from NHTSA’s crash sampling and fatality reporting systems and two Federal Highway Administration datasets, then parses them by road speed and weights them to match the mix of roads its robotaxis actually use.

What it does not publish is the answer. Zoox sets its target by comparison to that benchmark and says it aims to be significantly safer than a human driver, but never defines how much safer counts as significant. Nor does it give the figure its fleet currently reaches.

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The engineering underneath is specific enough to argue with. Zoox names the hazard analyses it runs, follows ISO 26262 with integrity ratings on the platform, and uses simulation that deliberately searches for the conditions where a collision is most likely, weighted afterwards by real fleet exposure.

Some of it is genuinely unusual. A separate collision checker runs its own perception and can veto a trajectory the main system has planned, and Zoox concedes that a likelihood-based metric cannot capture rare avoidance scenarios, so it keeps a test set where the robotaxi must at least match a competent human.

Remote staff are inside the model rather than outside it. TeleGuidance tacticians never drive, offering route guidance while the vehicle keeps responsibility, and the risk of them making a mistake or their tools failing is priced into the same estimate.

The framework also reserves the right to restrict, pause or ground the fleet. Three weeks before publishing it, Zoox recalled all 105 of its robotaxis after one failed to detect heavy smoke and drove into an active fire scene in Las Vegas.

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That was the fourth software recall in roughly 13 months, and it followed the regulator demanding fixes for vehicles interfering with first responders. NHTSA had logged 123 collisions involving Zoox vehicles in autonomous mode as of March.

The analytical approach exists because the mileage does not. Zoox has around three million autonomous miles, Waymo passed a hundred million more than a year ago, and Zoox now has a paid service to protect while it closes that gap.

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How to watch Australia vs Japan: Free streams & TV channels

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Watch Australia vs Japan live streams as the Wallabies look to follow up their hard-fought 35-32 victory over the Brave Blossoms with a more comprehensive victory on home soil in Townsville, Queensland.

The first game in the post-Joe Schmidt era proved to be a tough one for Australia as they were forced to hang on for a narrow win in Osaka. Surviving a first-half red card for Miles Amatosero and a second-half onslaught from Japan, new head coach Les Kiss would have been nervy on the touchline. He’ll hope for a more convincing display on home soil and has opted for Carter Gordon at fly-half instead of Declan Meredith.

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OpenAI CFO tells shareholders enterprise revenue has overtaken ChatGPT

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OpenAI’s enterprise business now generates more revenue than its consumer business, finance chief Sarah Friar told shareholders on Friday, months earlier than the company had forecast. Its annualised run rate has reached $40bn, roughly double a year ago.

OpenAI now makes more money from businesses than from ChatGPT subscribers. Finance chief Sarah Friar told shareholders on Friday that the two lines have crossed, according to a person at the meeting. “We entered the year at 60-40, but enterprise has accelerated much faster than expected,” she said.

That is early. Friar had said earlier this year that the two sides of the business would reach parity by the end of 2026.

The underlying numbers are moving quickly. OpenAI’s annualised run rate has reached $40bn, roughly double a year ago, and July revenue rose 20% month on month, with business customers up 32%.

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More interesting is what enterprise buyers have started doing. “Enterprise customers have moved from tokenmaxxing to focusing on cost per unit of intelligence,” Friar said, meaning companies have stopped letting staff run up open-ended AI bills without showing what came of them.

OpenAI is answering on price rather than resisting. Friar pointed to recent cuts across its model range and to the newest model being 54% more efficient on agentic coding tasks.

Advertising has quietly become a business too. It is approaching a $1bn run rate, six months after OpenAI began testing ads in ChatGPT in February.

The meeting itself was scheduled before the week went wrong. It came a day after revenue chief Denise Dresser left after eight months and three days after longtime executive Brad Lightcap announced his departure.

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President Greg Brockman thanked Dresser for building the enterprise foundation, the attendee said. He also praised her replacement, Dali Rajic, who was introduced to OpenAI by Thrive founder Josh Kushner, according to a person familiar with the recruiting.

Asked about Chinese open-source models, Brockman was dismissive. There is a misunderstanding that open source is cheaper, he said.

On the listing, nothing. Executives told shareholders they could not discuss timing because of the confidential filing with the SEC.

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Talks to sell PayPal to Stripe and Advent are heating up

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PayPal CEO Enrique Lores’ turnaround plan for the fintech company could include a sale — of itself.

The prospect first popped in July when Stripe and private equity giant Advent offered to buy PayPal for $60.50 a share in a deal that would have valued it at $53 billion, the Wall Street Journal reported at the time.

PayPal balked. But apparently, negotiations never stopped and a deal could come together in the coming weeks, according to new reporting by the WSJ, which cited unnamed sources.

PayPal declined to comment on the report. A Stripe spokesperson said the company doesn’t “comment on rumors or speculation.”

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The negotiations are taking place as Lores attempts to save the company from its lagging trajectory.

Lores joined PayPal in March, after spending years at HP. In April, Lores made the first moves in his turnaround plan, including an executive shuffle and splitting the business into three operating models: checkout solutions and PayPal, consumer financial services (and Venmo), and payment services and crypto. A month later, Lores told investors that PayPal would recommit to the fundamentals,” which included “becoming a technology company again.”

PayPal’s turnaround will also include a cost-saving plans, which is expected to reduce its workforce by 20% over the next two to three years.

PayPal was founded in 1998 by a number of men who went on to be Silicon Valley luminaries, including Peter Thiel, Elon Musk, Max Levchin, Luke Nosek, and others. The company has struggled in recent years, after ballooning during the pandemic due to an e-commerce boom.

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Manus splits from Meta after China orders reversal of $2bn deal

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Last December’s acquisition faced near immediate scrutiny from Chinese authorities.

AI start-up Manus is going back to being an independent business after Meta’s $2bn-plus acquisition of the company was ordered in April by Chinese authorities to be unwound over national security concerns.

“We must take this step to comply with regulatory requirements in specific parts of the world,” Manus said in a blogpost yesterday (11 August). As part of these changes, it said that some of its users may lose the data they generated using Manus’s AI.

As we look to the future, we’re already preparing a series of new features that will push the boundaries of what’s possible for general AI agents once again.”

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Meta acquired the Singapore-headquartered Manus (developed by China’s Butterfly Effect) late last December as part of its continued push into agentic AI.

The acquisition faced near-immediate scrutiny from Chinese authorities, who launched a probe shortly following the deal’s announcement. Meta said that the deal “complied fully with applicable law”.

“Manus has built one of the leading autonomous general-purpose agents that can independently execute complex tasks like market research, coding and data analysis,” the Facebook parent said at the time of its purchase. Manus’s general-purpose AI agent, previewed last year, offered users capabilities similar to those of the likes of OpenAI’s Deep Research.

In February, Manus launched personal agents in messaging apps, allowing users to conduct research, structure data and make requests entirely through chat. It launched the agents on Telegram despite being owned by Meta at the time, but said that it planned to expand to WhatsApp, Line, Slack and Discord “very soon”.

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The acquisition deal was formally struck down in April by China’s National Development and Reform Commission, which said that the deal was not in accordance with state laws. The country is increasingly protective of its AI technology and talent, and has been making concerted efforts to build out its own infrastructure to back the technology.

Reversing the acquisition was difficult for Meta, which had reportedly already assimilated Manus employees, executives and technology with its own at the time of the ruling.

Investors – including Tencent Holdings, ZhenFund and Hongshan – had also received their proceeds from the acquisition by the time the two companies proceeded to break up. Tencent is now reportedly set to become Manus’s largest external shareholder.

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