from the ah-yes,-the-ministry-of-truth dept
Remember when the Biden administration set up something called the “Disinformation Governance Board” and the entire MAGA universe lost its collective mind? It was the “Ministry of Truth.” It was “government speech police.” It was the single most Orwellian thing any American administration had ever done in the history of civilization. Nina Jankowicz, the researcher tapped to lead it, received death threats. The whole thing was shut down within weeks because of the outcry.
Of course, all of it was an exaggeration. That board was actually set up to coordinate efforts to counter foreign disinformation — not to police Americans’ speech. We said so at the time, even while criticizing DHS for the monumentally stupid way they named and rolled it out. The name was terrible. The communication around it was worse. But the underlying mission — helping coordinate the government’s own efforts to respond to (not censor) foreign influence operations — was legitimate and, frankly, important in this era of information warfare.
Well, Secretary of State Marco Rubio just signed a cable doing something that sounds vaguely similar, but way worse. Specifically, he’s directing U.S. embassies and consulates worldwide to launch coordinated campaigns countering foreign propaganda — and the cable explicitly endorses Elon Musk’s X as an “innovative” tool for the effort. It also admits that this is pure psyops work:
The cable instructs those embassies and consulates to pursue five broad goals: countering hostile messaging, expanding access to information, exposing adversary behavior, elevating local voices who support American interests, and promoting what it calls “telling America’s story”. Embassies are told to recruit local influencers, academics and community leaders abroad to carry counter-propaganda messaging, an approach designed to make American-funded narratives feel locally organic rather than centrally directed.
“These campaigns seek to shift blame to the United States, sow division among allies, promote alternative worldviews antithetical to America’s interests, and even undermine American economic interests and political freedoms,” the cable says. “Using digital platforms, state-controlled media, and influence operations, they pose a direct threat to US national security and fuel hostility toward American interests.”
Notably, the cable tells diplomatic offices to coordinate their work with “the Department of War’s Psychological Operations” – the military unit more commonly known as Miso, or Military Information Support Operations, formerly Psyop, which is part of the Pentagon.
This is far more expansive than anything the Disinformation Governance Board ever even contemplated — and the same people who screamed about the Ministry of Truth are, once again, completely silent.
Kate Klonick has written an excellent deep dive on this for Lawfare, tracing the structural transformation that made this possible. She puts it plainly:
The idea that the State Department would issue a formal cable endorsing a specific social media platform by name as a tool of U.S. diplomacy—let alone military psychological operations—would have been, until recently, almost unthinkable. But the structural transformation that has taken place over years has made the news feel almost ordinary today. It was a transformation that dismantled, piece by piece, the legal accountability, operational independence and institutional resilience that once made such a cozy relationship between government and platforms inconceivable.
And see if any of this sounds familiar:
Rubio identifies five operational goals—countering hostile messaging, expanding information access, exposing adversarial behavior, elevating local voices sympathetic to U.S. interests, and “telling America’s story”—and instructs embassies to recruit local influencers and community leaders to carry U.S.-funded narratives in ways designed to feel organically local rather than centrally directed.
Why, that sounds quite similar to what the Biden DHS said about the Disinformation Governance Board. Except, suddenly: no partisan freakout. No weeks of stories on Fox News. No screaming in the NY Post about speech police. Gee. I wonder why.
The U.S. State Department is instructing embassies to recruit local influencers to carry U.S.-funded narratives in ways designed to feel organically local rather than centrally directed. This is, by definition, a covert influence operation. It’s the kind of thing that, when other countries do it, we call propaganda. It’s the kind of thing the Global Engagement Center was specifically designed to expose.
Oh, right. About the Global Engagement Center.
You may recall that one of the early moves of the returning Trump administration was to shut down the GEC, the State Department office specifically created to help identify and counter foreign influence campaigns. At the time, Rubio — the same Marco Rubio who just signed this cable — framed the shutdown as a free speech victory:
Under the previous administration, this office, which cost taxpayers more than $50 million per year, spent millions of dollars to actively silence and censor the voices of Americans they were supposed to be serving. This is antithetical to the very principles we should be upholding and inconceivable it was taking place in America.
That was always a lie. The GEC (just like the Disinformation Governance Board) didn’t “silence and censor” Americans. It studied foreign influence campaigns — the kind run by Russia’s Internet Research Agency, by ISIS recruitment networks, by Chinese state-linked information operations — and helped expose them. It’s the kind of work that requires sustained expertise, institutional knowledge, and sophisticated analytical capacity. The kind of thing you can’t just spin up overnight when you suddenly realize you need it.
So all of the hand-wringing about the Disinformation Governance Board, the GEC, and the idea that governments were too close to social media platforms was a bunch of nonsense all along. It was always about trying to gain and then keep power, destroying the institutions that dealt with foreign disinformation campaigns until they could capture them for their own purposes.
Klonick traces how Twitter/X became susceptible to exactly this kind of capture:
Musk systematically dismantled Twitter’s trust, safety, and content moderation infrastructure. The teams that had worked, however imperfectly, to maintain platform integrity not just for commercial reasons but to limit the spread of coordinated inauthentic behavior, state-linked influence operations, and targeted harassment were gone within months of Musk’s ownership. With both the corporate accountability architecture and the internal operational safeguards stripped away, the platform’s amplification and suppression mechanics became, in effect, tools that could be deployed at anyone’s, but namely Musk’s, discretion.
Before Musk’s acquisition, the major US tech platforms — whatever their flaws — generally bent over backwards to avoid being captured as instruments of state messaging.
The Rubio cable, on the other hand, specifically endorses X’s Community Notes feature as a tool for countering “anti-American propaganda operations without compromising free speech.” Klonick correctly identifies this as:
…a remarkable exercise in circular reasoning: the government endorsing, for use in state-directed information operations, a moderation tool on a platform owned by a former (and perhaps still current) senior government advisor.
But it’s worse than circular reasoning. Community Notes is a crowdsourced system. Its outputs are determined by which users participate and how they coordinate. While it’s (actually very cleverly) designed to avoid brigading attacks, that does not mean it’s perfect in avoiding manipulation. If the U.S. government can organize sympathetic actors to use Community Notes to surface pro-American narratives as part of a formal PSYOP-adjacent campaign, then so can every other government on the planet. China can coordinate its own actors. Russia already runs exactly these kinds of operations. Iran has entire units dedicated to this. The cable essentially advertises to every adversary exactly how to game the system — and the people who actually understood these vulnerabilities, the trust & safety teams, the GEC researchers, the disinformation scholars, are exactly the people this administration spent years attacking and driving out of their jobs.
Oh, unless they expect Elon Musk to tilt the playing field to their advantage — which is exactly the kind of thing these very same people were loudly freaking out about when Biden was president.
Now, some might point out that the broader “censorship industrial complex” crusade wasn’t only about counter-messaging efforts like the DGB and the GEC. It was also about the Murthy v. Missouri case, which dealt with something categorically different: the allegation that the Biden administration pressured platforms to remove third-party users’ speech. The Rubio cable, by contrast, directs government employees themselves to use the platform for their own messaging. These are genuinely different things.
But the supposed animating principle behind the entire crusade was that the government had no business being entangled with social media platforms on matters of information and speech. Not just “the government shouldn’t pressure platforms to remove user content,” but the much broader claim that any government-platform coordination on information amounted to a sinister censorship machine.
Jim Jordan’s “censorship industrial complex” hearings didn’t just target White House communications with platform trust & safety teams. They went after researchers. They went after the GEC. They went after nonprofits studying foreign manipulation. The message was that any institutional involvement in the information ecosystem was inherently suspect. That principle, it turns out, had an expiration date — specifically, January 20, 2025.
And remember, in the Murthy case itself, the Supreme Court rejected the argument that the Biden admin’s communications with platforms constituted coercion. The plaintiffs couldn’t even establish standing because they couldn’t show the government actually changed platform behavior. Meta felt totally comfortable telling the White House “no” — as Zuckerberg himself admitted repeatedly on Joe Rogan, just weeks before telling Elon he was happy to silence people at the Trump White House’s request.
So the same political movement that treated government staffers sending cranky emails — emails that platforms felt perfectly free to ignore — as an existential constitutional crisis now sees nothing wrong with a formal State Department cable directing coordination with a specific privately-owned platform and military PSYOP. If the principle only matters when your political opponents are the ones in the White House, it was always just about weaponizing the systems of government for your own benefit.
Klonick puts the broader structural picture together:
The privatization of Twitter removed all traces of public accountability. The gutting of content moderation infrastructure removed operational resistance. The political alliance between the administration and the tech sector removed institutional resistance. And now a formal diplomatic cable removes the last pretense of arms-length separation between U.S. government messaging objectives and the platforms that carry them.
The legal questions that Murthy left unresolved—about when government pressure on private platforms crosses the constitutional line—will almost certainly be relitigated in this new context. But the more immediate reality is that the internet Americans and global audiences navigate is increasingly shaped not merely by the preferences of platform owners and advertisers, but by the strategic communication objectives of the U.S. government, implemented through platforms that have every financial and regulatory reason to cooperate.
This is the pattern we’ve watched unfold for years: wrap your power grab in the language of the thing you’re destroying. Call fact-checking “censorship.” Call attempts to expose foreign influence campaigns “the speech police.” Dismantle the institutions that actually did the thing you claim to value, then use the resulting vacuum to do exactly what you falsely accused your opponents of doing — only bigger, more openly, and with military coordination.
The sheer audacity of the sequencing is what makes all of this so infuriating. They spent years pointing at the Disinformation Governance Board and screaming “Ministry of Truth!” They shut down the Global Engagement Center while Rubio called it censorship. They destroyed the research infrastructure and the institutional knowledge that actually helped identify and counter foreign influence operations. And now, having cleared the field of anyone who might push back, they’re running their own influence operations through a platform with no independent oversight, no transparency mechanisms, and no institutional resistance — and they’re doing it openly, through formal diplomatic channels, in coordination with military psychological operations.
Klonick closes with the right question:
The question is no longer whether the government can use social media as a tool of statecraft. It already is. The question now is whether any institution—legal, normative, or structural—retains the capacity to check it.
Given that the people who claimed to care about checking government entanglement with social media are now the ones wielding it most aggressively — and spent years systematically destroying every institution that might have served as a check — don’t hold your breath.
Filed Under: counterspeech, disinformation, disinformation governance board, foreign influence, global engagement center, marco rubio, psyops, state department
Companies: x
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