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Apple’s Mac and iPad price hikes have me worried about the iPhone 18 Pro

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Apple might not have hiked the price of the iPhone 17 range this week, but the same likely won’t be true for the iPhone 18 Pro later this year. 

Earlier this week, the multi-billion-dollar company jacked up prices on everything from budget iPads to workstation‑class Macs, blaming what it calls an “extraordinary surge” in the cost of memory and storage used in AI data centres.

But while many of Apple’s most popular products now cost more – and in some places, a lot more – there was one product line that remained untouched. The iPhone. Head over to the Apple Store and you’ll see the same £/$799 starting price for the iPhone 17 as last week. 

Now, while you might assume that Apple is just doing everybody a solid by keeping its iPhone more attainable, I don’t think that’s actually the case – especially when the rumoured iPhone 18 Pro and foldable iPhone drop in a few months’ time.  

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A lot of Apple products just got more expensive

Apple isn’t a company that’s usually known for cheap, affordable tech – but that didn’t stop it from hiking prices across many of its products this week

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The company says it has “never seen a component price increase this much, this quickly” and claims it’s “working tirelessly to find solutions”, but for consumers, it essentially boils down to paying more for the same kit.

MacBook Neo frontMacBook Neo front
Image Credit (Trusted Reviews)

On the Mac side, the budget-friendly Mac Mini and MacBook Neo are both up by £/$100, now at £/$799 and £/$699 respectively, while the MacBook Air has jumped by £/$200 to £/$1,299. 

Higher up the range, the MacBook Pro has climbed from £/$1,699 to £/$1,999, and the Mac Studio with M4 Max is up £/$500 to £/$2,499. The wildest jump is reserved for the M3 Ultra Mac Studio, which now costs a whopping £/$5,299, a £/$1,300 leap from its previous £/$3,999 RRP.

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It’s not just Macs, either. The 11-inch iPad Air is now £/$749 (up £/$150), the 11-inch iPad Pro has risen by £/$200 to £/$1,199, and the top-end 13-inch iPad Pro now comes in at £/$1,499. Even the HomePod mini hasn’t escaped, climbing by £/$30 to £/$129 – a 30% increase on what was once one of Apple’s more affordable gadgets.

But the iPhones are, oddly, untouched

Macs, iPads and even the humble HomePod mini all got price rises – but there was one very popular product line that was left, rather oddly, untouched. The iPhone collection.

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All models of iPhone, from the budget-focused iPhone 17e to top-end models like the iPhone 17 Pro Max and iPhone Air, still cost the exact same as they did this time last week. I mean, they’re still expensive, but not 20% more expensive. 

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iPhone 17 Pro on a tableiPhone 17 Pro on a table
Image Credit (Trusted Reviews)

That might come as a welcome relief to iPhone fans planning to upgrade to the latest iPhone in the near future – but if you have plans to get yourself a shiny new iPhone, I’d recommend grabbing one sooner rather than later. 

Simply put; there’s no way that Apple can eat the increased costs of components like RAM and storage vital to the iPhone experience. So why didn’t Apple boost iPhone prices at the same time? 

Unlike Macs and iPads that tend to hold value for years on end and remain tempting options in the face of upgraded models, the iPhone is certainly a more seasonal device. We get a new one every year, like clockwork, with notable upgrades rather than just a simple chip upgrade like most other Apple products get. 

iPhone Air - back whiteiPhone Air - back white
Image Credit (Trusted Reviews)

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And with the iPhone 18 Pro and possibly even the foldable iPhone expected to debut in just a few months, I suspect that raising prices on the iPhone 17 range would’ve likely discouraged users from buying what will, in a few months, be an outdated model, leaving Apple with plenty of stock to shift. 

This way, at least, the iPhone 17 range looks like it’s offering great value for money while pretty much every other Apple product has jumped in price.

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That likely won’t be the case in September

In my mind, there’s very little chance that the iPhone 18 Pro will cost the same as last year’s iPhone 17 Pro.

Yes, the fact that Apple has hiked prices across much of its hardware range already suggests the same is coming for the new iPhones later this year – but look at the rest of the smartphone industry and it’s much the same story. 

Samsung Galaxy S26 - standing back designSamsung Galaxy S26 - standing back design
Image Credit (Trusted Reviews)

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Samsung’s Galaxy S26 range is a great example of this. The entry-level S25 would’ve set you back £799/$799, but this year’s Galaxy S26 has jumped to £879/$899, while the Galaxy S26 Plus also saw a £/$100 price hike. 

Samsung tried to offset the price increase by ditching the previous 128GB model in favour of a 256GB base model, but it’s clear that Samsung has had to do some wrangling to make the numbers work.

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The other option is to try to leave the base-level model untouched – or as close to last year’s RRP as possible – and instead bump up the higher storage tiers. That’s what Samsung did with this year’s Galaxy A57; the base 256GB model is £479/$549, which is actually £20 cheaper than its predecessor in the UK, but the model with 512GB of storage costs an almost unbelievable £649/$609.

Samsung Galaxy A57 - standing back designSamsung Galaxy A57 - standing back design
Image Credit (Trusted Reviews)

Make no mistake; the latter is very much considered premium smartphone territory. Something that the A57, well… isn’t.

Nothing CEO Carl Pei has also warned consumers about price hikes across the board when it comes to smartphone tech, and rumours suggest that Google’s upcoming Pixel 11 range could face similar issues when it debuts in the coming months. 

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With all that in mind, and Apple openly admitting that component costs are an “unprecedented challenge”, it seems almost impossible that Apple could offer the iPhone 18 Pro at the same £/$1099 price point as last year – especially if the rumoured boost to 12GB of RAM is true. That RAM is like gold dust right now. 

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The question is, will Apple try to offset the base-level prices by increasing higher storage options, or will we see a flat increase across all models of Apple’s upcoming Pro-level iPhone? We’ll have to wait and see, I suppose. 

And don’t even get me started on how all this could push up the price of the no-doubt already-expensive foldable iPhone Ultra. I think I might need to sell a kidney for that one at this point. 

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Amazon’s Echo Studio is down to its lowest ever price for Prime Day

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The Echo Studio houses immersive audio, Alexa support and clever sensors for smart home controls, all for an affordable price.

Pick up the Echo Studio for just £166.24 this Prime Day and save over £53 off its usual price. That’s the lowest we’ve seen the smart speaker reach on Amazon since its launch last year. 

Amazon Echo Studio (2025) heroAmazon Echo Studio (2025) hero

The Echo Studio is down to its lowest ever price

The Echo Studio houses immersive audio, Alexa support and clever sensors for smart home controls, all for an affordable price.

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The Echo Studio is a well-rounded smart speaker that’s designed for use with Alexa+. Once you opt into the service, Alexa+ promises to be a more conversational assistant than the standard Alexa, allowing you to chat naturally between different topics and requests. In fact, we hailed the service as being “light years ahead of the competition” as it’s better at general responses, building smart home routines and able to find information from emails.

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The light ring will illuminate once Alexa has heard that all-important wake word, giving you an indication that it’s ready and waiting to answer your question. 

Otherwise, the Echo Studio itself is equipped with three 1.5-inch drivers and a 3.75-inch high excursion woofer. What that means is real-world use is that the device is a very competent-sounding speaker for its price. While bass levels aren’t quite as room-shaking as other speakers, overall low frequencies are handled well while sound is well-balanced.

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Its design doesn’t stray too far from its predecessors, though now it includes easier-to-operate buttons than the previous Studio iteration, and rids itself of the action button too. That means you’ll have to either actually say “Alexa” to get its attention.

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Overall we awarded the Echo Studio with a four-star rating, as Home Technology Editor Dave Ludlow concluded the smart speaker is a “powerful, all-rounder for the voice assistant [Alexa], music and entertainment”. 

Whether you’re keen to try Alexa+, want an easy way to control your smart home appliances or need to upgrade an old smart speaker, the Echo Studio is a brilliant option. Not only is Alexa easily one of the best voice assistants around, but its sleek design and brilliant speaker set-up makes it a solid investment.

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Netflix now wants every profile to have its own email address, annoying users

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Netflix is changing how user identities work on its platform, and for many subscribers, the move is showing up in the form of unexpected login prompts and extra steps at sign-in. The company has begun requiring almost every profile on an account to be tied to a unique email address,…
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What emulation? This homebrew Apple II does it all in hardware

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A project has cloned the Apple II Plus, but instead of using emulation, it goes the harder route by rebuilding Apple’s classic computer in hardware.

If someone wants to get the experience of using Apple’s vintage products, they often turn to a software emulator. However, as one project proves, it’s possible to get the same effect by focusing on the hardware side.

Posted on Sunday by Simon Boak, the SB Mini II is referred to as a “Homebrew Apple II Clone.” It is a rebuild of the Apple II Plus from a hardware standpoint, but using modern components.

Boak saw that most of the basic logic chips are still available to consumers, including the 6502 CPU. That, combined with circuit diagrams in the original manual and a library of books on the topic, helped Boak come up with a gameplan and a shopping list of parts.

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A modern(ized) marvel

The clone does use modernized alternatives compared to the original design, mostly due to advancements in technology.

A key one is the replacement of the dynamic RAM (DRAM) used in the original Apple II. While the original kept to DRAM to save on cost, Static RAM or SRAM is also cheap enough for the project.

As a result, one and a half 32K SRAM chips are used to get the required 48k the Apple II Plus needs. The change also means there was no need to use circuitry to refresh the DRAM, which allowed the memory to function.

Boak remarks that a lot of the original circuit generated a composite video signal. Instead, using an Apple II VGA card, he was able to get a sharper video output, as well as removing the video generation logic from the circuitry.

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In effect, it is a “headless” clone if it is used without the VGA card.

This also helped simplify the clock and timing signals as well. In this project, Boak uses a 4.096 MHz crystal oscillator, divided down to 1.024MHz, which is close to the 1.023MHZ of the original machine.

A Raspberry Pi Pico, which in itself is more powerful than the Apple II Plus, is used as a way to connect a USB keyboard to the Apple II. The Pico does generate the same parallel data signals as the original keyboard, as well as eliminating the need to use voltage level shifters.

Smart case

The project was finished off by being placed in a specially created case, which was 3D printed in parts before being glued and painted together. Those part files have since been released via GitHub.

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It’s based on the design of the Apple ProFile hard drive. However, there are extra vents and a rear panel added so that connections could be accessed.

Just as the original was designed for easy access to the internals, the enclosure’s lid clips shut, so it can be opened without tools.

To go with the clone, Boak has also designed a matching Studio II LCD monitor.

This is far from Boak’s first attempt at making clones of Apple products. In June 2024, he created an Apple 1 clone with a printer, which used an SD card for storage.

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The Apple II Plus recreation is certainly impressive, since it’s a hardware recreation instead of just using an emulator. But sometimes, even those efforts can be just as astounding.

In 2024, a Hackintosh project aimed to recreate the original Macintosh Plus, using modern components internally. However, the effort used 3D printing to produce a highly-accurate full-scale recreation of Apple’s hardware.

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This Is the Most Detailed Image Yet of the Milky Way’s Center

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The European Space Agency’s (ESA) Euclid space telescope has captured the largest and most detailed visible-light image ever obtained of the Milky Way’s galactic bulge, the central region of our galaxy.

The image is a mosaic containing more than 60 million stars, as well as nebulae and star clusters. It will allow scientists to confirm the possible presence of exoplanets using a microlensing technique and measure their masses with greater precision.

The Power of Euclid

Although Euclid was designed to observe billions of distant galaxies, its visible-light camera is sensitive enough to resolve individual stars at the center of the Milky Way—a region that is both extremely bright and densely populated—without being overwhelmed by the intense light.

On March 23, 2025, Euclid turned its gaze toward the galactic bulge, capturing this enormous image in just 26 hours of observations. The result was remarkable: a mosaic composed of nine separate “pointings” (exposures) by its visible-light camera, each covering an area of sky larger than the full moon.

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While the quality of Euclid’s visible-light images is comparable to that of the Hubble Space Telescope, there is one major difference: Each pointing that Euclid captures in just a few hours covers an area 270 times larger than Hubble’s field of view. It is also much faster. To put this into perspective, the Keck Observatory would require roughly 2,000 hours to observe the same mosaic.

The Image of the Milky Way

The new Euclid image captures more than 60 million stars, along with nebulae and star clusters, in one of the Milky Way’s most crowded regions—a location ideally suited for searching for exoplanets through gravitational microlensing.

“To catch microlensing, you need to observe parts of the sky that are crowded with stars, such as close to the centre of our galaxy,” said Jean-Philippe Beaulieu, who led the observing campaign, in a press release. “During the last 20 years, almost 300 exoplanets have been discovered using this technique, all with ground-based telescopes and all towards the center of our galaxy. This image from Euclid includes 51 known planetary systems—and it will assist in studying many more that will be found.”

Measuring Planetary Masses

Although detecting a microlensing event requires several weeks of observations—meaning Euclid could not identify any new events during its relatively short observational campaign—what makes this image so valuable is that it provides the data needed to measure the masses of already known planets, as well as planets that have yet to be discovered.

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“In 24 hours, Euclid has already captured the stars involved in all the future microlensing events that the Roman space telescope will detect, but before the stars and planets involved have aligned,” said Natalia Rektsini, who led the publication of the data, in a press release. (The Nancy Grace Roman space telescope is slated to launch later this year.) “This means that anyone who detects a microlensing event in the same region, for example with Roman, will be able from now on to use Euclid data as a time reference in the past and see how the stars looked before they overlapped.”

In effect, Euclid’s observations will serve as a reference archive for future missions, enabling more detailed studies of exoplanets and more precise measurements of their masses.

“In just 24 hours, Euclid has delivered unique data on the Milky Way’s center, with a large and sharp view of this region,” said Valeria Pettorino, ESA’s Euclid project scientist, in a press release. “This data can also be used for other scientific applications, from brown dwarfs and binary stars to stellar motions and dust across our galaxy.”

This story originally appeared on WIRED Italia and has been translated from Italian.

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Sony is deleting 551 movies and TV shows you bought on PlayStation, because you don't really own your digital purchases

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Sony has confirmed that it will remove 551 movies and TV series from the PlayStation Store in the UK on September 1, 2026. The content will also be simultaneously deleted from customers’ libraries who have already purchased it. Sony did not mention anything about refunds, suggesting affected users will not be compensated financially.
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Week in Review: Most popular stories on GeekWire for the week of June 21, 2026

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Get caught up on the latest technology and startup news from the past week. Here are the most popular stories on GeekWire for the week of June 21, 2026.

Sign up to receive these updates every Sunday in your inbox by subscribing to our GeekWire Weekly email newsletter.

Most popular stories on GeekWire

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Amazon Extends Prime Day MacBook Air Deals up to $450 Off

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Two of Amazon’s top Prime Day MacBook Air deals have been extended, resulting in discounts of up to $450 off.

After many M5 MacBook Air deals sold out during Prime Day, two of the top choices at Amazon have been extended into the weekend. Save $450 on the 13-inch MacBook Air M5 with 16GB of RAM and 1TB of storage.

On sale for $1,149.99, only select colors are available at press time due to the increased demand after Apple raised prices on Thursday.

Buy 1TB 13″ MacBook Air for $1,149.99

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Need additional screen real estate? The standard 15-inch MacBook Air with Apple’s M5 chip, 16GB of memory, and a 512GB SSD is also marked down to $1,149.99, reflecting a $350 price cut off Apple’s new MSRP.

Prime Day MacBook Air deals have been extended

You can compare prices across retailers in our MacBook Air Price Guide for offers on CTO models as well.

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M5 Ultra Mac Studio still due in 2026, M7 Ultra in 2028

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Apple is still expected to update the Mac Studio with the M5 Ultra in 2026 and an M7 Ultra version in 2028, but don’t expect major changes to the form.

The Apple Silicon chip series consists of four tiers, with the standard base model, Pro, and Max variants appearing in every generation. The fourth, the Ultra chip, hasn’t seen a release since the M3 Ultra, with the M4 Ultra skipped entirely.

The Mac Studio is the model of Mac to get if you want the massive number of cores that the Ultra model provides. If Mark Gurman’s “Power On” newsletter for Bloomberg on Sunday is accurate, you won’t have to wait long for the next release.

Gurman writes that there are two updates to the Mac Studio on the way. The near-term model will be the M5 Ultra, which is due to arrive later in 2026.

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The second update is further in the future, with an M7 Ultra expected sometime in 2028.

The lack of an M6 Ultra release seems to correlate with another Gurman story from June 25. One that has Apple skipping the higher-end M6 chips in favor of bringing out AI-oriented M7 Pro and Max versions in 2027.

A spec-bump update, again

As for what to expect when those Ultra-equipped models arrive, Gurman provides bad news if you want more than just performance improvements.

He is informed that internal changes have been made to the Mac Studio. Chiefly, this consists of a better heatsink, which will improve thermal performance under heavy loads.

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A major redesign is not anticipated for the M5 Ultra model. As for the M7, there’s a slightly better chance, but Apple’s tendency to stick to model designs for long periods of time doesn’t bode well for a revamp.

One curiously absent element from the report is any mention of the M5 Max model. Gurman only talks about the Ultra, and doesn’t refer to any other versions of Mac Studio in the newsletter.

Previously, in March, he did refer to Mac Studio models in plural form for the 2026 launches. The lack of a Max reference in the latest report could simply be a decision made during the writing process, in that he didn’t feel the need to bring it up.

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Why Wall Street thinks US memory maker Micron is the next Nvidia

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Micron, the Boise, Idaho-based memory chip maker, has captured Wall Street’s heart. Whether the love affair endures will heavily depend on how long the AI-driven supply crunch for memory chips lasts.

Micron promises that it has shored up its position for the long term, which would allow it to withstand a sudden drop in demand or overcapacity of supply. And Wall Street has become a believer, helping Micron briefly surpass the market valuation of Meta and Tesla for the first time on Thursday, though it floated back down by Friday to nearly match them.

Specifically Micron closed Friday’s trading with a market cap close to $1.27 trillion, while Meta was at $1.39 trillion and Tesla was at $1.42 trillion. Micron’s stock has soared over 236% in the past month alone, closing Friday at $1,132 a share. In comparison, it spent years upon years before mid-2025 at below $100 a share.

It’s a dizzying rise for a company that most consumers associated with the tiny memory cards that, back in the day, were commonly needed to boost PCs, smartphones, or other device storage.

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Wall Street isn’t sweating over that product line. Micron is benefiting from the AI data center buildout boom that has created a shortage of system memory chips, both DRAM and NAND, which Micron makes, particularly High-Bandwidth Memory (HBM). A single AI server requires magnitudes more memory than a laptop.

AI system makers like Nvidia, as well as the hyperscalers building their own systems, are buying up large quantities of memory, such as Microsoft, Amazon AWS, Google, Meta and Oracle. This is forcing all the other companies who need memory to hoard it as well, from PC makers like Dell and HP, to other kinds of device makers.

This lack of supply, which has been dubbed RAMageddon, is predicted to persist into 2027. And it’s already driving up the price of consumer electronics like Apple products and Xbox consoles.

With the whole tech industry clamoring for more memory, Micron’s delivered blockbuster third-quarter earnings last week. Revenue quadrupled year-over-year to $41.45 billion, and profits skyrocketed from $1.88 billion to $28.2 billion over the same period. Micron also provided a positive outlook, forecasting fourth-quarter revenue of between $49 billion and $51 billion.

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And Wall Street, which has been eager to find more public AI-related companies that may do as well as Nvidia, became even more enamored.

The historic problem for memory chip makers like Micron and Samsung is that building out manufacturing facilities to increase capacity is a time-consuming, expensive endeavor. And demand often falls just as companies can increase capacity, creating a glut and subsequent price drop.

Micron got ahead of any AI bust chatter by emphasizing a series of long-term supply agreements, including with Nvidia and AI lab Anthropic, that would presumably protect it. The company said in its earnings presentation that it has signed 16 strategic customer agreements across the data center, consumer, and auto market segments, which it expects to fundamentally transform its business model.

That seemed to convince a number of analysts that this company could be another long-term, profitable investment. In a research note, William Blair tech analyst Sebastien Naji noted demand growth continues to outpace the rate that new cleanroom space can come online.

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“Given the strong likelihood of continued ASP growth in the coming quarters and improving revenue visibility thanks to a rapidly expanding set of long-term agreements (SCAs) with key customers, we see potential for more durable earnings growth and reiterate our Outperform rating,” Naji wrote.

Whether Micron really can sustain itself for long-term without a bust cycle remains to be seen. But for a brief moment on Thursday, this U.S. company was more valuable than some of the industry’s giants.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

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Riot's always-on anti-cheat is finally getting an off switch

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Riot Games is changing how its Vanguard anti-cheat runs on PCs, pulling back from its always-on behavior and limiting when it’s active on players’ machines. With a new update, Vanguard will no longer automatically start when a PC boots – at least not for everyone. Instead, it can run only…
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