The Sonos Arc and newer Arc Ultra have long been among the standalone soundbars to beat for those seeking convincing Dolby Atmos sound in a minimalist design. Protracted app issues aside, Sonos’ chic sonic tube combines versatile multi-room expandability with a potent mix of expansive spatial audio effects, musicality, and authoritative bass, even without a sidecar subwoofer. While there have been plenty of challengers over the years, few have matched their performance for the money.

This year brings some impressive new contenders jockying for your console, including Samsung’s all-new HW-QS90H. This bar may have an uninspired name, and the design isn’t as striking as the Arc Ultra’s Scandi minimalism or Bose’s flashy new Lifestyle Ultra bar, but Samsung came to play. Within the QS90H’s brick-like frame is a well-balanced collection of drivers for solid immersion with 3D audio formats and enough bass to carve out serious cinematic drama from your favorite content.

The QS90H is no “Sonos killer,” and it doesn’t try to compete with the brand’s multi-room flexibility, but it offers plenty of forward-thinking features, especially for those with a newer Samsung TV. Most importantly, after dominating the multi-component soundbar space with the fantastic Q990 series for several generations, Samsung finally has its own standalone Atmos bar with competitive performance in a superbly simplified package.

Design and Features: Brute Force Meets DSP

The QS90H’s uniform industrial aesthetic feels blatantly basic when you first pull it from the foam, but a closer look reveals a few stylish deviations from Samsung’s other soundbars. Most notable are the thin chocolate ribbons of woodgrain plastic along the top, which add some personality to the otherwise faceless front grille.

A small collection of LEDs at the bar’s right face indicates settings and source changes, including a satisfying Knight Rider-esque volume beam, but like a lot of new models, the system is minimalist at best. The bar’s lengthy 49-inch frame makes it best suited for larger TVs like the 65-inch S90H OLED I used for my review, while its 2.7-inch height should slip beneath most modern screens. I do wish Samsung would follow Sony’s lead and add adjustable feet, which can help the bar’s 5-inch depth rise above a butting pedestal stand.

As I’ve come to expect from modern soundbars, there’s little variety for wired connection, with exactly zero analog inputs for legacy devices like a turntable, but unlike the pricier Arc Ultra and Bose Lifestyle Ultra, the QS90H does have a spare HDMI input for a Blu-ray player or game console. Oddly for 2026, it doesn’t support HDMI 2.1, meaning no passthrough for gaming features like VRR or 4K @ 120 Hz, but at least it’s an extra connection. A separate HDMI eARC port provides TV connection for seamless control of volume and power with most TV remotes, alongside an optical input for older devices (not compatible with 3D audio).

Those with select newer Samsung TVs like the S90H OLED can connect the bar wirelessly over Wi-Fi, no HDMI required. Other wireless connection options include Bluetooth and Wi-Fi streaming via Google Cast, Apple AirPlay, Spotify Connect, and TIDAL Connect. The bar is also Roon Ready for multi-room connectivity with other Roon hardware.

Unlike Sonos and Bose, Samsung doesn’t skimp on DTS, providing expansive support including DTS:X and full-range DTS-HD Master Audio and DTS-HD High Res Audio, along with lossless Dolby Atmos and Dolby Atmos Music. Unsurprisingly, it’s also compatible with Samsung and Google’s new Eclipsa Audio format.

Another Sonos omission the QS90H offers? A dedicated remote, which looks a lot like Samsung’s latest TV remotes, but with battery power instead of solar/USB-C. It’s mostly redundant between your TV remote and Samsung’s controller app, but it’s nice to have a backup.

The bar’s 7.1.2-inch configuration comprises 13 drivers, including nine “full-range” drivers across the left, right, and center channels, dual side-firing channels, and dual upfiring drivers to provide the height element for 3D audio. The final four drivers make up the bar’s Quad Bass Woofer system, which faces two drivers upward and two downward, designed for balanced and powerful bass down to a claimed 38Hz. It can’t replace a full subwoofer, and the bar steps lightly into that register at best, but it’s enough to anchor the rest of the sound for serious punch.

Like previous Samsung models, the QS90H can be turned on its front for wall-mounting, using an internal gyroscope to reroute the primary sound to the top speakers. I wasn’t able to test this feature at home, but it’s a cool option, though I’d be surprised if you don’t lose at least a little fidelity.

Samsung supplements its physical hardware with plenty of digital trickery, starting with its “AI Adaptive Sound” mode, designed to automatically pick the proper sound format based on your source. While the “AI” part is new(ish), Adaptive Sound has long provided an effective set-it-and-forget-it setting for most content. That pairs with Samsung’s Space Fit Pro sound analyzer, designed to adapt the sound to your room for limited but noticeable tightening of detail, though it also tends to sharpen the sound signature.

Other digital settings include Sound Elevation, which effectively raises the soundstage to feel more even with your TV screen, Voice Amplifier Pro, which gets a little too bright for my taste and proved unnecessary, and a Night Mode for lowering bass in the wee hours.

Setup and Control: Simple and Samsung-friendly

Connecting the QS90H is as easy as you’d expect from a modern premium soundbar, with most folks able to simply connect the HDMI eARC port to their TV’s corresponding port with the included cable for full-bandwidth audio. Older TVs with HDMI ARC only will compress the sound, and some may require you to engage HDMI CEC to use your TV remote for basic controls.

For network connection, you’ll be prompted to download the new Samsung Sound app. I was initially annoyed at the need to download yet another dedicated Samsung app, but the bar connected quickly and the app’s layout and design are much friendlier than the broader Samsung SmartThings app.

As I expected, the QS90H automatically chose Samsung’s Q-Symphony mode when connecting to my review TV, designed to combine the S90H and soundbar in concert for bigger, more directional surround sound. No offense to the 2.1-channel system in Samsung’s slimline OLED (actually, some offense), but the sound was much better when I pulled the TV out of the chain. On the other hand, when I dropped the HDMI cable and connected to the TV wirelessly, I was pleased to find no major loss in fidelity, providing a clean way to lose a cable.

As for the app, it’s responsive and relatively intuitive, laying out nearly everything on the main page for quick access to settings like EQ, sound modes, woofer and channel levels, and add-on speakers like Samsung’s SWA-9500S wireless surrounds ($297.99). If you want to go more hands-on, the Standard sound mode provides a full multi-band EQ rather than just treble and bass, though it didn’t sound as clear to me by default.

The app is also helpful for streaming, though not in the same way as Sonos’ app and its 100+ built-in streaming services. Instead, Samsung simply points you to a few suggested services for streaming directly, like Spotify Connect. However, as I’ve noticed in other soundbars like Samsung’s own HW-Q990H ($1,997.99), changing volume within Spotify awkwardly moves the level multiple notches per tap, forcing me to go back to the Samsung app or remote for more precise control. It’s an annoying quirk, but not uncommon.

Listening: Distractingly Cinematic Sound

I knew Samsung’s new bar had something cooking when its sweeping, theatrical soundstage repeatedly drew my attention away from its sister model OLED, a fantastic performer in its own right. From crashing ocean tides and thunderous symphonic backing tracks of nature shows like Netflix’s Our Planet to the haunting dialogue and bellowing muscle cars of Mad Max: Fury Road, I was increasingly distracted and drawn to the sound behind the sights.

In many ways, the QS90H reminds me of a dressed-down version of one of my favorite standalone soundbars ever, the now-decommissioned Sony HT-A7000. The QS90H doesn’t offer the same level of near-holographic virtual surround, and it doesn’t sound quite as big either, but like Sony’s bar, it does a great job focusing on fundamental bass. The Quad Bass’ potency anchors the rest of the sound for a pulse-raising experience with your best content. Just as impressively, it does for much less than the A7000’s original $1,300 list price.

The QS90H does a fine job with regular fare like sitcoms and light dramas, with upfront dialogue even in muddled scenes, and often with some solid definition. It can sometimes sound thin, but details like the click of a gun or a creaking door pop out for a major upgrade over regular TV sound.

The QS90H is at its best when barreling through sweeping effects across the front of its soundstage with well-mixed films and TV shows. Bombastic soundtracks like the pumping percussion, flashy brass, and crunching car crashes in Sean Mendes’ Skyfall pull you in with a theatrical wall of sound. The depth and immersion increase further with Dolby Atmos content. Going back to Netflix’s Our Planet, scenes like the convergence of a pod of humpback whales provide palpable intensity as the giant sea creatures rise and crash with their massive dripping jaws slamming shut.

Testing more primed Atmos content like the “Amaze” scene from Dolby’s demo test disc, the QS90H effectively immerses you in jungle insects at the intro, while the storm scene brings some raucous thunder and a well-defined crescendo of rain overhead. The soundbar feels closer to cheaper systems like Klipsch’s Core 200 than the Arc Ultra here, with scenes like a bird flying behind you or the swirling vacuum in Marvel’s Ant-Man offering more dimensionality from Sonos’ model. Still, there’s enough to feel the hemispheric expansion that makes 3D audio so exciting, including the occasional “brush past your face” effect, and the hearty bass response helps elevate the other elements for a fun ride.

When it comes to music, the QS90H provides a pleasing presentation, led by its forward bass and solid clarity up top. Acoustic guitars have a warm, natural tone, while horns and strings come through with pleasing fluidity. Piano and vocals carry convincing presence. Instruments like a tight snare and trap set come through cleanly, and pad instruments spread out nicely across the bar’s wide frame, though particularly bright instruments sometimes sound brittle. You’ll find better overall instrumental definition in speakers like Denon’s Home 400, but the QS90H does about as well as I’d expect from its thin profile.

Dipping into some Dolby Atmos Music over AirPlay from Amazon Music Unlimited opened up the soundstage significantly. While most tracks are primarily confined to the front of the room, there’s expansive spacing, including some subtle effects that seem to slip toward your ears in tracks like Elton John’s “Goodbye, Yellow Brick Road” and George Harrison’s “My Sweet Lord.” John Batiste’s “Freedom” sounds fuller in Atmos, with some nuanced spherical effects and better spacing than the stereo version. Like much of the QS90H’s performance, the song leans foremost on its full and musical bass for an impressive listen.

The Bottom Line

Samsung’s latest all-in-one Dolby Atmos bar won’t replace Sonos at the top of the heap, and its 3D audio effects are middle of the pack for its price, but its mix of heart-pounding bass and versatile features makes it an excellent new option, especially for Samsung TV owners. It also offers some traditional features Sonos and other rivals lack, like full DTS support, a spare HDMI input, and a dedicated remote.

Not for nothing, the QS90H’s $1,000 list price is likely to come down quickly, helping it undercut Sonos, Bose, and several others. In fact, as I write this, the QS90H is already on sale for $800, making it a serious value. Those looking for a slim and powerful one-piece Dolby Atmos system to pair with a newer Samsung TV, or simply to upgrade their aging TV audio setup, will find a game companion in the QS90H.

Pros:

• Fantastic bass response for a standalone soundbar
• Clear and balanced sound across content
• Full support for DTS and Dolby 3D audio formats
• Slim, convertible design
• Samsung TV extras like wireless connection over Wi-Fi
• Loaded Wi-Fi streaming support, including Roon Ready

Cons:

• Less immersive for side and height effects than Arc Ultra
• Streaming music volume can be awkward with some apps
• Spare HDMI doesn’t support top gaming features
• Limited multi-room audio support
• An analog input would be nice

Our Ratings

★★★★★★★★★★ Performance

★★★★★★★★★★ Usability

★★★★★★★★★★ Build Quality

★★★★★★★★★★ Value

Where to Buy:

Related Reading:

A new backdoor dubbed Mistic has been observed in financially motivated attacks targeting organizations in the insurance, education, IT, and professional services sectors.

The malware is believed to be linked to KongTuke/Woodgnat, an initial access broker active since at least 2024 that specializes in compromising corporate networks and selling that access to ransomware groups, including Qilin, Interlock, Rhysida, Akira, 8Base, and Black Basta.

Researchers at cybersecurity company Symantec say that Mistic has been used in intrusions since April.

In at least one incident, it was deployed shortly after ModeloRAT, a backdoor attributed to KongTuke and delivered via social engineering attacks over Microsoft Teams.

Symantec believes that Mistic is a newly developed, stealthy backdoor designed for long-term persistence in compromised networks.

Mistic attack chain

In the attacks investigated by Symantec, the infection started with the launch of the legitimate executable MpExtMs.exe to side-load a malicious DLL named version.dll, which acts as the loader of Mistic (EndpointDlp.dll).

The researchers note that the filename chosen for Mistic resembles Microsoft endpoint security tooling, which may help the malware blend in with trusted software on the host.

A separate .NET DLL is also loaded, which displays a fake login screen to the victim to steal their account credentials.

Once loaded, Mistic communicates with its command-and-control infrastructure and can receive commands from the operator. Symantec lists the following capabilities:

• Upload/download, move, rename, delete files, and create folders
• Modify how frequently Mistic checks for commands from the command-and-control (C2) server
• Execute code received from the C2 directly in memory
• Terminate itself and delete files from the host

According to Symantec’s analysis, Mistic appears to have been designed for stealth, enabling attackers to maintain a persistent foothold within compromised networks over extended periods.

“The backdoor runs payloads in memory with no file written to disk and includes a kill switch that lets it delete itself, which are features consistent with an operator seeking long-term, low-visibility access,” the researchers say.

Symantec does not provide details on how the infection begins, but KongTuke has been known to use ClickFix, and its FileFix and CrashFix variants, since early 2025 to deliver the ModeloRAT malware.

In a technical report this week, cloud security company Zscaler notes that Mistic, which it tracks as MTLBackdoor, was delivered as a payload in a multi-stage ClickFix infection chain in May.

Zscaler researchers say that “one of the most powerful features [in MTLBackdoor] is the ability to load Beacon Object Files (BOFs) to expand its capabilities.”

BOFs are small programs in C that can execute directly in the memory of a command-and-control (C2) process, leaving no footprint on the disk and evading detection of security agents. They are common in red team products, such as Cobalt Strike, for the post-exploitation stage.

Symantec believes that Mistic confirms the observed trend of custom tools being used in ransomware attacks, although the backdoor appears to have been developed by an initial access broker closely connected to the ransomware scene.

KongTuke is known to use multiple other tools, such as the legitimate WinPython and Node.js runtimes to execute malicious code, finger.exe to retrieve obfuscated payloads, the fake NexShield browser extension, the encrypted GateKeeper .NET payload, and the MintsLoader and D3F@ck Loader malware loaders to deliver additional payloads.

Both Zscaler and Symantec reports [1, 2] provide indicators of compromise for the Mistic/MTLBackdoor malware and note that it is a stealthy tool that can expand its functionality.

Security teams log 54% of successful attacks and alert on just 14%. The rest move through your environment unseen.

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Day 2 of Prime Day 2026 deepens Apple discounts, led by a new $100 markdown on every iPad mini 7 configuration, alongside record-low prices on AirPods Max 2 and the Apple Watch Series 11. Here are the deals worth buying.

The second day of Prime Day is well underway, with Apple’s iPad mini getting a steeper markdown at $100 off. Plus, grab some of the year’s lowest prices on dozens of products before Amazon’s shopping event ends.

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Top 10 Prime Day deals on Apple

AirPods on sale from $99

AirPods Pro 3 are down to $179 on Day 2 of Prime Day.

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AirPods prices have dipped to as low as $99 this Prime Day, with AirPods Pro 3 coming in as a top-seller this Prime Day. The 2026 AirPods Max 2 have also hit a record-low $399, making it an attractive purchase this Prime Day.

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AirTag 2 drops to $24

Apple’s AirTag 2 has received the first material discount for Prime Day.

Apple’s second-generation AirTag has been priced at MSRP since its release, but Amazon issued a material discount on both the single pack and 4-pack for Prime Day.

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iPads start at just $299

Apple’s entire iPad line is marked down during Prime Day.

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Amazon launched a steeper iPad mini discount on Wednesday, with a $100 markdown across all of the configurations. You can score deals from just $299 in our iPad Price Guide.

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Apple Watch up to $300 off

Apple Watch Series 11 prices have dipped to as low as $279.

Day 2 of the Prime Day shopping event is seeing stockouts on several Apple Watch deals, but there’s also a new markdown worth checking out. This 46mm cellular Series 11 model is now $150 off.

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MacBooks as low as $589

Save up to $300 on MacBooks with Prime Day deals.

Prime Day deals are available on Mac computers as well, with Apple’s budget-friendly MacBook Neo dipping to $589.99.

M5 MacBook Air models are also as low as $949, while B&H is running a DealZone on June 24 only on a closeout M4 15-inch MacBook Air.

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• 14″ MacBook Pro M5 (10C CPU, 10C GPU, 16GB, 1TB, Standard Display): $1,529 ($170 off) with in-cart coupon at B&H
• 14″ MacBook Pro M5 (10C CPU, 10C GPU, 24GB, 1TB, Standard Display): $1,749 ($150 off)
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Chargers, cases, cables & docks

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Whether you need a new case to freshen up your iPhone or are looking for a dock for your Mac to connect peripherals, there are Prime Day deals offering up to 71% off.

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security

‘Permanent biometric surveillance of the public square’ incompatible with policing by consent, say critics

The Metropolitan Police Service (MPS) will start using static live facial recognition (LFR) cameras in London’s West End and Soho by the end of this year following a six-month pilot in the south London borough of Croydon.

Static LFR involves the police temporarily attaching cameras to lampposts or similar infrastructure, with the feeds monitored remotely and officers on the ground stopping people whom the technology matches to images on its watchlist. The MPS said that each of the 24 deployments in central Croydon between October 2025 and March 2026 used a bespoke watchlist created up to 24 hours in advance and deleted afterward.

Civil liberties campaign group Big Brother Watch, which in April lost a High Court challenge to police use of LFR, said the force was rushing ahead with deployment before Parliament has passed legislation regulating the technology’s use. “We are calling on the Met to stop this experiment until, at least, Parliament has spoken,” Jack Coulson, the group’s head of advocacy, said in a press release. “Policing by consent is a cultural inheritance we must protect. Permanent biometric surveillance of the public square is incompatible with that ideal.”

He highlighted the case of Alvi Choudhury, a Southampton man arrested and held for ten hours in January after a retrospective LFR system run by Thames Valley Police matched him to a crime committed in Milton Keynes, a city he had never visited. “It is predictable, given the technology’s racial bias, that Mr Choudhury was confused for another Asian man,” said Coulson.

The MPS said that in Croydon more than 470,000 people walked past the LFR cameras, leading to 173 arrests and one false alert, which resulted in officers stopping someone without arresting them, realizing the mistake, and letting them go. The force added that one of those arrested, a registered sex offender who was communicating with a child under 16, was subsequently sentenced to two years in prison in May for breaching a sexual harm prevention order and making indecent images of children.

MPS Commissioner Mark Rowley said on June 24 that the force planned to “significantly step up our use of technology to fundamentally change how we protect the public” through the use of live LFR, a city-wide emergency services drone network, and AI to analyze the footage from the capital’s one million CCTV cameras. Rowley added that the force needs to spend more on technology but its budgets for doing so have been repeatedly cut, with spending of around £6,000 per person compared with budgets of more than double that at some government agencies.

Earlier this month, the commissioner said the MPS would have to cut around 700 frontline posts after London’s deputy mayor for policing and crime, Kaya Comer-Schwartz, refused to approve its plan to award a major contract to controversial US supplier Palantir. ®

Irresistible force, meet immovable object. Tech leaders are under pressure to satisfy growing demand for AI while keeping a lid on costs.

That is becoming harder as Anthropic, OpenAI, and GitHub shift some services away from flat-rate subscriptions toward usage-based billing. Database vendors claim they can help by cutting the number of calls made to AI models and handling the new workloads generated by developer agents.

According to IDC research director Devin Pratt, “demand for the underlying capability is strong, because agentic adoption is already broad.”

Around 79 percent of organizations are either investing significantly in agentic AI with a set budget or already running agentic applications in production, according to IDC.

“The appetite for the data infrastructure beneath it is real,” Pratt said. “The open question is whether the specialists win or the capability gets absorbed into the platforms enterprises already run, much as it did with vector databases.”

Among the specialists taking on the omnipresent cloud platforms and their embedded data services is Pinecone. It carved out a niche as a vector database vendor for users wanting to put LLMs into production. Although that term became commonplace among mainstream database companies, Pinecone always argued it maintained a technical advantage for the biggest use cases.

Building on top of its vector database technology, the vendor has recently launched Nexus – a “knowledge engine, not a retrieval system” – and embedded it in Microsoft’s OneLake, a hybrid data lake and data warehouse environment.

Pinecone’s idea is that by compiling a knowledge base of an organization’s data structure and content, its technology can avoid burning through tokens back and forth between the data and AI agents. Nexus is designed to structure, contextualize, and compose specialized contexts – derived artifacts – in advance of agent demand.

Pinecone product veep Jeff Zhu told The Register the idea was to prevent agents from repeating the same work to understand the structure of business data and its context.

“All these coding agents, for example, are really good at doing a bunch of exploratory work if you ask them a question,” Zhu said. “It’s going to make a call, get the table schema, do some exploratory work, figure out what the top rows of this one table are, and ultimately it will eventually get to the right answer most of the time, but it’s going to burn through a bunch of tokens, because every single time it creates a specific answer to a question, it has to understand your business context and rediscover it every single time.”

Nexus provides a semantic layer of business data for a given use case or outcome. Imagine a finance analyst agent versus an HR agent: it is very possible they could use the same data, but they would want very different outcomes as a result, Zhu said.

“Our system is an engine that can support any number of use cases. Based on your particular use case, and the tasks that you want to accomplish, we use your data sources – which can be SQL databases, unstructured documents, PDFs, and so on – we build a task-specific context which is used for that individual agent’s job or role.”

IDC’s Pratt said that the hard part of agentic deployments has shifted from the model to the data plumbing around it. Agents reason continuously and act on live data, and the traditional split between operational stores, analytical warehouses, vector indexes, and the pipelines stitching them together was built for humans, not software running in loops. A recent IDC Data Management survey found that the two biggest data roadblocks IT leaders name for scaling generative and agentic AI are security and compliance constraints and cost. Fragmentation compounds it, with nearly two-thirds of organizations running 11 or more distinct database technologies.

Pratt said Pinecone is betting that retrieval as practiced today does not scale to agents and that, rather than have an agent rediscover and re-read raw content on every call, Nexus does the reasoning once, upstream, and stores reusable, task-specific context. The idea is credible, and the positioning is smart, moving Pinecone from a vector database to a knowledge layer. Its query language, KnowQL, also includes a budget primitive, and the platform gives a single dashboard for token usage and spend. By doing that work once rather than on every inference call, the design directly addresses one of IT leaders’ chief concerns: cost.

“What is interesting about Nexus is that it treats cost as a design constraint, not an afterthought, with a budget control and token accounting built into the query layer. That is exactly where IT leaders feel the pain,” Pratt said.

Changes in the wider tech landscape have previously forced new ways of looking at databases and related software. The market responded to the so-called Big Data problem – the staggering volume of information generated by mobile devices and web clickstream data – with Hadoop and Apache Spark. The former has largely been superseded; the latter is still very much with us. The demands consumers and businesses place on globally scaled web systems prompted a generation of NoSQL databases like Couchbase, Cassandra, and MongoDB, as well as new distributed relational databases.

Another database vendor hoping to help tech teams manage the escalating costs of deploying AI agents is Tiger Data, the company behind the PostgreSQL time-series database TimescaleDB. It has built Ghost, a technology designed specifically for developers working with AI agents.

The company argues that agents helping build software experiment constantly and need isolation to do it safely. When an agent fails, the blast radius should be one database, not a shared environment that other agents and humans depend on. The Ghost platform offers instant PostgreSQL databases with fast forking, which agents can access through the Ghost CLI or MCP server. It comes with a terabyte of free storage.

Ajay Kulkarni, co-founder and CEO of Tiger Data, told The Register the company had also adopted a new database charging model better suited to AI agents, which typically produce spikes and falls in demand.

“Instead of being packaged at the traditional database level, we provide usage-based pricing at the compute-hour level, so no matter how many databases you have – it could be one, it could be 50 – it’ll cost the same, and you’ll just be metered by how many compute hours you consume,” Kulkarni said.

Tiger Data offers a free tier with 100 compute-hours per month. Users can pay for additional usage in 15-minute active windows. “That really allows for experimentation and allows for this idea of multiple databases, with every agent getting its own database, because you’re not paying on that dimension, you’re paying on the compute-hour dimension,” he said.

IDC’s Pratt said Ghost solves a different but equally concrete problem. It gives each agent or task its own disposable PostgreSQL database, allowing an agent to branch a dataset in seconds and discard it afterward. Because billing is based on usage rather than the number of databases, Tiger Data offers a practical way for organizations to stay with PostgreSQL. However, many Postgres vendors are racing toward the same capability.

“Ghost is the most pragmatic of these. It hands each agent a throwaway PostgreSQL workspace to experiment in without risking production, and by staying on PostgreSQL it asks IT teams to learn almost nothing new,” he said.

Pratt argued that agent-ready data infrastructure is turning into its own category, and the platform vendors are the ones to watch. On the context and vector side, Pinecone competes with companies such as Weaviate and Qdrant, as well as the pgvector ecosystem inside every Postgres distribution. On the agent workspace side, Tiger Data’s Ghost sits alongside Neon, now owned by Databricks, and Supabase.

Bigger platform vendors such as Snowflake, Oracle, and Microsoft are also absorbing these capabilities into the stacks customers know well.

“The independents are defining these categories, but watch the platform vendors. Most organizations tell us they expect to do their vector work inside the database or lakehouse they already run, not in a separate specialist tool,” Pratt said.

Aaron Rosenbaum, Gartner senior director analyst, said that building this context layer is critical for both token efficiency and better answers. “We’ve seen significant development across the industry; Snowflake introduced Horizon Context; Databricks introduced Genie Ontology, and we will see significant growth in the quality and depth of new tools introduced throughout the year. While most of the leading data platform vendors have their own solution, there will be enterprises that look for solutions independent of those platforms that Pinecone Nexus can address,” he said.

He also noted that there was a string of vendors examining the different DBMS workloads created by agents compared with those created by humans.

“It’s driving new innovation across the industry right now,” Rosenbaum said.

As technology leaders try to negotiate better deals with AI providers to keep costs down, they can also look to their data platforms to ease the financial burden created by the often-unmanaged surge in demand from AI workloads.

“There are many options available today from all the major providers, and no clear leader has emerged. History has shown that the established DBMS vendors have been very agile at supporting new workloads, and it’s likely that will continue,” Rosenbaum said. ®

We’ve been waiting for the Pixel Watch 4 to hit a price that’s friendly on the wallet, and Prime Day has finally made that happen.

The Google Pixel Watch 4 is now £239 this Prime Day, £110 off the usual £349, making it 32% cheaper and the lowest our deals expert can remember this dropping to.