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Microsoft says its data centers use 90% less water than its earliest facilities as public concern grows

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Aerial view of Microsoft data center campus in Wisconsin. (Microsoft Photo)

Microsoft announced Wednesday that over the past two decades, it has become dramatically more efficient in its use of water to cool data centers, slashing its consumption rate by 90% compared to levels when it opened its first facilities in the early 2000s. The company used 0.27 liters per kilowatt-hour last year, about three times better than the industry average.

Microsoft has for the first time replenished more fresh water globally than it consumes, making important progress on its 2030 goal of being water positive across its operations.

And if this sounds familiar, you’re not wrong. Earlier this month, Amazon shared similar water usage stats (though it performed better) and Google came out with updated pledges around being water positive.

The tech giants are working to quench concerns about water use, which has become a key point of contention nationwide. Communities and local leaders are protesting and passing moratoriums on new data center construction. Other concerns include significant energy use that could drive up utility rates and noise complaints.

At the start of the year, Microsoft tried to get ahead of those fears by launching its Community-First AI Infrastructure initiative, in which it vowed to cover its electricity costs and forgo local tax breaks. Last week, it came out in support of the Ratepayer Protection Act, a congressional measure addressing data center utility bill impacts, though it earlier opposed Washington state legislation targeting some of the same concerns.

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Microsoft remains “deeply committed” to water protections, said Judy Priest, CTO of Cloud Operations & Innovation, and Steve Solomon, vice president of Datacenter Engineering, in a blog post Wednesday.

“We continue to advance datacenter innovations that reduce water use intensity while supporting the growing performance demands of cloud and AI services,” Priest and Solomon said.

Data centers use a variety of strategies to keep electronics cool, including fans, evaporative cooling, air conditioning and direct liquid cooling. The approaches involve tradeoffs: air conditioning draws more electricity but saves water, while evaporative cooling is less energy-intensive but consumes more.

Microsoft’s approaches to curb its water use include:

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  • Cooling primarily with fans, supplemented by evaporative cooling when outside temperatures exceed 85 degrees.
  • Using chip-level cooling that recirculates water through the system.
  • Auditing data centers to ensure facilities are operating as designed and conserving water optimally.
  • Expanding its use of recycled, reused or non-potable water.

Comparing companies on this front is tricky. Microsoft’s liters-per-kilowatt-hour figure applies only to data centers it owns, while Amazon’s includes both its own computing facilities and leased ones.

And although Microsoft made notable progress on the goal set in 2020 of becoming water positive within a decade, it takes a global tally of water use and replenishment. In theory, that means water used in a desert climate could be offset by Microsoft’s actions in a wetter region as regards its overarching target.The Community-First AI Infrastructure initiative, however, pledges to replenish more water than it uses in each district where it operates AI data centers.

That aligns with the approach used by Amazon and Google, though Amazon’s replenishment goal covers only data centers, not all of its operations.

While concern about data center water use is growing, it remains relatively modest in the broader context: data centers account for about 0.5% of all industrial water use worldwide, as Amazon recently noted.

In terms of total volume, Microsoft withdrew 2.7 billion gallons of water in fiscal year 2024 across its data centers and its other operations. For context, Seattle Public Utilities delivers roughly 43 billion gallons each year to 1.6 million people in its service area.

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Editor’s note: Story updated to clarify that progress on the 2030 water positive goal is ongoing.

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BRABUS ULTIMA 55 Luxury Catamaran Boasts 1,450 Horsepower, Foils, and a Deck That Swallows a Party

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BRABUS ULTIMA 55 Luxury Catamaran
Sunreef Yachts and BRABUS just put their names on the same boat for the first time. The result is the ULTIMA 55, a 55.8-foot carbon-heavy catamaran that treats open water the way BRABUS treats asphalt. Two 10.8-liter six-cylinder engines sit in the hulls, each making 533 kW or 725 horsepower. Combined output hits 1,450 horsepower and the boat clears 40 knots. An advanced hydrofoil system lifts the hulls higher as speed builds, cutting drag and almost erasing heel so the ride stays level and surprisingly quiet even when the throttles are pinned.



The length comes in at 55.8 feet, the beam is 18.4 feet, but when the lateral folding platforms are dropped, that increases to 24.9 feet, and you have an open-ended terrace at the back, similar to a private beach club rather than a normal yacht’s cockpit. Then there’s the Esthec decking, which provides a sturdy footing whether wet or dry. The transformer sunpads change from comfortable loungers to upright seating options. They have an extensible carbon fiber dining table, an electric BBQ, and a wet bar that are ready for anything from a quiet afternoon to a big party. Up ahead, there is a separate central sunpad where you may spend some peaceful time away from the action.


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Carbon fiber is now popping up in all the right places. So you’ve got exposed front and back wings, pillars with illuminated BRABUS emblems, side ventilation elements, and you know what truly caps it off? The unique roof rack features carbon-fiber LED lights, which serve as both functional lighting and a signature design element. Owners can choose between Graphite Black and Phantom Grey for the hull, as well as BRABUS Graphite, Red, or Pearl exterior upholstery.


Stepping inside the cabin, you’ll feel as if you’re in a car, since the BRABUS automotive interiors have been directly adapted into the yacht. Moonstone Masterpiece leather covers the seating, with the signature Triangle stitching pattern. The area is finished with Alcantara headlining, exposed carbon fiber, aluminum accents, and unique ambient lighting. You’ve fully outfitted the kitchen, with a 43-inch TV that pops up from the counter when needed and, of course, Bowers & Wilkins Marine Series speakers to handle the music. The nicest feature are the height-adjustable tables, which change the saloon into a dining or lounge area in an instant.

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BRABUS ULTIMA 55 Luxury Catamaran
BRABUS ULTIMA 55 Luxury Catamaran
The helm area follows the same principle, with a single widescreen BRABUS interface that brings all navigation and system management together in one spot. The engine controls are right there for when you need them, and the joystick operation allows the boat to spin on a sixpence for snug docking.

BRABUS ULTIMA 55 Luxury Catamaran Interior
BRABUS ULTIMA 55 Luxury Catamaran Interior
BRABUS ULTIMA 55 Luxury Catamaran Interior
You can select between two cabin configurations, with the regular one featuring a master suite, a VIP stateroom for four guests, and a crew cabin. The other option includes a third cabin for six guests and one crew member to remain overnight. It’s all the same down there, with wood veneers and more carbon fiber. So the lower decks remain consistent with the rest of the boat. The specifications include 1,500 liters of fuel, which is ample given that you have 330 litres of freshwater on tap, as well as a 10.5 kW generator to meet your electrical demands. The maximum draft is 4.6 feet, and the boat is CE Category B approved for 12 passengers or C certified for 20.

BRABUS ULTIMA 55 Luxury Catamaran
BRABUS ULTIMA 55 Luxury Catamaran
Sunreef handled the most of the naval design, then turned it over to BRABUS to give it a visual identity, add some high performance with their materials, and put their visual stamp on the project. The ULTIMA 55 is the first product of that relationship, as well as the first to be delivered to Sunreef’s Ras Al Khaimah factory in this configuration. In terms of price, the basic non-BRABUS Ultima 55 has been advertised (before any additional fees) at around the mid-two million mark, and the BRABUS version is almost certainly more expensive.

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EXCLUSIVE: X-Men ’97 star Jennifer Hale talks season 2 and returning as Jean Grey

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As X-Men ’97 continues the epic saga of Marvel’s mutant heroes, voice actor Jennifer Hale returns as one of the team’s most iconic members, Jean Grey. After the events of season 1, the show follows the X-Men, who have been scattered across history, as they try to return to their original era and prevent the rise of their most powerful enemy: Apocalypse.

In an interview with Digital Trends, Hale discussed returning to voice Jean Grey after doing so in many of Marvel’s animated projects. She also broke down the evolution of Jean’s character and what fans can expect from season 2 of X-Men ’97.

This transcript has been edited for length and clarity.

Digital Trends: How does it feel to be voicing such an iconic character in such a popular show right now? 

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Hale: Man, I feel like I… I won the golden ticket. It is incredible. I love it. This show, [when] I first booked this, I was thrilled.

I love the director. I have to shout out our voice director, Meredith Layne. She’s incredible. Voice directors are these sort of unsung heroes that make us all sound incredible. And she really, especially with the role, what the team has done with Jean in this incarnation of the show. 

There’s Jean, there’s Goblin Queen, there’s Madelyne Pryor. There’s all these iterations, and to have Meredith there as a guide is incredible. And to be part of this cast and to follow in Catherine [Disher]’s footsteps is just such a, such a huge honor. And I love this show. 

I love this team. This team is insane. The writing is incredible. And what I love is that so many of the production crew grew up watching the show. You can see it, right?

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Digital Trends: Yeah, the passion is there, and I’m a huge fan of the show as well, and you did a fantastic job playing Jean Grey. This isn’t actually the first time you voiced her. You portrayed her in previous Marvel animated shows. Why do you keep returning to the character after all this time?

Hale: You can’t stop me…the thing about the voiceover world, the actors, my peers in the voiceover industry are ridiculously talented. And a few of us get to be Jean, and I am so grateful that I get to be her in the places that I am. I absolutely love it. I could go on about it, obviously.

Digital Trends: Oh, well, please do. 

Hale: Yeah, it’s amazing. It’s just absolutely amazing. It’s so funny.  This whole thing around sharing roles…I’ve been Rogue before, and Lenore [Zann] is just incredible as Rogue. She’s the OG, right? 

Yeah. And she’s amazing, and she’s just such an incredible human being, too. Yeah, this whole cast, I mean, I don’t even want to start, ’cause I’m gonna leave people out, and then I’m gonna feel terrible, but every single member of this cast, like, ‘Hello, what a great job.’ And our newer people. Oh, my gosh, the new additions this season. Look out!

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Digital Trends: Yeah. I know you got the younger Cable in season 2 from Obsession actor Michael Johnston. He did a really good job in that role. Honestly, I couldn’t believe it was him. And speaking of which, like a big part of the show’s season was Jean and Scott’s relationship with their son, Nathan. It expands on what happened in season one. Can you tell us what makes it so special in season two?

Hale: Oh, the fact that we actually have to see him again…we gave him up in season 1. We didn’t know…we just had to trust, and it didn’t go the way we planned. That’s all I’m gonna say for those who don’t watch. But to get to see him again, to get to be in his life again, is just, ‘Wow, what a great, great moment!’ Right? 

Digital Trends: Right. And so what has been your favorite moment in the series so far?

Hale: All of it? I don’t know. I love…Oh, man. That’s really hard to say. Don’t make me pick. That’s what I always say. Yeah.  I think I just, I have to say, what you just touched on, the reconnecting with Cable. That whole arc. I just love that so much. And I’m not gonna say anything else, ’cause I don’t want to accidentally hit spoilers.

Digital Trends: Right. And without giving away any spoilers, what else can fans expect from this season of X-Men ’97

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Hale: Mm, that is the tightrope. Don’t know that I can walk [it]. So all I’m gonna say is buckle up. All right. 

Digital Trends: I’m buckled up. And now, tell us, what is your approach to bringing these iconic characters to life as a voice actor? You’ve done so many different roles, and I bet it’s just a different thing each time. How do you do it? 

Hale: It’s all about the writing. Writers make the world go round. It all starts with the writers…and these are incredible scripts. Everything’s there. So it really begins and ends with the writing.

I bring in what my creativity says, and then there’s the voice director, and the voice director’s taking everything that the whole production team is saying, and funneling it through her to me, or to us actors. And so, that is incredibly important. And staying open with this show is very interesting. 

When we did season one…the first time we recorded it, we recorded it in this total OG style, with the ’90s acting and the whole thing. So it was very different….and so we went back and tinkered with it, and we went away from that, and then back to it, and then we kind of found this middle ground where we get to honor it.

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And most of the time, the way we’re set up, we’re recording solo, but there are times when Ray [Chase] and I get to record together, and Ray is so incredible. There have been moments when we…we actually got to be in the actual booth together at the same time, and that was amazing. But we can also do remote together, and just playing off each other is so valuable, so incredible.

Digital Trends: Absolutely. And… you’re already working on seasons 3 and 4 of the show. How’s that going so far? 

Hale: Oh my gosh. It’s incredible. I can’t wait for you guys to see it. I just can’t wait. I’m backing up to your earlier question about the moments that I love. I was just thinking about some of this stuff with Morph and Polaris and Emma Frost…everybody’s getting a moment, and I love that. Absolutely love that.

Digital Trends: Me, too. I mean, considering you’re already working on the fourth season of the show, how long do you think it could go on?

Hale: Well, we’re at 30 years now, so who knows?

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Digital Trends: On that note, like what other projects do you have in store for fans?

Hale: I can always talk about Unicorn Academy, ’cause that’s going on right now, and I know it’s safe to talk about. We just wrapped the game called The Long Dark, which just wrapped our last chapter, and it’s incredibly beautiful. I’m working on some game stuff that is insane and some very cool animated stuff coming out. But again, NDA. Can’t talk about any of it…and then, I’m working on SkillsHub all the time, my site for actors.

Digital Trends: Fantastic. Is there anything else you’d like to say to the fans?

Hale: I want to say a huge thank you to the fans. Thank you, Anthony, for this time. And thank you, Digital Trends, for having me on. The fans, oh my gosh. You guys are our community, because you’re there, we get to do this, and we do this for you. So we are totally in symbiosis, I think it’s called. We are totally a circle. So just, thank you so much.

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X-Men ’97 is now available to stream on Disney+.

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Forward-deployed engineers are the AI industry’s latest talent obsession

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Executive search firm Christian & Timbers estimates that there are only about 2,000 engineers in the U.S. with the special cocktail of sector know-how, gravitas, and hands-on applied AI experience needed to consistently help enterprises see a return on their AI expenditures. 

“Not 2,000 available,” reads the study, shared exclusively with TechCrunch. “2,000 total.”

As enterprises move from trying to access the best models to figuring out how to implement them into workflows that meaningfully improves their bottom line, it appears the forward-deployed engineer (FDE) — engineers who work within client organizations to build, implement and deploy software or AI models — is about to become among the most sought-after specialist in the AI industry. 

Demand for FDEs is already rising rapidly, according to the C&T study, which projects demand for these specialists to surge by 2,100% by the end of the year. 

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The research draws on interviews with more than 250 C-suite hiring executives across 180 companies, a focused survey of 80 Fortune 500 executives, and interviews with more than 300 FDEs and applied AI engineers between January and June 2026. 

At the start of the year, only 5% to 10% of companies were planning to hire FDEs, and mostly only for small pilots. By the end of the second quarter, however, that number jumped to 70%, with the largest consulting and services firms reporting a need to increase their FDE headcount by 10 times, building full teams of 20 to 100 employees. 

“This is all happening at a speed I’ve never seen. Enterprises are hiring in the middle of summer,” Jeff Christian, founder of C&T told TechCrunch.

That kind of demand will outstrip supply, if C&T’s study is accurate. The report found that there are roughly 17,000 U.S. FDEs on the market today, a good chunk of whom are already employed by Palantir, which invented the concept of the FDE years ago. (Christian said some of his clients are even buying Palantir’s technology just so they can access the firm’s FDEs.) 

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Only a fraction of the FDEs out in the wild are apparently elite enough to deliver true ROI, which these days is measured as “multiple tens of millions of dollars of ROI impact,” according to Christian. That could manifest as revenue acceleration on the go-to-market side (lead generation) or “replacing FP&A or replacing 2,300 document processors in India,” Christian says. 

As Chris Taylor, CEO of Ode with Anthropic (a new FDE-focused services firm), put it: “Many FDEs are well equipped to help you roll Claude Code out to your workforce. Very few are capable of building your flagship AI product feature.”

Now that token-maxxing has morphed into value-maxxing, and enterprises taking a harder look at their balance sheets, accounting for AI spending is becoming more important than ever.

“This fall, [Wall Street] is about to say, ‘Hey, we’ve given you two years to figure this out…and you haven’t. There’s no ROI. So we’re going to start punishing those that have spent hundreds of millions, maybe even billions on this, and aren’t generating ROI, and rewarding those that have’,” Christian said.

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AI companies are under pressure, too, as they’ve already spent tens of billions to train and deploy their models. For frontier AI firms, reaching profitability will depend on whether they can inject their technology into as many enterprises as possible, though that task is now being threatened by cheaper, increasingly capable open-weight models from China.

That’s why firms like OpenAI and Anthropic have set up their own ventures — Ode with Anthropic and OpenAI’s Deployment Company — and staffed them with FDEs whose sole purpose is to go forth and spread their tech around the enterprise. 

It’s not only top AI firms and large consultancies clamoring for FDEs, however. Enterprises from insurance and fintech to healthcare and gaming, are seeking out these specialists, Christian said.  

Companies are hiring teams of FDEs instead of bringing them in from firms like Ode, or Deployment Co, seeking to keep knowledge of proprietary processes in-house and protect them from the likes of OpenAI and Anthropic.

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“Everybody’s concerned that if they give up their proprietary business processes, [the AI firms] can compete with them, which is true in many different areas,” Christian said. “So having this muscle internally is so important.”

Taylor said he’s starting to hear the phrase “internal forward-deployed engineers” more often, but his clients aren’t yet asking Ode to put together internal FDE teams for them.

While many an enterprising young engineer might think they have the industry expertise and AI chops to take advantage of what may turn out to be a talent war, Christian warns that the FDE may not always be in demand. 

“Maybe in two years, everything’s automated, and agents are automating agents as opposed to humans automating agents,” Christian said. “That is something that could occur. Hopefully, it doesn’t, and we continue to need these people within companies.”

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In the medium-term, he thinks the need for FDEs will shift from enterprise AI to physical AI as companies try to implement things like humanoid robots into their workflows. But within five or 10 years, he says it’s entirely possible that the role of FDE will “go away.”

That may be true for all knowledge work, if AI leaders and CEOs’ vehement predictions come true. While C&T focuses on recruiting for fast-growing industries and hasn’t seen a pullback yet, Christian says more general search firms have definitely experienced a slowdown in recruitment requests. 

Everything to do with AI is growing and in demand, he says. For now.

“I think that there’s absolutely a time soon where we’re going to see an impact in our business,” Christian said.

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Wrangling Datacenter GPUs Into A Desktop

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As we’ve seen many times before, there’s usually some way wrangle a bit more life out of what would otherwise be considered old and obsolete technology. Perhaps one thing that has been passed over by the masses a bit to early is older datacenter GPUs, which is understandable in one sense because of the rate NVIDIA is pumping out new ones, but these cards have plenty of useful life left in them for the average person, as [Andrew] demonstrates.

The cards [Andrew] is using are Tesla V100s of 2017 vintage. Despite being older hardware they have high-speed memory which allows them to run modern LLMs locally, competitively with online models. In this test, Gemma 4 26B and Qwen3 35B are run, with Gemma being a bit faster because it fits entirely in GPU memory and Qwen3 being a bit more capable but more hungry for resources. [Andrew] built a PCI card that can host two V100s, allowing these larger models to fit completely in memory.

Even though these don’t perform at the same level as the latest top-tier online models, they’re surprisingly capable and also have the benefit of running completely locally. This might be concerning for those looking at the global economy being propped up by companies that essentially have no moat for motivated users, especially as more and more datacenter hardware becomes available on the secondhand market. While this build by [Andrew] goes into detail on getting the software stack up and running, we recently featured another build using the same GPUs that focuses a bit more on hardware for those looking to get started with local hosting.

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How To Use Screen Mirroring On Roku With Your Android Phone

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You can even use your Roku like a PC, if you have the right phone.

One of the best things about owning a Roku TV or streaming box is the ability to easily integrate it with the rest of your tech setup. While having streaming apps a remote-click away is handy, so is being able to control the TV from a smart speaker or smartphone. Best of all, you can quickly mirror your phone’s screen to the TV.  Screen mirroring your Android phone to a Roku device can be a convenient way to enjoy your local media or show friends your vacation photos on the big screen. It can also help you give slide presentations or even take part in a video conference.

Roku makes the process of connecting your Android phone an easy one, assuming both devices support the Miracast protocol. Along with the ability to use your own headphones, it’s one of the features that makes Roku compelling for those who haven’t dumped it yet on account of a pending acquisition by Fox. While very few Roku devices appear to lack support for screen mirroring, certain Android devices may not support Miracast natively. The most notable exceptions are Google Pixels, which use the Google Cast and DIAL protocols but do not support Miracast. You may still be able to cast individual apps, such as YouTube or Netflix, which support DIAL.

Below, we’ll cover how to mirror your screen to a Roku from the most popular Android devices that support casting  — namely, Samsung Galaxy phones and tablets. But if you have a different brand, you’ll find similar capabilities under different names if you poke around in your settings. For example, LG phones have Screen Share, and on OnePlus devices, you’ll find Screen Projection. If you have a Pixel, however, you’re out of luck. Google’s phones do not support the Miracast protocol needed to mirror to Roku.

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We’ll also discuss how to solve minor issues that can occur when establishing a casting connection, and how to expand functionality even further for devices that support a full desktop mode with an external display on Android.

Mirror your screen or cast individual apps from Android to Roku

Head to the settings menu on your Roku, which can be accessed from the text menu on the left side of the home screen. Scroll down and select System > Screen mirroring > Screen mirroring mode. Choose either Always Allow or Prompt, but only choose the former if your Wi-Fi network is private and secure. Finally, make sure that your phone is on the same network as the Roku you’re mirroring to.

If you’re using a Samsung Galaxy device, you can now mirror your screen with just a couple of swipes (for other brands, consult your device’s documentation). Swipe down from the top right of your phone’s screen to open the quick settings panel, then select Smart View. Alternatively, tap Settings > Connected Devices > Smart View. Once you’re in the Smart View interface, it will begin to scan for nearby wireless displays. Select your Roku device when its name shows up onscreen, then tap Start Now if prompted for confirmation. Other brands should have a similar mirroring option in their pull-down menus.

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While mirroring, a Smart View pill will hover on the screen of your phone, and tapping it will surface a context menu. If you’re just mirroring media from a single app, say, Netflix, and don’t want other apps or notifications to show up on the big screen, tap Cast Netflix Only. This lets you browse your phone and receive notifications as usual while only mirroring your app of choice. If the video is letterboxed on your TV screen, tap the Smart View pill again, and tap Change Aspect Ratio.

If you don’t hear audio from a video or other source and have made sure the volume is up on both devices, swipe into quick settings and tap Media Output inside of the now-playing media pill, then ensure your Roku is selected.

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Roku allows Samsung Galaxy owners to use wireless DeX for a full desktop experience

Samsung Galaxy smartphones have access to a user-favorite feature called DeX, which turns Android into a Windows-like desktop experience. The phone becomes a touchpad and keyboard for the interface (look for a corner square icon to show up when DeX is active), or you can connect a Bluetooth mouse and keyboard. (Something similar may be coming to Google’s Android skins in the nebulous future.) Normally, DeX activates when you plug the phone into an external display, but it can also be triggered by connecting to a wireless display, including a Roku.

To cast your screen to a Roku in DeX mode, open quick settings by swiping down from the top right of your screen and tapping the Wireless DeX toggle. Alternatively, go to Settings > Connected Devices > Samsung DeX > Connect Wirelessly. The phone will scan for nearby displays, which can take a few moments. Once your Roku device shows up, tap on it, then tap Start Now, and DeX will launch wirelessly on the TV.

In our testing, we’ve found that there can be considerable lag while using DeX wirelessly. If you’re experiencing sluggishness, setting your TV’s picture mode to gaming can sometimes make things a bit more responsive.

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Nimble claims its new, domain-specialized Web Search Agents cut token costs in half while boosting retrieval accuracy

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Nimble, a New York City-based tech startup VentureBeat previously covered for its efforts to re-invent web search for enterprises by using multiple AI agents to improve accuracy and depth, is taking another step toward its vision of a world in which agents do most of the web searching instead of us typing and reviewing the results manually.

Nimble today launched Web Search Agents, a new retrieval system designed to help AI agents perform more 21% more accurate web research while using significantly fewer tokens — 51% less compared with leading AI search alternatives on comparable, according to the firm.

While Nimble did not disclose its specific benchmarking methodology or competitors evaluated, the results underscore a growing trend in enterprise AI: optimizing retrieval has become as important as improving the underlying language models themselves.

Nimble’s leadership says the product combines self-learning retrieval strategies, proprietary web indexes, and live web access to deliver domain-specific search capabilities that outperform general-purpose web search services for enterprise workloads.

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“Our research team built self-learning retrieval algorithms that learn a customer’s domain,” said Nimble CEO and co-founder Uri Knorovich in an interview with VentureBeat. “They find the exact information more efficiently, reduce the amount of multi-hop reasoning required, and lower token usage while improving accuracy.”

Rather than positioning itself as another general search engine, Nimble is targeting developers building autonomous agents that require continuously updated information from the public web for research, lead generation, competitive intelligence, compliance, and other business-critical workflows.

It’s also designed to slot in seamlessly to an enterprise’s existing systems and workflows.

“You can run the agent directly through the Nimble API with zero infrastructure,” Knorovich said. “For large enterprises, we’re partnering with Microsoft, Oracle, Snowflake, and others so customers can deploy these agent systems inside their own infrastructure.”

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How does it work and stack up to other, existing AI-powered search and agentic systems? Read on to find out.

Moving beyond generic AI web search into specialized search agents that fit your enterprise’s needs

Most AI applications today rely on general-purpose search application programming interfaces (APIs) for search engines and public knowledge bases that return broad collections of files, leaving the language model responsible for determining which sources are relevant.

That process often requires multiple retrieval steps, additional reasoning, and significant token expenditure before an agent produces an answer. This is obviously inefficient and raises the cost spent to run AI search looking through irrelevant sources.

Nimble argues that before long, every enterprise will need its own methods for searching, retrieving, and validating external information since each enterprise relies on its own distinct preferred sources, signals, and standards of trust.

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As such, instead of applying one search strategy to every workload, Nimble’s Web Search Agents are designed to learn the characteristics of a specific domain and adapt how information is retrieved, providing agents with structured, relevant context rather than forcing them to sift through large amounts of generic search results.

“Instead of one generic retrieval model, we build specialized retrieval models for each customer’s domain, making them faster, cheaper, and more accurate,” Knorovich explained. “A single enterprise can run hundreds of different agents. Each one has its own domain expertise, guardrails, goals, and search algorithm. The optimization starts with the second search, without requiring any setup from the customer.”

Nimble Web Search Agents diagram

Nimble Web Search Agents diagram. Credit: Nimble

Its goal is not only to reduce redundant retrieval, but also to shorten multi-step research paths and avoid repeatedly sending raw pages through a language model for parsing, resulting in the 51% reduced token figure the company cites.

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The distinction is particularly relevant for long-running enterprise agents performing research over hours or days rather than answering simple consumer questions. In those scenarios, reducing unnecessary tool calls can significantly lower operating costs while improving answer consistency.

That emphasis reflects a broader shift occurring across the AI tooling ecosystem. As foundation models become increasingly capable, infrastructure vendors are competing on everything surrounding the model—including retrieval, orchestration, memory, observability, and governance.

Optimizing retrieval for production AI

The launch builds on Nimble’s broader strategy of becoming an enterprise web intelligence platform rather than simply a web scraping provider. Earlier this year, the company introduced its broader Agentic Search Platform following a $47 million Series B financing, positioning itself as infrastructure that transforms the live web into structured, machine-readable data for AI systems.

The company’s latest release extends that vision with a concept it calls “Harness as a Tool,” which powers its new domain-specialized Web Search Agents. Rather than requiring engineering teams to assemble separate search APIs, browser automation, extraction pipelines, validation logic, memory systems, and orchestration code, Nimble packages those capabilities behind a managed interface.

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The harness can determine what to search, navigate pages when conventional indexes are insufficient, extract relevant information, validate the results, and return the final context in a form designed for downstream agents.

Nimble also says the system retains domain-specific memory and builds proprietary indexes that improve as customers run more searches.

“The biggest research breakthrough is adding semantic memory and a caching layer to the agent,” Knorovich told VentureBeat. “The agent learns usage patterns and domain expertise over time, so every subsequent search becomes faster and more efficient.”

As for what domains Nimble can tackle, the company says it can address virtually any knowledge work domain.

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“We’ve seen customers build investment banking analysts, competitive intelligence agents for product managers, go-to-market research agents, newsroom monitoring, insurance applications, life sciences research, and supply chain optimization,” Knorovich said. “Our customers surprise us every day with new agent use cases.”

However, for enterprises concerned about data privacy and retention, Knorovich assured VentureBeat that: “Nimble is zero-data-retention by design. Customer queries are never stored in our environment, and when customers deploy semantic memory and self-learning models, that knowledge stays in their own tenant—not ours.”

Customer deployments point to operational gains

Nimble supported the announcement with early customer examples from AI-native software vendors and enterprise users.

AI-native CRM company Rox reported achieving a 20× reduction in token costs after adopting Nimble’s retrieval infrastructure while simultaneously improving the quality and completeness of information available to its AI agents.

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Although the company did not disclose detailed workload measurements or a reproducible baseline, the example illustrates the operational savings retrieval optimization can provide for high-volume agent deployments.

Nimble says its infrastructure currently supports more than 90 million searches each day across Fortune 500 enterprises and AI-native companies operating mission-critical workflows where accuracy, completeness, and enterprise control are essential.

API, SDK and MCP support target AI builders

The platform is immediately available through an API, SDK, and Model Context Protocol (MCP) integration, allowing developers to connect Nimble directly into AI agents regardless of the orchestration framework they use.

Developers can use the platform for several categories of web intelligence, including:

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  • Low-latency live web search

  • Deep multi-step web research

  • Web crawling

  • Structured dataset generation

  • Domain-specific information retrieval

The company also provides documentation and pre-built agents for common web extraction tasks while allowing developers to build custom retrieval agents using natural-language descriptions instead of manually maintaining scraping logic.

Nimble is offering two notably different consumption models. Developers can begin with a pay-as-you-go Agent API priced from $0.025 per Web Search Agent request at the listed low-effort setting. Companies that want Nimble to configure and manage custom data delivery can instead buy annual managed plans beginning at $2,500 per month.

Where Nimble fits in the emerging agentic search stack

Nimble enters a market that has rapidly expanded beyond traditional web search into autonomous research agents capable of planning, browsing, reasoning, and synthesizing information. Products such as ChatGPT Deep Research, Google Gemini Deep Research, Alibaba’s Tongyi DeepResearch, Perplexity, and Sakana Marlin all seek to automate knowledge work that previously required hours—or, in Marlin’s case, potentially weeks—of human research.

Rather than competing head-to-head as another end-user research assistant, however, Nimble is positioning itself one layer lower in the AI stack—as the web intelligence infrastructure that powers those agents or custom enterprise applications built on leading foundation models.

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That distinction reflects an increasingly important architectural shift in enterprise AI. Most “Deep Research” systems optimize the overall research workflow, generating search plans, iteratively gathering information, and producing synthesized reports.

Nimble instead argues that the retrieval layer itself has become the primary bottleneck for enterprise AI deployments. If an agent retrieves too many irrelevant pages or performs unnecessary search iterations, token consumption, latency, and operating costs all increase before the model even begins its main reasoning process.

“Customers across life sciences, insurance, healthcare, pharma, retail, and digital-native companies are all telling us the same thing: we need to feed our agents with more accurate context, and we need to reduce the amount of tokens every task consumes,” Knorovich said.

The launch blog makes that argument more concrete by describing how teams frequently rebuild the same retrieval stack themselves. A production agent may start with a search API, then accumulate browser controls, parsers, extraction components, validation steps, memory, caching, evaluations, and custom workflow logic. Nimble is positioning its harness as a managed alternative to that growing engineering burden.

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In Nimble’s view, improving retrieval before reasoning begins is more valuable than simply giving a language model more documents to analyze. The company’s Web Search Agents therefore adapt retrieval strategies to a particular workload, combining proprietary indexes with real-time web retrieval and task-specific search policies rather than applying the same search algorithm across every domain.

That makes Nimble less of a direct competitor to OpenAI’s or Google’s research assistants than to developer-focused retrieval infrastructure such as Exa and Tavily. Those platforms also provide AI-native search APIs and research capabilities, but Nimble differentiates itself by emphasizing self-learning retrieval strategies, proprietary indexing, enterprise governance, managed delivery, and token efficiency for production agents.

For organizations building their own AI systems, the distinction could become increasingly important. Foundation models are becoming more capable across the industry, shifting competitive differentiation toward the infrastructure surrounding them—including retrieval, orchestration, memory, observability, and governance. Nimble’s strategy reflects that broader trend, betting that better web intelligence can deliver larger operational gains than incremental improvements in model reasoning alone.

Enterprise infrastructure versus AI research assistants

The different positioning is also reflected in pricing.While consumer-facing AI research assistants are generally sold as productivity subscriptions for individual users or teams, Nimble is pricing its managed service as enterprise infrastructure designed to power production applications. Its pay-as-you-go API, however, gives developers a lower-cost path to test the underlying agent technology before committing to a managed deployment.

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Platform

Primary audience

Primary focus

Lowest publicly available price (USD)

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Nimble

Developers and enterprises

Managed web retrieval and orchestration infrastructure combining specialized search, browsing, extraction, validation, proprietary indexing, and memory

$0.025 per Agent API request (low-effort setting). Managed service starts at $2,500/month (Startup plan, billed annually).

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ChatGPT Deep Research

Professionals, enterprises, and knowledge workers

Autonomous multi-step research with iterative browsing, synthesis, and citations

$20/month (ChatGPT Plus). Higher limits are available with Pro, Team, Enterprise, and Edu plans.

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Google Gemini Deep Research

Consumers and enterprises

Research planning integrated with Gemini, Google Search, and Google’s productivity ecosystem

$19.99/month (Google AI Pro, U.S.). Higher-capacity AI Ultra and enterprise Workspace offerings are also available.

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Tongyi DeepResearch

Developers and AI researchers

Open research model for long-horizon information-seeking and agentic search

Free (open source). Users are responsible for their own infrastructure and cloud compute costs.

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Perplexity

Consumers, professionals, and enterprise teams

AI-powered web search and cited research

Free entry tier. Perplexity Pro starts at $20/month with Enterprise Pro available separately.

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Exa

Developers and AI platform builders

AI-native search, content retrieval, and asynchronous research agents

Free developer tier (includes monthly credits). Paid Search API pricing starts at approximately $7 per 1,000 requests while Agent runs range from $0.012 to $1.00 per run depending on effort level.

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Tavily

Developers building AI agents

Search, extraction, crawling, and research APIs for agents and RAG workflows

Free developer tier (1,000 monthly credits). Pay-as-you-go usage starts at approximately $0.008 per credit.

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Sakana Marlin

Enterprises, strategy teams, financial institutions, and research organizations

Ultra Deep Research for hours-long strategic reasoning and executive-grade reports

Pay-as-you-go from approximately $0.61 per credit (¥98/credit) with with 100 credits required per research run (approx $61 per run).

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The first subscription tier is Pro at approximately $936/month (¥150,000/month) followed by Team at approximately $2,495/month (¥400,000/month) with Enterprise pricing available by quote.

The comparison reveals three increasingly distinct markets.

  1. ChatGPT Deep Research, Gemini Deep Research, and Perplexity operate primarily as user-facing research assistants.

  2. Exa and Tavily provide developer-facing retrieval and research APIs.

  3. Nimble and Sakana Marlin occupy more enterprise-oriented territory, but at different layers: Nimble supplies retrieval infrastructure, while Marlin performs long-horizon strategic analysis.

Sakana Marlin is particularly useful as a counterpoint. It is positioned as a “Virtual CSO” rather than a search API, running autonomous research loops for as long as eight hours and producing executive-ready reports, references, and supporting materials.

Nimble, by contrast, is designed to sit beneath those kinds of systems, supplying the specialized retrieval, browsing, extraction, validation, and orchestration that enterprise agents need to gather reliable external information before reasoning begins.

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The comparison therefore should not be read as a direct price-to-price evaluation. A $20/month ChatGPT Plus or $19.99/month Google AI Pro subscription buys an individual AI workspace with Deep Research capabilities.

Nimble’s $2,500/month managed plan funds concurrent production agents, managed ETL, MCP integration, web-page capacity, storage, and hands-free data delivery.

Sakana Marlin’s approximately $936/month (¥150,000/month) Pro plan pays for extended, compute-intensive strategic research workflows.

Each price reflects a fundamentally different product boundary and deployment model rather than simply a different level of AI capability.

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Why retrieval is becoming the next AI battleground

As enterprise AI systems mature, the industry is increasingly recognizing that model quality alone does not determine application performance.

Large language models frequently fail not because they cannot reason, but because they lack timely, trustworthy external information. That reality has fueled rapid investment across retrieval-augmented generation, AI-native search, web intelligence platforms, knowledge graphs, browser automation, and agent infrastructure.

Nimble’s launch reflects this evolution by focusing less on building another frontier model and more on improving the quality of information flowing into existing ones.

Whether the company’s reported 21-point improvement in answer quality and 51% reduction in token usage hold up across a broad range of enterprise deployments remains to be independently validated.

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The larger strategic bet is that, as frontier models become more interchangeable, companies will differentiate themselves through the data, retrieval policies, trusted-source rules, memory systems, and orchestration layers surrounding those models. Nimble is not trying to build the researcher that sits in front of the user. It is trying to become part of the infrastructure that determines what the researcher can find, how efficiently it can find it, and whether the resulting evidence is complete enough to support production decisions.

Web Search Agents are available through Nimble’s API, SDK, and MCP integrations, with a free trial available for developers evaluating the platform.

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Trump Republicans Are Destroying Decades Of Policy Progress On Affordable Broadband

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from the and-by-“efficiencies”-we-mean-“destruction” dept

Quick background: the $8 billion FCC Universal Service Fund (USF) applies a small surcharge on traditional phone lines to fund broadband expansion to unserved rural homes, schools, and libraries (of which the U.S. has a lot thanks to rampant telecom monopolization).

While the USF, like all government programs, hasn’t been absent of fraud (usually at the hands of private companies), it’s generally done a lot of good for people stuck on the wrong side of the digital divide. The kind of boring, steady infrastructure work that doesn’t get headlines, or mentioned in books about “abundance.”

Enter Trumpism, which has been taking a merciless hatchet to absolutely any effort, anywhere across government, to try and ensure that Americans — whether rural Trump supporters, struggling school kids, or inner city urban residents — have affordable access to the internet.

The USF is technically overseen by the Universal Service Administrative Company (USAC), which has been tasked since 1998 with overseeing more than $9 billion in broadband subsidies annually. Now FCC boss Brendan Carr has announced a full review of the program, something he says is necessary for the sake of efficiency:

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“In taking up this effort, we will improve oversight, reduce administrative costs, and increase
accountability of USAC and its Board of Directors. Our end goal is to ensure Americans receive the best bang for their buck on universal service spending—a commonsense win for government efficiency and accountability.”

This being Trumpism and Brendan Carr, there are obviously red flags in the way they’re going about this.

One being that the Trump administration’s version of “efficiency” and “accountability” — as we saw with DOGE — generally involves the mindless dismantling of useful programs by clowns who have very little functional human empathy or understanding of the things they’re destroying.

One other issue is that Carr historically has never meaningfully opposed giant telecom monopolies like AT&T on any policy battle of note, so the idea that he’s seriously going to root out fraud and abuse of the USF program is laughable. At best it’s likely that the program is retooled to ensure big telecom monopolies get more money in exchange for significantly less subsidy oversight.

Certain Trump Republicans had been pushing for the USF to be destroyed entirely, though that gambit was surprisingly scuttled by the Supreme Court last year. So now the name of the game for that sector of Trumpism will be to destroy the program while trying to make it seem like they’re not destroying the program. Especially when it comes to helping minority communities afford internet access.

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Republicans have taken a hatchet to broadband affordability programs across the board, including killing the FCC’s Affordable Connectivity Program (ACP), which provided a $30 broadband discount for low-income Americans — as well as killing a program that provided free Wi-Fi to rural school kids at no additional cost to taxpayers.

The Trump admin also illegally dismantled the Digital Equity Act, which was a bare-bones effort to stop race and class discrimination in broadband upgrades, hijacked billions in infrastructure bill broadband grants to the benefit of Elon Musk, and destroyed what’s left of U.S. federal consumer protection and corporate oversight, ensuring that U.S. ISPs face zero meaningful penalties should they rip you off.

You know, the real flyover country populism-type stuff everybody was clamoring for.

Filed Under: brendan carr, broadband, fcc, telecom, usf

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FTC sues Hims & Hers for allegedly sharing patients’ medical data with advertisers Meta and Snap

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The Federal Trade Commission is suing healthcare giant Hims & Hers for allegedly sharing its customers’ medical and healthcare information with advertisers and tech giants, like Meta and Snap, as well as for misleading consumers about its privacy practices.

The lawsuit is the federal consumer watchdog’s latest crackdown in recent years on healthcare companies that share sensitive information with outside companies without their customers’ knowledge. Hims & Hers, now a publicly traded company, provides prescription medication for sexual wellness, mental health conditions, weight loss, and other issues, and as such handles a large amount of sensitive patient data.

Companies typically try to learn more about their customers by installing code on their websites in order to share users’ information with advertisers, like Meta and Snap, which then use the data to provide information about who is visiting their websites and when. 

In its complaint filed in a California federal court, the FTC alleged that Hims & Hers placed pixel-sized trackers provided by Meta, Snap and other tech and advertising giants, including Microsoft, Pinterest, Reddit and X. These trackers, the FTC said, “captured and shared users’ health information,” contrary to Hims & Hers’ own privacy policy. The FCC alleges the company also used Meta’s tools to track users’ clicks and other actions that users took on its website.

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The FTC also accused Hims & Hers of deceptive billing, and drawing up policies that allegedly made it difficult for customers to cancel, in violation of federal consumer protection laws.

Hims & Hers did not explicitly deny the FTC’ s claims in a statement on its website. The company claimed its privacy policy “makes clear” that users “may choose how their data is used,” and said it is “confident” in its position. Hims & Hers said it plans to defend against the FTC’s allegations.

The FTC has previously taken action against telehealth startup Cerebral, alcohol recovery provider Monument, as well as data giant GoodRx and therapy provider BetterHelp. These companies were similarly accused of sharing patients’ sensitive data through their websites to third-party tech giants and advertisers.

The use of pixel-sized trackers has previously revealed how people’s sensitive data gets shared with the companies who provide the code, highlighting how misconfigurations can result in unwanted data collection.

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In 2024, TechCrunch found that the U.S. Postal Service was sharing logged-in users’ home addresses with Meta, LinkedIn and Snap by using their pixel tracking code. The USPS removed the code soon after.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

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Qantas Plane Flies For More Than 24 Hours In Record-Breaking Flight

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Qantas completed a record-breaking 24-hour, 24-minute test flight from Melbourne to Toulouse on Tuesday. “The specially adapted A350-1000ULR airliner is due to debut with the Australian carrier’s nonstop Sydney-London route from 2027,” reports The Guardian. From the report: Tuesday’s flight is thought to be the longest ever by a commercial plane, beating the previous record of 22 hours and 42 minutes set by a Boeing 777-200LR in 2005 between Hong Kong and London via the Pacific in 2005.

Flight-tracking provider Flightradar24 said the trip was the second-most-tracked flight ever on its channels — behind a 2022 flight carrying Queen Elizabeth II’s coffin — with more than 3.6 million people following its progress northwards via Canada. Qantas has ordered 12 modified A350-1000ULR aircraft, designed to connect Australia’s east coast with London and New York in about 20 hours.

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Q Acoustics 3040c Gives Small Rooms a Proper Floorstander Without Evicting the Furniture

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For listeners with smaller rooms, loudspeaker shopping often comes down to two mildly absurd choices: buy standmounts and discover the stands consume nearly as much floor space as towers, or buy full-size floorstanders and watch your living room get annexed by MDF.

Q Acoustics has finally inserted something between those two choices.

The new Q Acoustics 3040c is a compact floorstanding loudspeaker designed to deliver more scale and bass extension than the 3030c standmount without the size and visual presence of the larger 3050c. Priced at £599, €899 or $1,099 per pair, it becomes the sixth passive loudspeaker in the 3000c range and completes a lineup that now covers everything from desktop and bedroom systems to multichannel home theaters. 

q-acoustics-3000-series-loudspeakers-walnut-2026

There is, however, an interesting wrinkle for American buyers: the 3040c costs only $100 less than the larger 3050c.

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This is not the floorstander to buy because it saves a pile of money. It is the one to consider because it saves space.

The Missing 3000c Model

q-acoustics-3040c-loudspeaker-finishes-from-above
Q Acoustics 3040c Loudspeaker finishes

When Q Acoustics introduced the 3000c Series in 2024, the range included three bookshelf or standmount models, one large floorstander and a center-channel speaker. The original lineup incorporated technology developed for the more expensive 5000 and Concept Series, including C3 Continuous Curved Cone midrange and bass drivers, mechanically isolated tweeters, P2P cabinet bracing and HPE pressure equalization in the floorstanding model. 

What it did not include was a smaller tower.

The 3040c fills the rather obvious gap between the $699 per pair 3030c and $1,199 per pair 3050c. According to Q Acoustics, customer feedback indicated demand for a more compact and agile floorstander that could deliver greater scale than a bookshelf speaker without overwhelming tighter living spaces. 

That makes sense. A standmounted 3030c may have a smaller enclosure, but once suitable stands are added, its practical footprint is not necessarily much smaller. The 3040c places everything into one cabinet, moves the tweeter closer to seated ear height and extends the claimed low-frequency response to 43 Hz.

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It also means there is no stand shopping, no filling hollow metal columns with sand and no discovering that the attractive stands cost almost as much as the loudspeakers.

Twin C3 Drivers

q-acoustics-3040c-loudspeakers-white

The two-way 3040c uses a pair of 4.75-inch C3 Continuous Curved Cone midrange and bass drivers positioned above and below a 0.9-inch tweeter.

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Q Acoustics originally introduced its C3 driver architecture with the 5000 Series. The cone profile combines the bass performance of a conventional straight cone with the midrange control and dispersion characteristics of a flared design. The goal is tighter low-frequency performance, reduced distortion and smoother integration with the tweeter. 

The 3040c’s tweeter is hermetically sealed and mechanically isolated from the front baffle. Separating it from pressure changes and vibration generated by the two larger drivers is designed to reduce distortion and prevent the midrange and bass drivers from coloring the treble.

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That approach originated higher up the Q Acoustics food chain in the Concept and 5000 Series before migrating into the more affordable 3000c models. The company has not merely installed another woofer in a stretched 3020c cabinet and headed to the pub.

Bracing and Pressure Control

Compact towers present their own cabinet problems. Their tall internal volume can encourage standing waves and pressure buildup, neither of which does imaging, bass definition or tonal accuracy any favors.

Q Acoustics addresses that with P2P Point to Point bracing in the areas of the enclosure most susceptible to low-frequency vibration. The 3040c also uses HPE Helmholtz Pressure Equalizer tubes to reduce internal pressure and suppress standing waves, technology previously reserved for the 3050c within the 3000c range. 

The rear-ported cabinet includes the low-profile terminal panel introduced with the 5000 Series. Its recessed binding posts help keep speaker cables from protruding excessively behind the cabinet, although “close to the wall” should not be confused with “pressed against it.” Rear ports still need room to work.

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A solid aluminum stabilizer extends from the base and includes spikes that can be adjusted from above. Including the stabilizer and spikes, each 3040c measures 37.1 inches high, 11.2 inches wide and 11.1 inches deep, with a weight of 32.1 pounds. 

Four finishes are available: Satin Black, Satin White, Pin Oak and Claro Walnut.

What Might It Sound Like?

We have not heard the 3040c, so any declarations about its sonic performance will have to wait until a review pair arrives.

We do, however, have considerable experience with the technology surrounding it.

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Our review of the 3020c found it more transparent, detailed and dynamically alert than the softer-sounding 3000i models it replaced. It also proved more revealing of amplifier quality and tonal balance than its affordable price might suggest. 

The 5000 Series demonstrated how much flexibility exists within the same basic driver platform. The 5040 offered a leaner, more neutral and highly detailed presentation, while the larger 5050 delivered greater bass weight, warmth and room-filling impact. 

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That history gives us a useful framework, but not a verdict. The cabinet volume, crossover and twin-driver configuration will determine whether the 3040c leans toward the speed and clarity of the smaller 3000c models or adopts some of the additional tonal weight of the 3050c.

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On paper, its 88 dB sensitivity, 6-ohm nominal impedance and 4-ohm minimum should make it compatible with a broad range of integrated amplifiers and A/V receivers. Q Acoustics recommends between 25 and 120 watts per channel.

A competent 50 to 100-watt amplifier should be a sensible starting point, but our experience with the 3020c and 5000 Series suggests that amplifier character will matter. Buyers using brighter or leaner electronics should audition the combination rather than assuming every box with binding posts will produce the same result.

q-acoustics-3040c-loudspeakers-black

Stereo and Home Theater

The 3040c could be particularly useful as the front left and right channels in a compact home theater, paired with the 3090c center speaker and one of the smaller 3000c models for surround duty.

Its claimed 43 Hz extension is respectable for a tower this size and may be sufficient for music in a small or medium-sized room. It does not eliminate the need for a subwoofer when reproducing deep electronic bass, pipe organ recordings or movie soundtracks with meaningful low-frequency effects.

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The existing 3060S remains Q Acoustics’ slimline subwoofer option for the range, although larger rooms and more ambitious home theaters may benefit from something with greater output and deeper extension.

Specifications:

Specification Q Acoustics 3040c
Design Two-way floorstanding loudspeaker
Midrange and bass drivers 2 x 4.75-inch C3 Continuous Curved Cone
Tweeter 0.9-inch mechanically isolated
Frequency response 43 Hz to 30 kHz at -6 dB
Sensitivity 88 dB
Nominal impedance 6 ohms
Minimum impedance 4 ohms
Recommended amplifier power 25 to 120 watts
Crossover frequency 2.4 kHz
Effective cabinet volume 26.8 liters
Dimensions 37.1 x 11.2 x 11.1 inches
Weight 32.1 pounds each

Who Is This For?

The Q Acoustics 3040c makes the most sense for listeners who want the scale and convenience of a floorstanding loudspeaker but have a smaller living room, den, apartment or dedicated listening space. It also deserves consideration from 3030c buyers who would otherwise need to purchase stands and might prefer a cleaner, more integrated installation.

Home theater users looking for compact front channels that visually and acoustically match the rest of the 3000c family are another obvious audience.

Who Should Look Elsewhere?

Listeners with larger rooms, a preference for high playback levels or a need for greater low-frequency weight should consider the 3050c, 5040 or 5050.

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American buyers with enough room for the 3050c face the most difficult decision. At only $100 more, the larger tower may offer greater scale and bass capability for very little additional money. The 3040c has to win that argument through placement flexibility, proportions and room compatibility rather than price.

Q Acoustics 3000c Series Pricing

Stereo loudspeaker prices are per pair. The 3090c center channel and 3060S subwoofer are priced individually.

  • Q Acoustics 3010c compact bookshelf: £249 / €379 / $399
  • Q Acoustics 3020c bookshelf: £299 / €499 / $549
  • Q Acoustics 3030c standmount: £399 / €629 / $699
  • Q Acoustics 3040c compact floorstander: £599 / €899 / $1,099
  • Q Acoustics 3050c large floorstander: £749 / €1,099 / $1,199
  • Q Acoustics 3090c center channel: £229 / €379 / $399
  • Q Acoustics 3060S subwoofer: £399 / €499 / $549

The Bottom Line

The Q Acoustics 3040c is not merely a discounted 3050c. It is a space-specific alternative for listeners who want more than a standmount can provide but do not need a large tower looming beside the television.

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That makes it more useful than a last-minute addition designed to fill an empty position in the catalog. The 3000c Series already offers some of the strongest value in the affordable loudspeaker category, and the 3040c addresses a legitimate gap without stripping away the driver and cabinet technology that made the rest of the range successful.

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The pricing is particularly attractive in the United Kingdom and Europe. In the United States, the narrow gap between the 3040c and 3050c makes room size the deciding factor.

Smaller can be smarter. It just is not automatically cheaper.

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