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Scientists made robots curious like toddlers, and it helped them learn language twice as fast

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Scientists have been trying to figure out how kids pick up language so fast for decades, and a new study out of the Okinawa Institute of Science and Technology (OIST) might have cracked part of the puzzle: curiosity.

Researchers built a virtual robot with a brain-inspired neural network and set it loose in a simulated 3D world full of shapes, colors, and simple commands like “push left magenta dumbbell.” 

Some robots were rewarded only for completing tasks correctly. Others got an extra reward for curiosity, essentially getting a little internal high whenever they encountered something that challenged their existing understanding of the world.

How does curiosity help a robot learn language?

The curious robots didn’t just edge out their indifferent counterparts; they blew past them. According to the study, published in Science Advances, curious robots reached a genuine understanding of language in about half the time. 

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Study author Theodore Tinker compared it to trying white chocolate for the first time even though you already love dark chocolate. You take the risk anyway, and you walk away knowing more about chocolate in general.

Things got even more interesting halfway through training. The curious robots started knocking things over and experimenting with actions nobody asked for, basically playing. Nobody programmed that behavior in. It just showed up on its own.

Do robots really make the same mistakes as toddlers?

The robots also mimicked a well-known quirk in how children learn language. Kids often get certain verb forms right at first, then start applying grammar rules too broadly and make mistakes on verbs they’d previously used correctly, before eventually sorting out the exceptions and correcting themselves. The robots followed the same U-shaped dip in performance.

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It’s also a nice contrast to how today’s chatbots learn. Large language models like ChatGPT train on massive datasets and spit out the statistically likely next word. This robot’s brain works more like ours, prioritizing accuracy while trying to keep its beliefs intact, only updating them when something surprises it enough to be worth the trouble.

None of this means robots understand language the way we do. But it does suggest that curiosity paired with a wide variety of experiences might be a big part of how toddlers crack the language code with so little to go on.

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“Digital Colonialism”: U.S. Demands To Access Africans’ Data Raise Privacy, Sovereignty Concerns

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from the a-very-bad-look dept

This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license.

Frank Ssekamwa says the United States presented his country with an impossible choice. If it accepted the terms of a new health agreement, Uganda would have to give the U.S. access to the data of millions of his fellow citizens — a decision he worries would make their personal information more vulnerable to breaches and possible exploitation.

But if it refused, the East African nation would likely lose out on more than a billion dollars to address HIV, malaria, tuberculosis and other illnesses, even as its people face ongoing threats from Ebola and other deadly infectious diseases. 

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So, on Dec. 10, it agreed.

“If you take the deal, you’re going to be exploited. If you don’t take it, you’re going to die,” said Ssekamwa, an attorney and digital rights expert in Uganda. “It’s the essence of digital colonialism.”

Across Africa, countries have faced similar dilemmas as the U.S. has held a series of closed-door negotiations in which lifesaving aid has been conditioned on access to citizens’ health data. The negotiations come in the wake of the dismantling of the U.S. Agency for International Development, which — in contrast with the new contracts — provided billions of dollars in aid with few strings attached. Officials in Zambia, Zimbabwe and Ghana have been so outraged by the demands that they rejected the initial deals. 

The demand to access health data is central to the Trump administration’s new America First Global Health Strategy, an openly transactional approach that seeks to leverage the desperate need for medical treatments abroad. Aid will now be given “in a way that directly benefits the American people and directly promotes our national interest,” Secretary of State Marco Rubio stated in September.

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The State Department declined to publicly release global aid and data-sharing agreements it has signed with more than 30 countries as part of its new approach. But a ProPublica analysis of nine of the deals offers a window into the extensive U.S. demands for access to data — and the potential risks and vulnerabilities for the citizens of countries that have signed them. ProPublica also reviewed a data-sharing agreement struck with Uganda, which has not previously been reported; a data agreement with Kenya; six agreements over the sharing of pathogens that can cause pandemics that were made public by the State Department this week; generic templates of deals for sharing both data and pathogens that can cause pandemics; and an analysis of the documents the advocacy group Public Citizen shared exclusively with ProPublica. 

ProPublica also consulted more than a dozen experts in data privacy and global health, including several with direct knowledge of U.S. policy who said that the insistent demands for data access and other resources as a condition of aid are unprecedented. Without seeing the full suite of agreements, they could not identify all vulnerabilities. But they spotted some red flags: The terms of the deals are vague and lack language standard in most data-sharing agreements that adequately limits what data is collected and how it can be used. That increases the risk that individuals’ personal data could be exposed, misused or commercialized without their consent.  

In the Ugandan data deal, the U.S. will get direct, real-time access to nine of the nation’s health data systems for seven years, including the central repository that stores all of its health information, lab data, data collected by community health workers and, critically, its system for managing individuals’ electronic medical records. The agreement calls for the sharing of aggregated data with all personally identifiable information removed. It also says the data should be used for delivering and auditing healthcare services. 

But lawyers and digital privacy experts argue that the deal raises questions about who will have access to the massive cache of health data and whether it could be inappropriately accessed and exploited.

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Some expressed concern that, because it is possible to reverse-engineer data that has been anonymized, people with HIV, tuberculosis and other diseases could have their records exposed.

Stephanie Psaki, who served as the U.S. coordinator for global health security under President Joe Biden, described the Trump administration’s approach as a “blunt instrument of ‘just give me the login to your data systems.’” 

“The U.S. would never agree to that,” she said, if the deal were offered in reverse.

In Uganda, the U.S. will provide up to $1.7 billion over five years for global health security and the treatment and prevention of deadly conditions such as malaria, tuberculosis, HIV and polio. In the past, the U.S. gave this aid without asking for direct benefits in return, saving an estimated 170,000 Ugandan lives per year

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While a significant investment, it is less than the U.S. previously spent in Uganda and will decrease every year of the agreement. By 2030, the African nation will receive 45% less global health funding than when Trump retook office, according to an analysis by Vincent Lin of Partners in Health, which provides healthcare in poor countries. 

Several experts said there is broad support for some of the goals of the new plan for aid, including reducing African countries’ dependence on the U.S. for healthcare needs. But they worry the transactional nature of the approach could backfire by undermining trust or, in some cases, driving nations to reject deals altogether.

After withdrawing from the World Health Organization and losing access to its global network that tracks and combats disease outbreaks, the U.S. is attempting to obtain the information necessary to address potential pandemics through a patchwork of deals with individual countries. Each of the agreements ProPublica reviewed includes a section on responding to outbreaks. And some countries have signed separate pathogen-sharing agreements, which state that countries must “initiate sharing specimen(s) and related data” within five days of a U.S. request. The Trump administration is also planning unprecedented involvement of private companies to manage and process data.

The State Department told ProPublica that it needs access to the data to improve health outcomes in recipient countries and keep Americans safe. The new approach also requires countries to invest more in their own health systems in exchange for the aid, a promise many countries will likely struggle to fulfill. And, in some cases, including the deal with Uganda, it aims to boost local manufacturing through partnerships with American companies.

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The State Department said it took multiple factors into account to ensure the required investments from other countries were “realistic and achievable.”

“The United States is investing billions of dollars in other countries’ health systems to fight infectious disease. In return, we expect governments to increase their own spending on health, so programs are sustainable and under genuine national ownership, not permanently financed by U.S. taxpayers. For the first time, both sides are putting skin in the game to ensure lasting impact,” a State Department spokesperson said in response to questions about the agreements.  

In response to follow-up questions from ProPublica, spokesperson Tommy Pigott said the agreements “share only the same kinds of aggregated, de-identified data that has been shared and used for years in the fight against HIV/AIDS, malaria, tuberculosis, and other diseases. All data sharing is consistent with each country’s laws and approvals. No personally identifiable information is being received or shared by the United States government.”

Uganda’s Ministry of Health, Ministry of Foreign Affairs, Personal Data Protection Office and embassy in Washington, D.C., did not respond to questions for this article. 

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In the age of artificial intelligence, large health data sets have become so valuable they’ve been referred to as the new gold. The precise value of the health data of an entire nation is unclear, but it could be extremely valuable to AI-driven companies for training models. The industry of buying and selling such information troves is worth billions. And countries around the world have come to regard their citizens’ health records as national assets that deserve special protections and can confer economic and strategic advantages. 

Yet the agreements, which are part of a strategy the State Department openly states is intended to make America “more prosperous” and “promote American health innovations,” provide no guarantee that Africans subject to them will have a say in what happens with their data or receive a fair share of its benefits. “Once companies get this data, the value is being accrued. But there’s no way for the [African] population to know how companies will use it,” said Jane Munga of the Carnegie Endowment for Intenational Peace, who has argued that the agreements may violate African privacy laws.

Africans have also expressed concern that they will not be able to access and benefit from medicines and vaccines developed from pathogen samples shared with the U.S. Five of the six specimen-sharing agreements reviewed by ProPublica state that, in the event that a medical product is developed primarily from a specimen from the country, the U.S. government “shall prioritize” a request from that government behind the needs of the U.S. Only one of the agreements, with Nigeria, commits the U.S. to facilitating “priority access” to — and the donation of — any medical products developed using the specimens.

The phenomenon of extracting information and samples from less-resourced populations and failing to credit and compensate them for their contributions to medical developments is well known enough to have several names, including “parachute science.” Just a few years ago, countries, including some in Africa, hosted COVID-19 vaccine trials, only to later struggle to access the shots they helped to develop.

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Each agreement includes “benefit-sharing provisions,” the State Department said in response to questions. 


After the Trump administration dismantled USAID, the world’s largest provider of humanitarian assistance, it also drastically reduced funding for international health work done by the Centers for Disease Control and Prevention and severely scaled back the President’s Emergency Plan for AIDS Relief, which combats HIV globally. In addition to withdrawing from the WHO, the U.S. removed itself from international negotiations over a pandemic agreement intended to affirm countries’ sovereign rights to their biological resources and ensure equitable access to medical interventions.

Brad Smith, an entrepreneur who served in the first Trump administration, is now in charge of creating the system that would rise from the ashes. Before joining this administration, Smith founded three companies with business models that rest in part on using data to reduce healthcare costs, including CareBridge, a home care provider that sold for a reported $2.7 billion in 2024. During the presidential transition that year, Smith led the government efficiency panel that would become Elon Musk’s Department of Government Efficiency. After Trump took office, he presided over some $67 billion in sweeping cuts to the Department of Health and Human Services before being brought on as an adviser to the State Department. 

Although the humanitarian aid system had been largely dismantled, Congress required the executive branch to continue providing aid. So Smith and his team had to find new ways to get the funding to countries, ensure that it was being spent wisely and address potential pandemics — all without most of the international partners and staff the government had previously relied on to carry out this complex work. 

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A Rhodes scholar known for his intense work ethic, Smith threw himself into the effort. State Department staff fielded calls from him at all hours of the night to explain budget items on spreadsheets. Through his personal lawyer, Smith referred questions to the State Department.

One of the greatest challenges lay in the handling of health data. In the past, PEPFAR, the HIV program, built its own systems to handle anonymized data, separate from government health records — a setup that Trump administration officials and others have criticized as inefficient.

The America First plan proposed standardizing data collection and processing within countries. The Ugandan data agreement requires the country to provide the U.S. — and its contractors — with logins “or other secure access mechanisms” to directly enter the country’s data systems. The new approach, U.S. officials say, will enable the U.S. to continue auditing programs and track outbreaks. 

The agreements ProPublica reviewed include statements about the U.S. government’s intent to ensure data security and say that the data is being accessed for the purposes of addressing diseases and auditing that work, but they leave open the possibility that sensitive information could be revealed, according to the data privacy experts ProPublica consulted. 

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At particular risk are countries that don’t have national data privacy laws, such as Liberia, whose memorandum of understanding requires “interlinked and interoperable” data systems for “surveillance, laboratory, response, health, environment, agriculture.” That country’s main health agreement doesn’t require the U.S. to limit the amount of data it takes to the least needed, a standard clause in U.S. contracts, according to Abdoul Jalil Djiberou Mahamadou, a recent postdoctoral fellow focusing on bioethics at Stanford University. (Neither Liberia nor the State Department has released the supplemental data-sharing agreement.) “Once data is breached, it’s nearly impossible to get it back,” Mahamadou added.

The Liberian government did not respond to a request for comment.

The Ugandan data-sharing agreement says it will comply with the laws of both nations and permits the sharing of “sensitive personal data” if the consent of individuals whose data is shared is obtained, there is a compelling public health emergency of international concern and it is the only way information can be provided in a “timely and accurate format.”

Ssekamwa, the digital rights expert who also founded and runs the African Centre for Digital Justice, said there are important questions that haven’t been answered by the Ugandan government.

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“Does the U.S. have appropriate data protections? Can the systems provide anonymized data? Are they really up to that standard?” said Ssekamwa. “If I’m someone who has had health issues, can you deny me a visa because of the health issues I’m having?”

Psaki, the former global health security coordinator, worried about the haste with which the changes to data access are happening. “Even in the best of circumstances, you can’t go from having parallel data systems that were established over 20-plus years to finding some way to integrate those data systems in six months.” 

Speed has been a hallmark of the America First global health effort. In September, just a month after Smith joined the State Department, it launched the strategy at an event co-sponsored by the U.S. Chamber of Commerce and five large pharmaceutical companies. By November, Smith was crisscrossing the African continent with a small team of negotiators, trying to persuade dignitaries to agree to deals. 

The State Department said the deals were “negotiated in a thoughtful and strategic way over many months.” 

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On Dec. 4, Kenya became the first country to sign, during a triumphant celebration with Rubio and President William Ruto in Washington. Outcry over the agreement had already begun two days earlier, when a Kenyan activist named Nelson Amenya announced on the social platform X that he had seen a sample of the specimen-sharing agreement as well as a legal analysis that showed it would violate Kenyan law.

As a condition for receiving $1.6 billion in aid, the Kenyan government agreed to provide access to seven years’ worth of health records — two years longer than the U.S. would provide financial support. 

Although the Kenyan data-sharing agreement states that the U.S. will take “all reasonable measures to protect the confidentiality of information” and abide by American and Kenyan laws, Amenya worried that wouldn’t be enough. “Every HIV test, TB diagnosis, malaria case – accessible to US officials,” he wrote in the post, which now has one million views. “Your medical records, your children’s health data – all exposed.”

A few days later, a Kenyan senator named Okiya Omtatah sued members of the Kenyan government over the agreement, arguing that it poses a threat to citizens’ constitutional right to privacy by “allowing broad foreign access to sensitive data.” A Kenyan nonprofit also sued, and more than 50 groups weighed in on their side, describing the document as giving the U.S. “excessive access” to African data and raising the possibility of serious human rights violations. 

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In court filings, the Kenyan government argued that it is obligated to achieve the “highest attainable standard of health” and that it is unable to do that on its own. After blocking the deal for months, in May, the Kenyan court temporarily allowed implementation of the agreement to proceed while it considers the case.

Since outrage bubbled up in Kenya, some other countries have negotiated shorter terms for sharing data and pandemic specimens, and have inserted additional protections, according to the Public Citizen analysis.

Still, groups across Africa have sounded alarms about dangers inherent in these provisions, including data breaches. Examples of such unauthorized access to personal data abound, including a recent case where the healthcare data of some 500,000 participants in the UK Biobank wound up listed for sale on the Chinese website Alibaba

Revealing whether someone has had an abortion, mental health condition, substance use treatment or sexually transmitted disease can be devastating anywhere. In Africa, research has shown it can lead to discrimination and violence. And even when personal information has been removed, individuals in “anonymized” data can be reidentified using AI and other tools

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The Ugandan data-sharing agreement calls for the U.S. government to “promptly notify the Government of Uganda of any unauthorized access” in such cases and requires the parties to conduct a joint breach assessment and remediation plan afterward. But by that point, it may be too late, Ssekamwa fears. “Once the data gets out of Uganda, we are skeptical that the government of Uganda will actually have any power to control it,” he said.

The secrecy around both the negotiations and the agreements has raised further suspicions. The State Department has declined to share the agreements, telling ProPublica the agency will release them when negotiations with all partner governments are complete and describing its actions as “protecting sensitive negotiations—not ‘secrecy.’” In response to a public records request filed by ProPublica, the State Department said it planned to provide the documents in September 2027. The advocacy group Public Citizen recently filed suit against the federal government in an effort to obtain the documents. 

“Why are they hiding the agreement if they think the terms are OK?” asked Bernard Okpi, a Nigerian lawyer who sued his government in March, alleging that the deal violates the country’s constitutional right to privacy and promotes religious discrimination by prioritizing funding for Christian faith-based health facilities. That suit is pending, and the Nigerian government did not respond to questions from ProPublica.

The State Department said that the agreement with Nigeria “was negotiated in connection with reforms the Nigerian government has made to prioritize protecting Christian populations from violence.”

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The Trump administration says that its new global health strategy is designed to save lives and keep the U.S. — and the world — safe from disease outbreaks. But ultimately its hard-driving and secretive negotiations may work against those goals.

While the administration aspired to strike agreements with 50 nations, including the three countries that walked away from negotiations in part over concerns about data sharing, it has fallen far short of that number. (In Zambia, officials also balked at U.S. demands for critical minerals.) The loss of aid in those countries is already proving to be devastating

Despite the Trump administration’s stated goal of putting “America first,” the U.S. may feel the consequences of those failed negotiations, too, as mistrust compounds the loss of long-standing systems that provided care and responded to disease outbreaks. 

“It’s in everyone’s interest to have a comprehensive approach to respond to an outbreak early,” said Psaki, who pointed to the quickly escalating number of Ebola cases in the Democratic Republic of Congo as evidence. While that country struck a healthcare deal with the U.S., five of the nine countries bordering it have not. “We need to get data and samples from all nine countries to collaborate effectively on that outbreak, and now we don’t have that.”

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The State Department said the U.S. has responded swiftly to the outbreak and has provided over $270 million to the global fight against Ebola.

In Uganda, where people have also fallen sick and died from Ebola, Ssekamwa said that his country needs all the help that the healthcare deal can bring, including improved protection from outbreaks, but there needs to be more robust protection of people’s personal data.  

“We are happy to benefit from the technological advancement and the fruits of big data,” he said. Instead, he said, “the U.S. has left so many gaps within the agreement, which can be exploited in their favor.”

Filed Under: america first global health strategy, data sharing, digital sovereignty, donald trump, foreign aid, health data, kenya, liberia, marco rubio, privacy, state department, uganda, usaid

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What Sellers Should Automate, Monitor, and Keep Human-Led

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Selling on Amazon in the AI era has moved from a largely execution-driven operation to one that depends on intelligent oversight. 

Routine and rule-based tasks now run largely on their own through automated systems, and the seller’s role has moved from performing those tasks to supervising them and making the judgment calls.

Within Seller Central, Amazon is now offering AI-powered listing tools, Seller Assistant, and analytics capabilities. On the buyer’s side, shopping assistants and discovery features are changing how they research, compare, and buy a product.

Sellers have largely settled the question of whether to use AI. What matters now is how to divide the work:

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  • AI Automation: Which tasks to rely on it for
  • Monitoring: Which AI-generated outputs require human review before they are published or acted upon
  • Human-Led: Which decisions to keep with a human completely

Sellers who do not clearly distinguish which tasks should go where tend to make one of two mistakes: either underusing AI for routine work it handles well or relying on it for decisions that require human judgment. 

Two Developments Reshaping Amazon Selling in the AI Era

Two major developments in the marketplace over the past year have redefined how Amazon sellers operate and where they should invest their time and expertise to streamline operations and achieve sustainable growth. Each one redraws the boundary between the work AI can execute and the tasks that still depend on a seller’s own judgment.

Integration of AI Tools Directly Into Amazon Seller Central

Over the past year, Amazon has rolled out a set of AI-powered tools and program updates for sellers, spanning intelligent AI assistants, advanced business analytics, and enhanced seller support. At the center of this is Seller Assistant, which Amazon has grown from a simple question-and-answer tool into an agentic AI business partner. It can set goals, map out strategies, and, with the seller’s permission, act on their behalf.

Amazon also released two free analytics tools. Custom Analytics brings together more than 100 metrics across sales, traffic, inventory, and marketing. Profit Analytics consolidates cost data and suggests specific actions to reduce costs and grow profitability at the SKU level based on your Cost of Goods Sold (COGS) data.

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Further, Amazon has added “dynamic canvas” to Seller Assistant, which is accessible for free to every seller in the USA and the UK. It acts as a visual workspace that’s personalized for you, gathering relevant data and insights and suggesting recommended actions. Sellers can also discuss their “what-if” scenarios through simple conversations, and the canvas updates projections in real time, letting sellers weigh different options before settling on a decision.

Amazon’s own framing of Seller Assistant is worth noting because it sets the tone for how these tools are meant to be used: 

“Like any good
assistant, it’s going to learn and adapt based on how you run your business.
Sometimes working in the background, sometimes acting for you, sometimes
offering suggestions, but always there, hard at work.”

— Mary Beth
Westmoreland, VP World Wide Selling Partner Experience

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Either way, direction and the final call stay with the seller. These tools are made to support a person’s work, not to replace them.

Product Discovery Through an AI Shopping Assistant

Amazon is taking product discovery beyond exact keyword matching. Its search systems increasingly use semantic and AI-powered models to interpret the intent behind a query and identify products that align with shoppers’ queries.

Buyers are also asking complete, conversational questions instead of typing a few keywords, and Amazon has adapted to that through its AI shopping assistant, renamed Alexa for Shopping. Combining Rufus’ product expertise with Alexa’s personalization and contextual capabilities, this feature lets customers ask about products in natural conversation. The assistant generates responses from the details in product listings, customer reviews, and community Q&As.

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A listing that: 

  • clearly states what a product is,
  • who it is for, and
  • What problem it solves 

…gives the assistant a better context than one crafted mainly to include search terms. Thus, write your listing content in natural, customer-focused language, but keep the accurate keywords, attributes, specifications, and structured product data to improve discoverability and the chances of inclusion in AI-generated recommendations.

Sorting Tasks by What to Automate, Monitor, and Keep Human-Led

Every task in Amazon account management demands a different degree of human judgment, which in turn determines how the task should be handled. Let’s explore which tasks a seller can safely automate, which need monitoring, and which should stay under human control: 

What to Automate on Amazon? 

The tasks best suited to automation share three traits:

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  • They are repetitive 
  • Follow fixed rules
  • Carry no direct impact on how customers perceive the brand

Such tasks can be handled by automated tools once the seller sets the parameters. Amazon’s Seller Assistant already performs several of these functions inside Seller Central.

Task

Role
of AI

Parameters
handled by Amazon Seller

Repricing
and bid adjustments

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Adjusts
prices and PPC bids the moment conditions change

Price
floor to protect margin and targeted ACoS

Inventory
alerts

Raises
a restock alert when projected stock crosses a threshold

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The
threshold, which is prioritized by lead time

Discrepancy
recovery

Scans
fees and shipments for reimbursement-eligible errors

Review
cadence and claim approval

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Bulk
uploads and MAP (minimum advertised price) monitoring

Populates
listings at scale, flags price violations

Listing
data, MAP rules

Product
data management

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Flags
duplicate, incomplete, or inconsistent records across the catalog

Data
quality standards, and which flagged records to fix or merge

Order
management (FBA)

Processes
and ships standard orders automatically through Fulfillment by Amazon

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Exception
handling and escalations

Whatever AI produces is a starting point for a person’s decision, not the decision itself. Repricing, bid adjustments, and Amazon inventory forecasting all follow set rules and recur constantly, which makes them a natural fit for automation. Work that shapes brand perception cannot be automated entirely.

Keeping Automation Within Amazon’s Rules:

Amazon updated its Business Solutions Agreement and added a new Agent Policy for automated software and AI agents. Amazon states that any such agent must:

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  • Identify itself clearly as an automated system
  • Comply with Amazon’s Agent Policy at all times
  • Stop accessing Amazon’s services if Amazon requests it

These requirements apply mainly to third-party tools and custom systems that a seller connects to or manages inside Seller Central, such as autonomous agents, browser-based automation, and custom software. Amazon’s native tools are operated and controlled by Amazon, so sellers do not need to independently verify their technical compliance.

Which Tasks Should Amazon Sellers Monitor? 

Some Amazon tasks are well-suited to AI assistance but not to complete automation. Any output that a customer views, that influences advertising spend, or that’s submitted to Amazon should be reviewed by a person before it is published or acted on. Skip that checkpoint, and the added speed can turn into off-brand copy, inaccurate claims, wasted spend, or compliance risk.

The following five areas require this level of oversight:

Task

What
AI Provides/Handles

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What
the Seller Must Review

Listing
and A+ content

Draft
copy, titles, and product details

Brand
voice, factual accuracy, claims

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Review
analysis

Identifies
recurring concerns from existing reviews

Which
concerns to act on, and whether to fix the product, the listing, or the
messaging

Keyword
research

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A
list of suggested search terms

Which
terms align with the product and the shoppers’ intent

Advertising
performance

Bid
and budget recommendations to meet a target ACoS

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Whether
chasing a low ACoS is lowering overall profit and net margin per SKU, not
just ad cost.

Account
health signals

Alerts
on order defects, late shipments, and policy flags

Understanding
what flagged alerts mean and deciding how to respond

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Content
generation

Headlines,
descriptions, and ad variations

Brand
voice, claim accuracy, and compliance checks

A/B
testing

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Test
different ad variations and compile results

Understanding
the findings and applying appropriate variants

Customer
support

Drafted
replies to common buyer questions

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Tone,
accuracy, and any refund or escalation commitment before it’s sent

Returns
and refund management

Processes
standard cases within your rules and flags patterns

Exceptions,
high-value cases, and whether a spike signals a product problem

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AI can accomplish all these tasks faster than any team, but the review is what protects your selling operations on Amazon. An unchecked listing claim, a missed policy alert, or an ad setting left to run can each undo the time automation helped you save.

What Tasks to Keep Human-Led on Amazon? 

The following tasks rely on judgment, relationships, or brand direction and hence cannot be executed entirely using AI.

Task

The Decision Involved

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Why It Requires Human Judgment

Brand
story and positioning

What
the brand stands for, and what sets it apart from competitors

The
choice defines the brand and cannot be derived from data alone

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Product
selection and sourcing

Which
products to sell and from which suppliers

Depends
on supplier terms, quality, and whether you can differentiate

Appeals
and reinstatement

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How
to respond to a suspension or listing removal

Each
case is unique and needs a written, reasoned argument to Amazon

Pricing
strategy

The
price floors and discount limits a repricer works within

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Sets
the boundaries that automated tools follow, and protects the profit margin
and brand positioning

Compliance
management

How
to interpret a new Amazon policy and adjust the account to stay compliant

Amazon’s
policies may leave room for interpretation, and misjudging them can put the
account at risk, so the decision needs human judgment.

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Human oversight on these decisions is also becoming a regulatory expectation, as automated decision-making across pricing, advertising, and other areas draws closer regulatory scrutiny.

For scaling businesses where in-house oversight or expertise becomes a constraint, partnering with an Amazon account management service provider is an ideal option. These providers pair automated workflows with manual oversight to keep store operations both efficient and accurate.

From Concept to Practice: Automation, Monitoring, and Human-Led Distribution of Amazon Account Management Tasks

The sellers who get the most out of AI are not automating everything. They are the ones who are:

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  • Identifying tasks to delegate, and 
  • Responsibilities to manage themselves

For example, you can get a high-quality product listing by producing the first draft through AI. Then edit it yourself for brand voice, contextual accuracy, and relevance.

Here’s how a seller can put this into practice: 

  • List every task in your Amazon operations that’s repetitive, from repricing to reinstatement.
  • Categorize each one as tasks to automate, monitor, or keep human-led, using the amount of judgment it needs.
  • Set your safeguards before automating your processes. Define approval points, performance limits, review schedules, and escalation procedures that keep a human in the loop. Further, confirm every tool meets Amazon Agent Policy requirements before you rely on it. 

Selling on Amazon in the AI-dominant era is not about removing people from account management. It is about delegating repetitive tasks to AI and keeping people’s focus on decisions related to profitability, compliance, customer trust, and long-term brand growth. 

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Patreon lays off 20% of its workforce

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Patreon is laying off 20% of its workforce, or 93 people, CEO Jack Conte told employees on Thursday. In a memo to staff that was shared online by the company, Conte said Patreon’s core business is strong but that the platform has to respond to market changes and adjust its cost structure to remain stable, which is why it needs to make the “painful” but necessary cuts.

Conte wrote that “AI has fundamentally transformed the tech industry,” and that the pace of change has “never been more intense.” However, Conte went on to note that Patreon isn’t making the cuts because it wants to replace employees with AI.

“To be clear about the impact of AI on today’s decision: we are not making the above changes because we believe AI replaces humans,” he wrote. “The more we have learned to use these new tools, the clearer it has become that they are not substitutes for the creativity, judgment, detail orientation, or craftsmanship that our teammates have in spades, nor do they replace the desire for human connection that all of us cherish so deeply. That’s my personal opinion, but more importantly, it’s the foundation of Patreon’s strategy: our product vision and business are both predicated on the value of human creativity and human connection.”

He continued, “AI has fundamentally transformed the tech industry, though, including how we work, how we build products, how we communicate, and more. That does have an impact on how we operate and organize.”

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Beyond the headcount reduction, Conte said Patreon is also restructuring how it operates, “flattening” its organizational chart and refocusing teams around its top priorities. Affected employees will receive at least 16 weeks of severance pay, plus an additional week for every year worked, healthcare coverage through the end of the year, and a $1,500 stipend to replace their company laptop.

Last week, Patreon announced that it was partnering with internet infrastructure provider Cloudflare to directly block access to AI bots designed to train their AI models on creators’ work without permission. The company said it had to enhance its efforts on this front because AI scraping has become more sophisticated. The move came as online publishers and creators are grappling with AI companies using their work to train AI models.

Patreon’s latest round of layoffs is the platform’s largest since it cut 17% of its staff back in 2022. During that earlier round of layoffs, Patreon also closed its offices in Berlin and Dublin.

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Next-gen battery startup Sila raises $300M to expand manufacturing plant in Washington state

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Sila began operations at its Moses Lake, Wash., plant in September. (Sila Photo)

Sila, a startup producing next-generation battery materials, on Tuesday announced $300 million in new funding.

The company previously raised $1.3 billion and was valued at close to $2 billion two years ago, according to PitchBook. It has 400 employees.

The California-based startup has developed a silicon-carbon material that replaces graphite traditionally used in the anodes of lithium-ion batteries, delivering better performance and significantly higher energy capacity.

Last fall, Sila opened its manufacturing facility in Moses Lake, Wash. — the first automotive-scale silicon-anode plant for both the company and the nation. It’s shipping sample anode material from the facility to a variety of customers.

The cash infusion will help fund a planned expansion of its Central Washington operations.

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The current plant has a production capacity of about 2 gigawatt-hours of anode material, which, depending on its application, could supply 20,000 to 50,000 EVs. The expanded facility could increase that volume to tens of gigawatt-hours.

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EV sales cooled in the U.S. after President Trump returned to office and federal support for battery-powered cars waned. But new models are still entering the market and demand is growing for other battery applications.

“Anything that AI is touching right now is driving tremendous need for better batteries,” said Gene Berdichevsky, co-founder and CEO.

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That includes drones, hardware deployed in outer space, robotics, autonomous vehicles, wearable consumer devices, and batteries used at AI data centers. All of those uses require higher performing batteries, he added.

It’s also essential that the U.S. bolster its domestic manufacturing of battery components given national and economic security concerns, Berdichevsky said. Because while the U.S. is racing to strengthen its AI sector, if the nation has to import all of the equipment and hardware systems that it needs, “you really don’t have an AI industry,” he added.

Sila’s round was led by Atreides Management and Sutter Hill Ventures. It was joined by 8VC, Bessemer Venture Partners, Matrix Partners, funds and accounts advised by T. Rowe Price Associates, and other existing and new investors.

Moses Lake is also home to Group14, which is producing its own version of a silicon anode material. The Washington-based competitor to Sila has put its U.S. manufacturing on pause as it focuses on its South Korean plant, which is delivering commercial-scale volumes of material for customer performance testing.

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Editor’s note: Story updated at 9:25 a.m. July 21 to add comments from Gene Berdichevsky and to clarify that the next phase of manufacturing expansion will increase production into tens of gigawatt-hours of material.

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TerraByte AI expands its ‘Earth Search Engine’ with satellite imagery partnership and interactive features

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U.S. map with sites of wildfires, earthquakes and other natural phenomena pinpointed
An interactive map displays the sites of wildfires, earthquakes and severe weather events, with links to satellite imagery. (Credit: TerraByte)

Two months after emerging from stealth mode, TerraByte AI is using artificial intelligence and a new partnership to upgrade its “Earth Search Engine.”

The startup, which maintains operations in Seattle as well as San Francisco, has just rolled out a TerraByte News service that pinpoints wildfires, earthquakes and severe weather events on an interactive map. Users can follow links to access news reports, social media posts and satellite views related to selected events.

The satellite views include open-source images from NASA’s Earth observation system as well as Europe’s Sentinel satellites. And now the database also features high-resolution pictures provided through a newly announced partnership with Texas-based SkyFi. The partnership gives TerraByte’s users access to SkyFi’s self-service Earth intelligence platform, which offers satellite and aerial imagery from more than 300 sources at prices as low as $15 per image.

“In May, when we came out of stealth, we made the planet searchable,” TerraByte CEO Rishi Madhok told GeekWire. “Now, the moment you find something, you can hold the imagery in your hands within a day. The next step is making Earth intelligence as routine as a web search — you ask, you see, and then you act.”

Madhok and Fuxun Yu, TerraByte’s chief technology officer, founded the company last year as a follow-up to their work on geospatial data analysis at Microsoft. They developed search tools that can recognize features of interest in satellite images and deliver data-driven insights in response to natural-language queries.

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TerraByte’s digest entry for “Forest Fires in France” combines satellite imagery and news reports. (TerraByte Graphic)

Over the past couple of months, TerraByte’s team has grown from three to five employees, Madhok said. “Our goal is to grow the team even further this year, because we are seeing a lot of traction from users since we came out of stealth,” he said.

“A lot of traction is coming from insurance [companies], from the government, from mining, from other areas where there is the possibility to see things,” he said. “And finance, right? A lot of quant firms and hedge funds want to see all of this activity coming in.”

One key application involves emergency response. “Our big focus is on catastrophes, particularly wildfires,” Madhok said. “Our vision is that anybody should be able to track this — not limited to just journalists, but including everyone who is living in those areas and wants to see what’s going on.”

Madhok expects the revenue-sharing partnership with SkyFi to open up new opportunities. “I’m happy to say that we have customers who are paying us,” he said. “From that perspective, we’re already doing well.”

Advances in AI are creating still more opportunities. “Now you can do searches not just using text, but using images, which we call visual search,” he said. “Let’s say you’re searching for a certain kind of vessel, and it’s very hard for you to describe it in natural language. You can just take a screenshot of it, upload it, and within seconds it will literally search for what you were looking for.”

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Looking ahead, Madhok and his teammates plan to add people power to the power of AI.

“This is the first version of a platform that we’re going to release, and we obviously want to learn more from our users,” he said. “We want this platform to become crowdsourced, so that people who are local to a region can add more information from that perspective, because then it starts becoming more powerful. We don’t want just TerraByte to be the owner of this.”

Madhok shared a video on LinkedIn that shows how TerraByte’s platform can quickly find high-resolution imagery of a shipwreck in Washington state’s Possession Sound:

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This Nespresso Phillips coffee machine is a cheaper way of getting your morning coffee boost

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A single takeaway espresso in London now regularly costs £4 or more, which adds up fast if that’s part of your daily routine.

That maths is exactly what makes the Philips L’OR Barista coffee machine worth a look now that it’s down from £109.99 to £81, a 26% saving that works out at £28.99 off the usual price.

Philips L'or Barista on a pink cloudy backgroundPhilips L'or Barista on a pink cloudy background

This Nespresso Phillips coffee machine is cheaper than a month of coffee takeaways

With Dual Capsule Recognition and 19 bar pressure for genuine espresso-bar crema, the Philips L’OR Barista is down to £81, a 26% saving.

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Rather than relying on ground beans or a single capsule format, this machine reads the size of whatever pod you drop in thanks to its Dual Capsule Recognition technology, automatically adjusting the brew to suit each specific coffee recipe.

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That flexibility extends to the capsules themselves, since the L’OR Barista is built around exclusive double shot capsules alongside L’OR Espresso single shots, while also staying compatible with standard Nespresso Original capsules already sitting in your cupboard.

Being able to brew two cups of espresso, or a single double espresso, from one of those double shot capsules means a ristretto for two or a stronger cup just for yourself is never more than a button press away.

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Underneath all that convenience sits genuine brewing power, with the system pushing coffee through at up to 19 bar of pressure to chase the same crema and intensity you would expect from a proper espresso bar.

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Every machine also arrives with a coffee tasting box containing four L’OR Espresso single shot capsules and five L’OR Barista double shot capsules, so there’s no need to buy pods separately before your first cup.

With over 930 reviews averaging 4.5 stars and two years of warranty cover included as standard, this is a machine that has already proven itself to plenty of buyers well beyond the strength of a single discount.

At £81 rather than £109.99, the Philips L’OR Barista pays for itself within weeks for anyone funding a coffee habit one overpriced takeaway cup at a time, and our Best Coffee Machine 2026 guide has the full rundown.

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Samsung’s 49-inch Odyssey OLED G9 is one of the best ultrawide monitors around, and $700 off

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Christopher Nolan’s The Odyssey is one of the biggest movies of the year (in every way imaginable), but Samsung‘s Odyssey OLED G9 monitor is a highlight in Best Buy’s Black Friday in July sale. Usually priced at $1,699.99, it’s currently down to just $999.99 right now, saving you $700.

The enormous 49-inch Dual QHD OLED display and 32:9 aspect ratio effectively replace two 27-inch QHD monitors, giving you an super-wide workspace for productivity and entertainment.

Add a 240Hz refresh rate, 0.03ms response time, and Nvidia G-SYNC Compatible support, and you’ve got a display that’s as impressive for gaming as it is for multitasking and creative work.

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Should you buy it?

Buy the Odyssey OLED G9 monitor if…

You should if you’re looking for a premium ultrawide monitor that excels at far more than gaming. The OLED panel produces exceptional contrast with deep blacks, HDR10+ support adds extra punch to compatible content, and the huge desktop space makes it fantastic for productivity, video editing, and creative work.

Skip the Odyssey OLED G9 if…

You shouldn’t if desk space is limited or you mainly use your PC for everyday office work. At 49 inches with a 32:9 aspect ratio, this is a huge display that demands plenty of room, and many people simply won’t need this much screen real estate.

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Today’s top Odyssey OLED G9 monitor deal

Why we recommend it

Samsung has combined a 5120 x 1440 OLED panel with a 240Hz refresh rate and a lightning-fast 0.03ms response time, creating a monitor that feels equally at home handling fast-paced games and demanding professional workloads.

The anti-glare coating helps reduce reflections, while the height-adjustable stand, DisplayPort 1.4, HDMI 2.1, USB-C connectivity, and three-year warranty complete an impressively well-rounded package.

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In her 4.5 star review, our monitor expert Allisa said the Odyssey OLED G9 is “an incredible monitor that’s worth the cost.” In addition, she found it to be “fantastic, with plenty of features, excellent display, and a pretty solid speaker system.”

Price Context & Historical Value

The Odyssey OLED G9 normally sells for $1,699.99 at Best Buy, and this $700 discount brings the price down to just $999.99. That makes this flagship OLED ultrawide far more affordable for any buyers who may have previously considered it out of reach.

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The Catch: What to know before you buy

This monitor is designed for creatives and enthusiasts, and you’ll need a capable graphics card to make the most of its 5120 x 1440 resolution and 240Hz refresh rate. At its discounted price, a penny under $1000, it’s still a premium purchase, but if you can afford it, I would definitely recommend buying it.

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The little chips that could: How Impinj has survived 26 years in a market that’s ‘just getting going’

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Impinj co-founder and CEO Chris Diorio, center, and members of the Impinj team at the Nasdaq opening bell ceremony in New York City on Tuesday, marking the 10th anniversary of the company’s IPO. (Nasdaq Photo)

Backstage at a Seattle tech event in the early 2000s, Chris Diorio was waiting his turn to speak. Next to him was Jeff Bezos, whose company was already becoming a household name.

Diorio, the leader of Impinj, then a tiny local startup, turned to the Amazon founder: “Jeff, you’ve got a much bigger near-term opportunity than we do,” Diorio recalls saying, “but we’ve got a much bigger long-term opportunity than you do.”

Before Bezos could respond, he was called onstage.

“The technology turned out to be way harder than I thought,” Diorio acknowledged after telling that story in a recent interview. “But that’s what I told him — and I still believe in those words. Our opportunity is to deliver physical intelligence for every item in the world.”

A quarter-century after that chance encounter, Diorio rang the Nasdaq opening bell Tuesday morning in New York City to mark the 10th anniversary of Impinj’s IPO. The company’s tiny, battery-free RFID chips — each smaller than a grain of sand — have been embedded in more than 160 billion items, including clothing, pharmaceuticals, airline luggage, and groceries.

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An illustration of the Impinj E710 reader chip inside a handheld RFID scanner used for retail inventory. (Impinj Photo)

Impinj commands nearly two-thirds of its market, won a patent war against a rival 15 times its size, and has grown from a $250 million IPO valuation to a market cap of more than $4.2 billion. Along the way, the company survived a billion-dollar industry hype cycle that killed nearly every competitor.

And yet, Impinj has posted exactly one profitable year since going public — thanks to a $45 million legal settlement at the time. Its accumulated deficit stands at $400 million, its financial reports show. Less than 1% of the items it envisions connecting are connected today. 

To Diorio, that speaks to the potential. The company is barely scratching the surface. He cited the 1% stat in his comments before ringing the Nasdaq bell on Tuesday morning, saying the “opportunity is so gigantic that we’ll still have a huge runway ahead of us 10 years from now.”

That the company has gotten to this point is as much a Seattle story as it is a technology story. Impinj has benefitted from a network of patient local investors, academic connections and supporters who gave the company the time that Silicon Valley never would have. 

But no one imagined it would take this long when they got started.

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From Caltech to Seattle 

The origins of Impinj were at Caltech in Pasadena, Calif., in the 1990s. Diorio was a graduate student working under Carver Mead, the physicist and engineer who helped coin the term Moore’s Law and helped lay the intellectual foundation for the modern semiconductor industry. 

Carver Mead, the Caltech physicist and engineer who co-founded Impinj with Diorio. (Photo by Norman Seeff, CC BY-SA 4.0)

Together, they discovered a way to change a transistor’s electrical properties after it had been manufactured — a quantum-mechanical phenomenon called “impact-ionized hot electron injection.” That made it possible to build chips so efficient and inexpensive that they could be embedded in disposable packaging. (“Impinj” is derived from that scientific name.)

In an oral history later recorded by the Science History Institute, Mead described Diorio as “a super-bright, super-high-energy guy” who “burned up the track” at Caltech.

After finishing his PhD, Diorio was recommended by Mead to the University of Washington’s computer science department. There was resistance among the UW faculty — his research in analog circuits wasn’t an obvious fit — but professor Larry Ruzzo carried the day. 

Ruzzo essentially said, “This guy is brilliant, and even if he is nothing other than our gift to the rest of the university, we should hire him,” recalled Ed Lazowska, the department chair at the time. 

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Diorio joined the UW faculty in 1997. Over the next few years, his research earned a string of honors, including Packard and Sloan fellowships. A couple years later, Diorio met up with Mead on a trip to California, over dinner at Fresh Cream, a long-since-closed French restaurant in Monterey. Diorio asked Mead if it was time to start a company. 

“Are you up for it?” Mead asked. Diorio said yes. They started the paperwork the next day.

Impinj was incorporated in April 2000, headquartered in Seattle. It quickly got the attention of two local investment firms, with behind-the-scenes help from the everpresent Lazowska. 

On April 21, 2000, the UW computer science chair emailed Bob Nelsen at Arch Venture Partners and Tom Alberg at Madrona. He explained that he was urging Diorio and Mead “to get some local $ for the connections,” and that he had pointed them to Arch and Madrona. 

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Impinj co-founder and CEO Chris Diorio discusses Gen2X, the company’s latest advancement in RFID chip technology. (Impinj Photo)

Patrick Ennis, then at Arch, reached out to Diorio that same day. As Ennis recalled in a recent interview, there were plenty of Silicon Valley firms that wanted in, thanks to Mead’s reputation, but Diorio and Mead decided to take Lazowska’s advice and go with Seattle investors. 

Diorio, who likes to take walking meetings, negotiated the terms with Ennis as they made their way on foot through the University of Washington Arboretum one day. The investment closed that summer: $15 million, split evenly between Arch and Madrona. 

Impinj at the time had patents, prototypes, and no real business plan. 

“That’s how venture capital should be done,” said Ennis, who has since become a Madrona venture partner. “You make big bets on great technology and great people.”

Betting the company on RFID

Bill Colleran joined Impinj as CEO in January 2001. He and Diorio had designed satellite chips together at defense contractor TRW in the 1980s. Colleran had just sold his Bluetooth startup, gotten married, and gone on his honeymoon. He came home to a message from Diorio: he’d started a company in Seattle and wanted Colleran to join. 

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Bill Colleran, Impinj’s first CEO, was recently tapped to lead AI coding startup Adronite.

Colleran was soon in Seattle — one of six or eight people working out of what he warmly recalls as “a crappy little building” in the University District, several of them former TRW colleagues. 

“We were kind of getting the band back together,” he said. 

RFID wasn’t the original plan. Impinj’s first target was improving power efficiency for 3G wireless base stations, but the dot-com bust killed that market, and regardless, the company was too small to compete with the major chipmakers in the wireless industry.

The team spent two years exploring what to do with their technology. Cable modems required too much dependence on Intel, as Colleran recalled. Cell phone radios were dominated by players too big to compete against. GPS turned out to be a poor technical fit — Impinj’s chips excelled at low power, but GPS demanded low electrical noise, a different problem entirely. 

So they eventually settled on RFID, the technology that uses tiny wireless chips to identify and track physical objects. The industry was young, the standards were still being written, and Impinj’s low-power technology seemed tailor-made for it.

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As Madrona’s Ennis and Tim Porter write in a piece pegged to the IPO anniversary, “When you have a truly powerful, groundbreaking deep technology, it behooves you to wander the product-market fit wilderness for a while, even when that is unsettling and downright frightening, and even when it runs contrary to what you learn in a VC class in business school.”

Then, a stroke of luck: In June 2003, Walmart announced it would require its top suppliers to tag every pallet and case with RFID chips. The Impinj team celebrated their good fortune. 

“We all high-fived,” Diorio recalled. “We did it. Eighteen months, we’re gonna IPO.”

In reality, it would be another 13 years.

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Surviving the RFID hype cycle

Walmart’s announcement triggered a gold rush of venture capital investment into RFID technology startups. But there was no global spectrum allocated, no standard that worked, and no products ready to deliver on the promise. Walmart’s own January 2005 deadline came and went. Only half of its top suppliers could comply.

By 2008, the hype cycle had collapsed. Nearly every RFID startup died or got acquired. 

“More than $1 billion of VC money got poured into RFID,” Diorio recalled. “Way up, crashing down, and only one company that made it out the other side. … We were lucky enough that it was us.”

The real inflection didn’t come until around 2010, when retailers began tagging individual items, not just pallets. Knowing exactly which products were where, in real time, could lift same-store sales by as much as 10%, by solving a basic problem: getting items out of back rooms and onto shelves, making them available for purchase before customers gave up looking for them. 

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Impinj filed to go public in April 2011, seeking to raise $100 million. But choppy markets — capped by the botched Facebook IPO in May 2012 — closed the window, and the company withdrew the filing that summer, raising $21 million privately instead.

After 14 years as CEO, Colleran stepped aside in 2014

“I didn’t know if I wanted to be a lifelong RFID guy,” he said. 

An exit wasn’t in sight — the IPO window was shut, and a sale didn’t make sense because Impinj made both chips and readers, and “any of the companies that would be interested in boxes weren’t chip companies, and the chip companies weren’t interested in boxes.”

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Diorio took over as CEO that November. The venture investors were 14 years in and needed a path to liquidity. He spent the next two years sorting things out and getting the company ready.

The long road to IPO

Porter, now a Madrona managing director, who had worked closely with Alberg on the Impinj investment since 2007, recalled the final stretch. One of the first target dates for trading landed on the day Britain voted to leave the European Union, sending markets into a tailspin. 

“It was a little bit like, are you kidding — what next?” Porter said. 

But on July 21, 2016 — some 16 years after its founding — Impinj went public on the Nasdaq at $14 a share, raising $67 million at a market cap of just over $250 million. 

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The late investor Tom Alberg, one of Amazon’s first investors and an early backer of Impinj, looks on as Amazon CEO Jeff Bezos speaks at a Madrona event in 2015. (Madrona Photo)

Alberg, the late, legendary investor, who was one of the first people to back Bezos’ fledgling online bookstore, personally invested $500,000 in the offering — a rare move among venture investors, who typically use IPOs to finally cash out, not double down. 

Porter called Alberg’s move “a really big signal” to the market that demonstrated his long-term belief in Impinj. It was also a smart investment, as it turned out. As noted during the Nasdaq bell-ringing Tuesday morning, Impinj’s share price has grown by nearly 900% since the IPO.

But there was one last hitch. On the night before trading began, the offering was so oversubscribed that the final allocation became a drawn-out negotiation between the board and the bankers over how many shares to issue. It dragged on so long that Diorio and CFO Evan Fein, stuck in Chicago for the roadshow, missed their flight to New York.

Fein had been one of the first people hired at Impinj, joining Colleran in the University District office in 2001 and staying through the whole ride. He was not about to miss the bell-ringing.

The CFO wanted to make a run for it, but Diorio told him there was no way — the flight departed in 30 minutes from O’Hare. Fein tried anyway. He didn’t make it. They stayed in Chicago overnight and caught a flight the next morning.

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The company’s CTO at the time rang the bell in Diorio’s place. 

Trial by fire

The celebration was short-lived. After the IPO, demand for RFID surged — but Impinj, thinly capitalized after years of private fundraising, didn’t have the operational capacity to fill the orders. The stock quadrupled from its $14 IPO price to more than $60. Then it all came apart.

NXP Semiconductors, a Dutch chipmaker roughly 15 times Impinj’s size, moved aggressively on pricing and took business away. Customers who had been stockpiling RFID tags pulled back on orders. Revenue declined. On Feb. 2, 2018, the stock plunged 47% in a single day.

What followed was the darkest stretch in the company’s history. The company laid off 9% of its workforce. Then a former employee complaint triggered an audit committee investigation, forcing the company to miss an SEC filing deadline and drawing a deficiency notice from Nasdaq.

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For months, the outcome was uncertain. Executives couldn’t trade their stock or issue grants to employees. The investigation cost $1.4 million. NXP, sensing an opportunity, continued to press its advantage.

Diorio described the investigation as mentally draining. The company was spending millions of dollars, the outside attorneys weren’t sharing their findings along the way, following the standard practice, and there was no way to know for certain how it would end. 

“You firmly believe you haven’t done anything wrong,” he said, “but who knows if somebody actually did something wrong that you don’t know about.” 

The investigation ultimately cleared the company, finding “no credible evidence” of wrongdoing, and Impinj received what Diorio called a rare letter from the SEC formally closing the matter. The stock surged 35% on the news.

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Diorio called 2018 a turning point. “It was the year where everything got really difficult, the team and the company rallied, and it was the strength and the persistence of the team and their dedication that pulled us out the other side,” he said. “I’ll never forget that.”

The following year, Impinj went on offense. In June 2019, the company sued NXP, alleging it had copied 26 of Impinj’s patents. NXP countersued. The litigation stretched across five years and four lawsuits. In 2023, a federal jury found NXP had willfully infringed Impinj’s patents and awarded $18.5 million in damages. NXP settled in 2024, paying $45 million upfront and agreeing to ongoing royalties of roughly $17 million a year.

Where Impinj stands today

Diorio helped coin an industry term for the technology Impinj had built: RAIN RFID, short for “RAdio-frequency IdentificatioN.” It distinguished what Impinj does (using battery-free chips to identify and track individual items at scale) from other flavors of RFID used for key cards, animal tags, and contactless payments.

Today the company employs more than 450 people, most of them based in its headquarters at 400 Fairview Ave. N. in Seattle, with a test and development lab on Beacon Hill. The workforce is a fraction of NXP’s, which has more than 32,000 employees — a reminder that Impinj has built a market-leading position with a comparatively small team. 

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Inside the Impinj offices in Seattle in 2018. (File Photo)

Impinj holds an estimated 64% of the global market for RAIN RFID endpoint chips, up from 51% the year before, according to ABI Research. The company first overtook rival NXP for the market lead in 2024. The industry shipped nearly 53 billion chips in 2024, roughly one for every six or seven people on Earth. Impinj has connected more than 160 billion items cumulatively.

Each chip is battery-free, costs a few pennies, can be read wirelessly from 30 feet away, and identifies individual items at a rate of up to 1,000 per second. Vision systems can’t identify individual items. QR codes require line of sight. NFC has a range of four inches. Bluetooth requires a battery.

“Name any other technology that even gets close,” Diorio said. “You won’t come up with one.”

Privacy concerns nearly killed the RFID industry in its early years, when consumer groups campaigned against the technology in the mid-2000s. Although there’s privacy innovation still to come, Diorio said those fears have largely faded. The chips carry only a number, respond only when powered by an external reader, and don’t track people. 

One retailer already turns its tags invisible after the point of sale, though Diorio noted that’s “not the best solution because then that inhibits recycling.” 

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His longer-term goal is cryptographic security, chips that can’t be cloned, putting “a dent in global counterfeiting” while keeping consumer data protected. 

Meanwhile, the competitive landscape is shifting. Diorio views NXP as the only real competitor — “everybody else in the market is a partner,” he said — but the competitor list in Impinj’s SEC filings has grown from two names at the time of the IPO to more than six, including four Chinese chipmakers. When a product costs pennies, low-cost competitors have a natural opening.

Retail apparel remains the core market. About 60% of all RAIN RFID tags go on clothing. But that reliance has made the business volatile. Three times in 10 years as a public company, demand from retailers has dropped sharply, dragging revenue and the stock with it. 

Earlier this year, Impinj’s stock plunged after the company issued guidance well below expectations. Part of the challenge: the company’s top three customers account for 61% of revenue.

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The financial picture reflects a company that is still proving itself. Revenue has grown from $123 million in 2018 to $361 million last year, but Impinj has posted just one profitable year since going public — a $41 million gain in 2024, boosted by the NXP settlement.

To Diorio, all of this is prelude. Apparel, he said, is “tiny” compared to the total market of every item manufactured, transported, and sold. General merchandise, supply chain logistics, pharmaceuticals, food — each is an order of magnitude larger, or more.

“We have a gigantic blue ocean,” he said. “It’s the size of the Pacific.”

Machine learning and AI

The company is also using machine learning to move beyond handheld inventory scanning. Fixed readers mounted in ceiling tiles and other locations can track items autonomously at store choke points, from receiving docks to fitting rooms to exits, replacing employees who currently walk the aisles waving handheld scanners. 

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More broadly, Diorio sees tagged items as a data source for AI, generating hard information at every point in a product’s journey from factory to shelf to recycling bin. 

“Most of the modeling that goes on today is based on guessing,” he said. “If the models are based on hard data, it’s immensely more valuable.” 

Impinj’s M800 series RAIN RFID chip, smaller than a grain of sand, is designed to be embedded in labels on individual items — including fresh groceries, one of the company’s biggest growth opportunities. (Impinj Photo)

The biggest bet ahead is food. Three of the top five U.S. grocers (Kroger, Walmart, and Albertsons/Safeway) are piloting RFID for food freshness, according to Diorio, using tags to identify items approaching their expiration dates so they can be marked down before they end up in the trash. 

A European grocer is pushing toward fully automated checkout, where a basket of tagged items moves down a conveyor and is read instantly, no scanning required.

These are pilots, not deployments. The grocery market dwarfs apparel in volume, and Impinj has yet to prove it can crack it at scale. But here again, Diorio sees this as untapped potential. 

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“My enthusiasm is as high as it’s ever been,” he said. “We are just getting going.”

And this time, he made it to New York to ring the opening bell. 

During his Nasdaq remarks on Tuesday morning, Diorio told the story of getting stuck in Chicago for the IPO a decade ago, using the anecdote to make a larger point.

“The team stepped in,” he said. “The team that was here covered everything, rang the bell, did all the process, and did it beautifully. In fact, probably better than we could have. And that is the story of Impinj. It’s the team.”

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Editor’s note: This story was updated July 23, 2026, to reflect ABI Research’s 2025 market share estimate of 64% for Impinj, up from 51% in 2024 as originally reported. The spelling of former CFO Evan Fein’s name was also corrected.

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Kagi Brings Back Old-School Search, One Human-Made Website at a Time

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If you’re of a certain age, you’ll remember the way the web used to be: sites made and developed by humans.

You could load up a directory like AltaVista or Yahoo and click through categories including Home & Family, Science, and Computers. In those listings you’d find pages put together by hobbyists, academics, and tech nerds.

People gathered around forums and bulletin boards, and web developers tended to avoid putting images on their sites because it would slow down page loading. The idea of watching a video over the internet seemed almost impossible.

In the decades since those formative years, the web has transformed almost beyond recognition. Almost everything is now monetized to the nth degree, from search results and forums to social media and news outlets. Powerful apps and tools now run inside browsers, while AI is hard at work removing the need for the open web altogether.

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There are now a good number of companies that are keen to see the spirit of the old web return, and that includes Kagi. For several years Kagi has been running a search engine based on privacy and security. Now Kagi has expanded its efforts beyond its Google-alternative search tool to curate a “small web” of sites driven and written by humans.

The Kagi Search Engine

As Kagi’s main business is its search engine, it makes sense to start here. Searching with Kagi will cost you a small fee (starting at $5 a month, plus sales tax) for 300 searches. The standard-level AI assistant is included in that price; it’ll help you make sense of what you’re seeing. You get unlimited searches and more AI assistant tokens for $10 a month. If you want to see what Kagi is like first before committing, there’s a free trial available that allows you 100 searches.

The argument that Kagi puts forward for why you should pay for search is pretty persuasive. As Kagi explains it, searching the web is always going to cost you—it’s just a question of whether you pay directly with dollars, by giving up data about your online activity, or by sifting through an increasing number of ads and sponsored links.

Besides making search more private, Kagi also wants to make it better by serving up results that aren’t influenced by paid promotions or whatever Google’s favored business practices happen to be from month to month. Kagi has its own indexes for web and news, and is built to promote “relevant, high quality results” and noncommercial sites.

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To get started with Kagi search, all you need is an email address and password to manage your account. You can then get started with your 100 free searches. Open the search options panel to limit results to images, videos, podcasts, maps or news, or to filter by time or language.

For me, it feels a little bit like stepping back in time. Searching for a band, for example, brings up its official website, Wikipedia page, social media accounts, and YouTube channel—all free of promoted results, related searches, and sponsored content (such as concert tickets). It’s more the way search results used to appear.

Kagi’s Small Web Project

There’s now more to Kagi than search. The company offers access to a multitude of AI models (of course), and is busy building out its Small Web project, which aims to highlight the best of the human-made and human-curated internet. The company recently launched apps for Android and iOS too.

The idea is to avoid a web “dominated by algorithms, ads, and AI-generated noise,” in Kagi’s words. It’s a little like the old StumbleUpon, if you remember that far back. There’s a Next Post button for jumping to something else at random, allowing you to favorite what you see or to search for something specific. There’s a Share button too, of course.

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Tiny Vinyl Launches a $49.99 Player for 4 Inch Records Because Apparently They Needed One

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Tiny Vinyl now has a dedicated belt drive record player with Bluetooth, built in stereo speakers, and accessories for storing and displaying its growing collection of miniature records.

Last year, we covered Tiny Vinyl, the 4-inch record format that puts one song on each side and turns physical music into something closer to a collectible sonic snack. Apparently the snack now requires its own table setting.

The new Tiny Vinyl Player is a $49.99 record player designed exclusively for the company’s miniature vinyl format. It is available through Target in a black leatherette clamshell cabinet with built in stereo speakers, Bluetooth output, and a wired audio connection for external speakers or headphones.

Why Does Tiny Vinyl Need Its Own Player?

Strictly speaking, it does not.

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Tiny Vinyl records spin at 33⅓ RPM and can play on many conventional manual turntables. The problem is that their grooves sit very close to the spindle. Automatic stop and return mechanisms can engage before the song is finished, while some tonearms simply cannot travel far enough toward the center of the platter.

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Tiny Vinyl Player

The dedicated player removes that uncertainty and gives collectors a simple way to use the format without checking tonearm geometry or disabling automatic functions. It also makes Tiny Vinyl more approachable for younger listeners and casual collectors who do not already own a turntable.

Tiny Vinyl says customers began requesting a player almost as soon as the records reached the market. Target also encouraged the company to develop one after the retailer began carrying the format across its stores. According to the company’s founders, more than one million Tiny Vinyl records have now been pressed.

Perhaps the tiny ecosystem is becoming less tiny.

What Does the Tiny Vinyl Player Actually Play?

One format. No plot twist.

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The Tiny Vinyl Player supports the company’s 4-inch records at 33⅓ RPM. It does not play conventional 7 inch singles, 10 inch records, 12 inch LPs, or standard 45 RPM releases.

Each Tiny Vinyl record holds up to four minutes of music per side and is issued as a sequentially numbered limited edition. The records use 15 grams of 100 percent bio attributed vinyl, compared with approximately 140 grams for a conventional LP.

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That limited playing time means this is not a format for albums, live recordings, or the 17 minute version of anything. It is designed for two songs, collectible artwork, and fans who enjoy owning a physical object connected to a particular artist.

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Tiny Vinyl’s official catalog now includes more than 90 released or identified records, most of which sell for $14.99 at Target. The lineup spans artists such as Rihanna, Ariana Grande, Bruno Mars, Chappell Roan, Britney Spears, The Rolling Stones, Black Sabbath, Blink 182, Jimi Hendrix, BTS, and John Williams.

Tiny Vinyl Info

Tiny Vinyl Player Features

The Tiny Vinyl Player is a compact belt drive design measuring approximately 10 inches wide, 5.5 inches tall, and 6.5 inches deep. It weighs 3.88 pounds and requires AC power because there is no internal battery.

Key features include:

  • 33⅓ RPM playback
  • Support for 4 inch Tiny Vinyl records
  • Belt drive mechanism
  • Built in stereo speakers
  • Bluetooth output for compatible speakers and headphones
  • Wired audio output
  • Black leatherette clamshell cabinet
  • Included power cord
  • Compact 10.04 by 5.51 by 6.46 inch dimensions

The player is designed to work immediately out of the box, although records are sold separately.

Please Connect Better Powered Speakers

Nobody should expect room filling bass, meaningful stereo separation, or much dynamic impact from speakers squeezed into a $49.99 record player that is only slightly larger than a shoebox.

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Tiny Vinyl acknowledges that the built in speakers are intended for convenient, casual listening rather than high quality playback. Two colleagues who have already purchased it described the sonic playback as “thin” and “lacking bass impact.”

Color me surprised. Not really.

We have not tested the Tiny Vinyl Player, so this is not a sonic verdict. It is, however, a very strong recommendation to connect the player to a better pair of powered speakers.

Use the wired audio output when possible, or connect through Bluetooth if convenience matters more. Even an affordable pair of powered bookshelf speakers should provide greater output, stronger bass, and a more convincing sense of scale than the internal speakers.

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Will that transform a 4-inch record into an audiophile pressing? Of course not. But it should make the experience considerably more enjoyable, which is presumably why you bought a record that can hide behind a drink coaster in the first place.

Tiny Vinyl Crate

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Tiny Vinyl Crate

The $19.99 Tiny Vinyl Crate provides storage for up to 32 records. It uses a wood frame with black leatherette covering and a velveteen interior, and it is sized so the Tiny Vinyl Player can sit directly on top.

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The crate can also accommodate compact discs and cassettes, should your miniature record collection fail to consume every available inch of storage.

Tiny Vinyl 2×2 Frame

tiny-vinyl-frame
Tiny Vinyl 2×2 Frame

For collectors more interested in displaying the artwork, the $14.99 Tiny Vinyl 2×2 Frame holds four record jackets behind a clear shatter resistant window.

The black wood frame measures approximately 11 by 11 inches, uses magnetic closures for easier access, and can be mounted on a wall or placed on a flat surface. The records themselves are not included.

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The Bottom Line

The Tiny Vinyl Player is not pretending to replace a conventional turntable, and anyone expecting it to compete with a proper analog system has wandered into the wrong aisle at Target.

This is a compact, affordable player for collectors who already own Tiny Vinyl records, younger listeners discovering physical music, or anyone whose automatic turntable cannot reach the format’s unusually close inner grooves. It also makes a fun desk system or gift without requiring the space and expense of a full size turntable setup.

Owners of a compatible manual turntable do not need it. Listeners expecting full size LP performance should avoid it entirely.

For everyone else, the Tiny Vinyl Player completes an amusing and increasingly popular collectible ecosystem. Just connect it to better powered speakers. Tiny records are one thing. Tiny sound does not have to be part of the deal.

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Price & Availability

The Tiny Vinyl Player and accessories are available exclusively through Target at the time of publication.

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