Tech
The new king of screen-free fitness
Verdict
I’ve long sung Whoop’s praises, but Google has taken the crown with the Fitbit Air, offering essentially the same screen-free experience in a much smaller, more comfortable package, all at a fraction of the cost. Screenless trackers still won’t be for everyone, but thanks to the fantastic Google Health app and genuinely impressive value for money, the Fitbit Air is an easy recommendation.
-
Slim and very comfortable to wear
-
Goes well beyond claimed seven days of battery
-
Google Health app is fantastic
-
Some of the best, most helpful uses of AI yet
-
No on-wrist charging
-
No bicep strap accessories
-
Lacks built-in GPS
SQUIRREL_PLAYLIST_10208510
Key Features
-
Review Price:
£84.99
-
Screen-free comfort
An ultra-slim, lightweight design makes the Fitbit Air one of the most comfortable wearables to wear all day and night.
-
Google Health insights
The Google Health app combines Fitbit data with third-party integrations to deliver a comprehensive view of your health and wellness.
-
AI-powered coaching
Google Health Coach turns your data into personalised, easy-to-understand advice that actually feels useful.
Introduction
Google’s Fitbit Air is the new top dog in the screenless tracker market. Sorry Whoop.
The Fitbit Air isn’t the first screenless tracker to hit the market, but it’s the first that has a real chance to knock the Whoop band off its perch, offering essentially the same health insights, if not better, at a fraction of the cost.
That’s because the Whoop 5 will set you back £229/$239 and the Whoop MG goes for £349/$359 – but that’s not an outright cost. That’s a yearly subscription. You’re not actually buying the hardware; you’re essentially renting it.
The Fitbit Air, on the other hand, starts at just £84.99/$99.99, and even though you need a £7.99/$9.99 per month subscription to get the best insights possible, it’s a combination that you’d need to use for nearly two years before hitting the cost of just one year of Whoop’s subscription. And unlike Whoop, you don’t need the subscription to use the hardware.
It’s also much smaller and more comfortable than both Whoop and other screenless trackers, with one of, if not the best, companion apps I’ve used on any wearable to date. Is Whoop well and truly in trouble here? Let’s delve in.
Design
- Incredibly slim and compact
- Very comfortable to wear, even to bed
- Range of affordable straps available
Google isn’t the first brand to dip its toe into the world of screenless trackers – there’s the dominant power that is the Whoop band, along with a few alternatives like the Polar Loop and Amazfit Helio Strap – but none come in quite a compact package as the Fitbit Air.


Saying this thing is small doesn’t really do it justice, but putting it next to the Whoop MG, Whoop’s option looks comparatively massive – and that’s still slimmer than most smartwatches. It’s not just that it sits quite flat on the arm, measuring at just 8.3mm thick – it’s also around half the width of the Whoop and most smartwatches, and that’s what makes the real difference here.


In the default nylon strap it comes with, the Fitbit Air is easily the most comfortable, stealthy wearable I’ve used to date – even compared to smart rings, which are pretty easy to forget about. It doesn’t catch on sleeves like thicker wearables, it doesn’t snag on pillows when I sleep, and it rarely comes loose from its position. It’s snug on my wrist, but it doesn’t feel like it has a presence.
Google says that it was designed specifically for sleep, and I believe it; it’s probably the best wrist-worn wearable for sleep I’ve used in a long time because it’s so comfortable and low-profile – and the data I get is bang-on too. But more on that a little later.


Like the Whoop competition, the actual Fitbit Air is the little pod that lives within the strap, housing all the smarts including the HR sensor and battery, and it’s easily removed. This lets me quickly change up the colour and material of the band to better match my style or the setting – Google is offering a range of options in Fog, Obsidian, Lavender and Berry, and I expect the third-party accessory market will soon explode – making it a versatile bit of kit.


I’d recommend the silicone strap if you’re intent on using the Air in the shower or the pool, something it can easily handle with 5ATM water resistance – the fabric strap takes a little while to dry off afterwards.
Unlike Whoop, there aren’t any bicep straps or clothing to wear the Air in different ways, but again, I’ve got a feeling third-party accessory makers will make some strides in this department.
Features and app
- Google Health is fantastic
- AI-powered Health Coach makes a real difference
- Genuinely personalised daily advice
Without a screen to rely on, the Fitbit Air essentially lives and dies by its companion app – so it’s a good thing that the newly redesigned and rebranded Google Health app is, well, absolutely fantastic.


The app, available for both iOS and Android, isn’t just another bog-standard companion app that we see all too often from trackers. Instead, it’s better compared to the oft-coveted Apple Health app, offering a comprehensive view of my health with data not just from the Fitbit Air but other wearables and 100s of third-party apps – with a sprinkling of AI.
Well, it’s less of a sprinkling and more of a full-blown AI snowstorm, but stay with me here, because, believe it or not, it’s actually good. Great, in fact.


The whole app is driven by Google Health Coach, an LLM developed by Google and a team of health experts to ensure the advice provided is accurate and, well, actually useful. I can see all my key stats at a glance, like most other health-focused apps, but it’s Health Coach’s interpretation of my data that makes it stand out.
Rather than just filling the screen with data, numbers, and stats that can be overwhelming, especially for those new to the health and fitness scene, Health Coach breaks things down into language that’s easy to understand.


The Today tab provides insight into everything that has happened that day, with messages in the morning, afternoon and evening reflecting the data collected. The Fitness tab goes more into depth on my current training plan, while the Sleep tab offers deeply personalised recommendations to help me get a better, more restful night’s sleep.


Importantly, this is all personalised to me, based not only on my data but also on conversations with Health Coach. The latter is arguably the standout feature of the app, allowing me to have what is essentially a casual chat about anything from my recent data trends to advice, and the more information it has, the better the advice gets.


I, for example, head into the office on a Monday and work from home the rest of the week. I mentioned this to Health Coach in a chat about my fitness plans and how I wanted to get more active. It not only used that information to tailor my plans with weekly goals and specific exercise recommendations based on the equipment I have to hand at home, but also to account for my sleep schedule, noting earlier wake-up times on Mondays than on the rest of the week.
Health Coach can also understand voice and image inputs, allowing me to log data that might not be automatically captured by the Fitbit Air or the third-party app integrations. That allows me to screenshot my calorie intake (complete with macros) in Foodvisor and share that with Health Coach. It’ll then update everything in the app to reflect that, with no errors in logging that I’ve seen.


I can also tell it when I’m feeling more tired or more energetic than usual, and it’ll update its exercise and fitness recommendations on the fly to reflect that.
It’s that intelligent overview and deep understanding of my data that really stands out here, and it’s so much more advanced than the AI offered by competitors like Whoop, Oura and Garmin.
I’m also a big fan of how the Fitbit Air works alongside the Pixel Watch 4. Rather than duplicating data in the app, it’s smart enough to merge both sources, allowing me to, say, wear the Fitbit Air all the time and put the Watch on when I’m exercising or headed out for the day and need a screen.


There’s also a smart alarm feature baked into the Fitbit Air, which vibrates either at a set time or when it detects I’m in a light phase of sleep close to my preferred wake-up time. The latter makes it much easier to actually get up, rather than fall right back to sleep like I often do, and it’s just the right level of vibration to stir me from sleep. A quick double-tap dismisses the alarm.
There is a catch here, however; to access some of the more advanced features on offer, a Google Health Premium subscription is needed. Replacing the Fitbit Premium subscription, it’s £7.99/$9.99 per month, but compared to Oura’s £349/$349 alternative at £5.99/$5.99 per month and the incredibly high £349/$359 per year for the Whoop MG, it’s suddenly quite good value.
Health Premium is also bundled in with Google’s AI Pro and Ultra plans, which I already have, so I didn’t need to pay any extra – and a three-month trial is included free of charge.
Health and exercise tracking
- Fantastic overview of health and wellbeing
- Top-notch sleep tracking
- Occasional HR inaccuracies at peak heart rates
With a heart rate sensor that’s tracking me 24/7, the Fitbit Air covers all the usual bases for health monitoring; heart rate, HRV, SpO2, body temperature and the like. The Health app translates this to a few key metrics, like readiness, essentially an energy score for the day, along with cardio load for measuring exercise and strain.


The whole Today view is completely customisable too; if I cared about specific metrics like steps taken, cardio load, or even BPM ranges, I could add them quite easily while removing information I didn’t care about. It offers a great look at my overall health, especially when combined with the aforementioned Health Coach advice I get in the morning, afternoon, and evening, as well as data from third-party apps.


That’s just as true when it comes to sleep tracking. I used the Oura Ring 4 as my baseline as I feel it most accurately reflects how I’ve slept of all the wearables I’ve tested recently, and the Fitbit Air matched it in many regards.
The sleep and wake times were pretty much in line, and it picked up a similar amount of disturbances during the night. The sleep stages were a little off – but neither are exactly health-grade EEGs, so it’s always worth taking that aspect with a pinch of salt. More importantly, it aligned with how I actually felt in the mornings; when I had a good sleep, it recognised it, and when I felt groggy, it usually mentioned something affecting my sleep.


The Sleep tab in the Health app goes into quite a bit of detail here, along with plenty of recommendations on how to get a better sleep, be it more exercise to fall asleep quicker, getting to sleep at a specific time or, in my case, waking up at a more consistent time throughout the week. It’d also use that to further tailor my daily fitness recommendations. Truly smart stuff.


If you’re used to a smartwatch for tracking fitness, switching to the Fitbit Air can take some getting used to. Without a screen to glance at metrics, you have two choices; use your phone to view stats on the Google Health app, or just ignore the metrics altogether and go based on how you feel.
I’m very much someone who likes to keep an eye on metrics when working out, but the screen-free experience is refreshing; rather than trying to push for distance or keep my heart rate in a specific zone, I can just go with the flow, push when I want to and pull back when needed, and it makes for a much more balanced workout.


That information is then presented in the app, with the usual core metrics – heart rate, zones, calories burnt, steps taken and other exercise-specific metrics – along with Health Coach’s analysis of the exercise, pointing out elements like where I’ve beaten my PB or made strides. It’s very motivating.
And, when compared to the Oura Ring 4 that I also use as a baseline for HR-related testing – there’s a reason why doctors take your pulse on your finger and not your wrist – the two are fairly in line with one another. That said, there was a workout where the HR readings dropped my peak zone (around 169bpm) to around 76bpm, before rocketing back up instantly, so it’s not flawless. However, it was a particularly sweaty run, so it could be a case of sweat interference – or just a pre-release bug.


I don’t have to manually trigger a workout in the app though; that’s only needed if I want to see my metrics on screen in real-time. The Fitbit Air is also surprisingly good at automatic exercise recognition, so much so that I rarely bother to manually trigger tracking in the app when going on the treadmill now.
It also pretty much nails any long outdoor walks I take, and though it didn’t know what I was doing, it knew I was doing something during a particularly long gardening session. I just had to tell it what I was actually doing in the app afterwards, and it’ll use that as a baseline to automatically recognise that in future.


Importantly, because the Air is constantly tracking all my metrics, I can retroactively add activities in the Google Health app if it misses something. It’ll then analyse the data from that period and provide me with the same breakdown as if it’d been recorded in real time – albeit without a GPS map overlay. I’ve not actually needed to do that so far, but it’s good for peace of mind.
Speaking of, the only catch here is that, like the Whoop bands, there’s no built-in GPS. To track outdoor runs with better distance accuracy, I need to have my smartphone with me. It’s not a dealbreaker for me as I tend to use the treadmill more often, but if you like to go on long outdoor runs without a phone, you may be better served by the Pixel Watch 4.


But again, that’s why the Air shines as a companion to the Pixel Watch 4: I can use the Air for general sleep and well-being tracking, and the Watch 4 for dedicated exercise tracking.
Battery life
- Google claims seven days of battery life
- Closer to two weeks of battery in actual use
- Fast charging tech
Despite the compact dimensions of the Fitbit Air, Google claims that it can last up to seven days before needing a top-up – but in my experience, it has gone far beyond that.
I’ve been wearing the Fitbit Air constantly since it arrived, and despite using the tracker not only to track general health and sleep but also to record several treadmill runs, it took nearly 10 days for the battery to go flat.


That closes the gap considerably between it and the Whoop MG, which lasts up to 14 days on a charge. Not bad for something that’s much more compact than Whoop’s strap, though it’ll be interesting to see if this stamina is sustained over months of use.
When it does inevitably need a charge, it uses a similar magnetic charger to the Pixel Watch 4 – but crucially, it’s not the same charger. It would’ve been a nice touch for Google to use the same charging cradle, especially as the Fitbit Air complements the Watch 4 so well. But instead, I need two (very similar-looking) chargers on my desk, ready for use.


It is a shame that Google hasn’t offered any kind of on-wrist charging like that offered by the Whoop competition, but with fast-charging tech that delivers a day of battery life in five minutes and a full charge in around 90 minutes, there aren’t many gaps in the data.
SQUIRREL_PLAYLIST_10208510
Should you buy it?
You want an affordable screen-free tracker with a great app
The Fitbit Air is compact, comfortable to wear and offers a fantastic app, all for less than £85/$100.
You need a screen for workouts
With no screen, you’ll need to rely on your smartphone screen to view your real-time metrics.
Final Thoughts
While I’ve long sung Whoop’s praises, I think Google has taken the crown with the Fitbit Air. It essentially offers the same screen-free experience as its main competitor, but in a much smaller package, which also makes it one of the most comfortable wearables to ever don my wrist.
But it’s arguably the Google Health app that really seals the deal. It offers a comprehensive view of my health and wellness, with support for a wide range of third-party apps. And the AI-powered Google Health Coach does a fantastic job at not only understanding me and my data, but also providing insight that actually makes sense.
And it does all this at a fraction of the cost of a Whoop band, coming in at just £84.99/$99.99. At such a low price, the optional monthly subscription to access the more advanced features doesn’t feel like a snatch-and-grab either.
Of course, screenless trackers aren’t for everyone – I don’t have access to my live exercise data on my wrist, and I can’t run apps like a regular smartwatch – but if the idea does appeal, it’s an easy recommendation that doesn’t break the bank.
It’s rare to see genuine value for money in the tech market these days, but that’s exactly what you’re getting with the Fitbit Air.
To see how it compares to the competition, take a look at the best fitness trackers.
How We Test
We thoroughly test every smartwatch we review. We use industry-standard testing to compare features properly, and we use the watch as our main device over the review period. We’ll always tell you what we find and we never, ever, accept money to review a product.
- Tested for over a week
- Worn as our main tracker during the testing period
- Heart rate data compared against other wearable devices
FAQs
No. You can use the Fitbit Air without a subscription, but a Google Health Premium plan unlocks the more advanced insights and coaching features.
For value, comfort and app experience, it makes a very strong case. Whoop still has the advantage of established brand recognition and niche health-related features, but the Fitbit Air offers a similar screen-free experience for much less money.
Full Specs
| Google Fitbit Air Review | |
|---|---|
| UK RRP | £84.99 |
| USA RRP | $99.99 |
| Manufacturer | |
| Screen Size | 0 inches |
| IP rating | IP68 |
| Waterproof | 5ATM |
| Size (Dimensions) | 17 x 34.9 x 8.3 MM |
| Weight | 12 G |
| Release Date | 2026 |
| First Reviewed Date | 26/05/2026 |
Tech
Study Links Smartphones With Declining Fertility Rates
Two recent studies argue that smartphones may have contributed to falling birthrates by reducing in-person social interaction, sexual frequency, and other conditions tied to unintended pregnancies. “One of the studies published in May is called ‘The Collapse of Teen Fertility in the Digital Era‘ and the other, published just Monday, is titled ‘Is the iPhone Birth Control? Causal Evidence from AT&T’s 2007-2011 Carrier Monopoly,’” reports KTLA. “Both were chronicled in a New York Times piece by political writer Sabrina Tavernise on Monday.” Slashdot reader sabbede submitted the story. From the report: The one from May, authored by two University of Cincinnati professors, posits that teen fertility “collapsed globally” starting around 2007 — the same year the first iPhone was released. “Smart phones changed how teens spend time with each other … this change in turn drove the collapse in teen fertility,” the study’s abstract reads. “Once enough teens are on the phone, being on the phone is where the peer network is; in-person time falls sharply, and with it the unstructured contact in which most unintended teen conceptions occur.” The study claimed that countries “across the income and policy spectrum” were affected by the teen fertility drop, and that researchers used data from multiple countries, including the U.S., England and Wales, to rule out “country-specific contraceptive access and welfare reform stories.” “This model predicts that the shift towards the phone-mediated equilibrium affects multiple aspects of teen behavior,” the abstract continues, concluding that “the same instrument that produces a collapse in teen fertility produces a surge in teen suicides.”
The study published on Monday looks more closely at the United States, explaining that nationwide general fertility rates have fallen 22% since 2007. “[This is] a sustained decline not readily explained by economic conditions, contraceptive use, housing or childcare costs, or other commonly cited factors,” the National Bureau of Economic Researchers study states. “We assess the potential role of a different shock: the diffusion of the smartphone.” As mentioned before, the first iPhone was rolled out in 2007, and this study makes use of that timeframe as “a natural experiment” by using data from 2007 through 2011, when iPhones were only sold on AT&T. “From June 2007 through February 2011, the device was sold only on AT&T, allowing us to identify its effect from variation in AT&T’s mobile broadband coverage,” the study says. “Entropy-balanced Poisson and synthetic difference-in-differences event studies imply that access to the iPhone reduced births by 4.5-8.0% at ages 15-19 and 3.2-6.6% at ages 20-24, with statistically significant but smaller declines among older cohorts. Placebo analyses applied to Verizon and Sprint’s pre-2011 coverage footprint are null.
Taken together, these cohort effects imply that the diffusion of the iPhone deepened the decline in births among women under 30 while suppressing the rise in births among older women.” “Overall, the diffusion of the iPhone explains 33-52% of the decline in the general fertility rate among women aged 15-44,” researchers continued. “National-survey evidence on time use and sexual behavior is consistent with the iPhone reducing in-person interactions, increasing pornography use and reducing sexual frequency.”
Tech
Poland To Jail Online Streamers of Violent Crime For Up To 5 Years
Polish lawmakers have voted to criminalize “trash streaming,” with up to five years in prison for online broadcasts of serious crimes such as rape or murder, animal cruelty, humiliating violence, gambling promotion, or even simulated depictions of those acts. Reuters reports: The move is part of a broader push by Poland to tighten regulation of online content. Recent measures include banning the use of mobile phones by children under 16 in schools and introducing stricter age verification rules to access pornography. Under the new provisions, broadcasting crimes punishable by more than five years in prison, including murder or rape, will itself be classed as a separate offence punishable by up to five years behind bars.
The law also covers content showing cruelty to animals, violence aimed at humiliating others, and the promotion of gambling. The same penalties will apply to individuals who simulate or falsely portray the commission of such crimes while streaming, lawmakers said.
Tech
Inside Lime’s Seattle warehouse, where 15,000 bikes and scooters are prepped for a World Cup surge

As Seattle is set to welcome the world this month for FIFA World Cup matches, the city’s sole micromobility operator is getting ready, too — and GeekWire got an inside look at how.
In a sprawling warehouse south of downtown in Georgetown — a space that serves as the base of operations for the company’s presence in the Seattle region — Lime is rolling out new devices, doing regular maintenance on its existing fleet, and preparing a suite of services designed to handle a surge in ridership.
Lime is the only operator in the City of Seattle’s bike- and scooter-share program, a position it assumed earlier this year following the exit of competitors including Bird. The company operates a fleet of 15,000 devices in the city — 7,000 scooters, 4,000 LimeGliders, 3,300 Gen 4 e-bikes and 700 of its newest LimeBikes — and recorded 2.3 million rides in Seattle in the first quarter of this year, up roughly 50% from the same period last year.
World Cup matches and associated activities around Lumen Field and other parts of Seattle could meet or exceed what Lime saw on its biggest ridership day ever in the city — the February Super Bowl championship parade that generated more than 60,000 trips.
“We’re excited to support Seattle during such a major moment for the city, and to help residents and visitors get where they need to go throughout the summer,” said Parker Dawson, senior regional lead of government relations at Lime.
What’s in store

To handle the expected influx of riders, Lime is rolling out several new services and operational upgrades for the duration of the World Cup and other major summer events, including:
- Valet parking: For the first time in Seattle, Lime will station staff at designated parking locations near the stadium district to end rides on behalf of riders who can’t connect to cell service in crowded areas. “If you go down to the stadium area and there’s potentially hundreds of thousands of fans taking up all of the cell service, this allows our team to actually end the ride for you,” said Brent Vigneault, general manager of Lime’s Pacific Northwest operations.
- Fan Pass: A new discounted ride pass offers up to 90 minutes of riding for $12.99 — more than 70% lower than standard pricing — available now through July 19.
- Geofencing: Event-specific virtual boundaries will direct riders to designated parking zones and help manage pedestrian-heavy areas on game days.
- Fleet rebalancing: Using GPS data from past events, Lime will shift vehicles across the city to meet demand spikes around the stadium district and downtown corridors.
- Helmet giveaways: Lime has already distributed 2,500 free helmets this year and plans to give out an additional 3,000 during major events this summer. Helmets will be available at all valet parking locations after matches.
New tech put to the test

Thousands of bike and scooter riders — many of whom might be new to Seattle — could pose significant challenges when it comes to where to ride and where to park.
Lime’s new Lime Vision technology is designed to address part of that equation by alerting sidewalk scooter riders to find a safer path. Cameras mounted on the front of scooters, in tandem with artificial intelligence, will detect where a rider is traveling. When bad behavior is detected, the scooter emits an audible alert and sends a real-time notification to the Lime app, warning the rider to move to a safer location.
GeekWire tested Lime Vision on Wednesday by riding a scooter from the street to a sidewalk near Lime’s warehouse. After a few seconds, the scooter realized where we were and said, “Avoid sidewalks.”
@media (max-width: 600px) {
aside.callout { float:none !important; max-width:100% !important; margin-left:0 !important; margin-right:0 !important; }
aside.callout .callout-img { display:none !important; }
}
Lime has deployed 3,500 new Gen 4.1 scooters in Seattle over the past four weeks, all equipped with Lime Vision. Vigneault said the system is already having an impact, with riders audibly called out and observed moving off sidewalks in response.
“Our model will continuously learn through experience,” he said. “The more miles ridden on these vehicles throughout the city, the better the model will get at detecting sidewalks and hopefully pushing people into bike lanes.”
For now, Lime is focused on getting people off sidewalks rather than penalizing them for it. Asked whether repeat sidewalk riders could eventually face account suspensions or other disciplinary action, Vigneault said the company is still assessing.
“Right now we’re trying to move with the carrot instead of the stick,” he said.
Lime Vision isn’t the only technology Lime is using to encourage better behavior. The company’s parking system, called Capture, now uses AI to analyze photos taken by riders at the end of a trip, providing real-time feedback if a vehicle is parked in a problematic location — blocking a pathway or an ADA access route, for example — and preventing the rider from ending the ride until the vehicle is moved.
The Seattle Department of Transportation, meanwhile, has painted more than 230 physical parking corrals downtown to give riders clearly marked places to land.
Keeping the fleet rolling

The Georgetown facility — and its small army of technicians — handles maintenance for Lime’s entire Seattle-region fleet, which spans not just the city but Bothell, Redmond, Woodinville, Everett and Shoreline.
Vehicles are pulled from the field when GPS data, tire pressure monitors or poor rider ratings flag a problem, then brought in for diagnosis, repair and a quality check by a second set of eyes before heading back out.
Every part on every Lime vehicle is modular and swappable — seats, handlebars, motors, tires, phone holders — meaning a single worn component doesn’t take an entire device out of commission. When a vehicle does reach end of life, Lime strips it for reusable parts before recycling what remains.
“We try to keep our vehicles out as long as possible and make sure that we’re not wasting materials,” Vigneault said.
Batteries are swapped in the field to minimize downtime, but any other maintenance comes through the warehouse, where mechanics are cross-trained on every vehicle type. Lime tracks the full history of every device — every ride, every repair, every mile — meaning some vehicles have been rolling through Seattle streets for years, swapping out parts along the way.
Even graffiti — an occupational hazard for any fleet of public-use vehicles — gets scrubbed off as part of the standard quality-control process before a device goes back out.
“We want our vehicles looking clean,” Vigneault said. “No one wants to sit on a vehicle that’s covered in graffiti.”
Tech
Amperity founders take on co-CEO roles, say they’ll carry the ‘soul’ of the startup forward

Amperity is putting its founders back in charge.
The Seattle-based customer data startup announced this week that co-founders Derek Slager and Kabir Shahani will serve as co-CEOs, taking over leadership of the company less than two years after Amperity hired former Salesforce executive Tony Alika Owens to lead the business.
The leadership change marks a significant shift for one of Seattle’s most prominent enterprise software startups as it looks to capitalize on growing demand for AI-powered customer data tools.
In LinkedIn posts announcing the transition, Slager and Shahani said they will lead the company into what they described as a major opportunity created by the rise of artificial intelligence. Longtime CFO Amy Kelleran Pelly will expand her responsibilities and become president while retaining her CFO role.
“I’ve watched this technology go from interesting to transformative in real time, with a front row seat at the center of where it matters most: customer data,” Slager wrote. “Amperity has built an incredible foundation over the past decade. This is exactly the infrastructure the AI era runs on.”
Amperity recruited Owens, a veteran Salesforce executive, as CEO in 2024. At the time, the company said Owens would help guide its next phase of growth as brands increasingly sought ways to unify customer data across marketing, commerce and customer service operations.
In a statement provided to GeekWire, Amperity said that Owens’ departure was planned and a “mutual transition.” It added, “Tony leaves Amperity stronger than he found it, and we’re grateful for his leadership and contributions to the company.”
In 2022, Shahani stepped down as CEO, telling GeekWire at the time that he left voluntarily for personal reasons. The company did not publicly disclose additional details at the time. Slager continued serving as chief technology officer.
Shahani, who resides in New York, also is the co-founder of 3-year-old Seattle marketing tech startup Adora.
Founded in 2016, Amperity built its business around helping large consumer brands unify customer information from multiple systems into a single profile. Customers include brands such as Virgin Atlantic, Brooks Running and Dick’s Sporting Goods. Slager and Shahani also previously worked together at Appature, which they sold to IMS Health in 2013.
Amperity has raised more than $180 million from investors including HighSage Ventures, Tiger Global, Declaration Partners, Madrona and others. It boasted a valuation of more than $1 billion after raising capital in 2021. The company declined to comment on its financial performance, or future fundraising plans.
Amperity is ranked #37 on the GeekWire 200, a list of the top privately-held tech companies in the Pacific Northwest. It employs more than 200 employees in Seattle, New York, the United Kingdom, Australia and Argentina.
Shahani said via email that having the company’s co-CEOs in two of its major hubs — Slager in Seattle and him in New York — is a real advantage.
“We view this as the right leadership structure for Amperity’s next chapter,” he said. “Derek and I bring highly complementary strengths, and we’re excited to lead the company together along with our newly appointed President, Amy Pelly.”

With AI reshaping how companies use customer information, Amperity’s founders are betting that the technology shift creates a new growth opportunity for the startup they launched a decade ago.
“We’re carrying the soul of Amperity forward and aiming it at our biggest opportunity yet,” Shahani wrote.
Tech
ESD Acoustic Super Dragon First Listen: High End Vienna’s Wildest $3.6 Million Horn System
High End Vienna 2026 had no shortage of ambitious loudspeakers, six-figure electronics, and systems designed to remind everyone that “affordable high-end” is still a phrase the industry says with a straight face, but is sometimes subject to interpretation. But the ESD Acoustic Super Dragon was operating in its own category. This was not a large horn system. This was a room-dominating, field-coil sporting, Class A powered, carbon fiber, multi-way monument to what happens when subtlety is escorted from the building, dumped on Bruno-Kreisky-Platz, and told to take the U-Bahn home. “Fahrscheine, bitte!”
We had a chance to experience the Super Dragon system for our first time at the show, where ESD Acoustic staged one of the most technically extreme demonstrations at High End Vienna. The company also held an official “Super Dragon Technical Exchange + Deep Dive” press event during the show, which was appropriate, because this was not the kind of system one explains with a brochure. You need measurements, diagrams, floor reinforcement, and possibly a municipal permit.

The Super Dragon is built around a field-coil horn architecture using ten field-coil driver units, large carbon-fiber horns, Truextent beryllium diaphragms for the midrange, tweeter, and super tweeter sections, and titanium sandwich diaphragms for bass, sub-bass, and subwoofer duties. It is not a conventional passive loudspeaker blown up to absurd scale. It is a five-plus-one-way active horn system using an analog active crossover, allowing dedicated Class A amplifiers to drive individual sections directly (amps are included with purchase).
That design choice matters. The Super Dragon’s drama is not only visual, although ignoring the visual part would require a better pair of glasses. The system’s frequency response range is specified from 18 Hz to 52 kHz, with 112 dB sensitivity and crossover points at 100 Hz, 500 Hz, 2 kHz, and 8 kHz. In terms of weight, the main speaker enclosure alone is listed at 1,190 kg (2,623.5 pounds), with the subwoofer section at 442 kg (974 pounds) and the sub-bass section at 990 kg (2182.6 pounds). So yeah, that’s over 5,700 pounds of speaker gear. Apartment dwellers need not apply.
You may need to ask a few friends and the dealer to spend the day setting this up at home. You know… In your auditorium.
The Super Dragon’s driver layout includes a massive subwoofer horn covering the lowest frequencies, a low-range carbon-fiber horn, midrange and high-frequency horn sections, and a dedicated tweeter/super tweeter array. ESD uses carbon fiber extensively in the horn assemblies to reduce resonance and control mass, while the powered field-coil motor system gives the company greater control over magnetic behavior than conventional permanent-magnet designs. If “field coil” rings a bell, it may be because that’s the design used by speaker designer extraordinaire Mr. Andrew Jones himself, in his recently introduced Troubadour speakers. But let’s get back to these horns.
The supporting equipment stack was also ESD’s own, rather than a random pile of trophy electronics dragged into the room for branding purposes. The published system configuration includes the CDT-1B CD transport, DA-1B DAC, DPA-1B preamplifier, DX-1B active analog crossover, D100W-1B monoblock amplifiers, DPC-1 center power supply, Kunlun equipment supports, and ESD’s Lion-series AES, balanced, speaker, and power cables.

The electronics are not afterthoughts. The CDT-1B transport uses a Philips CD-Pro2M mechanism and a separate power supply. The DA-1B DAC supports PCM up to 768 kHz/32-bit and DSD512. The DPA-1B preamp is fully balanced with a separate power supply, while the DX-1B active crossover uses interchangeable crossover cards and provides six balanced outputs per channel. The D100W-1B monoblock is a single-ended pure Class A amplifier rated at 20 watts peak (10 watts nominal) into 8 ohms. You get one amps of these per horn, so you won’t need to go amplifier shopping too.
Pricing is where things get both fascinating, if not slightly unhinged. ESD’s standard Dragon speaker package has been listed at roughly $1.05 million, with the full Dragon System listed as starting at around $1.53 million. The special Super Dragon configuration shown at High End Vienna 2026 with its custom lacquer finish was reported to cost more than $3.6 million. That’s quite a paint job.

But how did it sound? In a word: breathtaking. The system had no trouble filling the huge ballroom with powerful dynamic sound. The demo clips we heard were mostly orchestral pieces, and the system really did capture the dynamics of a live orchestra performance, from delicate oboe soloes to powerful strikes of the bass drum and tympanis. Soundstage was huge and dynamics were without parallel. These horns were made for playing music. And that’s just what they did.
Start rubbing that Powerball ticket on your friendly neighborhood leprechaun. And in the meantime, make sure there are no cracks in your foundation.

The Bottom Line
The ESD Acoustic Super Dragon was one of the most outrageous rooms at High End Vienna 2026, but not because it was merely expensive. Expensive is easy in high-end audio. The Super Dragon was outrageous because it was unapologetically engineered as a complete ecosystem, from source to crossover to amplification to horn-loaded transducers. It was massive, excessive, impractical, and impossible to ignore.
So yes, the price is ridiculous. The size is ridiculous. The logistics are ridiculous. But the system itself was no joke. It was ESD Acoustic making a very loud argument that extreme horn loudspeaker design still has room to evolve and they’re the ones who will push it forward.
Just make sure your listening room has its own zip code.
Related Reading:
Tech
What AI benchmarks miss about real-world performance
Presented by F5
Enterprise AI teams have spent years solving for compute, securing GPU allocations, negotiating cloud capacity, and benchmarking training throughput. The assumption embedded in that work is that the path between storage and compute will keep up. In production, that assumption increasingly does not hold. Real traffic introduces latency spikes, network jitter, and node degradation that controlled benchmarks fail to capture, resulting in pipelines that perform well in the lab but stall in deployment. A growing response is AI data delivery, deploying an application delivery controller (ADC) or application delivery and security platform (ADSP) in front of storage as a resilient and secure control point.
“Provisioning solves for capacity but not for delivery, and that is where the constraint now hides,” says Hunter Smit, senior manager of product marketing at F5. “Enterprises buy enough GPUs and enough storage, then assume the path between them will keep up, but AI traffic is bursty, highly concurrent, and random in its reads in ways ordinary storage networking was never built to absorb.”
The production gap benchmarks don’t show
Standard benchmark methodology compounds the problem, says Paul Pindell, principal solutions architect for technology alliances at F5.
“Benchmark testing is usually built to produce the best possible performance or security result, not the most realistic one,” he says. “With S3, latency is a known factor in degrading performance, so meaningful testing has to introduce consistent latency into the path.”
Most benchmark environments never do that, which means the performance numbers enterprises rely on for infrastructure decisions are drawn from conditions that production systems will never replicate. To test this assumption, F5 and MinIO conducted throughput testing under degraded network conditions.
“What stood out was how quickly S3 throughput falls off once you introduce latency,” Pindell says. “Even modest latency takes a real bite out of it, and as latency climbs toward long-haul distances, the degradation gets severe.”
The testing also showed latency mattered far more than jitter as a driver of throughput loss, which inverted what the team had expected going in. The upshot for enterprise architects is that S3 object storage deployments cannot be designed around clean-room assumptions; they have to be engineered for the degraded network conditions they will actually face.
The cost of fragile data paths
“In AI infrastructure, people naturally focus on GPUs because they’re the most visible and expensive resource,” says Tanu Mutreja, senior director of product management at F5. “But in production environments, GPUs generate only as much value as the data path that feeds them.”
That path runs through storage, networking, databases, security, and orchestration layers, often stitched together from multiple vendors. Customers experience none of those seams; they experience the output of the whole system.
When the data path degrades, the effects compound. GPU underutilization is the most immediate and visible symptom, but Mutreja pointed to a wider set of consequences: degraded inference performance, poor-quality AI outputs, higher egress costs from unnecessary data replication, and growing operational complexity.
“At scale, data-path efficiency becomes a strategic business lever rather than technical optimization,” she says. “When the data path is engineered well, GPUs remain productive, AI applications stay responsive and trustworthy, operations scale efficiently, and organizations maximize the return on their AI investments.”
AI workloads are structurally more exposed to these failures than traditional enterprise applications. Databases, ERP systems, and web services absorb transient storage delays through caching and buffering. AI workloads running across massively parallel GPU clusters have no equivalent protection. As Mutreja noted, even minor latency spikes or bandwidth bottlenecks can cascade across large GPU clusters, simultaneously hitting utilization, training efficiency, and the customer experience.
Treating the storage edge as a control point
For decades, storage and intelligence operated as sequential concerns in enterprise architecture: data was stored first, then analyzed downstream. Mutreja argued that this model no longer fits the demands of AI.
“Competitive advantage is determined not only by the volume of data, but also by relevance, lineage, security, and performant delivery of data,” she says. “Across the industry, from NVIDIA and AWS to enterprise storage providers, the movement is toward embedding intelligence directly into data infrastructure rather than stacking it on top.”
F5’s integration with MinIO instantiates this approach at the layer where storage and compute actually interact. As part of the F5 ADSP, BIG-IP sits in the data path, continuously monitoring the health of MinIO’s distributed storage nodes and directing requests only to those that remain available.
The operational impact of that capability becomes clear when nodes degrade, which is expected in distributed storage clusters. Without intelligent routing, clients that land on an unhealthy node must retry and may land on another degraded node, dragging down overall performance.
“F5 makes sure traffic only goes to healthy nodes, or even the least busy ones, so S3 client traffic is always processed in the most efficient way,” Pindell says.
Governance across distributed environments
The challenge grows at scale, when AI pipelines stretch across multiple locations, clouds, or edge environments.
“Once an AI pipeline crosses regions and clouds, the question stops being about performance and becomes about control,” Smit says. “You are operating under different rules in every jurisdiction, and digital sovereignty is now a design constraint. Where your data is allowed to live, who is permitted to touch it, and which borders it cannot cross now shapes the architecture before anyone talks about speed.”
That pressure is driving a visible trend of enterprises repatriating AI workloads from public cloud onto infrastructure they own and govern directly. The architecture Smit described resolves this by decoupling applications from any single storage location and placing a unified control point between them that enforces consistent policy across all of them.
“Sovereignty, resilience, and cost stop being trade-offs you manage one region at a time,” he explains. “They become a capability you run as a system.”
Storage-to-compute path as a managed control point
To solve for these issues, enterprise teams need to stop treating the storage-to-compute path as a direct connection and start treating it as a managed control point, Smit says. SecureIQLab’s independent validation of F5 BIG-IP in storage deployments has confirmed the approach delivers resilience without surrendering throughput.
“Insert a full-proxy ADC between the two, and the path becomes observable, programmable, and failure-aware, with health-based routing, quality of service, and security enforced inline,” he explains. “That single move converts data delivery from an assumption into an engineered discipline, which is what keeps GPUs fed when conditions degrade.”
Sponsored articles are content produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. For more information, contact sales@venturebeat.com.
Tech
Coinbase Launches Tool To Let AI Agents Manage Trading and Payments
Coinbase has launched Coinbase for Agents, a tool that lets AI agents like ChatGPT or Claude execute crypto trades and manage payments on a user’s behalf. “For example, customers can prompt their agent to rebalance portfolios, identify trading opportunities, execute strategies and manage positions over time,” reports CNBC. “It will eventually expand these capabilities to stocks and predictions.” From the report: [U]sing Coinbase’s machine-to-machine payments protocol, called x402, agents can pay directly for digital services like paywalled research, data APIs and on-demand compute without a human in the loop — and execute trades based on those insights. The company sees this stage of agentic payments, which lets customers bypass the need to manage traditional logins or subscriptions, as a precursor to agentic shopping, where agents browse, find the best deals, select and make purchases on users’ behalf.
[…] The whole idea is to give agents access to money and, through that financial independence, improve their set of capabilities to pretty much anything on the internet,” Lincoln Murr, Coinbase’s AI product lead, told CNBC. “In the 2010s, every internet company dealt with the transition from desktop and web into a mobile environment. And now in the late 2020s, we’re seeing the exact same thing happen where agents are going to be the new primary economic actors on the internet.”
The x402 protocol was created in May 2025 and has seen more than 100 million transactions since its debut, Murr said. There are about 157,000 agents acting as buyers using the protocol in the past 30 days, according to x402scan.com. “We saw immediate demand and interest in the ability for agents to pay for things autonomously and that was a huge waking up moment for us [on] the ability of agents to become these new primary financial actors across the internet,” he said.
Tech
Does my RAID work on macOS 27?
It’s early days yet, but if you rely on vendors’ software for your RAID enclosure, you probably need to find out what their macOS 27 plans are.
We’ve had macOS 27 for all of four days at this point, and there may already be a show-stopping problem for folks that hang on to RAID enclosures. We’ve found several that just don’t work under macOS 27.
For example, I’ve got a Thunderbolt 3 LaCie 12Big enclosure that I’ve had for a while. It runs fine in Tahoe, on a Mac mini home server that I’ve had for years.
That LaCie 12Big doesn’t work at all in macOS 27. I’ve tried fresh installs of the software, different cabling, updating a Mac in place that it worked on in macOS 26, nothing works.
All of my dumb enclosures work and mount fine. SoftRAID as it stands now from OWC works fine in macOS 27 to set up a new array on those dumb enclosures.
This has happened before, of course. Talk to Drobo and Pegasus enclosure owners about when Apple changed how it handled device drivers a few years ago. It’s just worth mentioning that it’s happening again.
To get in front of this, I’m not talking about RAID arrays with DIP switches, other physical ways to configure the drives, arrays set up with Disk Utility, or Network Attached Storage devices. This is about vendors that sell enclosures that need special software to run on macOS.
Who’s at fault, and why is this happening?
I wish I had a good answer for you. Apple does like changing things, like how it’s done something with the boot selector in macOS 27. So there’s something there.
Also, macOS 27 also ships with no Intel code remaining, which could affect drivers compiled for Intel-only targets.. That may have something to do with it too.
Beta cycles are intended for developers to update their software to the new macOS. They exist for testing things like this.
But in our experience in the past, some things made by third party vendors get left behind.
Our advice as always stands. If you have mission critical hardware, this is not the time to try out the betas. And, if you’ve got enclosures that rely on older software, like my LaCie 12Big, it’s time to contact the vendor to see what’s going on.
And come up with a plan if there won’t be support in macOS 27.
Tech
Another Parent Has Filed A Wrongful Death Suit Against OpenAI
It’s the latest case to raise alarms about ChatGPT’s lack of safeguards for suicidal behavior.
OpenAI is going back to court on another set of charges that its ChatGPT platform failed to protect a user from taking her own life. The company is being sued on behalf of Kristie Carrier, whose daughter Alice died by suicide on July 2, 2025.
The suit claims that Alice discussed her suicidal thoughts and plans with the chatbot in the months leading up to her death, but that OpenAI did not have the appropriate safeguards in place to end the conversation or to alert her family to the situation. In addition to allegations of negligence and wrongful death, the suit is seeking an injunction that would require OpenAI to implement more guardrails in its AI platform.
“As the complaint alleges, OpenAI’s deliberate design decisions led to this tragic suicide. Instead of providing help, OpenAI encouraged suicidal behavior. This lawsuit is about accountability for OpenAI’s actions,” said Justin Nelson, partner at Susman Godfrey, one of the parties that filed the suit.
The AI company was named in the first wrongful death lawsuit connected with a chatbot last year. Since then, OpenAI was also sued for claims that it reinforced a user’s delusional thinking prior to his own death by suicide, as well as for a case alleging that ChatGPT gave advice that led to a death by accidental overdose. Character AI and Gemini have also been implicated in their own lawsuits regarding the safety of their chatbots.
OpenAI introduced parental controls for ChatGPT last year. In May, it also added a feature that will enable its chatbot to contact someone on a user’s behalf if they share suicidal thoughts with the AI tool. However, that’s an opt-in feature rather than a default, and it’s only for adults.
If you or someone you know is experiencing suicidal thoughts, do not hesitate to contact the National Suicide Prevention Lifeline at 1-800-273-8255. The line is open 24/7 and there’s also online chat if a phone operator isn’t available.
Tech
With $54M and a SpaceX playbook, Seattle’s Endurance races to tap deep-sea volcanic power

Endurance Energy, a Seattle-based startup developing technology to extract energy from the heat beneath the ocean floor, has raised $54 million.
The team — led by former SpaceX engineerAndrew Redd — is racing to meet surging demand for clean power, with plans to deliver electricity to the grid within two years.
“Our SpaceX heritage enables a pace of development that is unprecedented for new energy projects,” the company said Thursday on LinkedIn.
Redd launched Endurance in 2024. Over the past year, the startup has completed four prototype deployments to deep-sea volcanoes up to nearly 1,000 feet below the surface, where volcanic systems heat water to 728 degrees Fahrenheit.
Geothermal companies produce energy by drilling wells into underground reservoirs of hot water or steam, bringing that fluid to the surface and using it to spin turbines that generate electricity, then reinjecting it back into the reservoir.
Endurance is unique in its pursuit of undersea geothermal sources and aims to produce power on the gigawatt scale. For comparison: Washington’s Grand Coulee Dam has a generating capacity of 6.8 gigawatts and it’s the largest power station of any kind in the U.S.
Hitting gigawatt generation will take time. Endurance is on track this fall to deploy its 100 kilowatt generator dubbed “Adelie” to the underwater volcanic range called Juan de Fuca ridge, located off the coast of Washington and Oregon. Adelie is the company’s first complete system, which is capable of drilling under the ocean, generating power from that drilling and handling the energy transfer.
Geothermal power has become a hot ticket in the clean energy sector. With Google as a key investor, Fervo Energy raised $462 million in December, bringing its total to more than $1.5 billion. Sage Geosystems closed a round worth over $97 million in January.
Geothermal sources currently account for only 0.4% of U.S. power generation — but that share is expected to grow given the technology’s potential to provide around-the-clock, carbon-free electricity.
Redd, a Pacific Northwest native, is building his company on the north shore of Seattle’s Lake Union. He praised the location for its ample moorage and allowing the team to load seafloor drills and power generators directly onto seagoing vessels.
“Subsea geothermal and Seattle is a match made in heaven,” Redd said on LinkedIn. “The opportunity to work on renewable energy, with a group of people this talented, right back home, is a dream come true!”
The startup has 25 employees, according to TechCrunch, 12 of whom previously worked at SpaceX.
The Series A round was led by Founders Fund with new investors Felicis, Voyager Ventures, Riot Ventures and Construct Capital. Previous backers Point72 Ventures, First Round Capital and Ascend also participated.
-
Fashion6 days agoWeekend Open Thread: Evereve – Corporette.com
-
Crypto World6 days ago
Jensen Huang Approves Samsung, SK Hynix, and Micron for NVIDIA (NVDA) HBM4 Memory Supply
-
Crypto World4 days agoAnatomy of the June crypto crash: Fed, Iran, Saylor
-
Entertainment5 days agoThe Best Mystery Series of All Time Is Surging on Streaming 30 Years After It Ended
-
NewsBeat4 days agoAlexander Zverev wins the French Open to finally earn a 1st Grand Slam title
-
Tech6 days agoSuspicious Polyfill login prompts pop up on Toshiba, Muji websites
-
Crypto World5 days agoSenator Cynthia Lummis Calls CLARITY Act the Most Consequential Financial Legislation of This Generation
-
Tech7 days agoMicrosoft launches MXC, an OS-level sandbox for AI agents, with OpenAI and Nvidia already on board
-
Tech4 days agoMicrosoft unveils seven homegrown AI models in new bid for ‘long term self-sufficiency’
-
Business7 days ago(VIDEO) Justin Bieber Delivers Surprise Happy Birthday Serenade to Diners at Los Angeles Mexican Restaurant
-
Business5 days agoThe Pain Points Taking a Fragile Tech Rally Down a Notch
-
Business4 days agoHigh Stakes for Wembanyama as New York Pushes for 3-0 Lead
-
NewsBeat4 days ago
Alexander Zverev conquers demons and outlasts Flavio Cobolli to win French Open for first major title
-
Crypto World3 days ago
Eli Lilly (LLY) Stock Surges 4% Following Breakthrough Sleep Apnea Trial Results
-
Tech6 days agoVon der Leyen’s AI envoy pick draws conflict-of-interest fire
-
Tech6 days agoMeta steals a tactic from Tesla and builds data centers in tents
-
Crypto World7 days ago
LBank Surpasses 25 Million Users Worldwide as AFA Partnership Continues to Drive Global Growth
-
Tech6 days agoHackers now exploit SolarWinds Serv-U flaw to crash servers
-
Crypto World4 days agoTrump’s AI Ownership Plan Could Benefit Anthropic at OpenAI’s Expense
-
Sports2 days agoBangladesh beat Australia after 20 years in ODIs, register only their second win over six-time world champions | Cricket News

You must be logged in to post a comment Login