Integrity360’s Matthew Olney explains the ins and outs of IT and OT security, and the importance of having both secured.
From manufacturing lines and water utilities to transport hubs and energy plants, operational technology (OT) is a prime target for cybercriminals and nation-state actors.
As the lines between information technology (IT) and OT blur, understanding the difference between them and securing both effectively has never been more critical.
IT v OT security
IT securityis the practice of protecting an organisation’s IT assets, including computers, networks, and data, from unauthorised access, attacks and other malicious activity. It involves using a combination of technologies, processes and physical controls to ensure the confidentiality, integrity and availability of information. A key objective is to prevent threats like data breaches, malware and phishing.
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OT security, on the other hand, protects the physical systems that keep operations running – machinery, control systems and critical infrastructure. Here, priorities shift: availability and safety come first, because downtime doesn’t just cost money; it can halt production or endanger lives.
Many industrial organisations still treat IT and OT as distinct domains – one governed by corporate IT teams, the other by engineering departments.
Historically, this separation made sense when OT systems operated in isolation. But that’s no longer the case.
Today, nearly 40pc of OT assets are connected to the internet without adequate security, and by 2025, 70pc of OT systems are expected to be integrated with IT networks.
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With 72pc of industrial cybersecurity incidents originating in the IT environment before infiltrating OT systems, a unified, cross-functional approach to securing both realms is growing in importance.
Attackers exploit weak segmentation, unsecured remote access, and legacy systems that were never designed with cybersecurity in mind. Once inside, they can halt production, damage equipment, or even threaten human life or cause environmental damage.
The unique challenges of OT environments:
Legacy technology
Many systems run on outdated or unsupported software, sometimes decades old, that can’t easily be patched without interrupting operations.
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Proprietary protocols
OT devices use vendor-specific communication methods not recognised by standard IT tools.
Availability over confidentiality
Shutting down a process for security reasons may be more damaging than the attack itself.
Human and safety impact
A compromised industrial controller could affect worker safety or public services.
Limited visibility
Without asset inventories or monitoring, intrusions can go unnoticed for months.
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Common weaknesses found in OT networks
Integrity360’s experts regularly uncover recurring issues across industrial environments, including:
Poor network segmentation, allowing attackers to move from IT to OT.
Unpatched systems and default configurations left unchanged.
Weak or insecure remote access used by vendors and contractors.
Lack of asset inventory or real-time monitoring.
No endpoint protection against malware propagation.
These weaknesses make OT environments particularly attractive to threat actors seeking maximum disruption.
When operations depend on continuous uptime, a single breach can lead to production loss, safety risks, reputational damage and regulatory penalties.
By Matthew Olney
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Olney is a cybersecurity content and communications specialist with extensive experience translating complex security topics into clear, engaging content for technical and executive audiences. As content marketing and social media lead at Integrity360, he works closely with Integrity360 experts to develop thought leadership, technical blogs, webinars and multi-channel campaigns that help organisations understand and respond to emerging cyberthreats.
Flock Safety’s reputation is in tatters, thanks in large part to its own actions. First sold as a high-tech add-on for homeowners’ associations and gated communities, it soon spread to law enforcement agencies and the cities that employ them. Promising plenty of access to an existing network of privately-owned cameras, Flock insinuated — if not actually stated as much — that cities buying its systems would have access to recordings and ALPR records gathered elsewhere in the nation.
That has largely proven to be true. Law enforcement officers with access to Flock’s camera network have used it to do things like track the movements of a Texas woman who was seeking an abortion and allowing federal officers to hunt down migrants to detain and deport.
Flock has been so bad on the PR front that national surveillance powerhouse Ring pulled the plug on its fledgling partnership with Flock following backlash to its heartwarming-except-for-all-the-dystopia Super Bowl ad.
Even before the Big Game debacle, Flock had been shedding customers. The private sector still seems as interested as ever, but cities were either turning down Flock’s overtures or terminating their contracts with the surveillance camera company.
Residents of an Atlanta suburb have been rocked by the revelation that sales employees at Flock have been accessing sensitive cameras in the town to demonstrate the company’s surveillance technology to police departments around the country. The cameras accessed have included surveillance tech in a children’s gymnastics room, a playground, a school, a Jewish community center, and a pool.
While I can understand parents might appreciate cameras being used to protect their kids, they likely never expected that footage of their kids (sometimes clad in revealing clothing) would be used as a sales tool by Flock Safety.
The city’s own audit logs prove otherwise. From the data in this file, just since the start of 2025, 1,271 external agencies have been granted permission to view live streams. 358 external agencies have been granted access to record these streams.
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We don’t know who else has been accessing this footage, but the data makes it clear certain Flock sales reps and officials are extremely interested in footage of people in pools, gymnastic classes, and fitness centers.
One Flock employee, Randy Gluck, who lives in Raleigh and is a business development manager for their 911 products, was granted live-view access to our cameras. He looked at 54 cameras, with very strange patterns such as clicking through 5 traffic cameras on July 21st last year before settling on the Dunwoody Library camera. The Flock data does not tell us when he stopped watching that footage, but he didn’t look at anything else for two hours.
Two days later, Randy clicked through 3 private cameras at the JCC before he settled on JCC camera ‘Main Pool Right’. It was over 3 hours later before his next view on traffic cameras.
[…]
This brings me to Bob Carter – Vice President of Strategic Relations and Business Development for Flock. Bob spends a lot of time looking through both our live footage and recorded footage. Just since the beginning of last year, he has done this 185 times.
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Bob also has some interesting searches. On September 30th, 2025 – Bob looked at just one camera. This camera is in the gymnastics room of the JCC [Jewish Community Center].
A lengthy apology for all of this was given to the Jewish Community Center by none other than Flock CEO Garrett Langley. And while it’s nice to see an apology being offered, the apology doesn’t include any promises not to do this same sort of thing elsewhere, much less address the very real concerns that a number of Flock Safety employees have unfettered access to live cameras and recorded footage.
“You may have seen that questions have been raised about Flock employees’ access to security cameras near MJCCA property. While there is a lot of misinformation propagated by some of the voices making these allegations, I want to be direct and apologize for our poor judgement.”
[…]
“Because of our relationship with Dunwoody PD as a development partner–meaning we had explicit permission from Dunwoody to use their Flock system for both testing (for product improvement) and demonstration–Flock employees did occasionally access Dunwoody’s devices for those purposes,” Langley added. “I recognize that the choice to use MJCCA, rather than parts of the city, was a poor one on our part. I am cognizant of the additional, well-founded sensitivity of the Jewish community to security concerns at this time. Therefore, I would like to extend a formal apology to you and the entire MJCCA community for this poor decision. Candidly, it is because of the very real security concerns the MJCCA community is feeling that I am so proud of our partnership, and those with Jewish organizations across the country.”
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While Flock management is apparently angry that some of its employees are now being called “child predators” following the publication of these access logs, it’s apparently uninterested in curbing access or installing guidelines that might deter questionable viewing habits in the future.
As for the city itself, it doesn’t seem to care that many residents are opposed to further Flock camera use based on what’s been uncovered here. The state’s attorney general took time from his busy running-for-governor schedule to praise Flock and the mayor of Dunwoody for their continued partnership.
When something like this can’t deter cities from continuing to do business with Flock, it makes the allegedly heartfelt apology issued by the company’s CEO look a lot less heartfelt. This isn’t someone offering contrition and promise to do better to a potential customer. This is someone saying the sort of stuff that sounds like contrition but is ultimately meaningless because neither Flock nor the city government actually care what the general public thinks of them.
Website traffic from AI will surpass traffic from traditional search by 2028. Do you know that almost 70% of businesses report higher return on investment (ROI) with the use of AI in SEO? And this data shows the surging demand and usage of SEO intelligence.
But how is it different from just seo or why is there so much buzz around a separate term? Keep reading to know all about modern-day search engine optimization.
What is SEO Intelligence?
SEO intelligence is all about the process of refining your website to achieve higher rankings on the search engines by collecting, analyzing, and leveraging data related to search engine performance. It gives you a picture of how your website is doing in organic search, how it stands against the competitors, and what the strategy is to do better in search rankings.
How is it different from Normal SEO?
This is the most common confusion. Let me clarify for you.
SEO is about the basics of optimizing your website for it to rank better, and it is more about using the right keywords, improving technical seo and tailoring web content accordingly.
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Whereas SEO intelligence goes a layer deeper, it is the advancement of the basics that goes with a strategic approach. Here, it is not just about practicing seo but practicing it with the right tools, using data and analysis before deciding what seo actions will be the best for expected outcomes. It is about being precise and making data-backed decisions, and it is a proactive approach.
SEO is about execution, whereas SEO intelligence is about what & why to execute.
Why do you need Search Engine Optimization Intelligence?
These are the 8 top-most benefits of SEO intelligence:
1. Competitive Edge
When you are using the right seo tools and each of your decisions is backed by clear figures, facts, and industry insights, it helps you stay ahead of the competition. Moreover, intelligence starts with gathering data, which includes what your competitors are doing, taking note of beneficial strategies from them, and what you should avoid while learning from others’ mistakes.
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2. Data Driven Decision-making
Use of intelligence in seo processes helps you make informed decisions as you look at analysis and reports rather than playing on assumptions. You can make and maintain highly effective and high-performing plans for traffic generation.
3. Optimized Content
Gives you an understanding of what type of content will work best for your target audience and platform. Better-aligned content leads to higher engagement rates.
4. Enhance User Experience
It is not only about your website performance on search engines, but also how the website treats users or visitors. Intelligent data gives a view of how your site is utilized by visitors and what can be improved in usability and navigation.
5. Higher Conversion
It is a seo process at core, and the purpose of seo is to rank your website higher, which indeed will increase footfalls and consequently conversion rates. Now adding intelligence to basic seo makes these increments much higher.
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6. Long-term Results
Applying intelligence while working on seo magnifies the power and scope of expansions. The combination of seo intelligence, search intelligence, product, and market intelligence fosters a holistic and all-rounded strategy.
When you are constantly monitoring your website and using analytics, you can make real-time decisions and improvements, avoiding the piled-up work. This helps to stay effective for a longer period of time as seo keeps working in the background, offering you organic results.
7. Cost Effectiveness
This seo practice allows businesses to focus on high-intent keywords, avoiding budget wastage on irrelevant traffic. Also, it avoids guesswork and works on data, resulting in a higher ROI, allowing savings on paid advertising. It reduces Customer Acquisition Cost (CAC).
8. Increased Online Visibility
Focusing beyond keywords and page loading speeds seo intelligence supports in spotting new opportunities by working on user intent, identifying low difficulty keywords, and optimizing SERP features and artificial intelligence. As you deal with data and more in-depth information throughout the process, it automatically improves the technical health of the website and assists in building topical authority.
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What are the Key Elements of SEO Intelligence?
Source: Roaring Studios
While working with this format of seo you need to adhere to the following metrics for it to really work as desired:
Keyword intelligence to focus beyond just search volume and understanding why and what is being searched for behind those searched words or phrases.
Competitor analysis is one of the most important elements for staying ahead in keyword rankings, backlinking plans, and grabbing new opportunities.
Content intelligence to understand what your audience is looking for and what works and what does not. Paying attention to this ensures user needs and web authority.
SERP tracking is essential for staying updated on new features and AI overviews.
Backlink Intelligence makes you aware of the relevance of referring domains supporting strong site authority.
Predictive analysis is another key aspect that really defines a strong implementation of intelligence, as it helps forecast trends and what is going to happen next with a proactive approach in strategies.
Best SEO Intelligence Tools 2026
Before you choose a seo intelligence tool, look at the factors such as automation, data accuracy, prediction capabilities, and scalability to understand whether the tool really meets the needs of intelligence or not.
1. Clearscope
It is one of the best choices for editorial teams wanting to improve content quality. It offers advanced content grading and checks, ensuring the content is SEO-optimized and human-friendly.
Clearscope bags a strong client base of YouTube, IBM, Adobe, Deloitte, and more.
Helps you measure visibility across Google and AI chatbots.
It not only helps in finding keywords but also gives a holistic view of the next high-impact topic for you to spark and own the online conversation before your rivals do.
Offers content analysis for the entire site and individual pages for prebuilt content views or custom ones.
Some limitations are that it has limited automation, no AI writing at scale, a steeper learning curve, and is expensive for small teams.
2. Frase
Best used for SERP based content briefs and FAQs, and it is a much more economical option to Surfer and Clearscope. It talks about being an all-in-one solution for an intelligent seo process.
Companies like Thomson Reuters, Under Armour, Coursera, Hennessey, and more are the clients held by Frase.
That said, Frase claims to avoid patchwork, the old tradition if seo that requires separate tools for research, writing, optimization, and more. It does it all together by utilizing its 80+ skills.
Offers AI search tracking, content optimization, and integration across tools and platforms.
Some fallbacks are shallow optimization compared to Sufer or Clearscope, and constrained scalability for large teams.
3. Market Muse
It is best suited for big publishers, enterprise sites, and content-heavy SaaS brands. Topical authority and content strategy are strong points of Market Muse by Siteimprove.
Their clients include Orbit Media Studios, ON24, Sumo Logic, and more.
Helps by providing personalized difficulty solutions. Offering a tailored roadmap for creation and updates in minutes.
You can best use it to expand the authority of your website that you already have.
Competitor analysis helps identify gaps and overlooked opportunities. You can also leverage link recommendations, quality analysis, and brief optimization.
It lacks somewhere because it is a killer for small blogs, has a steep learning curve with required training, and is also expensive.
In a Nutshell
If you really want to succeed in your search engine optimization, you need to adapt SEO intelligence. Because it will not only tell you to ‘do it’ but will make you understand why, what, and how to do it in a much more effective and efficient way. The process has some important elements, including prediction, content optimization, backlinking, and more, as I have mentioned.
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We also discussed some of the best tools for a robust seo intelligence strategy. So you have got it all, what is seo intelligence, its importance, how to practice, what are the best ways and tools you can use. Get going and boost your website ranking and business.
It shouldn’t be any surprise that NFC and similar RFID implementations are capable of providing power to a receiver, since this is after all how RFID tags can work without a battery. The question is more whether you can do more with NFC than just briefly power some low-power circuitry to spit out some data. This is the topic of a recent [Denki Otaku] video.
Although both Qi and NFC use electromagnetic induction, they differ in the frequency and correspondingly the maximum power that they can deliver to a receiver. For NFC this is around a Watt, with the used NFC module supporting up to 250 mW, which already sets the rough scope of what one can expect from an NFC-powered device. That said, an NFC transmitter and receiver can be significantly smaller than those for Qi due to the much higher frequency.
An additional benefit of NFC is that it offers more freedom to the user in its protocol in terms of user data, which is useful for applications where you don’t just want to power a device. In the video an MCU and IMU are powered along with an OLED display, which demonstrates wireless charging as well as data transfer of the IMU data to a second MCU.
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The benefits of NFC over Qi would thus be the smaller antenna size, and depending on the used NFC implementation also charging and data transfer at the same time.
The first India’s Favorite Smartphone awards, powered by Flipkart, just wrapped up. And what a stellar night it was. Instead of the usual jury picks, this one was decided by people. Users voted for their favorite smartphones, and the results are actually pretty interesting. If you missed it, here’s everything you need to know.
Cameras Segment Winners
There was a time when smartphone cameras were just okay. Good enough to take photos in the day, but once the light subsided, so did the quality. Well, that’s not the case anymore. Different smartphone makers excel at various things. Portrait photography, for instance, is clearly a battleground. Phones like the vivo V60 (Best Smartphone for Portraits Under ₹40,000) and the Google Pixel 10 (Best Smartphone for Portraits Above ₹40,000), which won in their respective segments, show how much brands are focusing on skin tones, edge detection, and that DSLR-like look.
Selfies have also made a comeback as a serious category. With devices like the Motorola Edge 60 Pro (Best Smartphone for Selfies between ₹20K – ₹30K) and OPPO Reno14 5G (Best Smartphone for Selfies between ₹30K – ₹40K), it’s clear that front cameras are no longer an afterthought, especially in a creator-first world. Still, the most important thing when it comes to smartphone photography is nighttime shots, and here the vivo X200T took the night photography crown in the above 40K budget. Unsurprisingly, it was Apple that bagged the best video award with the iPhone 17 Pro Max. On the other hand, the best videos award in the 30K-40K segment was won by the vivo T4 Ultra.
Rounding up the camera section, the best smartphone for photography between the 20K-30K was the Motorola Edge 70 Fusion. The same award, but between 30K-40K, was awarded to the vivo V60e. Last but not least, the overall best flagship phone for camera was OPPO Find X9 Pro.
Battery & Performance Winners
For all the talk about AI and cameras, most people still care about two things: battery life and performance. That’s exactly why budget battery champs like the realme P4 Lite 5G (Best Battery Life Smartphone under ₹10K) and realme P4x 5G (Best Battery Life Smartphone between ₹10K-₹20k) matter. These aren’t flashy devices, but they solve a real problem: getting through the day without constantly looking for a charger.
Gaming, on the other hand, has become its own category entirely. Phones like the OPPO K13 Turbo 5G (Gaming Smartphone of the Year Between ₹20K-₹30K) and POCO X8 Pro Max (Gaming Smartphone of the Year Between ₹30K-₹40K) highlight how performance today isn’t just about benchmarks, it’s about sustained performance, thermals, and real gameplay stability.
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Beyond gaming, the other thing that makes or breaks the phone is the software experience. While most phones today have good software, the winner in this category was absolutely clear: Nothing. The Nothing Phone (4a) and CMF by Nothing Phone 2 Pro swept the stage, winning the best software experience both under the ₹20K and ₹30K categories.
But if you just want the best overall performance and a mix of software and gaming, then the iQOO Neo 10R 5G is the way to go in the ₹20K-₹30K category. Build quality is also getting more attention. Devices like the vivo T5x and Motorola Edge 60 Fusion stand out for their in-hand feel and durability. That’s something buyers are starting to notice more than before.
Value & Design Awards
Despite all the innovation happening at the top end, the core of the Indian smartphone market hasn’t really changed. Categories like Best Value 5G and Best All-Rounder exist for a reason. Phones like the Moto G57 Power 5G (Best Value 5G Smartphone Between ₹10K-₹20K) and realme P4 Power 5G (Best All-Rounder Smartphone ₹20K-₹30K) aren’t trying to be the best at one thing.
Smartphone design has remained the same for the better part of a decade. But Nothing has been changing that trend slowly but surely, with unique designs and lighting. As expected, the Nothing Phone (4a) Pro won the Chromatic Disruption Award. On the other hand, the Motorola Edge 70 Fusion took home the Color Material Finish (CMF) award. At the same time, the iPhone 17 Pro winning for trendsetting design is a reminder that consistency and familiarity still carry a lot of weight.
The Samsung Galaxy S26 series (Capture the night right award) being recognized as the “Smartest Smartphone” says a lot about where things are going. It’s less about raw power now and more about how intelligently a device can adapt and assist. Similarly, phones like the vivo X300 Pro (Future of Smartphone Photography) show how AI is playing a bigger role in photography, not just enhancing images, but defining how they’re captured in the first place.
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Full List of Winners
Category
Winner
Best Smartphone for Portraits (₹30,000 – ₹40,000)
vivo V60
Best Smartphone for Portraits (₹40,000 & above)
Google Pixel 10
Best Smartphone for Selfies (₹20,000 – ₹30,000)
Motorola Edge 60 Pro
Best Smartphone for Selfies (₹30,000 – ₹40,000)
OPPO Reno14 5G
Best Smartphone for Night Photography (₹40,000 & above)
vivo X200T
Best Smartphone for Videos (₹30,000 – ₹40,000)
vivo T4 Ultra
Best Smartphone for Videos (₹40,000 & above)
Apple iPhone 17 Pro Max (Silver)
Best Smartphone for Photography (₹20,000 – ₹30,000)
Motorola Edge 70 Fusion
Best Smartphone for Photography (₹30,000 – ₹40,000)
vivo V60e
Best Smartphone for Photography (₹40,000 & above)
OPPO Find X9 Pro
Best Battery Life Smartphone (Under ₹10,000)
realme P4 Lite 5G
Best Battery Life Smartphone (₹10,000 – ₹20,000)
realme P4x 5G
Gaming Smartphone of the Year (₹20,000 – ₹30,000)
OPPO K13 Turbo 5G
Gaming Smartphone of the Year (₹30,000 – ₹40,000)
POCO X8 Pro Max
Best Software Experience (₹10,000 – ₹20,000)
CMF by Nothing Phone 2 Pro
Best Software Experience (₹20,000 – ₹30,000)
Nothing Phone (4a)
Best Build Quality Smartphone (₹10,000 – ₹20,000)
vivo T5x
Best Build Quality Smartphone (₹20,000 – ₹30,000)
Motorola Edge 60 Fusion
Best Performance Phone (₹20,000 – ₹30,000)
iQOO Neo 10R 5G
Lifestyle Creator of the Year
Sejal Kumar
Pop Culture Creator of the Year
Baccha mat bolna
Visual Storyteller of the Year
Ankur Agarwal
Entertainment creator of the year
Danny Pandit
Best Value 5G Smartphone (Under 10,000)
vivo T4 Lite 5G
Best Value 5G Smartphone (₹10,000 – ₹20,000)
Moto g57 Power 5G
Best Emerging 5G (₹10,000 – ₹20,000)
Samsung F70e
Best All-Rounder Smartphone (₹10,000 – ₹20,000)
vivo T5x 5G
Best All-Rounder Smartphone (₹20,000 – ₹30,000)
realme P4 Power 5G
Tech Creator of the Year
Rajeev Makhni
India’s Most Trusted Tech Creator
Tech Burner
Review Master of the Year
Beebom
Fastest Growing Tech Creator
RJ Abhinav and Techs Venom
Smartest Smartphone (₹40,000 & above)
Samsung Galaxy S26 Series
Best Designed Smartphone (₹30,000 – ₹40,000)
Nothing Phone (4a) Pro
Best Color Material Finish (CMF) I I Chit chat will happen here
Ai+ Smartphone
Capture the night right award
Samsung Galaxy S25 Series
The Chromatic Disruption Award
Nothing Phone (4a) Series (Pink)
Best Colour Material Finish (CMF) I I Chit chat will happen here
It’s the age-old question: repair or replace? It’s something you see drivers wrestle with all the time, but what about homeowners? When your home’s heating and cooling system runs into trouble, it’s worth asking yourself whether paying for another repair or investing in a full replacement is the more affordable option. That’s where the $5,000 rule comes into play. If your HVAC’s not passing the seasonal routine maintenance check, you can use this basic calculation to weigh the short-term cost of repair against long-term value of replacement.
It’s this simple: multiply the age of your HVAC system by the estimated repair cost. If the total exceeds $5,000, the consensus among technicians is that replacement would actually be the more cost-effective option. For example, a 12-year-old unit in need of a $500 repair would give you a total of $6,000. In that case, replacement may be the smarter financial move. (Alternatively, if the unit was installed nine years ago or less, the math suggests it’d make more sense to just repair.) It’s not an exact science, of course, but it’s just meant to help you make your mind up.
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Why the rule might not be as reliable anymore
Kunakorn Rassadornyindee/Getty Images
The $5,000 rule is based on the idea that most HVAC systems only operate effectively for about 10 to 15 years — 20 if you’re lucky. That’s true of all major air conditioner brands. After that, you can reasonably expect performance to decline and efficiency to drop, not to mention needing more frequent repairs. With the $5,000 rule, homeowners have a reasonable threshold to help them know when repairs might not make sense financially anymore.
That said, the $5,000 rule might not be as reliable as it once was. HVAC replacement costs have gone up by a lot, and newer systems could end up with bills in the range of $10,000 or more. And while HVAC units are getting more efficient, they’re also getting more advanced. That means the cost of repair goes up, too. If you’re not sure which direction to go, you can always ask a trusted HVAC technician to make it make sense for you. Have them break down the cost of replacement vs. repair and weigh your options from there.
The programme will deliver enhanced national datasets, policy briefings, peer-reviewed academic outputs and a flagship WDC report designed to inform decision makers and the wider public.
The Western Development Commission (WDC) and Atlantic Technological University (ATU) will partner to examine how remote and hybrid work is reshaping Ireland’s economy, communities and quality of life.
The two-year project, which is called Connected Futures: The Economics of Remote and Hybrid Work in Ireland and its Impacts on Wellbeing, Mobility, and the Local Economy, is funded under the TU Rise programme.
Dr Aisling Moroney from WDC’s policy analysis team will spearhead WDC involvement in the research. The ATU side of the operation will be led by Dr Amaya Vega, Dr Sinead Keogh and Dr Michelle Queally, from the Department of Enterprise and Technology in the Faculty of Business, and post-doctoral researcher Dr Salim Khan.
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With institutions based across the west and northwest, ATU is well positioned to explore how evolving working patterns are impacting people and enterprises across the country. The new partnership aims to “build on that foundation and move the conversation forward again”, according to the pair.
The research will provide the Government and stakeholders with information on local spending, sustainable mobility, wellbeing, digital infrastructure, commuting behaviour and the long-term future of regional communities.
The programme also plans to deliver enhanced national datasets, policy briefings, peer-reviewed academic outputs and a flagship WDC report designed to inform decision makers and the wider public.
Commenting on the partnership, Dr Orla Flynn, the president of ATU, said, “Remote and hybrid work have fundamentally reshaped how we live, work and connect, particularly in regional and rural Ireland.
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“By combining ATU’s research expertise and regional reach with the WDC’s leadership in this area, the Connected Futures initiative will generate evidence-based insights to support national decision-making, strengthen communities and ensure that the benefits of new ways of working are shared across all regions of the country.”
Allan Mulrooney, the CEO of the WDC, added, “Ireland changed how it works almost overnight. The challenge now is understanding what that means for communities, for businesses and for regional growth.
“This partnership with ATU is about building that evidence, grounded in real data and lived experience, and ensuring remote and hybrid work deliver meaningful benefits across the country, not just in a small number of locations. That evidence will help Government, agencies and employers take the right next steps and ensure Ireland remains ahead of the curve.”
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Experts from TCS and Rent the Runway discuss how AI is impacting the ever-evolving cyber space.
Artificial intelligence (AI) has the power to impact careers in the cybersecurity sector in a number of ways. From the potential to reduce workload and ease burnout, to increasing jobs displacement and affecting the uptake of new skills, it is fair to say that the use of organisational AI has its pros and cons.
For Rehan Jaddi, the vice-president of engineering and chief information and security officer at Rent the Runway, the rapid adoption and integration of AI represents a key cybersecurity challenge.
He said: “While AI presents tremendous opportunities for innovation and efficiency, it also introduces new and complex risks. To address this, we are proactively developing a comprehensive AI governance and risk management framework. This isn’t just about blocking threats, it’s about enabling the business to innovate securely.”
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To mitigate risk and ensure best practice, he explained Rent the Runway works to define risk tolerance to guide AI adoption strategy, establish clear principles and policies for the ethical and secure use of AI, evaluate and implement new security technologies designed to protect AI systems, adapt IT and security teams’ skillsets to meet the demands of this new landscape and take a strategic and proactive stance to safeguard data.
It is a risky landscape at points, agreed Jennifer Scott, the head of cybersecurity delivery and operations at TCS’ global delivery centre, Letterkenny.
“While the advent of AI has the potential to significantly mature and improve security operations centres and security information and event management capabilities, it can also have an adversarial impact, enabling attackers to more easily find gaps, expose and precipitate human error,” she said.
“Human error and susceptibility to AI-driven vishing and phishing attacks is therefore a growing challenge. User education about AI-enabled vishing and phishing remains extremely important in preventing potential high-cost compromising of client systems.”
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Sturdy security skills
Of the skills and qualifications most suited to a cybersecurity role in modern-day organisations, Scott said that particularly at TCS, experts skilled in incident management, threat hunting and forensics are in high demand.
“OT security is also in growing demand,” she said. “Industry recognised certs in demand include OSCP (offensive security certified professional), CISSP (certified information systems security professional) and CISM (certified information security manager).
Jaddi noted that while the demand for traditional cybersecurity skills remains high in 2026, Rent the Runway is increasingly looking for professionals with a blend of technical expertise and business acumen.
He said the most sought-after qualifications in the organisation today fall into three main categories, which are AI and machine learning security, cloud and application security, and risk management and communication.
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In AI and machine learning security, Jaddi explained as AI is further integrated into workplace operations, Rent the Runway needs qualified experts who understand the unique vulnerabilities of machine learning models and are equipped with the skills needed to build security into the entire AI life cycle.
“With the proliferation of SaaS applications and our cloud infrastructure, we need professionals who can secure our data and applications in a distributed and dynamic environment,” he added. “This includes expertise in container security and identity and access management.”
Jaddi is of the opinion that it is no longer enough for an employee to be a technical expert in their field. Rather, security professionals are operating in a space where they need to be able to translate complex technical risks into business terms, communicating effectively with stakeholders across the organisation.
“Ultimately, we’re looking for security leaders who can think strategically and act as partners to the business, enabling innovation while protecting the organisation.”
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If you’ve been paying any attention to the renewable energy space, you’ll know that generation isn’t really the problem anymore. Solar panels are cheap, and wind turbines are everywhere. The problem is matching generation with demand—sometimes there’s too much wind and sun, and sometimes there’s not enough. Ideally, you could store that energy somewhere, and deploy it when you need it.
The answer everyone keeps reaching for is lithium-ion batteries, and they work just fine. However, there’s a competing technology that’s been quietly scaling up in the background—the vanadium flow battery. It has some unique advantages that could see it rise to prominence in the world of large-scale grid storage.
The Juice That Stores Juice
Flow batteries are chemically simple, but mechanically complicated. They use pumps to flow electrolyte from massive tanks through cell stacks to generate electricity. This means they are very easy to scale in capacity – just add bigger tanks, and you’ve got a bigger battery. Credit: Kavin Teenakul, CC BY-SA 4.0
Flow batteries are beautiful in their simplicity, storing charge in huge tanks full of liquid electrolyte rather than in gel-like materials sandwiched between solid electrodes as per a regular battery. Specifically, two big tanks of vanadium ions, typically dissolved in sulfuric acid. By pumping the electrolyte through a cell stack where the electrochemical reaction happens, you generate electricity. Getting more power is as simple as adding more cell stacks, while increasing the battery’s capacity is as simple as getting bigger tanks full of more electrolyte. The two variables are almost entirely decoupled, which is an extremely elegant property for a grid-scale storage system. It makes right-sizing the system a cinch, it’s simply a matter of scale. These batteries also have the property of surviving tens of thousands of charge cycles without damage, and lifespans measured in decades.
The chemistry itself works out quite tidily. Both the positive and negative electrolyte use vanadium, just in different oxidation states. The positive side hosts VO2+ and VO2+ ions, while the negative side works with V²⁺ and V³⁺ ions. These solutions are pumped through a cell, either side of a permeable membrane that allows proton exchange. When the battery is being discharged, electrons leave the anode electrolyte and are transferred through the external load to the cathode electrolyte; this is balanced by the transfer of protons across the membrane. During charging, the opposite occurs.
A neat side-benefit of this is that because the battery uses the same element on both sides of the membrane, cross-contamination between the two tanks — an inevitable consequence of some ions sneaking through the membrane over thousands of cycles — doesn’t actually kill the battery. The electrolyte merely needs to be rebalanced and normal operation can resume. This single-element trick also means the electrolyte has a very long service life. It doesn’t degrade in the way an electrolyte in a regular battery might. A well-maintained vanadium flow battery can run for ten to twenty years with minimal capacity loss, and at end of life, that vanadium electrolyte still has value. It can be sold, recycled, or reprocessed as needed. Meanwhile, the electrodes in the cell stack and the pumps and machinery that moves the electrolyte around can be serviced or replaced as needed. It’s a very different scenario compared to lithium-ion cells, where recycling the raw materials involves great mechanical and chemical complexity.
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There is a complexity gain versus traditional batteries, in that moving all the electrolyte around requires mechanical pumps that in turn draw power to operate. These batteries are also not particularly compact, nor efficient in terms of energy-to-volume ratio. However, these problems are offset with the ease of scaling and maintaining them.
Deployment
An aerial view of a flow battery installed by Rongke Power in Hami, in northwest China. Credit: Rongke Power
In the real world, vanadium flow batteries are starting to hit the big time. The largest example in the world is a Chinese project, consisting of a 200 MW battery in Jimusaer, with a total capacity of 1000 MWh, built by Rongke Power. The second largest installation, installed in the city of Ushi in 2024, has a capacity of 700 MWh and can discharge 175 MW to the grid, and was constructed by the same firm. These batteries are comparable in power output to the Victorian Big Battery, a lithium ion installation that outputs 300 MW at peak, but far larger in capacity, as the Australian installation tops out at just 450 MWh by comparison. These installs build upon a previous effort to install a 100 MW battery in Dalian with 400 MWh capacity, along with smaller projects in Shenyang and Zongkyang that operate at sub-10MW levels. The batteries are intended to be used to support grid stability in their local grids. They also have grid-forming capabilities, which means that the flow battery can be used to do a black start, helping to bring traditional thermal generation units online in the event of a total grid collapse.
Australia has also been leaping to adopt vanadium flow battery technology, too. The country is well known for having a huge install base of rooftop solar, which has created a difficult-to-control grid at times. The abundance of sunlight and solar generation during the day has lead to huge peaks where power prices at times turn negative, and the goal is to add storage so that this power can be stored for more effective use over longer time periods.
The vanadium flow battery installation in Port Pirie, South Australia, operated by Yadlamalka Energy. Credit: Yadlamalka Energy
In South Australia, a small project has proven the viability of vanadium flow batteries in local conditions. The Co-Located Vanadium Flow Battery Storage and Solar project in Neuroodla was installed by Yadlamalka Energy, and combined photovoltaic generation and storage into a single site. The project’s goal was to demonstrate the value of vanadium flow batteries for providing both simple energy storage and frequency control services to the grid. It’s a relatively small installation, of just 2MW output and 8MWh capacity, paired with 6MWp of solar panels on site. The build was located adjacent to the Neuroodla substation for easy connection to the grid. The project faced some challenges in terms of power derating during the hottest local conditions, and with some limitations on power deployment and energy trading based on the inverter capabilities at the site. Ultimately, though, the project was able to generate serious revenue even with its limited capacity, thanks in part to energy price volatility in the local market as solar peaks and troughs occurred on a regular basis.
Over in Western Australia, sights are being set much higher. The state government has put out an expression of interest for a 50 MW, 500MWh vanadium flow battery to be installed in Kalgoorlie. The project is backed by $150 million in government funding, and hopes to offer a mighty 10-hour discharge capability to the grid. The project hopes to be up and running by 2029, relying on locally-produced vanadium to fill the tanks.
The mindless pull of the infinite scrolling social media feed has a way of turning every spare moment into a lost hour. It starts as a quick check for a notification or a brief distraction during a work break, but these apps are engineered to keep you trapped in a loop of “just one more.”
Before long, that reflex to reach for your phone becomes an automatic response to any second of boredom, leaving you stuck in a cycle of digital noise that is hard to break with willpower alone.
I miss the feeling of calm that comes with being without a smartphone. And I’m not the only one. A Pew Research survey from 2024 found that 72% of US teens say they feel “peaceful” when they don’t have their smartphone, while 44% say it makes them anxious.
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But switching off is hard. Crucial personal and banking information is tied to my phone, and I’d still need it occasionally even if I tried switching to a second, simpler device.
So instead of breaking free, I found ways to reduce my screen time and phone addiction. I wish I could say it was through willpower, but nope. I relied on some of the same technology to get away from it.
I used my iPhone’s built-in features to curb my phone usage. It’s not a perfect solution, but these methods have helped me lower my screen time without swapping to a dumb phone.
Set up your iPhone for fewer distractions
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Personally, these social media apps cause a lot of distraction.
Prakhar Khanna/CNET
If your phone addiction isn’t extreme, you can set up your iPhone to be less distracting.
It starts with easy things like disabling notifications and simplifying your home screen. I removed all social media apps from mine, and it helped me reduce the daily open rate. I was no longer mindlessly tapping those icons because I’m lazy enough not to swipe down and type the app’s name just to scroll through them.
Here are other iPhone settings that you can use to curb your phone addiction.
I use the iPhone’s Focus mode to limit distracting notifications when I’m working and traveling — essentially for times when I want to be 100% present in things I’m doing.
This feature goes beyond the simple Do Not Disturb function. I need notifications from my family and favorite contacts to pass through, so I have set up different Focus modes instead of using a blanket Do Not Disturb mode every time. Here’s how to set up Focus mode.
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Go to Settings > Focus and tap on the + icon.
Mike De Socio
Create and customize your own Focus mode.
Mike De Socio
1. Go to Settings > Focus. 2. Tap on the + icon (on the top-right corner) to create a Custom Focus. 3. Manage notifications by choosing which apps and contacts you want to hear from during your focus time. You can change individual settings here through People and Apps.
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You can also create a custom home screen that activates when you switch on your new focus mode. For instance, I have Instagram on my home screen in Travel focus mode, and none of the social media apps are on my Work home screen.
Apple’s Screen Time feature can help you create schedules and set limits for apps that are sucking the joy out of your life. If you’re adamant about having time away from your phone, you can block apps and notifications for those time periods.
For instance, I have Instagram set to 45 minutes per day and 30 minutes on weekends. Here’s how to set up Screen Time.
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Go to Settings > Screen Time > App Limits and tap on Add Limit.
Screenshots by Prakhar Khanna/CNET
Select the apps you want to set time limit for.
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Screenshots by Prakhar Khanna/CNET
1. Go to Settings > ScreenTime > AppLimits. 2. Tap on Add Limit. 3. Select the individual or categories of apps you want to set timers for. 4. Tap Next and set the amount of time you want to allow yourself on each app. 5. Tap Customize Days if you want to customize your limit’s schedule. 6. Tap Add in the upper right corner.
Once set, your iPhone sends a notification 5 minutes before approaching your set time limit. After the app reaches the Screen Time limit, it stops whatever it’s doing and displays a new screen. It prompts you to tap OK to exit the app. You can choose to tap Ignore Limit if you’re doing something urgent that requires more time to finish.
Schedule downtime
Go to Settings > Screen Time > Downtime and set a schedule.
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Screenshots by Prakhar Khanna/CNET
Schedule downtime on iOS is part of the Screen Time feature, and you can use it to force yourself to put down your iPhone. I have set it up for weekends. Here’s how you can set up downtime on your iPhone.
1. Go to Settings > ScreenTime > Downtime. 2. Toggle on the widget next to Scheduled. 3. Set your downtime schedule.
When downtime is enabled, only phone calls and apps that you choose to allow are permitted. Like Screen Time limits, when you schedule downtime, a 5-minute reminder is sent before it begins. You can then ignore the reminder or turn on downtime. It can be turned off at any time by turning off Scheduled.
Use Assistive Access
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Assistive Access makes it easy to stay focused with only the essential apps.
Prakhar Khanna/CNET
Assistive Access is an accessibility feature in iOS. It provides a simplified user interface that aims to help people with cognitive disabilities use an iPhone with greater ease and independence. However, it can double as a feature that’s enabled when you want a more focused way to use your iPhone.
In a way, this feature dumbs down your iPhone. Apple says, “Assistive Access offers ways for people to navigate iPhone and communicate using visuals rather than text.”
It displays on-screen items in a large grid that emphasizes images and icons. You also get large text labels and high contrast buttons on the iPhone’s home screen and across essential apps like Calls, Messages, Camera, Photos and Music.
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Here’s how you can set up Assistive Access on your iPhone.
Prakhar Khanna/CNET
Tap on Continue on these screens and customize what you want to see when your Assistive Access is turned on.
Prakhar Khanna/CNET
1. Go to Settings > Accessibility > AssistiveAccess. 2. Tap on Set Up Assistive Access and select Continue. 3. Choose the layout for home screen apps from either Rows (if you want items arranged in a list) or Grid (for bigger icons arranged in a grid). 4. You can now tap on the + icon to select apps available in Assistive Access. 5. The iPhone will prompt you to enter your passcode and set up an Assistive Access passcode. Follow the on-screen instructions, and you’re done.
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To exit Assistive Access, you need to:
1. Triple-press the side button (for modern iPhones) or the Home button (for iPhones with Touch ID). 2. Tap Exit Assistive Access. 3. Enter the Assistive Access passcode you entered during the setup process.
I haven’t been able to use Assistive Access for more than a day because it limits the iPhone’s functionality down to a basic phone. It is great if you can live with just simple functionalities.
Otherwise, I recommend using the settings mentioned in the previous section to keep 100% of your iPhone’s functionality while reducing your screen time.
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Make your iPhone minimalist with this Dumb Phone app
I made my iPhone Air semi-dumb by installing this app.
Prakhar Khanna/CNET
The Dumb Phone is a $3 per-month app (or $25 for a lifetime purchase) that lets you create a minimalist-style phone. Unlike the iPhone’s built-in Assistive Access feature, it creates a text-based launch menu for your most essential apps and hides everything else.
The setup process is simple with on-screen instructions, but you need to enable a few settings.
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Add Widget: Go to your home screen > tap and hold on empty space > Tap Edit > Add Widget > search for “dp” > Select Page 1 widget.
Set the minimalist DP wallpaper: In the DP app, the second instruction takes you to an option to save a wallpaper. Save it and go to Settings > Wallpaper > Add New Wallpaper > Photos > select the recently saved black wallpaper > follow the rest of dp instructions.
Enable Dark mode: Go to Settings > Display & Brightness > select Dark.
Set Reduce Animations & Transparency to On: Go to Settings > Accessibility > Per-App Settings > Add App > Home Screen & App Library. Then, after it’s added, tap Home Screen & App Library > Reduce Motion, then tap On.
Create a minimalist Home Screen: The app prompts you to uncheck all other home screen pages, suggests widget positioning and removes dock icons.
I added my essential banking and work apps to the dock and enabled all the other settings. The Dumb Phone app offers plenty of customization options to personalize your iPhone experience.
By default, all other settings and UI elements remain the same as before. You can still access all the other apps and add whatever you want to your home screen.
However, if you want the true dumb phone experience, you can turn on Detox Mode to block non-essential apps. It connects the app to the iPhone’s Screen Time setting, which can be used to permit or block app notifications and access.
It took me at least an hour to set up the Dumb Phone app to my liking, but once it was, it helped me reduce my screen time.
I like it because it didn’t force me to relearn the basic features of my iPhone. It simply adjusted my home screen and settings for a more focused, distraction-free interface. It made me realize that most of it comes down to muscle memory — because readjusting my home screen was a bigger win than expected.
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By removing apps from my home screen or deleting them altogether, I am no longer mindlessly tapping on apps I don’t need.
Assistive Access is likely the most effective way to curb your phone usage. It gives you these big UI buttons within apps.
Prakhar Khanna/CNET
That said, there are two relatively obvious issues with this route. First, you’re paying additional money for the privilege of simplifying things. And secondarily, you’ll still need to rely on some willpower, because it’s not hard to swipe away from these customizations.
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If you do eventually decide that you want a secondary device for staying connected while minimizing distractions, there are a lot of options. Newer keyboard-equipped phones, “minimalist” themed phones and the Barbie-themed flip phone offer different ways to still have access to communication while cutting back.
But you might not need the extra expense if some of these iPhone customizations provide a similar way to quiet things down. While I’m still on this journey, these iPhone settings have helped me limit my screen time. I hope they’ll help you too.
The TCL X11L is the company’s flagship TV for 2026, and it takes a different path than previous TCL mini-LED TVs. A key difference is TCL’s use of Super Quantum Dots (SQD), a new, enhanced quantum dot formulation that allows for full coverage of the BT.2020 color gamut – a claim several other TV brands are also making, but for their new RGB LED sets. If high brightness was the previous goal for flagship TVs, then extended color has become the new frontier.
Assisting the TCL X11L on its extended color quest is an Advanced Color Purity algorithm and new Ultra Color filter. The latter features 5 nanometer particles compared to the 60 nanometer particles in standard mini-LED TVs, and this allows for “more accurate pixel-level color” and more “consistent color saturation,” according to TCL. Moving beyond 100% BT.2020 coverage, the X11L’s specifications cite peak brightness at up to 10,000 nits, with up to 20,000 local dimming zones.
Note that both those numbers are for the 98-inch X11L, not the 75-inch version that TCL sent me for review. The 75-inch model instead features around 11,500 zones, which is still a considerably greater number than you’ll find on other flagship mini-LED TVs. In general, more local dimming zones means higher brightness and deeper, more uniform blacks, and the X11L is helped on that front by TCL’s Halo Control System. This uses a new 26-bit backlight controller and a Dynamic Light Algorithm, along with a reduced optical distance between the TV’s mini-LED backlight modules and light diffuser layer, to virtually eliminate backlight blooming. As you’ll see in the Viewing Impressions section below, the results here are seriously good for a mini-LED TV.
As attention-grabbing as the X11L’s specs are, all that technology comes at a price. The 75-inch version lists for $6,999.99, while the 98-inch X11L clocks in at $9.999.99. Even with recent price drops (the 75-inch X11L can now be found for $3,999.99) that is a big premium over the company’s stepdown SQD Mini-LED TV, the TCL QM8L series. The QM8L has a lower specified peak brightness at 6,000 nits and a lower local dimming zone count at 4,000 (for the top 98-inch screen size), but it provided an excellent overall level of performance when we tested it. The QM8L also has a mostly similar feature set, leaving its much pricier X11L SQD Mini-LED big brother with a lot to prove.
What Is It?
The TCL X11L’s sturdy support feet are positioned at the far edges of the screen
The TCL X11L is the top series in the company’s 2026, SQD Mini-LED TV lineup, followed by the QM8L and QM7L series. It features Super Quantum Dots for extended color, up to 20,000 backlight local dimming zones, and TCL’s high-contrast WHVA 2.0 Ultra Panel with an anti-reflective screen filter. Similar to the QM8L series, X11L TVs are outfitted with TCL’s TSR AI Pro processor, which provides AI-enhanced contrast, color, motion, and upscaling.
Dolby Vision, HDR10+, HDR10, and HLG high dynamic range formats are all supported by the X11L, and a planned software update for summer 2026 will add Dolby Vision 2 Max compatibility, providing enhanced features such as bi-directional tone mapping and Authentic Motion de-judder processing. The X11L also has Filmmaker Mode and IMAX Enhanced picture presets plus Intelligent picture and sound modes that make automatic adjustments based on content.
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The X11L features a premium metal frame design and is slim for a mini-LED TV
The X11L is the first TCL TV to feature four HDMI 2.1 ports for gaming. These support a 4K/144Hz refresh rate and there’s also 1080p/288Hz and FreeSync Premium Pro support for PC gaming. The TV’s Game Master mode provides a Game Bar pop-up menu for making easy gaming-related picture adjustments, and it also reduces input latency.
TCL clearly put a lot of work into the X11L’s physical design. Its 0.9-depth is alluringly slim for a mini-LED TV, and its polished aluminum side, top and bottom panels give it a luxury look. The support feet carry over the aluminum theme and also provide a solid foundation for the TV. TCL’s ZeroEdge design minimizes the screen’s bezel for a near “all-picture” appearance and there’s a fully backlit remote control with a built-in mic for voice commands.
The TV’s four HDMI 2.1 ports are located on a side-facing panel for easy access.
In addition to its four HDMI 2.1 ports (one with eARC), the X11L has an optical digital audio output, USB 2.0 and 3.0 ports, an Ethernet jack and an RF input for an antenna. The connections are all located on a side-facing panel on the TV’s back, allowing easy access for wall-mount installations.
Google TV with Gemini
The X11L’s main Google TV interface
The X11L is the second TCL TV series to feature Google TV with the Gemini AI assistant. That feature is also available on the TCL QM8L, and it makes content searching easier and more enjoyable via its conversational format. Using either the mic button located on the remote, or the far-field one located on the TV itself, you can ask, “What are the best Sci-Fi movies?” and then drill deeper with additional queries such as, “Which are the best ones from the past decade?” to get a more refined list.
Google TV with Gemini isn’t just for content searches; like the Gemini app on your phone or laptop, it can be used to research anything. I asked the TV how tornadoes get formed, and it created a multi-slide, multimedia presentation on the topic (adding the caveat that Gemini can make mistakes, of course).
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Gemini for Google TV lets you conduct conversational searches across a range of topics
Aside from Gemini, the Google TV platform itself is easy to customize so it presents relevant apps and personalized content recommendations based on your viewing and browsing history. You can play screensavers pulled from the Google TV library, as well as images from your Google Photos account and also Gemini AI-created ones. Additionally, there’s a Live tab on the home screen that lets you view a grid guide of both Freeplay free-to-stream programs and local broadcast channels pulled in by an antenna connected to the TV’s built-in ATSC 3.0 tuner.
Audio by Bang & Olufsen
Four bass drivers are located on the TV’s back panel
TCL doesn’t provide much in the way of specs for the X11L’s built-in speakers other than it has Audio by Bang & Olufsen. There is processing and pass-through support for both Dolby Atmos and DTS:X, and a quartet of “Ultra Bass” drivers on the TV’s back panel are used to reinforce bass effects in movie soundtracks. Equalizer adjustments in the TV’s Sound menu provide Center and Surround level sliders, and these indicate that there is a dedicated center channel driver in the TV’s front-firing speaker array, alongside dedicated drivers for surround channel information in soundtracks.
Another Sound menu highlight is the Beosonic interface. This lets you customize the TV’s sound to your liking by moving a slider up and down between Bright, Energetic, Warm and Relaxed quadrants. Overall, I found that the X11L’s built-in speakers delivered clear dialogue, clean bass and a decent sense of surround ambience, but the sound also had a somewhat thin quality.
Emphasizing Warm and Relaxed on the Beosonic interface helped a bit here, but the X11L should ideally be paired with a soundbar or external speakers. To that end, support is provided for connecting an optional TCL wireless subwoofer for extended bass, and the X11L is also Dolby Atmos FlexConnect capable, supporting a 4.1.4-channel Atmos speaker configuration using TCL’s Z100 wireless FlexConnect speakers and Z100-SW wireless subwoofer.
Setup & Viewing Impressions
After doing some casual viewing with the X11L, I started my testing by making measurements using Portrait Display’s Calman Color Calibration software. Other than disabling the Adaptive Brightness feature, which adjusts brightness automatically based on room lighting, I left the Filmmaker Mode and Standard presets at their default settings for the measurements.
Peak HDR brightness measured on a white 10% window pattern in Filmmaker Mode was 2,174 nits and 465 nits on a 100% (fullscreen) white pattern. In Standard mode, peak HDR brightness on 10% and fullscreen patterns was 4,011 and 407 nits, respectively. The X11L’s peak SDR brightness was notably high, measuring 1,958 nits on a 10% window pattern in Standard mode and 669 nits on a 100% pattern. Those results indicate that the X11L will be a great bright room option for viewing sports, much of which is broadcast or streamed in high definition/standard dynamic range.
So, what about TCL’s 10,000 nits peak brightness specification for the X11L? The highest brightness measurement I recorded was 4,860 nits in Vivid mode, which is roughly half of what TCL claims for the series. Still, the 75-inch X11L’s overall brightness is exceptional, even if there were some odd brightness-related artifacts that I noticed during my subjective viewing tests.
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Specifically, the X11 sometimes displayed brightness “pumping” effects where the picture would be super-bright, particularly on a cut from a dark to a bright scene, and then gradually get dimmer. I mainly noticed this when viewing the demonstration footage on the Spears & Munsil Ultra HD Benchmark 4K Blu-ray disc with the HDR10 option selected. The same pumping effect did not show up when I watched the 10,000 nits Dolby Vision version on the disc, however, and I also didn’t see it on any other Dolby Vision HDR content I watched.
A listed benefit of TCL’s SQD Mini-LED tech is 100% BT.2020 color gamut coverage, and while the 89.7% I measured in Filmmaker Mode came up short of that number, it’s still an excellent result and one that’s comparable to the TCL QM8L SQD Mini-LED TV. P3 color gamut coverage was 97.8, another excellent result that matches what I measured on the QM8L.
Delta-E (the margin of error between the test pattern source and what’s displayed on-screen) averaged 3.9 for grayscale and 5.0 for color, both of which are higher than the 3.0 result considered to be the threshold for what’s indistinguishable from perfect to the human eye. Unfortunately, the TV’s White Balance (2- and 20-point) and Color adjustment menus didn’t provide sufficient range to let me fully calibrate the picture, though I was able to make minor improvements to gamma and color point accuracy.
Gamers will want to select the X11L’s Game picture preset and also turn on the Game Master mode in the System menu settings for lowest input lag while gaming. Using a Leo Bodnar input lag meter, I measured 14.5ms for a 4K 60Hz input. With the exception of the QM8L, which measured 9.8ms on the same test, that result is comparable to past TCL TVs I’ve tested.
Running through my regular slate of 4K Blu-ray demo clips post-adjustment, the X11L’s picture looked fantastic on the James Bond movie No Time to Die. Skin tones were accurate, and there was impressive black depth and shadow detail in dark scenes. A scene where Bond traverses a rocky hillside cemetery did show a degree of judder, though this could be fixed without adding any soap opera effect by setting both the Judder and Blur sliders in the Clarity menu’s Custom Motion mode to 3.
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The X11L’s powerful local dimming resulted in images with excellent micro-contrast.
Switching back to the Spears & Munsil disc, demo clips showing flowers, birds, and lizards against a stark black background revealed virtually no backlight blooming. Equally impressive was the TV’s micro-contrast in an overhead shot of a city at night. A mini-LED TV with average local dimming control will typically show some degree of light bleeding in this sequence, which limits the overall contrast level and softens detail. On the X11L, however, the black level remained rock solid, and highlight detail was clearly defined.
Spider-Man: Into the Spider-verse has been one of my recent go-to 4K discs for testing color on TVs, and the X11L looked every bit as good as the QM8L when it came to color saturation and detail. Overall, I thought the computer-animated picture here looked punchier and overall better owing to the X11L’s superior contrast and shadow detail. I had similar thoughts when I watched scenes from Alien: Romulus, another movie with plenty of scenes with bold colors and bright objects pitted against dark backgrounds.
The X11L’s 4K upconversion of standard HD programs was excellent. When I watched a PBS documentary on the American naturalist and writer Henry David Thoreau, fine details in shots of the Massachusetts and Maine woods were clearly defined, and so was the inky scrawl in close-up shots of Thoreau’s journals. The set’s anti-reflection screen also did a good job of minimizing glare from lights and open windows when I watched this doc during the day, and its color saturation was mostly maintained when viewing from far off-center seats.
The Bottom Line
The X11L’s fully backlit remote control
TCL’s flagship X11L SQD Mini-LED TV is as bright as TVs get, and with its extended color gamut coverage and refined local dimming, it delivers truly attention-grabbing picture quality. TCL has claimed the X11L to be the “best overall TV in the industry,” and there’s plenty here to back up that statement.
With a discounted price of $3,999.99 for the 75-inch model I tested, the X11L is still about as expensive as TVs get. At that cost, you’ll be wondering what else it has to offer other than a great picture, and in this case the extras include a slim, premium design, better-than-average built-in sound, and Google TV enhanced with the Gemini interactive AI assistant. The X11L will also be made Dolby Vision 2 Max compatible with a software update scheduled for later in the year, and that same update will also add an Intelligent Device Control feature that will let you adjust picture and sound settings using voice commands.
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About the only thing stopping me from giving the TCL X11L a full two thumbs up recommendation is the TCL QM8L, which provided nearly as impressive performance when I tested it, and was much easier to calibrate for an accurate picture. It also packs many of the same features as the X11L. The price for the 75-inch QM8L dropped from $2,999.99 to $1,999.99 since I reviewed it, making it a dramatically less expensive option than the X11L. The TCL X11L is undeniably a great TV, but there are clearly better values to be had.
Pros:
Exceptional brightness
Extended P3 and BT.2020 color gamut coverage
Refined local dimming (up to 20,000 zones)
Effective anti-relection screen
Good off-axis color uniformity
Dolby Vision 2 support (pending)
Google TV with Gemini AI assistant
Audio by Bang & Olufsen front-facing speaker array
Dolby Atmos FlexConnect support
Wireless subwoofer support
Four HDMI 2.1 ports with 144Hz support
Premium design
ATSC 3.0 tuner
Cons:
Higher than average grayscale and color point errors in Filmmaker Mode
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