Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Estimated read time 2 min read
Jisoo poses for the 2025 Dior Addict Lip Glow campaign.
Jisoo poses for the 2025 Dior Addict Lip Glow campaign. Photo: Dan Beleiu / Dior Beauty

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, actress Anya Taylor-Joy, and musician Willow Smith. Photographed in dreamy pink hues by Dan Beleiu, the campaign embodies a fresh, youthful charm.

Dior Addict Lip Glow 2025 Ad

Anya Taylor-Joy gets her closeup in Dior Addict Lip Glow ad for 2025.
Anya Taylor-Joy gets her closeup in the Dior Addict Lip Glow ad for 2025. Photo: Dan Beleiu / Dior Beauty

The Dior Addict Lip Glow balm goes beyond being a pretty makeup product. It’s skincare and style combined. Infused with 97% natural ingredients, it promises to keep lips soft and hydrated for up to 48 hours. Available in a range of sheer shades, from delicate pinks to rich corals and plums, the balm reacts to the lips’ natural pH to enhance their color beautifully.

Willow Smith wows in Dior Addict Lip Glow ad.
Willow Smith wows in Dior Addict Lip Glow ad. Photo: Dan Beleiu / Dior Beauty

Creative Director Peter Philips shared the innovation behind the product: “After years of research and experimenting, we are proud to say we cracked the code. We are now able to offer warm as well as cold shades that enhance the natural PH of your lips. This range of shades is timeless, caring, and yummy.”

Priced at $42, the Lip Glow balm is already available on Dior.com and will hit Sephora shelves on December 26th.

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