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European banks are at risk of losing customers to rivals with better crypto tools

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European banks are at risk of losing customers to rivals with better crypto tools

A growing share of European investors may change banks to access better crypto services, according to a new study from Boerse Stuttgart Digital, signaling a shift in how digital assets are shaping retail finance across the region.

The survey, conducted by market research firm Marketagent between August 2025 and January 2026, gathered responses from 6,000 individuals across Germany, Italy, Spain and France. It found that 35% of respondents would consider switching banks if another institution offered stronger crypto investment options.

That figure rises to 40% in Spain, the highest among the countries surveyed, followed by Italy at 35%, France at 33% and Germany at 29%.

At the same time, crypto ownership continues to expand. Around 25% of respondents said they have already invested in digital assets, with Spain again leading at nearly 28%. Germany followed at 25%, while Italy and France trailed slightly.

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Despite crypto’s origins outside traditional finance, the study suggests banks remain central to its next phase. Investors were more than twice as likely to trust their primary bank for crypto services than specialized platforms.

This trust advantage comes as many investors still struggle to understand the asset class. More than 60% said they feel poorly informed about crypto, while 69% described it as too complex.

Concerns around regulation also persist, with 76% viewing crypto as insufficiently regulated and therefore risky.

The findings point to a potential opening for banks. Nearly one in five respondents expect their bank to offer crypto access within the next three years, suggesting that digital assets are moving from a niche offering to a standard feature in retail finance.

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Access to crypto in Europe has expanded in recent years, though it remains uneven. While some banks and fintech firms now offer trading or custody services, many large institutions have taken a cautious approach, often limiting exposure to select products or pilot programs. As a result, investors frequently rely on a mix of traditional banks and specialized platforms to manage their holdings.

Regulation is beginning to shape that landscape. The European Union’s Markets in Crypto-Assets (MiCA) framework, which is being phased in across member states, sets common rules for crypto service providers, including licensing, consumer protection and operational standards. The aim is to create a more consistent market across the region and reduce risks tied to unregulated activity.

Clearer regulation may play a role in that shift. Nearly half of respondents said European Union rules, such as the MiCA, increase their trust in digital assets, indicating that further regulatory clarity could help bring more investors into the market.

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Crypto World

UK to Overhaul Payments Rules, Appoints Tokenization Lead

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UK to Overhaul Payments Rules, Appoints Tokenization Lead

The United Kingdom is revisiting its payments rulebook to support the adoption of new fintech and payment technologies such as stablecoins and tokenization.

In a Tuesday announcement, HM Treasury and Economic Secretary to the Treasury Lucy Rigby said the government will consult on reforms for payment services and electronic money rules.

The Treasury said the changes are meant to create a single framework for traditional and tokenized payments, including stablecoins and tokenized deposits. It also said it plans to bring forward legislation to reduce administrative burdens for companies seeking to offer stablecoin payment services.

The Treasury also named former Financial Conduct Authority veteran Chris Woolard as digital markets champion for its Wholesale Financial Markets Digital Strategy, where he will support efforts to drive adoption of tokenized digital assets.

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Woolard highlighted the growing role of digitization in financial markets, emphasizing that collaboration and a dialogue between the private and public sectors will best support the UK’s global competitiveness as a leader in digital markets.

The package comes as the UK continues to develop its broader crypto regulatory framework, with legislation expected to take effect in 2027.

A package of comprehensive measures targeting digital markets

The new package was unveiled during UK Fintech Week in London, a series of industry events supported by organizations such as Innovate Finance, the independent industry body for the UK fintech sector.

A key part of the plan is bringing stablecoins and tokenization more deeply into the payments system, including through regulatory reform as a core measure.

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Source: Lucy Rigby

“This will mean establishing a single, coherent framework for both traditional and tokenised payments, including both stablecoins and tokenised deposits,” the announcement said.

Related: BIS warns dollar stablecoins could strain banks and policy

The Treasury also said it wants to reduce administrative burdens for companies seeking to offer stablecoin payment services in a move to “cement the UK as a world-leading destination for digital assets.”

UK will seek how to adapt payment regulations to AI agents 

Another part of the package is the government’s decision to explore how payment regulation should apply when AI agents make transactions on behalf of consumers or businesses.

Philip Belamant, co-founder of Zilch, an FCA-authorised consumer credit fintech listed among key stakeholders, said that AI will “fundamentally change how people interact with money,” shifting payments to something that is managed in the background.

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“As this becomes a reality, it’s critical that regulation evolves to support innovation while maintaining strong consumer protections,” he said.

Magazine: How crypto laws changed in 2025 — and how they’ll change in 2026