PEA RIDGE, Ark. (AP) — Walmart and Amazon are racing to speed up online order deliveries in rural areas of the U.S., a rich source of untapped sales that major retailers long wrote off as too sparsely inhabited, too remote or too impoverished to serve profitably.
Walmart has a running start in the contest to build a loyal customer base in rural America. Roughly 90% of U.S. residents live within 10 miles of a Walmart store, and 45% of the company’s full-service Supercenters are in places with populations under 20,000, according to a report by investment bank Morgan Stanley.
Competition for the underserved market, which the bank’s analysts estimated could be worth up to $1 trillion in annual sales, has intensified as remote workers swell the populations of small towns and communities on the far fringes of metropolitan areas.
The same technology that makes it possible for more people to do office work from wherever they want is making it easier for the nation’s two biggest retail companies to get merchandise to them more efficiently.
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Amazon last year invested $4 billion to bring same-day or next-day deliveries to 4,000 smaller cities, towns and rural communities. They included places like the coastal town of Lewes, Delaware, Milton, Florida, a city hat is considered the state’s canoe capital, Padre Island, Texas, which is about 37 miles from Corpus Christi, and Abbeville, Louisiana, known for its Cajun food scene.
In a letter to shareholders last month, CEO Andy Jassy said the average monthly number of Amazon customers receiving same-day deliveries doubled in 2025 compared to the year before. Amazon is using artificial intelligence-based tools to better forecast demand, while opening small micro hubs in rural areas.
“While other companies have been backing away from these customers, we’ve been running to them,” Jassy wrote.
The turf battle between the Goliath of e-commerce and Walmart is taking place as FedEx, UPS and the U.S. Postal Service are scaling back or slowing deliveries to some rural areas to cut costs or to concentrate on more profitable businesses.
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“These folks want the same types of opportunities, services, experiences, as folks that maybe are more familiar with things like ultra-fast delivery that have been available in places like Manhattan,” David Guggina, now the CEO of Walmart U.S, told The Associated Press last fall.
Here’s a look at why and the many ways Walmart and Amazon are cultivating customers in rural America:
Changing demographics
The final step of a package’s journey from a distribution hub to a shopper’s home has always presented challenges in rural areas. Delivery drivers have to travel longer distances between stops and sometimes navigate narrow or unpaved roads in thinly populated areas, adding time that increases per-package labor and fuel costs, experts say.
Rural areas also used to be thought of as less financially well-off and therefore less desirable for retailers. But over the past decade, rural counties have shown steady growth in productivity and income, according to consulting firm McKinsey.
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The median household income in rural counties rose 43% between 2010 and 2022, reaching an all-time high of nearly $60,000 a year, McKinsey said. Since the pandemic, more exurban communities located as far as 60 miles from a major city’s downtown have been among the fastest-growing places in the U.S., the U.S. Census Bureau reported.
The $1 trillion rural shoppers spend annually on electronics, clothing, home furnishings and other merchandise accounts for 20% of all retail purchases in the U.S. except for cars and gasoline, according to Morgan Stanley.
The shifting retail landscape
Amazon and Walmart are not the only companies that see potential demand from former city dwellers who grew accustomed to having groceries, clothes and other products brought to their doors quickly.
In an apparent move to stave them off in the countrysides and small towns where it staked a claim, Dollar General in January extended its same-day delivery service to more than 17,000 of the discount chain’s 20,000 stores. More than 80% of Dollar General’s same-day orders arrived in an hour or less, CEO Todd Vasos told investment analysts in March.
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Rural lifestyle retailer Tractor Supply is increasing its direct delivery services to shoppers, particularly for bulky items like fence panels and riding lawnmowers. It announced plans in January to add more than 150 delivery hubs this year for a total of 375, covering more than half of its stores and reaching over 15 million customers.
Different approaches
Both Amazon and Walmart are expanding their use of delivery drones to speed up shipments from stores or order fulfillment centers. They also using methods that reflect their own roots and taking pages from each other’s playbooks.
Befitting its origins in traditional retail, Walmart is equipping its physical stores with robotic technology technology that picks and packs online orders from a storage area stocked with the most popular delivery items for each location.
The automated retrieval system helped a Walmart Supercenter in Bentonville, Arkansas, home to Walmart’s headquarters, deliver groceries within a 30-mile radius, up from 10 miles just a few years ago, Doug Sanders, Walmart’s senior director of e-commerce store fulfillment, said late last year.
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The company further credits the adoption of a hexagonal mapping system with making same-day deliveries available to 12 million more households. The system replaced traditional service boundaries like ZIP codes, which can leave out small areas at the edges, executives said.
The switch also gives Walmart an expanded view of which nearby stores might have the items needed to fulfill customers’ orders. Instead of shoppers having to place separate orders from multiple locations to get everything they want, drivers now can retrieve packages from more than one store in their service area.
Amazon, which started as an online bookseller and this year closed its Amazon Fresh supermarkets and Amazon Go convenience stores, is putting local infrastructure in place to shorten the distance between its warehouses and rural areas.
The company is setting up small delivery stations to serve a group of nearby communities based on travel drive time, customer demand, and delivery efficiency, the company said. Packages that were assembled at Amazon’s massive fulfillment centers are sent to the hubs for sorting before local gig workers and contractors pick the up for delivery.
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The goal is to halve the time it takes from when a customer places an order to when it arrives, from as many as five days to less than two days, according to Holly Sullivan, Amazon’s vice president of worldwide economic development.
For example, a newly opened station in Roanoke, Virginia, delivers tens of thousands of packages every day that previously weren’t getting to the customer nearly as quickly, station manager Patrick Hamilton said. Delivery routes from the facility can reach customers roughly 90 minutes away by road, spanning both the city and surrounding rural communities.
Dalton Klinger is the operations manager of the Chamber of Commerce for St. George, Utah, a city with a population of 100,000 located in the northeastern part of the Mojave Desert. The city’s mountainous surroundings are difficult for deliveries, but an Amazon station has helped speed them up.
Klinger, who has lived in St. George since 2021, said his Amazon orders of essentials like canned tuna and jars of tomato sauce that used to take four days now get to him in two.
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“People are wanting faster deliveries,” he said. “It’s all about instant gratification.”
The arrest came shortly after law enforcement agencies released details of 12 fugitives believed to be living in Spain under false identities or within expatriate communities.
Simon Dutton, aged 49 and from Bolton, was arrested in La Nucía near Benidorm on Thursday, May 14.
He had been named as one of the most wanted fugitives linked to Spain, with authorities warning the public that the individuals “are not the people you want in your neighbourhood”.
The National Crime Agency (NCA) said the operation is part of a wider, long-running effort to trace suspects believed to be evading justice overseas.
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Rob Jones, NCA Director General of Operations, said: “Fugitives rarely stop offending while on the run.
Simon Dutton, a wanted criminal thought to be hiding in Spain who is named in the latest list under Operation Captura. (Image: NCA/PA Wire)
“They continue to harm communities in both Spain and the UK, and attempt to stay under the radar by blending into large British ex-pat populations.
“These are not people you want in your neighbourhood.”
He added that suspects “will generally integrate themselves into these communities” and use them to avoid detection while continuing to offend.
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The agency said some fugitives use false identities and, in some cases, change their appearance in an attempt to avoid being recognised.
Authorities believe many continue criminal activity while on the run, including drug trafficking, fraud and money laundering across borders.
Dutton had previously been sentenced for organising large-scale cocaine importations into the UK and money laundering offences.
He was also wanted over alleged false passport offences and breaching a Serious Crime Prevention Order.
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he 12 most wanted criminals thought to be hiding in Spain who are named in the latest list under Operation Captura. (Image: NCA)
One interception linked to the investigation was valued at around £1.5 million, according to the National Crime Agency.
The wider appeal forms part of Operation Captura, which has been running for 20 years and has led to numerous arrests of suspects believed to be in Spain.
Officials say that since the campaign began, 11 public appeals have resulted in 98 arrests out of the 111 fugitives identified.
In the past year alone, 56 suspects have been extradited back to the UK from Spain as part of ongoing cooperation between police forces.
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Members of the public are being urged not to approach suspects but to report any information anonymously to Crimestoppers.
Late last year, there was also a vote by EBU members on measures to prevent political interference and fraudulent votes, which followed scrutiny of Israel’s public vote in last year’s contest.
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At the time of announcing their exit from Eurovision, Ireland’s RTÉ said it felt that its ‘participation remains unconscionable given the appalling loss of lives in Gaza and the humanitarian crisis there which continues to put the lives of so many civilians at risk’.
This week, it was also revealed that the broadcaster will instead air an old Eurovision-themed episode of Father Ted, while broadcasters of other boycotting countries were also refusing to air the contest. Here’s the latest update on the 2026 Eurovision boycott.
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Which countries are boycotting Eurovision?
Ireland – who was represented by Emmy last year – was one of the first to announce their plans to withdraw (Picture: Fabrice Coffrini/ AFP via Getty Images)
However soon after, Ireland, Spain Slovenia and the Netherlands confirmed they would boycott the event on account of Israel’s inclusion.
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As the deadline for participation in the contest counted down, Iceland also confirmed last minute it was also pulling out.
Why are they boycotting?
This year’s contest is taking place in Vienna, Austria (Picture: Christian Bruna/ Getty Images)
Even before the EBU vote, RTÉ announced its plans for a boycott, saying it would not take part ‘if the participation of Israel goes ahead’.
In a statement, the broadcaster said it would be ‘unconscionable given the ongoing and appalling loss of lives in Gaza’.
‘It is RTÉ’s position that Ireland will not take part in the 2026 Eurovision Song Contest, if the participation of Israel goes ahead, and the final decision regarding Ireland’s participation will be made once the EBU’s decision is made,’ its statement continued.
‘RTÉ is also deeply concerned by the targeted killing of journalists in Gaza, the denial of access to international journalists to the territory, and the plight of the remaining hostages.’
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In May, Spain’s Prime Minister Pedro Sánchez had also called on Israel to withdraw, saying it should be held to the same standards over the war in Gaza as Russia has been over the invasion of Ukraine. Within days of Russia’s invasion of Ukraine in 2022, it was banned from Eurovision.
In December Spain – one of the contest’s so-called ‘Big Five’ as it is one of the largest financial contributors to the EBU – announced it was boycotting.
Israel was represented by Yuval Raphael in 2025 (Picture: Sebastian Reuter/ Getty Images)
A few months earlier Spanish broadcaster RTVE held a vote in which its board members approved a boycott if Israel was allowed to participate, which happened on the same day as a UN commission of inquiry concluded that Israel was committing genocide in Gaza.
Explaining the decision, RTVE’s president José Pablo López, said the broadcasters who fund the EBU and thus Eurovision ‘shared a collective responsibility’.
‘While Israel has regularly participated in the competition, the current events and the genocide currently taking place make it impossible for us to look the other way,’ he said.
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‘It is not accurate to claim that Eurovision is merely an apolitical music festival. We are all aware that the contest carries significant political implications. The Israeli government is equally aware of this fact and leverages the event on the international stage.’
Slovenia’s national broadcaster RTV also issued a statement saying it would boycott ‘on behalf of the 20,000 children and 250 journalists who died in Gaza’.
This year Noam Bettan is representing the country (Picture: Eurovision)
‘We are a public broadcaster, and we must uphold high ethical values. We made our decision out of respect for the people of Gaza. History will prove we stood on the right side, we believe that,’ RTV board chair Natalija Gorscak said.
When announcing its plans to boycott in September, Dutch public broadcaster Avrotros said it could no longer justify Israel’s inclusion ‘given the ongoing and severe human suffering in Gaza’ and the ‘serious erosion of press freedom’.
‘Human suffering, the suppression of press freedom and political interference are at odds with the values of public broadcasting,’ it added.
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Meanwhile Iceland’s broadcaster RUV said the following when announcing it would also not be participating this year: ‘It is clear from the public debate in this country and the reaction to the EBU’s decision last week that there will be neither joy nor peace regarding RUV’s participation.’
Although these five countries have boycotted Eurovision, Germany previously said it would pull out of the event if Israel was barred, while this year’s host country Austria have also supported its ongoing inclusion.
Meanwhile a BBC spokesperson previously said of the EBU vote: ‘We support the collective decision made by members of the EBU. This is about enforcing the rules of the EBU and being inclusive.’
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What do they plan to show instead?
Irish broadcaster RTÉ will show a 30-year-old episode of Father Ted instead of the contest (Picture: Channel 4)
Since announcing their boycotts, three countries that have bowed out of Eurovision this year have also confirmed they won’t be broadcasting the contest at all.
On Thursday, instead of showing the Second Semi-Final, RTÉ showed a special episode of the travel show The End of the World with Beanz featuring former Eurovision champion Niamh Kavanagh.
In place of Saturday’s live final, it will also air a 1996 episode of Father Ted centred around the Eurovision Song Contest.
Meanwhile, RTV Slovenia director Ksenija Horvat told The Associated Press: ‘We will not be broadcasting the Eurovision Song Contest. We will be airing the film series Voices of Palestine, featuring Palestinian documentaries and feature films.’
Spain and Slovenia also won’t air the two Semi- Finals and the Grand Final (Picture: Joe Klamar/ AFP via Getty Images)
Spain’s RTVE will run its own musical special, titled The House of Music.
Despite not taking part, the Netherlands and Iceland will still air Eurovision 2026.
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Aside from the five public broadcasters around Europe boycotting the contest, in recent weeks an open letter that was signed by over 1000 musicians including Kneecap, Massive Attack and Paloma Faith also called for fans to boycott.
Where to watch the 2026 Eurovision Song Contest in the UK
The first Semi-Final of Eurovision 2026 will be shown tonight from 8pm on BBC One and iPlayer.
The second will be shown at the same time on Thursday night.
On Saturday, the Grand Final will run from 8pm until 11.50pm.
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‘As musicians and cultural workers, many living within the reaches of the [EBU], we reject Eurovision being used to whitewash and normalise Israel’s genocide, siege and brutal military occupation against Palestinians,’ the letter, organised by No Music for Genocide and the BDS movement, said.
‘We stand in solidarity with Palestinian calls for public broadcasters, performers, screening party organisers, crew, and fans to boycott Eurovision until the EBU bans complicit Israeli broadcaster KAN.’
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The 2025 contest in Basel saw several protests and demonstrations against Israel’s participation (Picture: Harold Cunningham/ Getty Images)
Will you be watching Eurovision this year?
Yes – I never miss it
I usually do – but I’m boycotting this year
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Last year the winner of 2024’s contest, Switzerland’s Nemo, pledged to return the trophy in protest over Israel’s continued participation. This action was followed by Irish artist Charlie McGettigan, who won in 1994.
Following the EBU’s vote in December, Israeli President Isaac Herzog welcome the news of his country’s ongoing participation, posting on social media: ‘Israel deserves to be represented on every stage around the world, a cause to which I am fully and actively committed.’
Meanwhile Eurovision director Martin Green has said in respect to the five boycotting countries: ‘All of us here respect their position and decision. We will continue to work with them as friends and colleagues in the hope they return to the contest soon.’
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Although three countries will be returning to Eurovision in 2026 – Bulgaria, Moldova and Romania – the 35 entrants mark the lowest number since 2004.
The Eurovision final will air at 8pm tonight on BBC One
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He is very familiar with Swiss sensitivity, and shame, over its role in World War Two, when Jewish refugees were turned away at the border, while Swiss banks kept the money of Jewish families who later died in Nazi concentration camps. “It is a problem for a democratic state that these files are still closed,” Tanner argues.
They say their attempts at contacting landlord Touchstone over the fault have been ignored.
Rachel Cronin and Ruth Suter Chief Live News Reporter
12:01, 16 May 2026
Disabled tenants in Glasgow east end left ‘trapped in homes’ after lift broke in flood
Disabled residents in a Glasgow flat block have told how they were left “trapped in their homes” for months after a flood broke their lift.
Tenants at Thread Court in Bridgeton say they have been unable to leave their properties due to the broken lift, which has been out of action since February 10. They claim a burst pipe caused the lift to break.
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They say their attempts at contacting landlord Touchstone over the fault have been ignored. Touchstone has since apologised for its lack of communication with tenants.
Keira Thorburn-Scott, a disabled tenant living on the fourth floor, says she has found it increasingly difficult to leave her home due to being unable to walk up and down the stairs.
She told Glasgow Live: “The lack of repairs from Touchstone has completely disrupted my life. I have fibromyalgia and suffer from bad flare-ups of pain in my joints. When we moved into the flat the fact it was accessible was ideal – especially on bad flare days. However, living on the fourth floor without a working lift has made it incredibly difficult for me to leave my home.
“I feel trapped – I recently wasn’t able to leave the flat for seven days due to my pain and not being able to navigate the stairs. I’ve tried reaching out for help multiple times, but nothing has been done and Touchstone never reply to my emails. During all of this, they have increased our rent despite not communicating about repairs for essential services.”
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Margaret Welsh, another resident in the development and member of Living Rent, said: “I have been living in this property since September 2024 and have had nothing but issues. All emails and phone calls are completely ignored by Touchstone. Our rent has gone up twice, yet we are not being provided with basic services like a working lift.
“Any email I have sent, Touchstone goes unanswered for months, and I feel totally let down and stuck. I’ve just given up trying to contact them at this point. It makes me wonder why I even pay rent.”
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Other residents on the ground floor of the building say they were left without carpets after the pipe burst, but Touchstone says all flood-related repairs, including carpet replacement, have been completed this week.
A spokesperson for Touchstone said: “We met with residents from Thread Court this week to listen to their concerns directly. We’re very sorry for the disruption caused by the flood in February and recognise it has taken too long to resolve some issues. We know this has been frustrating, and our communication should have been much better. We have committed to improving how we keep residents informed moving forwards.
“All flood-related repairs to the three affected homes and communal areas have now been completed, and we’re working quickly to finish a small number of unrelated issues. The lift has required specialist repairs following significant water damage, with contractors attending to restore service today.
“We will continue to support residents, including considering compensation on a case-by-case basis and helping those with additional needs. Rent levels remain in line with tenancy agreements and below local market benchmarks, and we will support any residents with affordability concerns.”
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As such, City remain in the hunt for another domestic treble under Pep Guardiola with the Carabao Cup already in the bag and the Premier League title race potentially set to go down to the wire.
Enzo Fernandez netted the only goal of the game as the Blues – back under the tutelage of interim head coach Calum McFarlane – ended a difficult week on a positive note and will have the chance to inflict a third straight FA Cup final loss on City.
Date, kick-off time and venue
Chelsea vs Manchester City in the FA Cup final is scheduled for a 3pm BST kick-off today on Saturday May 16, 2026.
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The match will take place at Wembley Stadium, in London.
Where to watch Chelsea vs Man City
TV channel: In the UK, the 2025/26 FA Cup final will be televised live on TNT Sports. Build-up coverage starts from 9am BST on TNT Sports 1.
The game will also be televised live and free-to-air on the BBC. Coverage starts from 1pm BST on BBC One.
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Live stream: TNT Sports subscribers can also catch the FA Cup final live online via the HBO Max app and website.
The game will be broadcast live and free-to-air on the BBC Sport website, app and BBC iPlayer.
Chelsea vs Man City team news
Chelsea captain Reece James has recovered from a hamstring injury to potentially lead the side out at Wembley, while Levi Colwill could start once more. Jamie Gittens and Jesse Derry are out.
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Back in goal: Robert Sanchez should start the FA Cup final for Chelsea following a head injury
Getty
City have a near clean bill of health ahead of the FA Cup final, with Rodri the only doubt having missed the last five games across all competitions with a groin issue.
Erling Haaland, Rayan Cherki and Jeremy Doku are all expected to return to the starting lineup after being rested for the midweek win over Crystal Palace, while James Trafford is set to get the nod in between the posts.
Chelsea vs Man City prediction
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Despite dropping points at Everton in what could prove costly in the Premier League title race, City have found their goalscoring touch ahead of the Wembley showpiece which makes it hard to look past them lifting another trophy.
Chelsea were much improved against Leeds and Liverpool – in comparison to recent performances – and could relish being the underdogs in the final, much like they were against Paris Saint-Germain in the Club World Cup last summer.
However, we expect City to have extra motivation from losing successive FA Cup finals and that will prove decisive in completing the second part of a potential domestic treble.
Head to head (h2h) history and results
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In the two Premier League meetings this season, City have taken four points from a possible six against Chelsea.
A lane in the city centre of Glasgow has been taped off by police after a reported rape.
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Police were alerted to the attack on West Regent Lane at 2am on Saturday, May 16. Officers say inquiries into the incident are ongoing and are currently at an early stage.
A Police Scotland spokesperson said: “We have received a report of a serious sexual assault which happened around 2am in the West Regent Lane area of Glasgow on Saturday, May 16. Inquiries are at an early stage.”
We’ll be bringing you the very latest updates, pictures and video on this breaking news story.
Belfast Live understands that a second football team fell victim to the alleged fraud earlier this week
Police are investigating allegations of fraud linked to a Northern Irish coach firm.
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The investigation was launched earlier this month after a coach failed to pick up children from Lisburn Rovers FC who were due to travel to Scotland for a football tournament.
Belfast Live understands that another children’s football team fell victim to the alleged fraud earlier this week.
Speaking to Belfast Live, Nichola Blamer from Lisburn Rovers explained that this was set to be their first trip away with the children.
“This was the first trip that we had organised away with the kids, so the planning was taking place last August, and we decided to book the ESF Festival in Scotland.
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“W hen we were discussing arrangements with the parents and how we were going to get across, one of our other parents had previously used this company with other football trips, so the plan was that we were going to just hire the coach off him. We didn’t even require him to come over, and the other parent has a bus licence, so the plan was that we were going to get his bus and she was going to drive the bus for us, then onto the ferry, and then we would have transport over there to take us from the caravan park to the football tournaments.
“I made contact with him, and he said it was no problem, that he would do all the booking with the ferry. He told us we were booked on the P&O ferry at 12 o’clock sailing on the 1st of May and returning at 4 p.m. on the 4th of May. He required an £800 deposit, which was paid to him in October, because apparently that’s when the ferry listings come out for the following year, so you have to get on early to get booked on.
“I insisted on being given an invoice, and the total was £95 per passenger, and we had 42 passengers going over. So the total invoice was £3990. The invoice clearly showed that an £800 deposit had been paid, with a balance of £3190 due in March.”
Nichola said that the owner of the coach company had been in touch with her regularly while payments were being made and had offered to take the parent who would be driving the coach on a test drive, but cancelled on the day he was due to meet her.
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After the test drive was cancelled, Nichola said that she struggled to get in contact with the owner of the company until her husband contacted him, and he said that everything was going to plan and sent them an itinerary for the trip.
“The night before the trip, I was feeling a wee bit uneasy about it. My husband then texted him again to make sure everything was going to plan, and he said, ‘all good so far’.
“The next morning, I was up getting ready, finalising the packing, and I got a message at 7 am to say that he had gone to collect his bus and the bus was gone, and he didn’t have a bus for the trip.
“I quickly messaged him asking for the booking reference so that we could, as a team, try to organise another coach from somewhere else, and the message didn’t go through. His phone was then switched off and remained off for the whole of the weekend, so nobody could make contact with him.”
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Nichola told us that the parents of the children were luckily able to book their cars onto the Stena Line service and made it to Scotland.
A PSNI spokesperson said: “Police in Lurgan are investigating a report of suspected fraud concerning a coach company reported on Friday, 1st May.
Emergency services were called to Romano Park on Friday (May 15) after a child fell from equipment at the Lamb Lane play spot.
An air ambulance was called to the scene alongside a team from the North East Ambulance Service (NEAS), who treated the child’s suspected broken arm.
Romano Park in Ingleby Barwick (Image: THE NORTHERN ECHO)
They were then taken to hospital by road crew.
A NEAS spokesperson said: “We were called just after 5.30pm yesterday (15 May) to a child who had fallen from equipment at the Romano Park Play area in Ingleby Barwick.
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We dispatched the air ambulance and a paramedic crew who treated the child with a suspected broken arm before transporting to hospital by road.”
Derek McInnes’ men did all they could on Wednesday to try and wrap things up with a game to spare as they brushed aside Falkirk, though Celtic kept the battle alive by eking out a highly-controversial 3-2 victory at Motherwell. Kelechi Iheanacho converted a contentious 99th-minute penalty at Fir Park, the award of which following a VAR review has been strongly criticised including by McInnes, who called it “disgusting”.
Carrick has overseen a vast improvement at Old Trafford since replacing Ruben Amorim, who was sacked in January, successfully leading the club to Champions League qualification.
His impressive body of work since his interim appointment has put the 44-year-old in pole position to become the club’s next permanent boss.
United’s executive leadership team, that includes chief executive officer Omar Berrada and director of football Jason Wilcox, has recommended to club owners Ineos that Carrick be handed the reins on a full-time basis – which has been passed by the hierarchy.
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