Europe’s social media landscape is undergoing a quiet revolution. After more than a decade of polished influencer culture, algorithmic homogenization, and engagement-maximising feeds, audiences are pushing back.
A widespread social media trust crisis, paired with growing algorithm fatigue, is reshaping how independent creators and everyday users define value online.
At the centre of this shift sits a new generation of platforms that prioritise honesty over hype, with Hacoo emerging as one of the most distinctive players reshaping the European creator economy.
The End of the Polished Feed
For years, the dominant social media model has rewarded perfection: highly curated visuals, glowing endorsements, and identical aesthetics replicated across millions of accounts.
The result is what industry analysts increasingly describe as algorithmic echo chambers, environments where authentic voices are drowned out by sponsored uniformity.
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Audiences, particularly Gen Z and younger Millennials across the UK, France, and Germany, are responding by actively seeking out platforms where real opinions, including critical ones, are allowed to surface.
This is the gap Hacoo is positioning itself to fill.
A Dual-Layer Community Built on Radical Transparency
Hacoo operates as an authentic lifestyle community where users openly share real-life experiences, recommendations, and honest feedback after trying things themselves. Its architecture distinguishes between two distinct participation tiers, creating a sustainable structure for both casual contribution and professional creator work.
The first layer consists of everyday users who share genuine lifestyle inspiration freely, without commercial incentive. The second layer is built around Affiliate Partners, independent creators who are empowered to monetise their authentic recommendations through transparent tools and a formal affiliate program.
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This dual-layer design avoids a common pitfall of modern platforms, where every voice is implicitly commercialised, eroding audience trust over time.
The guiding philosophy is what Hacoo calls “Unfiltered Reality”, an explicit rejection of over-edited, fake perfection. The community is encouraged to embrace honest, critical, and even imperfect feedback rather than the polished promotional content typical of legacy influencer ecosystems.
The Technology Behind Independent Income
What separates Hacoo’s discovery ecosystem from earlier creator platforms is the operational depth provided to its partners.
Independent creators on Hacoo are equipped with Smart Resource Matching, a system that pairs creators with relevant content opportunities based on demonstrated expertise and audience alignment, alongside exclusive tracking links that give creators crystal-clear backend insights into content reach and authentic engagement.
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Rather than treating affiliates as informal promoters, Hacoo treats them as professional partners with access to structured analytics, performance dashboards, and transparent attribution data.
This level of operational transparency is rapidly becoming a baseline expectation in Europe’s maturing creator economy.
The “Critical Feedback” Algorithm: Rewarding Authenticity
Perhaps the most counter-intuitive element of Hacoo’s model is its monetisation logic. The platform’s algorithm actively rewards creators who provide honest, critical feedback, even when they point out practical flaws or limitations.
The premise is straightforward: Hacoo’s affiliate model provides commissions to creators who drive genuine value through transparent recommendations, rather than incentivizing fake glowing praise.
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This inversion of the traditional influencer incentive structure is deliberate. By financially aligning creators with audience interests rather than purely promotional incentives, Hacoo strives to build a feed where critical feedback carries as much commercial weight as enthusiastic recommendations, a meaningful departure from the engagement-bait dynamics that have defined the previous era of social platforms.
Answering the Trust Question: Governance as a Strategic Moat
When audiences search for “Hacoo reviews” or ask “Is Hacoo legit”, they are rarely looking for corporate promises. They are testing whether the platform’s positioning holds up under scrutiny.
Hacoo’s response is to lean into governance rather than marketing slogans, offering what it describes as a safe discovery experience underpinned by strict, enforceable community standards.
The platform operates a “Zero Tolerance” policy approach against deceptive content, malicious redirects, and inauthentic engagement.
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Enforcement is structured through a Progressive Penalty System, a clearly defined ladder of consequences for policy violations that escalates from content removal and reach restriction, through temporary suspension, and culminating in permanent account deactivation and partnership termination for repeat or severe offenders.
This governance-first stance is designed to function as a strategic moat. In a market saturated with platforms that treat moderation as a cost centre, Hacoo positions content integrity as a core product feature, one that it heavily invests in mitigating risks around rather than merely reacting to them after damage is done.
A Different Model for Europe’s Next Creator Decade
The broader takeaway for European business observers is that the creator economy is bifurcating. On one side sit platforms optimised purely for scale and surface-level engagement metrics; on the other, platforms like Hacoo are betting that radical transparency, professional creator infrastructure, and disciplined governance will define the next decade of growth.
For independent partners seeking a structured environment to build durable audiences, and for users tired of curated perfection, Hacoo’s positioning represents a deliberate move beyond algorithmic echo chambers, toward a model that is more honest, more accountable, and more aligned with how European audiences actually want to discover lifestyle ideas, creators, and communities online.
U.S. President Donald Trump has lashed out at allies for not doing more to support the United States’ war effort in Iran, whose chokehold on the strait has crippled international shipping and sent energy prices soaring. In March, Trump told NATO allies to “go get your own oil” and secure the strait themselves.
On the southern tip of the Iberian Peninsula, in the British Overseas Territory of Gibraltar, the U.K.’s Royal Navy is preparing to do that – but only once a peace agreement is reached. Trump said Saturday that a deal with Iran has been “largely negotiated” after calls with Israel and other allies in the region, but it still needs finalizing.
Britain’s Armed Forces Minister Al Carns took a small group of reporters to visit the RFA Lyme Bay as it prepares for a possible international operation, led by the U.K. and France, to secure the strait. As Carns spoke, the amphibious landing vessel, docked at the gateway to the Mediterranean, was being loaded with ammunition and mine-hunting sea drones equipped with sonar.
With a crew of several hundred sailors, the RFA Lyme Bay will soon depart Gibraltar to link up with the U.K. destroyer HMS Dragon and allied ships for air support before sailing through the Suez Canal to the Persian Gulf.
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“Which other country can pull together 40 nations and come up with a solution to deal with a complex problem that we couldn’t predict because we weren’t involved?” asked Carns, responding to a question from The Associated Press about what Trump wants from his British ally. After the U.S. and Israel launched the war on Feb. 28, Tehran retaliated by effectively closing the strait, a key waterway for the region’s oil, natural gas and fertilizer, causing global economic pain. The U.K. in particular has drawn the ire of Trump, who has described Britain’s navy as “toys” and Prime Minister Keir Starmer as “not Winston Churchill.”At least 6,000 ships have been blocked from passing through the strait since the conflict began, Carns said.
There could be a range of threats from Iran’s mines
Iran could have a “huge” variety of mines throughout strait, said Cmdr. Gemma Britton, who is in charge of the Royal Navy’s Mine and Threat Exploitation Group. Mines could be rocket-propelled, cabled or sit on the seabed and be triggered by sound, movement or light.
AP was shown autonomous systems that can scan the seabed and the water with sonar in about half the time it takes for a crewed vessel to enter and map potential dangers. The sea drones equipped with sonar produce a picture of objects under the water, from fishing traps to pipelines. The picture is used to identify mines that can be explored with advanced acoustic systems and cameras, Britton said.
Some of the systems on the RFA Lyme Bay can be loaded onto a smaller vessel that can be launched and piloted autonomously from the ship, which acts as a mother ship, waiting outside any potential minefield, Britton said. That reduces the number of people needed to enter, she said.
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Once a mine has been located, a diver with explosives normally places a charge on the mine before swimming away to detonate it. But RFA Lyme Bay is trialing a remotely operated vehicle that dives and drops a charge by a mine before setting it off, Britton said.
The priority, she said, will be to clear a transit lane in the strait to allow around 700 ships to leave. A lane flowing in the opposite direction will then be cleared, allowing ships to enter, she said, but added that clearing the entire strait could take months or years.
It’s still not clear if the UK and its allies will be deployed
It’s still not clear if any mines are in the strait – or if the U.K. and its allies will be deploying to remove them.
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A U.S. official speaking on condition on anonymity to discuss sensitive military matters told the AP that the U.S. has not found or destroyed any mines in the strait, nor have any ships been damaged. Commercial traffic has quietly continued to flow, though at a much lower volume than before the conflict.
When asked by the AP if the British effort was partly for show, to curry favor with the U.S., Carns said he was sure some mines had been blown up or floated away but that assurance is not good enough for commercial insurance companies. He said those companies need “absolute certainty” to get vessels traveling through the strait again.
“That’s what this capability will provide,” he said.
The international effort to secure the strait would happen only once hostilities are over.
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“Final aspects and details of the Deal are currently being discussed, and will be announced shortly,” Trump said Saturday on social media, with no details on timing.
This is not the first time in recent weeks that a deal has been described as close.
“We don’t know when the Americans, Iranians and Israelis are going to come up with a suitable solution,” Carns said.
In the meantime, the RFA Lyme Bay and its crew will be waiting and will be “really, really ready,” Carns said.
The report examined 310 local authorities across England and Wales
13:30, 25 May 2026Updated 13:36, 25 May 2026
Colourful houses in Totterdown, Bristol(Image: Ben Birchall/PA Wire)
Bristol is the best place in the South West to be a buy-to-let landlord, new research has revealed. The city tops the regional ranking in a new property index examining 310 local authorities across England and Wales.
The report, by property investment firm ERE, measured average property prices, annual rental yield, five-year property price growth, private-rented sector share, and average monthly rent.
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Bristol ranked first in the West Country with an annual rental return of 6.5 per cent – the second-highest of any local authority in the country, behind only Newcastle upon Tyne. The average property in Bristol now costs £346,796 and 26.2 per cent of households rent privately, according to the report.
The South West city was named the 14th best-performing in the UK.
In second place on the regional list was Plymouth, with an average property price of £217,671 and the strongest five-year price growth in the South West top 10 at 24.8 per cent.
Gloucester came in third with an average property price of £238,506 and an annual return of 5.5 per cent, while Exeter ranked fourth with the second-highest private rented sector share in the regional top five at 24.9 per cent. Bath and North East Somerset meanwhile placed fifth.
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Helen Mercer-Jones, managing director at ERE Property , said: “London is no longer the default choice for the modern landlord.
“With only one London borough even making the top 50, our research highlights a massive geographic pivot in the UK property market. For those seeking returns above six per cent or seven per cent, the smart money is moving North to cities that offer both lower barriers to entry and a much higher ceiling for rental growth.”
At the other end of the regional table, South Hams in Devon ranked last of the South West’s 25 local authorities, with an annual return of 3.46 per cent on an average property price of £345,188. East Devon, Forest of Dean, Cotswold and Stroud completed the regional bottom five.
Across the wider UK index, the strongest performers were concentrated in the north of England, with seven of the top 10 areas in the North West or North East.
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Manchester took first place nationally with an annual return of 6.4 per cent and a property price below the UK average. Newcastle upon Tyne was ranked second – and the only local authority in the country to deliver an annual return above seven per cent, while Blackpool was third with the cheapest average property price among the top 10 at £136,609.
Just one London borough – Newham at 38th place – made the top 50, while Kensington and Chelsea finishes last of the 310 areas, with the highest average property price in the country and a price tag that has fallen by 10.5 per cent over the past five years.
The South West’s top 10 buy-to-let areas and average property prices
Munis declined slightly. U.S. investment-grade bonds, including municipal bonds (munis), declined slightly in the quarter. Surging interest rates in March largely drove the quarter’s decline. The volatile period included renewed tariff concerns, a Federal Reserve policy pause, mixed economic data, war
China has overtaken Japan as the dominant force shaping Thailand’s industrial economy, leading Eastern Economic Corridor investment approvals, capturing 42 percent of total foreign investment value, and establishing manufacturing plants for electric vehicles through companies such as BYD, Great Wall Motor, and Changan. Chinese firms also built the EEC’s core digital infrastructure through Huawei and Alibaba Cloud.
Japan’s decades-long role in building Thailand’s automotive and manufacturing base has not been formally displaced, but the direction of new investment has shifted decisively. Chinese EV brands held 89 percent of Thai EV sales in early 2024, while nearly 3,800 Thai manufacturing firms deregistered between 2021 and 2025, coinciding with accelerating Chinese competitive pressure and a record trade deficit.
Walk into a major car dealership strip in Bangkok today and count the badges. A few years ago, you would have found Toyota, Honda, Isuzu, and Mitsubishi dominating every forecourt — the familiar insignia of a five-decade partnership between Thailand and Japan that built one of Asia’s most sophisticated manufacturing ecosystems from scratch. Today, you will find BYD, MG, Great Wall Motor, Changan, and GAC Aion competing aggressively for the same space — and, in many cases, outselling the Japanese brands they sit next to.
That showroom shift is the most visible sign of a transformation that is happening across every layer of Thailand’s industrial economy: in the Eastern Economic Corridor’s investment approvals, in the collapse of Thai manufacturing firm registrations, in the digital infrastructure running underneath Thai e-commerce and logistics, and in the trade flows that define what Thailand imports, from whom, and at what price.
China has not merely become Thailand’s largest trading partner or its biggest source of foreign investment. It has begun replacing Japan as the structural anchor of Thai industry — the country that shapes the manufacturing base, sets the technological standards, and determines which sectors grow and which stagnate. That is a different and more consequential thing. And the remarkable fact is that neither of the two most detailed accounts of China’s manufacturing investment in Thailand — one focused on industrial FDI, one on electric vehicles — names it directly. Read together, however, the scale of what is happening is hard to miss.
The five-decade foundation
To appreciate how significant this shift is, it helps to understand what Japan built.
Thailand’s automotive sector was effectively created by Japanese capital. Toyota, Honda, Isuzu, and Mitsubishi invested collectively tens of billions of dollars in Thai manufacturing over five decades, establishing deep supplier networks, training a skilled workforce, and making Thailand the largest automotive exporter in Southeast Asia. By the early 2020s, the so-called “Detroit of Asia” title was not just a marketing phrase — it reflected a genuinely integrated industrial ecosystem in which Japanese firms occupied the commanding heights and Thai manufacturers supplied the ecosystem around them.
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The Eastern Economic Corridor — the 30,000-square-kilometre special economic zone stretching across Chonburi, Rayong, and Chachoengsao that now anchors Thailand’s industrial ambitions — was designed in part to extend that ecosystem into higher-value sectors. Japan was expected to lead that extension, as it had led every previous wave of Thai industrialisation.
That expectation is not being met.
The reversal in the EEC
In the first eleven months of 2025, China led all foreign business approvals in the Eastern Economic Corridor. Japan — which built Thailand’s auto industry and had dominated Thai industrial investment for decades — came second.
That is one data point. But it sits inside a pattern that is hard to explain away as a temporary fluctuation. By 2024, Chinese investors accounted for more than 42 percent of Thailand’s total foreign investment value — a figure that dwarfs any other single country’s contribution. In just two years, Chinese firms registered 588 projects worth nearly $7 billion, targeting the high-value sectors — electric vehicles, digital infrastructure, new energy — that will define Thailand’s industrial economy for the next decade.
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Huawei and Alibaba Cloud have built the backbone of the EEC’s digital infrastructure: 5G networks, cloud computing platforms, and industrial AI systems that optimise logistics, port management, and smart grid operations. The Thai-Chinese Rayong Industrial Park alone has attracted $2.5 billion in investment and employs over 20,000 Thai workers. For Chinese manufacturers arriving in the EEC, the digital environment feels familiar. That familiarity reduces friction and accelerates operational ramp-up in ways that, for manufacturers from other countries, it does not.
None of this happened because Japan withdrew. Toyota, Honda, and their tier-one suppliers are still present, still investing, still employing large numbers of Thai workers. What has changed is the direction of gravity: new investment, in the sectors that define the future, is increasingly flowing from China.
The automotive inflection point
The electric vehicle market is where the displacement is most visible and most consequential.
Thailand’s government made a deliberate choice when it launched its 30@30 electrification policy in 2022 — the target of producing 30 percent of all vehicles as EVs by 2030. That choice was, in effect, a bet on a different set of partners. Japanese automakers, dominant in internal combustion engine vehicles, were moving more slowly toward EVs than their Chinese counterparts — a consequence of deep commitment to hybrid technology, reliance on legacy powertrain supply chains, and a corporate culture that historically favours incremental over disruptive change. Thailand decided not to wait for its existing partners to catch up.
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The invitation was accepted quickly. BYD, Great Wall Motors, and Changan have collectively committed over $1.4 billion to Thai EV manufacturing — physical plants, not showrooms. BYD opened a Rayong facility with annual capacity of 150,000 units. Great Wall converted its existing Thai facility from ICE production to EV. Changan committed 9.8 billion baht to a dedicated production plant targeting 100,000 EVs annually.
The consumer market followed. EV registrations in Thailand quadrupled from under 25,000 units in 2022 to nearly 90,000 in 2024. Chinese brands — led by BYD, MG, and NETA — captured 89 percent of all EV sales in the January–April 2024 period. By 2025–2026, 7 of the top 10 EV brands in Thailand are Chinese. That is not a trend. It is a structural realignment.
Toyota remains the overall market leader in total Thai vehicle sales. Japanese brands still dominate the ICE segment. But the ICE segment is the one that is shrinking. The response is now underway — Toyota has announced hybrid expansion investment, Honda is committing to new EV models, Mitsubishi is partnering with Nissan on shared EV platforms. The question is timing. Chinese manufacturers are already at scale in Thailand. They are producing, exporting, and competing on price. The window for Japanese brands to reclaim dominance in the EV segment is narrow, and it will not stay open indefinitely.
What happened in automotive is not a story confined to automotive. It is a demonstration of a dynamic that is replicating across sectors: a technology transition exposes an incumbent’s slowness; a better-capitalised competitor moves into the gap; and a market position built over decades is disrupted in years.
The displacement no one is tallying
The manufacturing FDI data tells the story of what China is building in Thailand. A different number tells the story of what that building is replacing.
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Between January 2021 and October 2025, 3,796 Thai manufacturing firms deregistered, while 650 new Chinese firms entered the market. The displacement ratio — roughly six Thai closures for every new Chinese entrant — captures a dynamic that sits largely outside the headline narrative of Chinese investment as opportunity. Some portion of those Thai firm closures reflects normal business attrition. But the correlation with the acceleration of Chinese competitive pressure — cheaper components, lower-priced finished goods, integrated supply chains that Thai SMEs cannot match — is hard to dismiss.
This is where the Japan comparison becomes sharpest. Japanese industrial investment, whatever its limitations, developed deep local linkages over decades. Japanese tier-one suppliers established Thai counterparts. Technology transfer, however incomplete, created Thai manufacturing capabilities. The Thai industrial SME ecosystem that Chinese competition is now eroding was, in significant part, built around and within the Japanese manufacturing ecosystem that preceded it.
Chinese industrial investment is, so far, displaying a different pattern. Many Chinese-owned operations in Thailand import the majority of their components and inputs from China, limiting the supply chain spillover that Thailand’s government hoped would accompany the investment. Thailand’s trade deficit with China hit a record $19.23 billion in just the first four months of 2025, as Thai businesses stocked Chinese machinery, components, and raw materials. A country importing at that scale from its primary investor faces a structural dependency that Japan, even at the peak of its influence, never created in quite the same way.
What the articles don’t say — but show
The two most detailed accounts of China’s industrial surge in Thailand — one on manufacturing FDI, one on the EV transition — both note Japan’s displacement as a data point and move on. Neither attempts to name the broader pattern.
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That reticence is understandable. Both articles are written for business executives assessing opportunities in Thailand, not for historians documenting a strategic inflection point. Japan’s displacement is, from that perspective, context rather than thesis.
But context shapes everything. The EEC’s digital infrastructure runs on Huawei’s 5G backbone and Alibaba Cloud’s computing layer — which means that the Japanese manufacturers still operating inside the EEC are doing so on infrastructure built by their competitors’ home-country firms. The automotive ecosystem that Japanese companies spent 50 years constructing is now producing electric vehicles, at scale, under Chinese brand names. The sector-specific incentives Thailand is deploying to attract the next wave of investment — semiconductors, batteries, green energy, digital infrastructure — are structured around Chinese investors’ capabilities and Chinese firms’ capital requirements.
Japan has not lost Thailand. But it is no longer shaping it. That distinction, quiet as it is, may prove to be the defining industrial story of the decade in Southeast Asia.
The lesson that travels
The EV article offers a formulation that applies beyond automotive: a market position built over decades can be disrupted in years when the underlying technology changes and a better-capitalised competitor is willing to move fast.
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Japan moved slowly because its legacy strengths — ICE technology, hybrid systems, deeply integrated powertrain supply chains — became liabilities when the market shifted toward electrification. The capital it had invested in those capabilities made it harder, not easier, to pivot. China had no such legacy to defend. Its manufacturers entered the EV era without incumbency costs, moved aggressively on price, and used Thailand’s own policy framework to establish manufacturing positions that are now generating exports to markets from Indonesia to Europe.
The broader question, which neither article quite asks, is whether China’s current position in Thailand creates the same kind of incumbency advantage that Japan once had — and whether, in a decade, another technology shift will find China defending a legacy and a new competitor moving fast into the gap.
For executives making long-term investment decisions in Thailand’s industrial economy, that question may be the most important one to hold alongside the opportunity data.
The bottom line
China has not formally replaced Japan in Thailand. There has been no ceremony, no announcement, no moment of handover. Japan’s companies are still there, still relevant, still employing hundreds of thousands of Thai workers. But the structural facts have shifted: China leads EEC approvals, dominates EV market share, accounts for 42 percent of FDI by value, and has built the digital backbone on which the next generation of Thai industrial activity will run.
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The handover is not complete. It may never be, in any absolute sense — Thailand’s multi-alignment strategy is specifically designed to prevent any single partner from becoming indispensable. But it is further advanced than most headlines suggest, and it is moving in one direction.
The factory of the future in Thailand, increasingly, was funded, equipped, and built by China. Japan built the factory of the past. The question for everyone else is which generation of factory they are positioned for.
This article draws on the five-part series “Thailand × China: The Business Opportunity,” which examines the bilateral relationship across trade, manufacturing, electric vehicles, digital infrastructure, and geopolitics.
The shares of the respective parent companies of Nykaa and Mamaearth saw a sharp surge on Friday, after the two beauty and skincare companies posted strong surge in profitability and leading to bullish calls from international brokerages, with analysts highlighting which stock investors should consider buying now.
Nykaa-parent FSN E-Commerce Ventures on Thursday reported a consolidated net profit of Rs 78 crore for the March quarter of FY26, marking a 286% jump from Rs 20 crore in the same period last year. Its revenue from operations meanwhile rose 28% year-on-year (YoY) to Rs 2,648 crore, compared with Rs 2,062 crore in Q4 FY25.
Mamaearth-parent Honasa Consumer on the other hand reported a whopping 177% year-on-year (YoY) jump in consolidated net profit to Rs 69 crore for the fourth quarter of the financial year 2026, from Rs 25 crore in the year-ago period. Honasa’s revenue from operations, meanwhile, jumped over 23% YoY to Rs 657 crore during Q4 of FY26, compared to the Rs 533 crore revenue reported in the corresponding quarter of FY25.
Nykaa shares gained more than 4% to hit an intraday high of Rs 285.60 apiece on NSE, before paring some gains to close at Rs 277.25 apiece on Friday. The shares of the company gained more than 6% in one month, 4% in 2026 so far and 27% in one year. The company has a market capitalisation of Rs 79,176 crore.
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Honasa Consumer shares meanwhile saw a sharper rally, jumping around 12% to hit an intraday high of Rs 402.80 apiece on NSE, before paring some gains and closing at Rs 384.35 apiece. The stocks gained over 7% in one week, 10% in one month and 34% in 2026 so far. The company has a market capitalisation of Rs 12,361 crore.
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Nykaa vs Honasa: Which stock should you buy?
At current levels, neither Nykaa nor Honasa offers a clean enough risk-reward for fresh allocation, according to Harshal Dasani, Business Head at INVasset PMS. “Nykaa’s Q4 was operationally stronger, with healthy revenue growth, sharp profit improvement and better margin delivery. The fashion business moving closer to breakeven is also a positive signal. But the market is already discounting a fair part of that improvement. At these valuations, Nykaa needs consistent margin expansion and execution discipline, not just one strong quarter,” the analyst said. On the other hand, Honasa’s Q4 also showed a strong rebound, helped by revenue growth, better profitability and operating leverage. “The concern is not the quarter; the concern is durability,” according to Dasani. “This is still a young brand portfolio where repeat behaviour, distribution depth and category leadership need more evidence across cycles,” he added. Between the two, Nykaa has the stronger platform and clearer category positioning, while Honasa has the sharper near-term recovery, Dasani believes. He, however, concluded by saying that neither looks compelling enough to chase after the results reaction. “This is a setup where patience is better rewarded than momentum chasing. Fresh exposure can wait until valuations offer a wider margin of safety and earnings delivery becomes more repeatable,” he further said.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
Even as foreign institutional investors (FIIs) have slashed their concentration in India’s marquee blue-chip stocks to nearly half of what it was four years ago, they have quietly expanded the number of Indian stocks they hold stakes in from roughly 900 to 1,300. Foreign investors are piling into capital goods, manufacturing, defence, healthcare and new-age tech, sectors where the action is predominantly in mid- and small-cap stocks.
The aggregate FPI holding of Indian stocks has ebbed to roughly 15%, down from 20% a decade ago. But within that retreat lies a structural repositioning as the top 10 Nifty stocks, which once accounted for 40.9% of all FPI holdings in India, now command just 21.3%. The money is moving down the market-cap ladder, chasing growth in corners of the Indian economy that global investors once largely ignored.
“FIIs are not exactly shunning Indian blue-chips; they are rebalancing their portfolios,” said Pranay Aggarwal, Director and CEO of Stoxkart. “The rise in FII ownership from around 900 stocks to 1,300 stocks shows that foreigners are expanding their India universe. It does indicate growing interest in select small and midcaps, but not blindly as FIIs are focusing on companies with stronger earnings growth, better governance, liquidity and scalability.”
The supply of investable stocks has itself grown dramatically. India’s IPO boom between 2023 and 2025 produced 259 main-board listings, including a wave of new-age tech companies like Ather Energy, Groww, Pine Labs, PhysicsWallah, Meesho and others giving foreign investors “a richer, deeper menu that simply did not exist in 2022,” according to Vishad Turakhia, CEO of Equirus Securities.
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Separately, PLI incentives and the China-plus-one manufacturing shift have created an entirely new cohort of mid-cap industrial winners in electronics, capital goods, specialty chemicals and power equipment which had little listed representation four years ago.
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Aggarwal points to capital goods, manufacturing, healthcare, defence, consumer discretionary and financial services as the new hunting grounds for foreign money. “To understand the sharp decline in FII ownership in large blue-chip stocks, one first needs to look at the broader context of overall foreign institutional ownership in India,” said N. ArunaGiri, CEO of TrustLine Holdings. “FII ownership in Indian-listed equities has fallen to a fourteen-year low of around 14.7%, compared to nearly 18% levels seen a few years ago. At the same time, India’s weight in the MSCI Emerging Markets Index has sharply declined from over 20% about two years ago to over 12% currently.”ArunaGiri argues the retreat from blue-chips is less about a deliberate pivot to broader Indian markets and more about a larger global reallocation trade. “What has effectively played out is a reallocation of FII capital away from India towards markets such as Taiwan and Korea, where compelling AI-led investment narratives have emerged — especially semiconductor chips. The changing weights within the MSCI EM Index reflect this trend quite clearly,” he said.
Turakhia explains the macro math by pointing out that while the Nifty 50 delivered roughly 35% returns in rupee terms between March 2022 and May 2026, the rupee’s 27-28% depreciation over the same period eviscerated those gains for dollar-based investors. “After adjusting for the rupee’s move, cumulative USD returns for FPIs compressed to low-single digits per year, materially underperforming US equities and even US fixed-income assets,” Turakhia said. Over the same period, the S&P 500 generated dollar returns exceeding 60%, buoyed by AI-driven earnings resilience, while US Treasury yields moved into the 4-5% range — offering meaningful risk-free dollar returns with no emerging market exposure.
At the same time, sector-specific headwinds compounded the pain in India’s largest stocks. IT — a major Nifty constituent — has corrected 40% amid fears that AI adoption will cannibalize enterprise IT spending. “With Anthropic and OpenAI looking for equity debuts this year, they are aggressively rolling out new products which are likely to impact demand for Indian IT services,” Turakhia noted. Banking, the other heavyweight sector, has also struggled, with HDFC Bank underperforming the broader market in the wake of its merger with HDFC Ltd.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
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