The boy is in a critical but stable condition at Addenbrooke’s Hospital in Cambridge after Thursday’s incident at Johnsons of Old Hurst in Huntingdonshire
Wowcher has come under fire after issuing an apology “unreservedly” for what it admitted was “unacceptable” wording in a marketing email that appeared to make light of a horrific crocodile attack on a three‐year‐old boy at a Cambridgeshire zoo.
The youngster is fighting for his life in Addenbrooke’s Hospital, where he remains in a critical but stable condition following Thursday’s (June 18) shocking incident at Johnsons of Old Hurst in Huntingdonshire.
He is believed to have been attacked by at least one crocodile after allegedly being thrown into the enclosure. But on Saturday, as the family reeled from the ordeal, Wowcher customers were stunned to receive a promotional email pushing “special deals”, with the headline: “Snap up these deals quicker than a croc can catch a kid.”
Fury mounted as screenshots of the message circulated on social media networks and discussion forums. Norwich Norfolk UK Community Notice Board posted: “Why do wowcher think its ok to use this as a heading on their emails? ?”.
One subscriber declared themselves “now unsubscribed” while another branded it “disgusting”, adding “if that’s real someone needs to be fired”.
A further customer commented: “Emailed them back but no answer. Won’t be using them again for sure, even if its a poor effort at a joke somehow.”
A Wowcher representative stated: “We are extremely sorry for an email subject line sent by Wowcher yesterday. The wording was unacceptable. It should never have been written. It was never approved for use.
“The responsibility sits with us and we are urgently reviewing how our processes failed. We recognise the hurt and distress it has caused, particularly for the young child’s family at this unimaginably difficult time.
“We are reviewing all scheduled marketing content while we urgently strengthen our creative, approval and sign-off safeguards. There is no excuse for this. We apologise unreservedly and will take the necessary steps to make sure this does not happen again.”
A 30-year-old man detained on suspicion of attempted murder following the youngster’s fall into the enclosure is understood to have learning difficulties and had been visiting with a carer.
Cambridgeshire Police confirmed the arrested man, from Norfolk, was “assessed as not being fit for interview”. He has been bailed until September 18.
Officers were alerted to the zoo at 1.24pm on Thursday by ambulance crews following reports that the boy, who had no connection to the man, had sustained serious injuries. Cambridgeshire Police stated the youngster “sustained serious injuries while in the enclosure” and “was pulled out by staff from the zoo”.
Tracey Johnson, spouse of the zoo’s owner, is reported to have leapt into the enclosure to rescue the child. Officers confirmed the boy “received medical treatment at the scene before being taken to hospital”.
Detective Inspector Verity McCann said previously: “Our inquiries are ongoing as we continue to understand the circumstances surrounding this distressing incident.
“Our thoughts remain with the boy and his family and specialist officers continue to support them through this difficult time.”
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