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Rise in small business ‘whisk takers’ prompts review of bake sheds

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There has been a surge in home bakers selling from their own properties in recent years

Mikaela Bartlett runs The Treat Shed in Kingsteignton and is one of the rising number of small business operators running such enterprises (Image courtesy: Mikaela Bartlett).

Mikaela Bartlett runs The Treat Shed in Kingsteignton (Image: Local Democracy Reporting Service / Mikaela Bartlett)

A surge in budding bakers looking to establish their own small businesses has prompted a Devon council to reassess its policies.

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Given that these so-called ‘”whisk takers” are not operating from commercial premises and typically sell their goods directly from their own properties via modest sheds, questions have arisen over what licences or permissions they are required to obtain.

The matter even featured in an Institute of Licensing webinar last month, examining how local councils need to secure street trading licences or consents.

East Devon District Council confirmed it had received a growing number of enquiries from individuals seeking to run bake sheds from their properties, raising the question of how such an activity sits within its existing street trading policies.

At a recent licensing meeting, chair Councillor Joe Whibley (Independent, Exmouth Town) said: “I do think the ‘whisk takers’ need to know where they stand.

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“No ‘bun’ intended.”

Phillippa Norsworthy, a licensing manager at the council, confirmed that bake sheds were being handled in accordance with its current street trading policy.

“This means the majority of bake sheds fall into the category of requiring street trading consent and we are dealing with them on this basis,” she said.

“This means that a street trading consent application must be made and it is treated to the same application criteria as all street trading consents. However, we are currently reviewing our street trading policy.”

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Ms Norsworthy confirmed that no updates had yet been made to this policy, meaning there remained no further clarity on bake sheds or whether the regulations surrounding them might be revised.

“All street trading applications are subject to an initial application fee of £45.00 and an annual consent renewal fee of £45.00,” she added, setting out the current position.

Mikaela Bartlett runs The Treat Shed in Kingsteignton, a venture she launched after seeking a creative outlet during maternity leave with her second child, having previously worked in corporate roles.

Although Kingsteignton falls outside East Devon, the passionate baker has had to navigate the permissions required by her own local council.

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“The Treat Shed officially opened its doors at the end of April, so it’s a relatively new venture,” she said.

“I have a 5 very good food hygiene rating, my kitchen has been inspected – everyone who opens a food business is required to register with the council and have your kitchen inspected as we’re selling to the public.

“I also have public liability insurance, business insurance and have done food hygiene and allergen awareness courses.”

Ms Bartlett added that upon speaking to Teignbridge District Council, her local authority, she was informed that a street trading licence was not required in her area.

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An Institute of Licensing webinar, attended by an East Devon council officer, indicated that all councils must take into account the legislation governing street trading – namely the Local Government (Miscellaneous Provisions) Act 1982 – alongside their own street trading policies and guidance when assessing street trading consents for bake sheds.

However, Ms Norsworthy noted that local councils “vary greatly” in their approach to handling street trading applications.

She further explained that bake sheds operating in East Devon are required to register with the environmental health team, and that any street trading consent application must include a site map, a photograph of the trading unit, a copy of an insurance certificate, evidence of a food hygiene rating, along with other formal identity documentation.

The planning department is routinely consulted on street trading applications and would therefore contact the applicant directly should any planning concerns arise.

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Dabur shares drop 3% after FSSAI bars FMCG major from selling products with ‘100%’ guarantee claims

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Shares of Dabur India fell nearly 3% on Tuesday after the Food Safety and Standards Authority of India (FSSAI) barred the FMCG major from selling certain food products carrying misleading “100%” claims.

In a post on X, the food regulator said it had issued a prohibition order after finding that products such as honey, cow ghee and edible oils were being marketed on the company’s website with claims including “100% Natural”, “100% Pure”, “100% Purity Guaranteed”, “100% Organic” and “100% Tender Coconut Water”.

According to FSSAI, these claims violate the Food Safety and Standards (Advertising and Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers.

The regulator also found that Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey displayed the Jaivik Bharat logo without a valid FSSAI organic endorsement.

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In addition, Dabur’s Homemade Coconut Milk was marketed with the claim “100% Purity”, which is not permitted for compound foods. FSSAI said that despite an earlier notice directing the company to discontinue misleading “100%” claims, it failed to take satisfactory corrective action.
The regulator has directed Dabur India to immediately stop selling the products identified in the notice, along with any other food products carrying misleading “100%” claims. The company has also been asked to submit an Action Taken Report (ATR) within 15 days.Also read |
FSSAI prohibits Dabur from selling food products with ‘100%’ claims

Dabur India share price

Following the prohibition order, Dabur India shares fell nearly 3% to Rs 414.35 apiece on the NSE. The stock has declined nearly 2% over the past week and more than 6% in the last month. It is down about 17% so far in 2026.

Over the longer term, Dabur India shares have delivered negative returns of 21% over the past year, 27% over three years and 29% over five years. The company currently commands a market capitalisation of more than Rs 73,700 crore.

The stock had already been under pressure after the FMCG major reported June-quarter earnings that were broadly in line with Street estimates. Last Wednesday, the company reported a 15% year-on-year (YoY) rise in consolidated net profit to Rs 591 crore for the April-June quarter of FY27, marking its third consecutive quarter of double-digit profit growth, driven by price hikes, cost control and broad-based growth across its FMCG portfolio.

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Consolidated revenue rose 11% YoY to Rs 3,761 crore, while the India FMCG business grew 9.5%, supported by underlying volume growth of 5%. Operating profit also increased 11% during the quarter.

Also read | What brokerages said after Dabur’s Q1 earnings?

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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