Business
Cyclospora fears lead consumers to lose their appetite for salads
People shop at the Union Square Greenmarket on August 07, 2026 in New York City.
Michael M. Santiago | Getty Images News | Getty Images
Warm weather usually drives salad sales, but consumers spooked by the ongoing cyclospora outbreaks are avoiding lettuce this summer.
Traffic to Chopt Creative Salad Co. locations fell 24% on July 18, right after the Food and Drug Administration announced the outbreak, according to Placer.ai data. Sweetgreen on Thursday said consumer concerns about the outbreak had about a 6 percentage point impact on same-store sales in July, and the company cut its full-year outlook. And earlier this week, upstart chain Salad and Go filed for Chapter 11 bankruptcy and closed all of its locations, saying the cyclospora outbreak had exacerbated its existing business challenges.
Grocery stores aren’t immune either. Dollar sales of prepackaged salads plunged 14% during the four weeks ended July 25 compared with the year-ago period, according to NielsenIQ data.
The FDA has pointed to iceberg lettuce processed in Taylor Farms’ central Mexico facility as the likely culprit for the outbreak that has sickened at least 10,000 people. Taylor Farms has voluntarily recalled products supplied from that facility.
Yum Brands’ Taco Bell is the only national restaurant chain that has been linked to the multistate outbreak. It uses iceberg lettuce frequently across its menu, from its Crunchwrap Supreme to its Cheesy Gordita Crunches, but the chain isn’t known for its salads. Taco Bell’s sales and traffic to its restaurants initially tumbled after the FDA announcement, but Yum executives said in late July that business was already recovering.
But the FDA is also tracking at least six other active outbreaks without a clear culprit; those outbreaks have significantly smaller number of reported cases. The long incubation period for cyclosporiasis makes it difficult to identify the contaminated ingredients.
Cyclospora is a water-borne parasite. It typically spreads through contaminated produce, like lettuce, green onions, raspberries and fresh herbs. Although public health authorities seem to have pinpointed the source of the current outbreak, the FDA is advising consumers to take extra steps, like discarding outer layers of fruits and vegetables, to reduce risk of exposure.
But many diners have gone further and chosen to avoid salads and greens altogether during the outbreak.
Even Chipotle Mexican Grill has seen its sales dip. The burrito chain offers romaine lettuce as a topping and uses fresh cilantro across much of its menu, including its guacamole and salsas.
“In the second half of July, we did see a softening, call it about 200 basis points or so, right around the issue that’s affecting the industry around cyclospora,” Chipotle CFO Adam Rymer said on the company’s earnings call in late July.
Chipotle has separately been in the news for recalling jalapeno peppers that were potentially contaminated with salmonella as part of a broader outbreak that has sickened at least 300 people.

Damage control
Sweetgreen and other restaurant chains swept up in the panic have had to implement strategies to reassure their customers.
For example, Sweetgreen has chosen to emphasize that iceberg lettuce isn’t even on its menu. On the chain’s 19th birthday, CEO Jonathan Neman posted on X that its restaurants have never served iceberg lettuce and only source lettuce grown in the U.S.
Likewise, Just Salad founder and CEO Nick Kenner posted on LinkedIn detailing the chain’s food safety measures, like peeling and discarding the outer leaves of romaine and kale and double washing the leaves.
And Chopt posted on its Instagram about food safety.
“Food safety has always been at the heart of how we operate. … We promise to continue monitoring guidance from public health officials and remain committed to earning your trust every time you choose Chopt,” the company wrote.
Cava, another fast-casual chain known for its bowls and salads, has yet to report its earnings and any impact from the cyclospora scare. It is expected to share its quarterly results after the bell on Tuesday.
But in a promising sign for many restaurant chains — and diners — the danger may be passing.
The Michigan Health Department on Thursday said residents can eat lettuce and salad greens again as new infections slowed.
“The broad, precautionary recommendation to avoid bagged salad mixes during the Cyclospora outbreak is no longer in effect,” the agency said in a statement. “Residents may resume their usual food handling practices and make choices based on their individual risk tolerance.”
The state appears to be hardest hit by the outbreak, with two deaths and more than 12,400 cases reported in Michigan alone.
Of course, not all consumers have lost their appetite for greens. A Sweetgreen location in downtown Manhattan was bustling with diners and delivery drivers around noon on Friday.
Sherine Naveed, a 35-year-old laser technician who lives on Long Island, picked up her usual Sweetgreen salad order. Despite hearing about the outbreak, she hasn’t changed her dining habits and is also still buying prepackaged salads at the grocery store.
“I have two kids,” she said. “They’re already pretty germ-y.”
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ROSARIO, Argentina — Jorge Messi, the father and longtime business representative of Argentine soccer icon Lionel Messi, died Friday night at a clinic in his native Rosario after a prolonged illness, according to multiple Argentine media outlets. He was 68.
Reports from outlets including Infobae indicated Jorge Messi passed away around 10 p.m. local time. An official cause of death had not been confirmed by the Messi family as of Saturday. He is survived by his wife, Celia, sons Lionel, Rodrigo and Matias, daughter Maria Sol, and a number of grandchildren.
A Health Struggle That Played Out Publicly
Jorge Messi’s declining health first drew widespread public attention during the World Cup, when Lionel Messi was seen visibly emotional on the field, including after scoring against Algeria. Asked about the tears, Messi told reporters at the time, “Why was I crying? It had absolutely nothing to do with football. I have had a few difficult days.” His remarks quickly sparked speculation linking the emotion to his father’s condition.
Days later, the Messi family issued a public statement addressing the situation directly. “The Messi family wishes to inform you that Jorge Messi is currently dealing with health problems,” the statement began. “He is currently under medical supervision and is recovering well.” The family went on to express concern over the intensity of the speculation, writing, “Given the reports, rumours and speculation that have been circulating in recent hours, the family wishes to express its deep concern about the lack of sensitivity,” while asking that “the privacy, confidentiality and personal space of Jorge – and that of his entire family – be respected throughout this process.”
A separate statement issued in the following weeks said Jorge had been “under medical monitoring, recovering and evolving favorably within the condition he presents.” In late July, Lionel Messi skipped Major League Soccer’s All-Star Game, a decision widely believed to be tied to a visit with his father, before returning to action for Inter Miami in an MLS match days later.
The Man Who Took Messi to Barcelona
Jorge Messi’s influence on his son’s career is difficult to overstate. When a young Lionel was coming up through the youth academy at Newell’s Old Boys in Rosario, he was diagnosed with a growth hormone deficiency requiring costly treatment. After failing to secure sufficient financial support in Argentina, including from Newell’s and River Plate, Jorge explored options abroad, ultimately taking his son to try out for FC Barcelona.
That trial led to one of the most famous moments in the club’s history: an agreement scribbled on a paper napkin with then-Barcelona sporting director Carles Rexach on Dec. 14, 2000, at the Pompeia Tennis Club, committing the club to sign the 13-year-old Messi and fund his medical treatment. The move to Spain, made possible directly by Jorge’s determination to find his son a path forward, is widely regarded as one of the most consequential decisions in the history of the sport.
Staying by His Son’s Side During a Difficult Transition
Messi was just 13 when the family relocated to Spain, a transition that proved difficult for several family members who struggled to adjust to life away from Argentina. Jorge remained by his son’s side throughout that period, providing stability during a stretch when Messi’s future in the sport was still far from guaranteed. Messi has spoken previously about how emotionally taxing that time was for both of them, recalling that there were days when he and his father each struggled deeply and would retreat separately to cry so the other would not see it. “My father was always by my side,” Messi has said, describing how Jorge repeatedly checked in with him, asking whether he wanted to continue pursuing his dream in Spain or return home to Argentina. Messi chose to stay.
A Behind-the-Scenes Presence for Decades
Despite managing the business affairs of arguably the most recognizable athlete on the planet, Jorge Messi consistently preferred to remain out of the spotlight, giving few interviews over the years and generally avoiding the intense media attention that followed his son throughout his career. He served for decades as Lionel Messi’s agent and financial representative, a role that placed him at the center of many of the most significant decisions in his son’s professional life, from contract negotiations to the eventual move to Paris Saint-Germain and later to Inter Miami.
That behind-the-scenes role was not without controversy. In 2016, Spanish prosecutors sought an 18-month prison sentence and a fine against Jorge Messi for allegedly defrauding Spain’s tax authorities of approximately 4.5 million dollars in unpaid taxes between 2007 and 2009, a case that also named Lionel Messi before prosecutors ultimately cleared the player of wrongdoing.
Tributes Expected From Across the Football World
Given Jorge Messi’s decades-long presence alongside one of the most celebrated athletes in the history of the sport, tributes from clubs, players and football institutions across the world are expected in the days following his death. His passing comes at a moment when Lionel Messi remains an active professional player with Inter Miami in Major League Soccer, having recently contributed a goal and an assist in a match against San Luis just days before his father’s death.
Funeral arrangements had not been publicly announced as of Saturday. Given Jorge Messi’s central and enduring role in shaping his son’s rise from a young prospect in Rosario to one of the greatest players in the history of football, his death is expected to prompt an outpouring of tributes from across the sport in the coming days, even as the family has continued to ask, as it did earlier this year during his illness, that its privacy be respected during this period of grief.
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