Fashion
One Year In, Chanel’s Matthieu Blazy Trades Quiet Luxury for 95 Birds and Cereal-Aisle Color
A year ago, Matthieu Blazy inherited one of the most scrutinized jobs in Chanel fashion. On Tuesday in Paris, he answered the question of what he’d do with it in the most direct way possible: he let 95 giant white birds loose over the runway, had Nicole Kidman read Virginia Woolf into the soundtrack, and sent Gabrielle Chanel’s own handwork and handbag down the catwalk. “It’s a good start,” he said afterward, with the understatement of a man who just watched his brand take the top spot in the Lyst index of the world’s hottest labels.
The numbers back up the mood. Chanel, which discloses financial results only once a year, has nonetheless had figures leak out via Bloomberg showing 16% growth in the first half of 2026. Vanity Fair recently named Blazy the only fashion designer on its list of the world’s 50 most powerful people. A year into his tenure, the Belgian-born designer isn’t just holding the house steady — he has turned Chanel fashion into the thing everyone, inside the industry and out, can’t stop talking about.
A Different Kind of Chanel Fashion
What’s striking about Blazy’s version of Chanel fashion is the tone. He is smiley, chatty, enthusiastic in interviews — a sharp contrast to Karl Lagerfeld’s famously acid tongue and the controlled, brutalist chic that defined Coco Chanel’s own public persona. Blazy talks about his job the way a kid describes a candy store, not the way a tortured auteur describes a burden. The idea for Tuesday’s set — a flock of suspended birds beneath the Grand Palais’s steel-and-glass dome — came to him on holiday in southern Italy, watching migrating birds cross the Crati River with his partner.
That same holiday reading list produced the show’s soundtrack: Kidman reading a passage “about time, about freedom” from Woolf’s “To the Lighthouse.” It’s a pointed inversion, too, of Chanel’s own history — one of the house’s most iconic 1990s adverts featured Vanessa Paradis caged like a bird. In Blazy’s telling, Chanel’s birds now fly free.
The clothes matched the mood. After several seasons in which “quiet luxury” dominated runways with beige-on-beige restraint, Blazy’s collection arrived in what one critic called cereal-aisle color: a red-and-white embroidered jacket paired with a jade-and-turquoise skirt, navy-and-gold bag and boots, and the house’s signature two-tone pumps reimagined in zebra stripes and yellow polka dots.
Coco’s Own Bag, Twice Around the Runway
The most pointed gesture of the show wasn’t a color or a silhouette but an object: Gabrielle Chanel’s personal 2.55 handbag, pulled from the house’s archive and sent down the runway not once but twice, carried by the same model who opened and closed the collection. “Gabrielle actually had very few bags in her own life, which is something I find quite beautiful,” Blazy said. “So this bag is not broken, but it has a wonderful patina.”
That patina was the point. Model Dyanira Hurbuscher opened the show in a look referencing the innovative jersey underwear Chanel designed in her earliest years, visible beneath sheer outerwear, and closed it in a black collarless smocked tweed jacket and pencil skirt nodding to the relaxed postwar skirt suits that made Chanel’s name. In both looks, she carried the founder’s own well-worn bag — old leather against new fabric, bridging nearly a century of the house’s history in a single accessory.
The bags throughout the collection told their own layered story. Nods appeared to nearly every era of Chanel’s handbag output — the maxi flap, the classic flap, the Chanel 19, the shopping tote — all building toward that one battered, irreplaceable original. It’s a very Blazy move: using the archive not as a costume box but as a living family history.
Finding Coco’s Joyful Side
Blazy’s moodboard for the collection reportedly included photographs he dug out of the Chanel archive showing a side of the founder rarely emphasized in fashion mythology: Gabrielle as a child, with her beloved great dane Gigot, on a boat, on horseback, dressed for a costume party in harlequin fancy dress, grinning in a bold leopard-print coat and matching hat. “It is a side of Chanel that is not known: her funny side, her joyful side,” Blazy said. “I see women as a juxtaposition of so many selves, and Chanel had this incredible layering within herself.”
Even the house’s most sacred garment got the loosening-up treatment. The famous soft-shouldered Chanel suit appeared worn with nothing underneath — “like perfume,” in Blazy’s words, a nod to Marilyn Monroe’s old quip about what she wore to bed. It’s a small detail, but it captures the larger shift: a designer willing to let a 20th-century icon breathe, flirt and laugh rather than simply stand guard over her own legend.
One year in, the verdict from the runway seems to be that Blazy has figured out how to honor Chanel fashion’s history without being frozen by it — turning archive pieces, family photos and even a single battered handbag into the backbone of something that feels, against all odds for a 117-year-old house, genuinely new.
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Fashion
Great Amazon Deals for Work Clothes and More


Wondering what to get in the big Amazon Prime Day sales? The big sale just started October 6, 2026! Readers, what are you considering in the sales?
Pictured above, clockwise from top: White & Warren cardigan / Jenni Kayne cardigan / Supergoop! sunscreen / OPI Nail Envy / Summer Fridays Lip Oil / Away luggage / Vivaia boot / Vince sneaker / STAUD boot / Shark Flex Style
What to Get in the Oct. 2026 Prime Day Sales
I will say: this is the weirdest Prime Day sale in recent memory as far as fashion goes. I think that’s because ShopBop and Amazon USED to do a link-your-accounts-and-get-a-discount, which they are not doing then. But pretty much EVERY brand that we’ve called out in the past for those deals IS in the sale, but I can’t find a clean link to it — many of these will look like garbage links and you have to scroll down like 4 rows before you see the specific brand stuff on sale. There isn’t a huge selection from each brand as far as I can tell… but the brands are extremely weird for Amazon:
Women’s Clothes: Theory, Jenni Kayne (?!), Anine Bing, Staud, Vince, Black Halo, Alice & Olivia, Clare V., Naadam, Lilysilk, rag & bone, Ulla Johnson, Xirena, Gap, NYDJ, Calvin Klein, Maggy London, and Liverpool…
Accessories: Loeffler Randall, Bellroy, Rothy’s and Vivaia
Weekend/Lounge: Frank & Eileen, Beyond Yoga, Farm Rio, Madewell, Levi’s, Barefoot Dreams, Kizik, and RAILS … and if you’ve been wanting to try rag & bone’s viral Miramar sweatpant jeans, there are a lot of dupes in the sale (including petite options!).








Beauty & Other Reader Favorites








- Shark hair products – Whether you’re considering upgrading from the Revlon blowdry brush or just want a really powerful hair dryer, the Shark Flex Style is a reader favorite. I’ve had an older version of the dryer (HyperAIR) since 2022 and I love it — it is so fast and still holds up great. The dryer and hair styling products are both in the sale. There are also some good deals on Dyson hair dryers!
- Lots of great skincare from Dr.Jart+, COSRX, Obagi Medical, Kiehl’s, Paula’s Choice, Sunday Riley, and Elemis, as well as sunscreen deals from EltaMD, Supergoop! and La Roche Posay
- Nice selection of luxury beauty like Charlotte Tilbury, Summer Fridays, Londontown, bareMinerals, Bobbi Brown, Clinique, IT Cosmetics, Lancôme, Milk Makeup, and Tarte — and it’s nice to see Thrive Causmetics or GEN SEE in the sales again
- Great luggage deals from Away and TravelPro, as well as other lightweight bags from Bellroy and Baggallini
- Another note: big deals on Peloton with $100s off equipment
- Good drugstore-type beauty deals from L’Oreal Paris, OPI, and Zoya — also the Gold Bond moisturizer I love
- Kid-friendly deals on Crocs, Native shoes, as well as strollers from Graco, Mamazing, Stokke, and BOB Gear, as well as jogging strollers
- Also of note: if you’ve been looking to add a walking pad or under-desk treadmill to your home office, there are some great sales, including on this reader-recommended one — also some weighted vests
Also Good to Check
Amazon actually does a pretty good job of telling you what’s on sale that you’re already interested in… try these two links. (If they don’t work they should be one of the big blue squares on the homepage… it’ll look like this.)
A Note on Shopbop Brands
In Prime Days past, you could sometimes get additional discounts at sister site Shopbop, but I’m not seeing a Shopbop-wide Prime Day promotion today. There ARE a bunch of Shopbop items included in Amazon’s Prime Big Deal Days, though — this page is supposed to be Shopbop’s editor picks. Annoyingly, any attempt to narrow the results further seems to take you out of the Shopbop picks and into Amazon’s broader results. If anyone finds a better way to browse the Shopbop deals, please let me know!
{related: what to buy at Amazon for work outfits}
Fashion
EGO Halloween Outfits
Turn up the drama this spooky season with EGO Halloween Outfits, where fiery red separates and statement accessories come together for a head-turning Halloween look. Start with the Bandeau Curved Hem Corset Top in Red Mesh and coordinate it with the Low Waist Contrast Lace Frill Micro Shorts for a bold matching combination. Oversized Red Faux Feather Angel Wings bring instant impact, while the Devil Horn Headband adds a playful finishing touch to the theme. Complete the red-hot styling with Pointed Press On Nails in Red for extra detail from head to fingertips. Whether worn together or mixed with pieces already in your wardrobe, this EGO edit has the key ingredients for creating a striking red Halloween outfit.
Bandeau Curved Hem Corset Top In Red Mesh – Shop Now
Set the tone for a bold Halloween look with this red mesh bandeau corset top, finished with a distinctive curved hem. Pair it with coordinating red separates for maximum impact.
Low Waist Contrast Lace Frill Micro Shorts In Red Mesh – Shop Now
Keep the red-hot theme going with these low-waist mesh micro shorts, detailed with contrast lace frills. Team them with the matching corset top to create a coordinated Halloween look.
Oversized Angel Wings In Red Faux Feather – Shop Now
Make your Halloween entrance impossible to miss with oversized angel wings in red faux feather. The dramatic accessory brings a playful dark-angel twist to an all-red outfit.
Devil Horn Headband In Red – Shop Now
Give your Halloween styling an instantly recognisable devilish finish with this red horn headband. An easy statement accessory for completing a fiery red costume.
For any questions/feedback regarding the above mentioned products/brands,
please do contact us anytime by clicking here
Fashion
PARIS FASHION WEEK SPRING/SUMMER 2027
Hollywood Glam and Classic Leopard Spots at Dries Van Noten, and Inward-Looking Brand Nostalgia at Chloé and Christian Dior.
DRIES VAN NOTEN, CHRISTIAN DIOR, CHLOÉ, MAISON MARGIELA, SCHIAPARELLI
and MIU MIU
At Maison Margiela
Image Credit Paris Fashion Week and WWD
DRIES VAN NOTEN
Watch Dries Van Noten’s Show here: https://www.fhcm.paris/en/collection/dries-van-noten-womenswear-springsummer-2027undefined
A thread of uber-glamorous nostalgia was woven through Julian Klausner’s collection for Dries Van Noten. Think French Riviera 1950s and ‘60s, and you’ve nailed this look at arguably one of the most talked about collections of Paris Fashion Week S/S 2027.
The collection pivoted around a ‘fantasised’ version of Hollywood – glitzy and glam, with faux movie posters rendered in technicolour across the silk slip dresses, sarongs and skirts. V-neck dresses, blouses and skirts dripped with colourful embroidered rhinestones and crystal – the outfits literally resembling giant, exquisite jewels.
Large appliqued star motifs, a la Hollywood, embellished dresses and tops (just in case one missed the Hollywood theme). The eternally most glamorous of all classic motifs, the leopard print, was going to play a starring role. Leopard spots came in many guises, and some of the most effective renditions were the ones clad with a sheer swooping overlay of chiffon.
The palette was beyond inspired too. From the soft, gauzy shades of dawn – beige, blush pink, cream and nude – to dusk and moonlight shades of deep purple and inky blue. It was as if (and no doubt deliberately so) the surfaces of the garments were made to have a blurred effect, and to add to that visual illusion, the finest silk organza was layered over the flamingo, star and floral effects. Literally yet another genius layer of fabulousness!
Sparkly brooches and colourful pins in the shapes of elegant swallows or clusters of flowers not only decorated, but also gathered and provided shape and volume, to the straps of the satin blouses, the slinky silk dresses and skirts.
As a total contrast to all the glamour Klausner’s models wore rather mannish cardigans and practical shoes – pumps and peep-toes made for walking!
Klausner said his intention was to give women the chance to add some glamour and sparkle to their everyday wardrobes. And honestly, who doesn’t like to play dress-up?
Be the heroine of your own cinematic story: dig deep into granny’s jewellery box, raid the vintage and thrift stores and pile on the sparkly gems. Klausner even gives you permission to wear a comfy pair of shoes! No excuses.
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CHLOÉ
Watch Chloé’s Show here: https://www.youtube.com/watch?v=uJrixj4jc2M
This offering by Chemena Kamali for Chloé was aptly entitled “The Obsession Collection”. And honestly, for those who wear this brand, it couldn’t have been a more personalised rendition, neither could it have stayed closer to the beloved brand identity.
All the Chloé hallmarks – the romantic broderie anglaise, guipere lace, 3D flowers, 960s babydoll dresses, the endearing floral embroidery, the lingerie worn as outerwear, the 1970s outerwear, the transparent vinyl raincoats and the fishermen’s jackets were all there, paying tribute to a collection that was unmistakeably ‘Chloé.’
The palette was relatively restrained – white, black, butter yellow, ballet pink and rusty orange. Pops of super bright colours punctuated this mellow palette: hello bath duck yellow and fire engine red trench coats!
The outerwear contrasted strongly with the lacy, poufy dresses, the crisp cotton blouses and skirts. Coats with storm flaps, caped backs, protective hats and deep pockets meant business. Kamali deliberately let lacy slips and frou-frou dresses peek out from underneath solid, serious protective wear, she calls these “romantic harnesses”.
And Chloé’s Kamali seems to have hit the nail on the head. We, for one, are totally obsessed with this collection. We simply can’t get enough of these “romantic harnasses”! It’s as if the delicate balance between exposure and protection in this S/S offering plays directly into the zeitgeist of what we need (and want) right now.
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CHRISTIAN DIOR
Watch Christian Dior’s Show here: https://www.youtube.com/watch?v=9kEVyUMhIGU
Oh, one felt such a lightness of being watching Jonathan Anderson’s romantic affair for Christian Dior! Thanks to the diaphanous nature of the skirts, dresses and blouses, this collection of airy pieces was literally a breath of fresh air on yet another scorching day at the runways in Paris.
The set itself reinforced the dream-like quality of the collection: a pagoda wrapped around the Bassin Octogonal in the Tuileries, with camphor trees shrouded in mist. Think a contemporary, floaty ballet set, and you’re halfway there.
The flimsy pleated chiffon skirts were so wispy and feathery, they resebled a bird’s wing in the way they were cleverly patterned. An ink black chiffon dress with a few white accents was reminiscent of an exotic black bird with shiny plumes. The sheer blouses – some with 3-D extensions – looked ethereal, and the fringing at the hems of ‘solid’ dresses transformed these into swishy, airy pieces.
Boxy Houndstooth jackets with a delicate overlay of chiffon contrasted the frivolous skirts to great effect, but still looked lightweight. Even the Prince of Wales stripes, tartan and pinstripes – traditionally heavyweight – followed the theme of lightness.
The craftsmanship was something to behold. Some of the jackets were created from hundreds of hand-dyed and hand-assembled petals, intricate body-chains twisted down models’ bodies like wired headphones and some of the circle skirts were made of no fewer than ten delicate layers of ivory chiffon!
Allegedly Jonathan Anderson said in a preview that he liked the idea that everything, “and the shoe” could all fit together in a shoebox. And we’re sure that many Christian Dior wearers are nodding in agreement – after all, who wants so cart 3 suitcases around the French Riviera if a vanity case can contain your entire lightweight Christian Dior S/S capsule collection?
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MAISON MARGIELA
Watch Maison Margiela’s Show here: https://www.youtube.com/watch?v=G4i04q9rwQc
Creative director Glenn Martens’ show for Maison Margiela most certainly had chins wagging front row. And it wasn’t just a function of the ear-splittingly shrill electric guitar soundtrack on the runway…
The theme was ‘Hard and Soft’ – and Martens demonstrated this duality throughout the collection. The coats (like the tailored camel trench coat with its dramatic neckline) were definitely sculptural, but it was the treatment of the slinky dresses, the T-shirts and turtleneck sweaters with their corsets pressed underneath the softness of the fabric, that looked refreshingly new and covetable.
One of the most photographed dresses of fashion week was a simple white sleeveless dress with a c theatrical corseted bodice created from oversized flattened silverwear. Another standout piece, a statuesque draped gold gown, could have been moulded from clay!
As a total contrast some of the pieces (like a black crocheted dress and a lacy black wrapover chiffon gown) were renditioned without any under pieces, just skin, looking great without corsets, bodices or support.
Unfortunately the floral prints didn’t come up roses.
That said, the deliberate mix of ‘Hard and Soft’ throughout this collection – the tailoring, the drama, the draping, and the structure of some pieces as opposed to the looseness of others – most certainly made for an offering with an edge.
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SCHIAPARELLI
Watch Schiaparelli’s Show here: https://www.youtube.com/watch?v=7HTLc1RmRBM
Schiaparelli has never been a fashion house for shrinking violets, and over the years we’ve witnessed some super theatrical collections. It’s Daniel Roseberry’s seventh year at Schiaparelli, and there was a wonderful ease and confidence in his approach to this almost monochromatic /SS 2027 collection.
It’s as if the pieces were deliberately deconstructed – tops became bottoms, fronts became backs, necklines became hemlines – and the entire luxe caboodle was up for reassembling. (Not quite 1940s wartime’s ‘make do and mend’, mind! More ‘mix and match and put your own individual spin on it”).
The unexpected quirks and unconventional surprises were everywhere to be seen – albeit perhaps a little less in your face than in previous seasons. A tuxedo dress, supported by hourglass boning and worn backwards, opened the show. The showstoppers kept coming: An asymmetrical, one shoulder sheath dress in champagne looked like a piece of twirling calligraphy…
A moulded, shiny black leather bodice framed by frills was echoed in its skirt, equally sculpted and dramatic. Sunray pleats exploded from the centre of a little black dress. A champagne tuxedo jacket with an extravagant black bow exposed gold nipple caps. (we told you Schiaparelli is not for your average wallflower…)
There’s no doubt that Roseberry and his team already has a name of a famous client pinned on each of these pieces. The rest of us can only marvel.
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MIU MIU
Watch Miu Miu’s Show here: https://www.youtube.com/watch?v=61Mv6L4y0YU
Miuccia Prada has been systematically paring back frivolities over the past few seasons. She has the knack – like almost no other designer has – to not only perfectly pinpoint the zeitgeist, but to go even further, and predict the future of what we’ll crave fashionwise.
This season’s offering is entitiled “Here and Now” and is a take on the massive influence of sportswear on pret-a-porter, and even couture.
Not only was sportswear taking centre stage – cropped jersey tops and running shorts, track tops and every other rendition of athleisure, it was effortlessly integrated into even the most glamorous eveningwear looks, like they’ve always been joined at the hip.
Traditional pleated tweed skirts and your granny’s houndstooth jacket looked perfectly modern and ‘now’ worn with a gym top or surf top underneath. Elegant dresses and skirts were grounded in running shoes. Pieces deliberately looked hand-worked (a good example was the criss cross fastening across denim jeans’ zippers), and a vintage vibe and recycled looks were a key element of the collection.
The runway featured a cast of Hollywood who’s who, including highbrow actor Olivia Colman in a glossy leather skirt suit, Emma Corrin, Jamie Bell, and supermodel Gigi Hadid, who closed the show in a crystal-embellished skirt, sports bra and sneakers.
This is Miu Miu as we’ve come to know and love it. Only Miuccia Prada has the foresight, the confidence and the cheek, really, to present the ordinary to us as elegant, and the elegant as ordinary.
At Miu Miu
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Fashion
A Decade-Old Coat Stole the Night: Dakota Johnson’s Birthday Look Shows Why Archive Dressing Is Having a Moment
Archive dressing just got its biggest endorsement yet, and it came wrapped in silver studs on a New York City sidewalk. When Dakota Johnson stepped out after hosting Saturday Night Live this past weekend, the outfit that lit up red carpets and group chats alike wasn’t fresh off a runway. It was a black velvet coat from the Dries Van Noten Fall/Winter 2016 collection, a piece nearly a decade old that proved far more talked-about than anything brand new could have been.
The occasion was twofold. Johnson had just wrapped her hosting duties on SNL, and the after-party doubled as her 37th birthday celebration once midnight hit. For a night that called for both comedy-world camaraderie and personal milestone glamour, she reached into fashion’s past rather than its present, and the choice says a lot about where celebrity style is heading right now.
What Makes Archive Dressing So Powerful
The coat itself looked like a constellation map come to life: inky velvet scattered with silvery studs arranged in star-like patterns, worn almost like a robe over the rest of her outfit. Underneath, Johnson wore a strapless black Saint Laurent sweetheart minidress, so small it disappeared entirely beneath the coat, and finished the look with mesh pumps from Aquazzura that kept the midnight-sky theme consistent from head to toe.
That’s the quiet appeal of archive dressing. Instead of chasing the newest thing on a brand’s current runway, stylists and celebrities are increasingly raiding ten, fifteen, even twenty-year-old collections to find pieces with more personality and rarity than anything available off the rack today. A decade-old Dries Van Noten coat can’t be bought at a boutique this season. It has to be sourced, which instantly makes it a statement about taste and access rather than just spending power.
It also signals something about how fashion memory works now. Johnson wasn’t dressing for a formal red carpet with strict brand obligations; she was dressing for a party. That relaxed context is exactly where archive dressing thrives, because it lets a celebrity show off genuine style instincts rather than a publicist-approved look.
The Bag That Stole the Spotlight
As striking as the coat was, it was the accessory that had people talking. Johnson carried a Silvia Gnecchi Miranda bag, constructed from see-through, hand-woven gold mesh that resembled a fine chainlink fence, topped with galvanized brass discs along its edge and finished with a chunky silver strap. For years, the chainmail dress has been a reliable birthday-night uniform for celebrities from Paris Hilton to Dua Lipa. Johnson’s choice suggested a new variation on that idea: let the chainmail live in the handbag instead, so the statement is carried rather than worn.
Paired with a coat built around celestial imagery, the metallic bag didn’t just match tonally, it completed the narrative of a woman dressed like the night sky itself, turning a simple after-party appearance into a fully realized concept.
Why This Moment Matters for Style Watchers
Celebrity dressing has always been a barometer for where fashion culture is headed, and Johnson’s look fits neatly into a broader shift. Archive dressing rewards knowledge over novelty, and it rewards stylists who can find meaning in old collections rather than simply styling whatever a brand sends over for the season. A birthday party might seem like a low-stakes setting, but it’s exactly these off-duty, after-hours moments where personal style tends to show through most clearly, unfiltered by red-carpet dress codes or sponsor obligations.
There’s also a practical lesson here for anyone paying attention to their own closets. The appeal of archive dressing isn’t limited to celebrities with stylists and industry connections. It’s a reminder that a decade-old coat, a vintage find, or a piece pulled from the back of a closet can carry more visual interest and conversation value than something brand new. Johnson didn’t need a fresh look from this season’s collections to make headlines. She needed one good, distinctive piece with a story behind it.
As fashion weeks churn out new collections every few months, it’s worth noting that the most memorable outfit from Johnson’s birthday weekend wasn’t from the current cycle at all. It was proof that style longevity still beats novelty, and that archive dressing, done with the right eye, can outshine anything straight off the runway.
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Fashion
Unique Proposal Ideas That Tell Your Love Story
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Fashion
Oscar de la Renta Spring 2027 Collection
The Oscar de la Renta Spring 2027 Collection makes its debut in Munich, Germany, introducing a striking new season of statement silhouettes and intricate detailing. Now available to pre-order, the collection can be discovered and reserved before it arrives in stores. Highlights include the Abstract Calla Lily Chine Bubble Skirt and the flowing Calla Lily Lurex Chiffon Gown, alongside beautifully detailed floral designs. The Sequin Floral Embroidered Dress brings elaborate embellishment to the edit, while the Mosaic Stained Glass Sequin Gown makes a dramatic statement. Explore the Spring 2027 collection and reserve standout Oscar de la Renta pieces ahead of their in-store arrival.
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Fashion
Miu Miu’s Paris Show Proves Sportswear Style Is Luxury Fashion’s Next Billion-Euro Bet
Miuccia Prada spent the weekend convincing Paris that gym knickers and track pants belong on a runway alongside tailored blazers, and the result was one of the clearest statements yet that sportswear style has become the defining language of modern luxury fashion.
At Sunday’s Miu Miu show during Paris fashion week, the designer sent out a collection built on what she described backstage as “real clothes” — the unglamorous staples people actually reach for when running errands, rather than the exaggerated gowns of traditional haute couture. Her goal, she said, was to take that everyday reality and make it “more interesting, more rich” by colliding it with tailoring and polish. The show opened with crisp, pleated checked skirts worn with equally crisp blazers, but the sensible footwear was swapped for brightly coloured trainers. A few looks later, spiky heels returned, crop tops slid beneath blazers, and track pants — the kind usually reserved for lounging at home — appeared under sharp knitwear and structured jackets.
How sportswear style took over the Miu Miu runway
The through-line of the collection was deliberate friction: gym-class basics dressed up, formalwear stripped down. Sports bras were reworked as sequinned party tops, some worn alone and others layered over clingy jersey. Gym knickers got the same elevated treatment as the skirts and blazers around them. Even denim got a twist — a collaboration with Wrangler reimagined vintage jeans with low-slung hips and shoelace-style fastenings in place of buttons or belts. Prada called the overall approach “nonconformist dialogues exploring a form of friction and tension,” a tidy summary of a trend that has quietly been building across the industry: the deliberate clash of performance wear and polished tailoring, designed to look both effortless and expensive.
It’s not a new idea for Miu Miu, a brand built almost entirely on the pleasure of subverting the ordinary. Since launching in 1993 as a younger, cheekier sibling to Prada, the label has turned plasters, aprons and embellished trousers into objects of desire. But this season’s full embrace of sportswear style feels like a natural extension of that instinct, pushing gym-floor basics into spaces usually reserved for eveningwear and formal tailoring.
A billion-euro bet on “real clothes”
The timing is notable. Luxury fashion has been grappling with a slowdown in big-ticket spending, yet Miu Miu has continued to outperform much of the market. The brand currently ranks second on the Lyst index, the quarterly ranking that tracks consumer demand for fashion labels, trailing only Chanel. Sales climbed 3% to more than €700m in July alone, making Miu Miu one of the few bright spots in an otherwise cautious luxury sector.
Much of that resilience comes down to a sharply defined customer the brand calls the “Miu Miu girl” — someone drawn to clothing that reads as a little odd, a little undone, and unexpectedly sexy. Crucially, that archetype isn’t tied to a single age bracket or gender, which helps explain the eclectic casting on Sunday’s runway. Emma Corrin paired white knickers with a cropped croc jacket, Olivia Colman walked in a cracked suede skirt suit, and Jamie Bell wore low-rise, Prince of Wales check trousers with a two-tone vest. The mix of generations and genders reinforced the idea that this version of sportswear style isn’t aimed at a narrow slice of shoppers chasing trends, but at anyone willing to mess with the usual rules of dressing up or down.
Beyond the catwalk: sport as cultural strategy
Miu Miu’s interest in sportswear style extends well past the runway. Earlier this year the brand partnered with New Balance on a performance-wear collection for tennis star Coco Gauff, who debuted the pieces at the Italian Open in May before wearing them again on Centre Court at Wimbledon. It’s a calculated move: by dressing an athlete competing at the sport’s biggest stages, Miu Miu gets visibility far beyond the fashion crowd, while reinforcing the same blend of sport and sophistication that defined Sunday’s show.
That strategy fits a broader pattern at the brand, which has spent the past 15 years building cultural credibility through projects that have little to do with clothes at all — a literary club that has tackled Simone de Beauvoir and Ama Ata Aidoo, and a series of female-directed short films from names including Mona Fastvold and Miranda July. The common thread is an insistence that Miu Miu isn’t just selling garments but a whole sensibility, one where sportswear style, intellectual curiosity and a slightly subversive sense of humour all sit comfortably together.
Whether rivals follow Miu Miu’s lead into sports bras and trainers on the runway remains to be seen, but the commercial numbers suggest there’s little incentive to abandon the formula. In an industry anxious about where the next wave of luxury spending will come from, a brand that can turn a tracksuit into “more interesting, more rich” fashion — and back it up with sales growth — is hard to ignore.
Explore more on this topic with Vexel Search.
Fashion
My Tried-and-True Amazon Picks for Prime Day
Prime Day is always my excuse to stock up on the things we already use constantly: beauty and skincare I keep in my bathroom, little organizers and gadgets that make mornings with the girls easier, travel essentials that live in my suitcase, and the random Amazon finds that have somehow become indispensable. I’ve tried plenty of versions of all of the above, and these are the ones that have stuck.
Some are small things I reorder again and again, like pimple patches, micellar water, and the best nipple covers out there, while others are bigger purchases worth watching during a sale, like a Vitamix or the Theraface, both of which I use daily. Everything here has been thoroughly vetted and genuinely gets used in our house, car, bathroom, suitcase, or bag. Prime Day can get overwhelming quickly, so these are the ones I’d narrow it down to first, whether you’re restocking a favorite or finally buying something that’s been sitting in your cart.
Browse the full edit below, and explore more in our JB Amazon Shop and Amazon Storefront, refreshed weekly.
Depuffing Wand
Cooling and warming treatments help refresh tired-looking skin and make morning routines feel a little better.
Fashion
Akris Spring 2027 Gave Power Dressing an Artistic Point of View

For Spring 2027, Akris offered a compelling wardrobe for the woman who meant business and dressed with imagination. Opening with an eye-catching red dress, Albert Kriemler established a confident approach to color that continued through painterly prints, unexpected contrasts, and tailoring animated by movement.
The collection drew on the work of Austrian artist Martha Jungwirth, whose expressive paintings provided both a palette and a way of thinking about clothes. In his show notes, Kriemler described dressing as an intuitive act shaped by instinct, memory, and desire. On the runway, that idea took form in garments that appeared composed at first glance, then revealed something unexpected.
The Art of Looking Twice

A cream look disclosed a pop of yellow at the hem. A pale blue strap peeked out against gray. A familiar trench became a canvas for sweeping painterly marks, while checked trousers gained ruffled details that disrupted their orderly pattern.

These touches gave the collection its character. Even the quieter looks invited a second look, with color, texture, and construction introducing small surprises.

Hand-applied ribbons translated the zigzag energy of Jungwirth’s brushstrokes into three dimensions. Folded, origami-like appliqués lifted away from the fabric, while loose ends followed the body’s movement. A cream dress combined delicate straps with patches of color and trailing ribbons, bringing the impression of an artwork still in progress to an otherwise graceful silhouette.
Kriemler’s show notes also identified reversed jacquards, frayed threads, and open structures as ways of revealing how the clothes were made. That visible process added depth to the collection’s artistic references.
Color With Conviction

The palette ranged from vivid poppy red and rich oxblood to pale pink, lavender, ocean blue, mint green, peach, and yellow. Periwinkle was a particular standout, lending softness to a structured jacket and matching skirt.

Suede and wool gave the clothes substance, while sheer details introduced lightness and glimpses of skin. Hemlines moved between mini, knee-length, midi, and ankle-length proportions, with asymmetric cuts adding another sense of motion.

A black dress with trailing tails was among the most striking looks. Its appeal lay in the way the fabric moved, demonstrating that the collection’s expressive spirit extended beyond its colorful prints.
Accessories That Completed the Picture

The bags carried the same balance of practicality and visual impact. Oversized totes were tucked under the arm like clutches, making their generous proportions part of the silhouette. Printed versions extended the artwork across the accessories, while smaller clutches provided a concentrated dose of color.

Open-toe mules kept the styling spare. Purple pairs offered a particularly appealing contrast to the soft blue separates, allowing the shoes to punctuate the look without overwhelming it.

For the Fashion Bomb reader looking to shake up her working wardrobe, Akris offered plenty to consider: expressive tailoring, memorable color, and pieces with enough detail to hold attention beyond the first impression. This was power dressing with an artist’s sensibility—and a clear point of view.

Photos: Claire Sulmers
Fashion
Coffee Break: Sydney Flat – Corporette.com
This post may contain affiliate links and Corporette® may earn commissions for purchases made through links in this post. As an Amazon Associate, I earn from qualifying purchases.
These Naturalizer flats look great — and I love the unusual dark red croc print leather, as well as the cool cutouts on the side of the flat and the sleek pointed toe.
The flats are available in four colors, sizes 5-12, at Naturalizer… they were $148 but are currently marked to $135 during the big Naturalizer “Signature Sale.”
(Naturalizer proclaims that “heels are back,” which I know makes many readers eyeroll… but if you want some heels they have a lot of beautiful ones. Not these fugly lace-up heels. But lots of other nice ones! Do note… I don’t think this is the first place I’ve seen both platforms and peep toes coming back… and there was an op-ed in the NYT (gift link) this morning about how all the cool kids are dressing like it’s 2006 again. Prepare yourselves, ladies.)
Sales of note for 10/2:
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