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6 Best Link Building Services in the UK in 2026

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6 Best Link Building Services in the UK in 2026

Picture a UK-based SaaS company that has spent eighteen months producing genuinely useful content – comparison guides, original research, product tutorials – and still can’t crack page one for its money keywords. The blockers aren’t the content or the technical setup.

They’re the backlinks, or rather the absence of them. The founder tries a cheap package from an offshore vendor, watches a batch of low-quality links appear on spammy sites, and six months later a Google core update wipes out what little visibility they’d built. That story plays out across the UK market every quarter, and it’s exactly why choosing the right link building partner is one of the highest-stakes decisions an SEO team makes in 2026. Links remain a foundational ranking signal – earning high-quality inbound hyperlinks from external websites to lift your standing in search engines – and they still separate the sites that climb the SERPs from those that stall. Pick a reputable, white-hat provider and you compound authority safely; pick the wrong one and you court penalty risk and wasted budget. This guide evaluates the six best UK link building services available in 2026, ranked on link quality, service breadth, pricing transparency, and verified reviews.

Our top pick is Rhino Rank for UK businesses and agencies that want a dedicated, full-service link building specialist rather than a generalist that treats links as a bolt-on. It earns the crown through an exclusive focus on link building, a team of 40+ in-house specialists, a 4.9-star rating from 150+ reviews, and transparent self-serve pricing starting from $60 for curated links – a rare combination of scale and accessibility. For teams that would rather build authority through editorial, content-driven placements on UK-audience publishers, Sharp Rocket is the strongest alternative. And for brands that want genuine press coverage and media-backed links woven into their SEO, Cutting Edge PR is the go-to specialist. Below you’ll find each provider ranked and assessed, with a comparison table to help you match your specific need to the right partner.

What to look for

Not every link building agency is created equal, and the gap between the best and the merely adequate is wide enough to sink an SEO campaign. Before we rank the providers, here are the criteria we used to separate the genuinely excellent from the rest. As independent industry coverage such as Search Engine Land’s overview of the top link building services to scale your SEO efforts makes clear, the fundamentals matter far more than flashy promises.

Link quality indicators

The single most important factor. We looked at the strength of the sites a provider can place links on – measured by metrics like Domain Authority (a score developed by Moz to estimate a site’s ranking strength) and Domain Rating (Ahrefs’ equivalent, and the more commonly cited metric in the UK link building industry). But raw scores aren’t enough. Editorial relevance and genuine referring-domain traffic matter just as much: a link from a mid-authority site in your exact niche often outperforms a high-DR placement on an unrelated page.

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Service range

A strong provider offers more than one type of link. We favoured services that span curated links (niche edits placed within existing, indexed articles), guest posts, visual and listicle placements, and fully managed campaigns. Breadth matters because different goals – rapid authority building, topical relevance, brand mentions – call for different link placement strategies.

White-hat outreach and methodology

We only considered providers that build links through genuine editorial outreach – no private blog networks (PBNs), no link farms, no automated schemes. White-hat methods aren’t just an ethical nicety; they’re insurance against penalty risk. Links earned from authoritative, relevant publishers also support Google’s E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), which increasingly influence how content is assessed.

Pricing transparency

Some providers publish self-serve pricing you can act on without a sales call; others operate on enquiry-based quotes. Neither model is inherently better, but transparency is a genuine differentiator – it lets you scope and budget with confidence. Note that USD pricing is standard across the link building industry, so UK buyers should expect to convert where prices are listed in dollars.

Verified reviews and track record

Third-party review scores, client volume, and published case studies all signal whether a provider delivers. A large body of independent, verified reviews is far more convincing than a handful of testimonials on a homepage.

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Guarantees and accountability

Finally, we weighted link guarantees, replacement policies, and reporting. A provider willing to guarantee a link stays live for a defined period – and to replace or refund if it doesn’t – is putting its money where its mouth is.

The 6 best link building services in the UK for 2026

With those criteria in mind, here are the six UK link building services that consistently stand out in 2026 – whether you’re scaling backlinks for an e-commerce store, running a white-label campaign for agency clients, or building authority in a fiercely competitive niche. Each has a clear speciality, and each is presented with honest pros and cons so you can match the provider to your brief rather than chasing a one-size-fits-all answer. Rhino Rank takes the top spot as the best all-round choice, but the right pick depends on your goals, budget, and appetite for hands-on strategy.

Provider Best for Key strength Starting price
Rhino Rank Best all-round specialist Dedicated link building team, 40+ specialists From $60 (curated links)
Sharp Rocket Content-led UK link building Editorial outreach with UK publisher focus Enquiry-based
Buried Agency Affordable UK backlink packages Transparent package pricing Enquiry-based / package tiers
Cutting Edge PR Press & media-backed links PR-driven placements in news/media Enquiry-based
Netpeak Agency UK Data-driven link strategies Technical SEO + link building integration Enquiry-based
Monday Clicks Competitor gap-based strategy Backlink audit + targeted outreach Enquiry-based

*USD pricing is standard across the link building industry; all prices shown are as listed by each provider.*

#1. Rhino Rank – Best all-round link building specialist

The most versatile and accountable link building partner for UK businesses, in-house SEO teams, and agencies that want a dedicated specialist rather than a jack-of-all-trades.

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What sets Rhino Rank apart in a crowded field is discipline: it does link building and nothing else. There’s no diluted, ten-service agency menu here – every one of its 40+ in-house specialists is focused on the single job of earning quality links, and that specialisation shows in both breadth and consistency. The service range is the widest of any provider we assessed, covering curated links, guest posts, visual links, listicle placements, and fully managed campaigns. Whether you need a handful of relevant niche edits to reinforce an existing page or a fully hands-off monthly campaign across dozens of targets, you’re working with one team that has done it thousands of times over.

The numbers back up the positioning. Rhino Rank has served 2,600+ businesses and holds a 4.9-star rating from 150+ reviews – one of the strongest verified review footprints in the UK market. Pricing is refreshingly transparent for an industry that loves to hide behind sales calls: curated links start from $60 and guest posts from $75, all bookable through a self-serve flow, so you don’t need to sit through a discovery call before placing an order. That accessibility, combined with genuine scale, is what earns the top spot.

Accountability is another differentiator. Rhino Rank backs its work with a 12-month link guarantee and a money-back guarantee – a level of commitment that most enquiry-only agencies simply don’t publish. For UK buyers who want to know a link will still be live a year after placement, that promise carries real weight.

Key specs

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  • UK-headquartered, with 40+ in-house link building specialists
  • Exclusive focus on link building – no bundled broader SEO services
  • Services: curated links, guest posts, visual links, listicle placements, fully managed campaigns
  • Curated links from $60; guest posts from $75; managed campaigns on enquiry
  • 12-month link guarantee plus money-back guarantee
  • 2,600+ businesses served; 4.9 stars from 150+ verified reviews

Pros

  • The widest service range of any provider reviewed – covers every major link type
  • Transparent, self-serve pricing you can act on without a sales call
  • Strong accountability via the 12-month link guarantee and money-back guarantee
  • Proven scale: thousands of clients served and a large dedicated specialist team
  • Best-in-class verified review score

Cons

  • Pricing is listed in USD, so GBP-budgeting buyers will need to convert
  • Managed campaign pricing isn’t published – larger scopes require a direct enquiry
  • Doesn’t bundle broader SEO services (technical audits, content strategy) for buyers wanting a single vendor

Who it’s best for: UK businesses, in-house teams, and agencies that know they want quality links, value transparent pricing, and prefer a specialist that guarantees its work over a generalist that treats link building as a side offering.

#2. Sharp Rocket – Best for content-led UK link building

The pick for SEO teams and agencies that want editorial, content-driven links placed on genuinely relevant UK-audience publishers.

Sharp Rocket has built its reputation on quality over quantity. Rather than chasing volume, the agency focuses on content-led placements – links earned through strong content assets and editorial outreach to publishers that actually reach a UK audience. This approach aligns neatly with how modern search engines weigh relevance and authority together: a well-placed link inside a topically relevant article on a respected UK site tends to move the needle more reliably than a scattergun batch of generic placements.

The emphasis on editorial relevance and publisher relationships makes Sharp Rocket a natural fit for agencies that need a partnership or white-label model, and its transparent, white-hat outreach methodology means you’re unlikely to be exposed to the kind of link schemes that trigger penalty risk. The trade-off is that this is a bespoke, quote-driven service rather than a quick-order shop.

Key specs

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  • UK-based agency with an editorial outreach focus
  • Specialises in content-led placements on relevant UK publishers
  • Guest post and outreach-based link acquisition
  • Prioritises editorial quality and topical relevance over raw volume
  • Works with both agencies and in-house teams

Pros

  • Strong emphasis on editorial relevance and UK publisher networks
  • Content-led approach aligns well with E-E-A-T signals
  • Suitable for agencies wanting a white-label or partnership arrangement
  • Transparent about its white-hat methodology

Cons

  • No publicly listed self-serve pricing – you’ll need to request a quote
  • Less suited to buyers who want a fast, self-serve order flow
  • Service range may be narrower than full-spectrum specialists
  • Smaller published review footprint than the market leaders

Who it’s best for: SEO teams and agencies that prioritise editorial, content-driven links on UK-audience publishers and are happy to work on a quote basis rather than through self-serve ordering.

#3. Buried Agency – Best for affordable UK backlink packages

The most accessible entry point for small businesses, startups, and budget-conscious SEOs who want structured UK backlink packages without an enterprise price tag.

Not every business is ready to commit to a large managed campaign – and Buried Agency understands that. Its package-based model is built for accessibility, giving smaller organisations a clear, scoped way to start acquiring outreach-based backlinks without navigating a complicated bespoke brief. For a founder or a small in-house marketer building their first serious link profile, that simplicity is genuinely valuable: you can see roughly what you’re getting, budget for it, and scale up as results come in.

As a UK-based team, Buried Agency brings a useful understanding of the local market and the kinds of publisher relationships that resonate with UK audiences. The package approach does come with trade-offs – it’s less flexible than a fully bespoke campaign and less suited to high-volume or enterprise needs – but for the segment it serves, it’s a sensible, low-friction starting point. Search Engine Land’s rundown of the best link-building services for SEO performance reinforces the point that a clear, scoped package can be the smartest way for newcomers to build backlinks safely.

Key specs

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  • Package-based pricing model aimed at accessibility
  • UK-based, focused on backlink building services
  • Tiered packages suitable for smaller budgets
  • Covers outreach-based link placements

Pros

  • Accessible entry point for smaller budgets
  • Package model makes scoping and budgeting straightforward
  • UK-based team with local market understanding
  • Well suited to businesses new to link building

Cons

  • Package pricing can limit flexibility for bespoke campaigns
  • Less suited to enterprise or high-volume needs
  • Service range is less comprehensive than full-spectrum agencies
  • Fewer published case studies and a smaller review volume than market leaders

Who it’s best for: Small businesses, startups, and budget-conscious SEOs who want a clear, affordable UK backlink package and value simplicity over bespoke flexibility.

#4. Cutting Edge PR – Best for press & media-backed link building

The specialist choice for brands that want links earned through genuine press coverage, media placements, and PR-driven outreach.

Cutting Edge PR sits at the intersection of digital PR and SEO. Rather than pursuing standard outreach placements, it works to secure coverage in news outlets and media publications – so the links you earn come attached to authentic editorial mentions of your brand. Links from real news and media sites carry powerful authority signals and tend to be highly resistant to algorithmic penalties; they’re exactly the kind of earned coverage that Google’s guidelines reward. There’s a dual benefit too: you get SEO value and brand visibility from the same activity.

The catch is that this model demands raw material. PR-led link building works best when a brand has a newsworthy angle – original data, a launch, a strong story – and it isn’t a fit for every niche. It’s also typically more expensive per link and slower to turn around than self-serve curated placements, so it suits brands with a PR budget and a longer horizon rather than those chasing rapid, high-volume acquisition.

Key specs

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  • PR-led link building methodology
  • Placements in news outlets, media publications, and editorial sites
  • Combines digital PR with SEO link acquisition
  • UK-based with a media-relationship focus
  • Best suited to brands with newsworthy assets or stories

Pros

  • Links in genuine news and media outlets carry strong authority signals
  • PR-backed links are highly resistant to algorithmic penalties
  • Delivers both brand visibility and SEO value
  • A good fit for brands that already have PR budgets in place

Cons

  • Requires a newsworthy angle – not suitable for every niche
  • Typically higher cost per link than outreach-only services
  • Slower turnaround than self-serve curated link providers
  • Less suitable for high-volume, rapid link acquisition

Who it’s best for: Brands with newsworthy stories and a PR budget that want premium, authority-focused links earned through genuine press and media coverage.

#5. Netpeak Agency UK – Best for data-driven link strategies

The strategic choice for businesses and agencies that want link building integrated with technical SEO analysis and data-backed planning.

Netpeak Agency UK is the UK presence of an international performance SEO agency, and its distinguishing feature is context. Rather than treating link building as a standalone task, it folds acquisition into a broader technical SEO framework – using site analysis and data to determine which pages to build to, which anchors to prioritise, and where the biggest authority gains are hiding. For e-commerce brands and larger organisations, that holistic view can be far more valuable than a stream of links placed in isolation, because it ties link acquisition to measurable business outcomes.

The reporting and analytics tend to be detailed, and data-led prospecting means less wasted outreach. The flip side is that link building here is one component of a wider service, not the sole focus – which makes it an excellent choice for buyers wanting integrated SEO, but potentially over-engineered for someone who just needs a handful of one-off links. Expect an enquiry-based, scoped engagement rather than self-serve ordering.

Key specs

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  • UK presence of an international performance SEO agency
  • Integrates link building with technical SEO and site analysis
  • Data-driven approach to link prospecting and campaign planning
  • Well suited to e-commerce and enterprise clients
  • Full-service SEO capability, with link building as one part

Pros

  • Link building informed by technical SEO data – more strategic than outreach-only services
  • Strong fit for e-commerce brands needing holistic SEO support
  • International scale with a UK market presence
  • Detailed reporting and analytics

Cons

  • Link building isn’t the sole focus, so it fits pure link-building briefs less neatly
  • Pricing isn’t transparent – a scoping call is required
  • Potentially higher minimum engagement size
  • Not designed for self-serve or one-off link orders

Who it’s best for: E-commerce brands, enterprises, and agencies that want link building to sit within a broader, data-driven SEO strategy rather than as a standalone purchase.

#6. Monday Clicks – Best for competitor backlink gap strategy

The smart pick for SEOs and agencies who want to reverse-engineer competitor backlink profiles and close authority gaps systematically.

Monday Clicks approaches link building from a competitive-intelligence angle. Rather than prospecting from scratch, it audits the backlink profiles of your rivals, identifies the referring domains that link to them but not to you, and targets outreach at exactly those sites. It’s a strategy-first methodology that appeals to anyone operating in a competitive niche where the goal is measurable: catch up to and then overtake established rivals. Because the targeting is grounded in data about who’s already willing to link within your space, there’s less wasted effort than with broad, untargeted outreach.

That precision is also the limitation. A competitor-gap approach relies on there being competitors worth auditing – it’s less useful for a brand-new site in an emerging category with no established rivals to reverse-engineer. It’s also a strategy-led service rather than a volume machine, so it won’t be the right tool for broad-spectrum, high-volume link acquisition. As a smaller operator, Monday Clicks carries less brand recognition than the market leaders, but for the right brief it’s a genuinely efficient choice.

Key specs

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  • Specialises in competitor backlink auditing and gap analysis
  • Outreach targeted at sites already linking to competitors
  • Strategy-first approach to link acquisition
  • Best suited to competitive niches where closing the gap on rivals is the priority

Pros

  • Competitor-gap methodology is highly targeted and efficient
  • Ideal for niches where rivals have established link profiles
  • Strategy-first approach reduces wasted outreach
  • A good fit for SEOs who want data-backed link targeting

Cons

  • The niche methodology won’t suit every goal – e.g. brand-new sites with no competitors to audit
  • No confirmed self-serve pricing
  • Smaller brand recognition than market leaders
  • Less suitable for high-volume, broad-spectrum acquisition

Who it’s best for: SEOs and agencies in competitive niches who want to systematically close the backlink gap on established rivals using targeted, data-led outreach.

Frequently asked questions

Is a dedicated link building service worth it, or should I build links in-house?

For most UK businesses, a dedicated service is worth it – provided you pick a white-hat, reputable provider. Building links in-house demands publisher relationships, outreach systems, and a significant time investment, all of which specialist agencies already have in place. A focused provider can typically place higher-quality, more relevant backlinks faster than a stretched in-house team. That said, if you have the outreach expertise and bandwidth internally, doing it yourself gives you maximum control. The deciding factors are usually time, existing publisher relationships, and whether link building is a core competency you want to own.

Should I choose a self-serve provider or an enquiry-based agency?

It depends on how much strategic guidance you need. Self-serve providers with transparent pricing – Rhino Rank being the clearest example here – suit buyers who know which link types they want and value speed and cost visibility. Enquiry-based agencies suit buyers who want a scoped, consultative campaign, often integrated with wider SEO work. If you’re confident specifying curated links or guest posts and want to act without a sales call, go self-serve. If you need someone to shape the strategy first, an enquiry-based agency will serve you better.

Is USD pricing a problem for UK buyers?

Not really. USD pricing is standard across the link building industry, so seeing prices in dollars is normal rather than a red flag. The only practical implication is that GBP-budgeting teams need to convert and account for exchange-rate movement. Transparent USD pricing – such as curated links from $60 – is still far more useful for planning than an opaque, enquiry-only quote, because you can estimate costs before committing. Treat the currency as a minor administrative step, not a reason to discount an otherwise strong provider.

Are cheap backlink packages a penalty risk?

They can be, and this is where due diligence matters most. Genuinely low-cost packages built on white-hat editorial outreach – like tiered UK packages from a reputable agency – are perfectly safe. The danger comes from ultra-cheap offers that rely on private blog networks, link farms, or automated placements, all of which can trigger algorithmic penalties and damage rankings. Before buying any package, confirm the provider uses genuine outreach, places links on real sites with actual traffic, and can show examples. Affordable and safe aren’t mutually exclusive; affordable and spammy are the combination to avoid.

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Should I prioritise domain authority or relevance when evaluating links?

Prioritise relevance first, then authority. A link from a moderately authoritative site squarely within your niche usually outperforms a higher Domain Rating or Domain Authority placement on an unrelated page, because search engines increasingly weigh topical relevance and E-E-A-T signals alongside raw strength. The ideal link is both relevant and authoritative, but if you have to choose, editorial relevance and genuine referring-domain traffic are the safer bets. Treat DA and DR as useful proxies for site strength – not as the only numbers that matter – and always sanity-check the site’s actual content and audience.

The verdict: matching the right provider to your brief

The six providers above cover the full spectrum of UK link building needs in 2026, so the right choice comes down to your specific situation. Choose Rhino Rank if you want the best all-round specialist – a dedicated team, the widest service range, transparent self-serve pricing from $60, and genuine accountability through its 12-month and money-back guarantees; it’s the default top pick for most UK businesses and agencies. Choose Sharp Rocket if editorial, content-led placements on relevant UK publishers are your priority. Choose Buried Agency if you’re on a tighter budget and want a clear, affordable package to get started. Choose Cutting Edge PR if you have newsworthy assets and want authority-rich links earned through genuine press coverage. Choose Netpeak Agency UK if you want link building folded into a broader, data-driven SEO strategy, particularly for e-commerce. And choose Monday Clicks if you’re in a competitive niche and want to systematically close the backlink gap on established rivals. As search engines keep rewarding relevance, trust, and genuine authority over volume, the providers that win in 2026 are the ones building real links on real sites – use the comparison table above to match that principle to your own brief.

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JPMorgan Chase Preferreds: Why It Might Be Better To Avoid High-Coupon Fixed-Rate Preferreds At Present

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JPMorgan Chase Preferreds: Why It Might Be Better To Avoid High-Coupon Fixed-Rate Preferreds At Present

JPMorgan Chase Preferreds: Why It Might Be Better To Avoid High-Coupon Fixed-Rate Preferreds At Present

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Slideshow: Confectionery-centered innovations

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Slideshow: Confectionery-centered innovations

New products and foodservice items with candy at its core are rolling out.

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Scotch whisky levy lifted as Trump imposes new wave of US tariffs

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King Charles looking at Donald Trump, both wearing suits and smiling.

First Minister John Swinney said: “This a win for Scotland and a win for the United States.”

“It benefits businesses and workers on both sides of the Atlantic, and not just among whisky producers, but also the businesses and communities that support the sector across Scotland.”

Trump’s announcement in April that he would drop whisky tariffs had sparked a row over who was able to claim credit for changing his mind.

Swinney said he had raised the issue with President Trump during a previous meeting in the Oval Office.

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But political opponents accused him of taking credit for the deal over King Charles.

The first minister said it had come courtesy of the “remarkable contribution of the King” and a “Team Scotland” approach.

He added: “We were able to partner with the bourbon industry in the United States, raise the issue with President Trump in the Oval Office, and get this issue on his agenda.”

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10 Things You Need to Know About Apple’s iOS 27, From Siri AI to Parental Controls in This Fall’s Update

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Ismael Saibari

Apple’s next major iPhone software update, iOS 27, is now in public beta testing ahead of its expected release this September, bringing a rebuilt version of Siri, expanded Apple Intelligence features and a range of refinements across the operating system. Here’s what iPhone users need to know about the update before it arrives.

1. It was unveiled at WWDC in June

Apple officially announced iOS 27 during the keynote presentation at its Worldwide Developers Conference on June 8, 2026, alongside companion updates including iPadOS 27, macOS Golden Gate, watchOS 27, visionOS 27 and tvOS 27. The conference ran from June 8 through June 22, with iOS 27 headlining much of the software-focused announcements.

2. A public beta is already available

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Apple released the first public beta of iOS 27 on Monday, July 13, giving everyday users, not just registered developers, an early chance to test the new software ahead of its official release. A second public beta followed just nine days later, on July 22, according to 9to5Mac. Compared with prior years, iOS 27 has been described as one of Apple’s more stable betas, though the company continues to caution against installing beta software on a primary device, particularly one relied upon for health-tracking apps.

3. The public release is expected in September

While Apple has not confirmed an exact release date, the company has historically launched new iOS versions during the second week of September alongside new iPhone hardware. Based on that pattern, Macworld has projected Monday, Sept. 14, as a likely release date for iOS 27, timed to coincide with the launch of Apple’s newest iPhone lineup.

4. Siri is getting a complete overhaul

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The centerpiece of iOS 27 is a rebuilt version of Siri, referred to internally as Siri AI, which uses generative AI technology to behave far more like a conversational chatbot than the voice assistant Apple has offered in the past. According to MacRumors, the new Siri can hold full back-and-forth conversations and draw on a user’s personal data to complete more complex, multistep tasks, functioning more similarly to AI assistants like ChatGPT or Claude than previous versions of Siri.

5. Not every iPhone will get every feature

While iOS 27 itself will be compatible with every iPhone that currently supports iOS 26, reaching all the way back to the iPhone 11, access to the newest AI-powered features will vary significantly by device. Apple Intelligence and Siri features generally require an iPhone 15 Pro or later, while more advanced capabilities, including on-device processing for improved dictation and a customizable Siri voice, are limited specifically to the iPhone 17 Pro and iPhone Air. The iPhone 15 and older models will not have access to any Apple Intelligence features at all.

6. Siri AI won’t launch everywhere at once

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Due to regulatory constraints, Siri AI will not be available in the European Union on either iPhone or iPad at launch, according to PhoneArena, meaning users in that region will need to wait for a later rollout of the feature even after it becomes available elsewhere.

7. Safari is getting smarter tab management

Among the more practical Apple Intelligence additions in iOS 27 is a new capability in Safari that automatically sorts open browser tabs by topic, grouping related tabs together and allowing users to save those groupings for later. A companion “Notify Me” feature lets users flag a specific tab for ongoing monitoring, with Apple Intelligence alerting them automatically when something on that page changes, removing the need to manually check back.

8. Passwords and Messages get AI assistance too

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Apple’s Passwords app in iOS 27 will be able to use Apple Intelligence in combination with Safari to automatically upgrade eligible accounts to stronger passwords, logging in and making the change on the user’s behalf without requiring manual intervention. Separately, in Messages, Apple Intelligence will be able to pull context from ongoing conversations and surface suggested actions based on what’s being discussed.

9. Parental controls are expanding significantly

iOS 27 introduces new “Ask to Buy” and “Ask to Browse” features that require children to obtain parental permission before downloading any app or visiting a new website in Safari, according to MacRumors. Parents will also gain the ability to manage their child’s contact list directly and require approval before a child can contact someone new. Separately, the update’s Communication Safety feature, previously focused on blocking nudity in Messages and FaceTime, will now also block graphic gore and violence.

10. The visual design stays largely the same

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Unlike last year’s iOS 26, which introduced Apple’s “Liquid Glass” visual redesign across the operating system, iOS 27 does not represent another major visual overhaul. Instead, PhoneArena described this year’s update as more of a refinement pass on the Liquid Glass aesthetic Apple introduced previously, with most of the year’s headline changes centered on functionality, AI capabilities and performance rather than a fresh visual identity.

Additional features worth noting

Beyond the headline changes, iOS 27 includes a range of smaller updates. A new wallpaper extension feature uses Apple Intelligence to automatically expand a photo beyond its original frame so it fills the entire Lock Screen more naturally, according to MacRumors. The Wallet app is also gaining expanded support for more types of digital passes beyond the airline boarding pass upgrades introduced in iOS 26. For users on paid iCloud+ storage plans, iOS 27 unlocks additional perks, including increased daily usage limits for certain Apple Intelligence features, such as the revamped Image Playground tool, along with expanded access to some advanced Apple Intelligence capabilities in the Home app, though those specific features require a 2-terabyte iCloud+ tier or higher.

With the public beta already in its second iteration and additional beta releases expected throughout the summer, Apple is expected to continue refining iOS 27 in the weeks ahead before its anticipated public release alongside new iPhone hardware this September. Users curious about the update can join the public beta program now through Apple’s official beta software site, though the company continues to recommend testing beta software on a secondary device rather than a primary iPhone relied upon for daily use.

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Faisal Islam: The UK’s Trump trade deal no longer looks world-beating

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Donald Trump holds up his right fist while wearing a white shirt and red tie.

It has been a long road for President Donald Trump as he looks for a justification to erect a tariff wall around the US, including against key allies.

From the opioid crisis to illegal migration, then the need to bring manufacturing back to America’s shores, the list goes on.

Through Trump’s second term, there has been a new justification almost every month for the trade levies he is seeking to place on allies.

Some have been overturned by the courts, others by economics and some even by their own logic. And so, Trump has now turned to effectively accusing dozens of trade partners of trading in goods that have been produced using forced labour.

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These are “tariffs in search of an authority”, as one industry figure put it. The forced labour line shores up President Trump’s tariffs against a challenge from Congress or the courts.

In practice, the levies are curiously similar by country to a previous round of tariffs imposed supposedly for completely different reasons.

The good news for the UK is that the regime effectively remains the same as before.

What has changed is that our nearest neighbours in the European Union now have a much better deal than before, and in turn are in a better situation than the UK.

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While the UK and the EU each appear to have a 10% rate, the EU’s is a flat rate, while the UK’s will apply alongside other tariffs, in a range of goods including footwear and textiles.

The government has struck effective side deals on medicines, steel, aluminium, cars and, with the help of King Charles, whisky.

At the end of this process however the overall trade-weighted effective tariff rate for the EU (8.5%) could end up a bit lower than the UK’s (6.8%).

It should not matter that much, but the help given by doing the first deal, and by post-Brexit trade freedoms, looks to have been short-lived.

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The British Chambers of Commerce trade expert William Bain points to the competitive advantage for EU exporters into the US in some sectors.

The EU has secured better treatment because it has passed a ban on forced labour goods, which the UK has not.

This is not an accusation on the use of forced labour in supply chains. It is about the passing of specific legislation, mirroring the US ban on products that have used forced labour in supply chains.

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Skims opens first UK store on Regent Street

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Skims opens first UK store on Regent Street

A shop unit that sat empty after one of Britain’s best-known high street names collapsed has a new tenant, and it says a good deal about where physical retail is heading.

Kim Kardashian’s shapewear and swimwear label Skims has opened its first standalone UK store on Regent Street, taking the 12,000 sq ft former Ted Baker flagship at 245-247 on a ten-year lease with landlord The Crown Estate.

The brand, valued at $4billion (£3billion) after a 2023 funding round, celebrated its grand opening today, with shoppers queuing for its bestselling styles. It marks Skims’ first international flagship and its first permanent standalone shop in the UK, having previously traded here only through pop-ups and concessions.

For UK business owners, the detail worth noting is not the celebrity. It is the commitment. A digitally native brand that could sell perfectly well online has signed a decade-long lease on one of the country’s most expensive retail streets, betting real money that a bricks-and-mortar presence still earns its keep.

That the unit was Ted Baker’s makes the point sharper. The British label fell into administration last year and closed its remaining UK stores, leaving prime space dark. Watching an American challenger fill it is a reminder that a struggling incumbent and a healthy high street are not the same thing. Location still commands a premium when the offer is right.

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Jens Grede, Skims co-founder and chief executive, told The Times: “Launching a standalone Skims store on London’s Regent Street is a pivotal step in our global expansion.

“This iconic location allows us to forge a deeper, more personal connection with our UK customers, delivering the full Skims experience in a world-class retail destination with authenticity and vision at the heart of our brand.”

The company was founded seven years ago by Kardashian alongside British entrepreneur Emma Grede and her Swedish husband Jens Grede. Grede, who grew up in east London, has become one of the more instructive case studies for founders, having also co-founded Khloe Kardashian’s Good American and Kris Jenner’s Safely. Skims posted revenue of $750million (£570million) in 2023 and helped make Kardashian a Forbes billionaire in 2021.

The Regent Street site sits among a run of recent openings including Antler, Max&Co, Penhaligon’s, Michael Kors, Gant and Lululemon, part of a deliberate curation strategy by The Crown Estate, whose West End portfolio has been throwing off record profits. That clustering matters for smaller traders nearby: anchor names pull footfall that independents and cafes then convert.

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Laura Thursfield, The Crown Estate’s retail leasing director, said the arrival “will enhance the diversity of the wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street”.

Robert Norton, Skims chief commercial officer, called the opening “a landmark moment”, adding: “This milestone reflects our strategic focus on expanding into key global markets.”

Skims already stocks through Selfridges and Harrods, and earlier reported plans confirmed the Regent Street move back in May 2025. The lesson for UK retailers is not that everyone needs a flagship. It is that the best physical locations remain a scarce, valuable asset, and that the brands winning right now are treating stores as a growth channel rather than a cost to cut.


Amy Ingham

Amy Ingham

Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College’s journalism school. Her recent reporting includes British Steel’s nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.

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Dave Portnoy demands USA Today fire Nancy Armour over Clark column

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Dave Portnoy demands USA Today fire Nancy Armour over Clark column

Dave Portnoy called for the firing of a USA Today columnist who compared WNBA star Caitlin Clark to the 1955 lynching of Emmett Till, arguing the writer belongs in an “insane asylum” for the piece.

Speaking on “Varney & Co.,” the Barstool Sports founder ripped into columnist Nancy Armour, declaring her comparison between Indiana Fever star Clark and the murder of Black teen Emmett Till the “craziest thing” he’s seen in more than two decades of sports media.

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“We’ve got to put her in a straightjacket. You’ve got to find the nearest institution. You’ve gotta put this author away and throw away the key,” Portnoy said Friday. 

“Firing isn’t really far enough. You gotta put her in an insane asylum. You gotta lock her up. And people who say, ‘Hey, Dave, that’s too far’ — that’s nothing compared to what she just wrote,” he later added.

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Armour wrote that some of Clark’s supporters have interpreted her disputes with referees as a White woman who needs protection, then taken it out on other players on the court. Clark has been a frequent topic of discussion after facing physical play during games.

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The author wrote that there is a “White nationalist element” to the dispute, and later added that, “it shouldn’t need reminding this country has an awful history of Black people being harmed, even killed, in the name of ‘defending’ white women.”

The writer then said the WNBA’s All-Star Game was being held in Chicago, where Emmett Till lived. Emmett Till was a 14-year-old Black boy who was abducted and lynched in Mississippi in 1955 after a White woman accused him of making advances toward her. The tragedy became a major catalyst for the modern civil rights movement.

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Dave Portnoy attends New York City event.

Dave Portnoy attends “Dave Portnoy in Conversation With Erika Ayers Badan: Cancel Me If You Can” at 92NY on June 29 in New York City. (Theo Wargo/Getty Images / Getty Images)

“I’ve been doing Barstool 24 years. I’m 49 years old. That’s the craziest thing I’ve ever seen in my life. The absolute craziest thing. To somehow equate the civil rights movement and Caitlin Clark arguing whether she got fouled or not,” Portnoy said. “It is pure insanity.” 

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Portnoy called for the firing of not only Armour, but also other members of the editorial staff involved with the article.

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“I do think she should be fired. I think the editor who allowed this to be published should be fired,” he said, later adding that not every story should be anchored around racial disputes. 

“If you go looking for race under every single blank, every cover, you can make anything about race,” Portnoy said. 

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Armour apologized for making the connection in her article in a statement posted Thursday on social media: “In my recent column, I made an inartful comparison with the murder of Emmett Till. I intended to connect the issues the WNBA is currently facing with its All-Star Game being hosted in Till’s hometown of Chicago,” she said, adding, “I obviously did not provide enough context for that.”

Armour also noted that she stands by the assertion that perceived threats toward White women are weaponized against Black Americans but added that she sincerely regrets that her “lack of appropriate context is overshadowing that important conversation and the action that needs to be taken by the WNBA to address it directly — for the benefit of all players.”

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Mortgage rates hit one-month high as oil tops $100

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Mortgage rates hit one-month high as oil tops $100

British business owners hoping the summer would bring cheaper borrowing have been dealt a blow. Average UK mortgage rates have risen back to the level of a month ago, as renewed tensions in the Middle East feed through to lenders and, ultimately, to homeowners.

Lenders’ funding costs have increased as markets conclude that a prolonged conflict reduces the likelihood of interest rate cuts by central banks. The five biggest High Street banks are among a host of lenders that have raised rates on new fixed deals in recent days.

The trigger is oil. Prices hit $100 a barrel on Thursday for the first time since May, after fresh strikes and Houthi militia attacks on oil tankers in the Red Sea reignited fears over global energy supplies. Rates had been falling while a ceasefire between the US and Iran appeared to hold; that optimism has evaporated.

For SME owners, the pain lands twice. Many finance their firms against personal property, or carry residential and buy-to-let mortgages alongside commercial borrowing. The swap rates that drive fixed mortgage pricing also underpin asset finance, overdrafts and commercial loans, so a repricing rarely stops at the front door. It comes on top of an already-subdued market in which high borrowing costs have deterred buyers and dampened activity.

More than eight in 10 mortgage customers hold fixed-rate deals, whose interest does not change until the deal expires, usually after two or five years. The average rate on a new two-year fix is now 5.59 per cent, according to financial information service Moneyfacts. That is the highest since 19 June, though still below the April peak of 5.9 per cent. The five-year average stands at 5.61 per cent, a level last seen on 7 June. HSBC has said it will raise its rates on Monday.

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The direction of travel matters well beyond this summer. Bank of England projections suggest just over five million homeowners should expect their monthly repayments to rise by the end of 2028, a reminder that the era of cheap money is not returning quickly. The renewed climb chimes with warnings that a geopolitical shock to energy prices has thrown further cuts into doubt, with the Bank already signalling that cuts are “off the table” for now.

“It will be incredibly frustrating for borrowers to see rates rise back up to where they were a month ago. The positive progress over recent weeks now feels all but lost, but what the market needs is a period of stability,” said Rachel Springall, finance expert at Moneyfacts. She said 100 deals had been pulled temporarily as lenders reconsidered their pricing.

Her advice for anyone facing a remortgage this year is to lock in a deal now with their existing lender ahead of time, while still asking a broker to check whether there is anything better elsewhere. “Brokers are an anchor during turbulent times as they can help borrowers keep abreast of changes and be there step by step when going through a mortgage application,” she said.

Brokers say the reversal shows how quickly sentiment can turn. “Any borrower hoping for rate cuts to become an ongoing trend will need to rethink,” said David Hollingworth, of L&C Mortgages. “Momentum has performed an about turn and now clearly shifted to fixed rates rising in the near term at least.”

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For business owners already juggling tight margins and rising costs, the message is a familiar one: plan for borrowing to stay dear, and do not bank on the cavalry of rate cuts arriving on schedule.


Amy Ingham

Amy Ingham

Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College’s journalism school. Her recent reporting includes British Steel’s nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.

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OPINION: The world wants uranium, WA Labor says no

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OPINION: The world wants uranium, WA Labor says no

OPINION: WA holds some of the world’s most significant uranium resources, yet WA Labor’s indefensible ban is locking the state out of a major economic and strategic opportunity.

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Apple Stock Climbs 2.59% After Baird Lifts Price Target to $330 Ahead of Next Week’s Earnings Report

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Apple Stock Climbs 2.59% After Baird Lifts Price Target to

Shares of Apple climbed Friday morning after investment bank Robert W. Baird raised its price target on the stock and maintained an “Outperform” rating, adding to a strong month for the tech giant heading into its next earnings report.

Apple shares traded at $329.98 as of 10:53 a.m. Eastern time, up $8.32, or 2.59%, on the day. The gain builds on a rally that has pushed Apple shares up roughly 20% since the start of the year, putting the company on pace for one of its strongest annual performances in recent history.

A fresh price target increase

Robert W. Baird raised its price objective on Apple from $310 to $330 in a research note issued Friday, maintaining its “Outperform” rating on the stock, according to MarketBeat. The upgrade adds to a series of increasingly bullish price targets issued by Wall Street analysts in recent weeks. Citi raised its own target on Apple to $365 earlier this month, citing record quarterly Services revenue of $31 billion, according to 24/7 Wall St. Despite those upward revisions, Wall Street’s average consensus price target has continued to lag behind where the stock currently trades, a dynamic that has persisted throughout much of Apple’s recent rally.

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A record-setting month

Apple’s stock has been on an extraordinary run in recent weeks. Shares touched a fresh intraday record above $325 earlier this month, marking the company’s 15th intraday record of 2026 and lifting its market value to nearly $5 trillion, according to 24/7 Wall St. The company added more than half a trillion dollars in market value during July alone, a period in which Apple led the Dow Jones Industrial Average among its 30 component stocks.

That performance has come alongside strong gains from other Dow leaders this year, including Goldman Sachs, up roughly 30% year-to-date following record quarterly earnings, and Chevron, up about 19% amid a broader recovery in crude oil prices. Apple’s rally has also occurred alongside continued strength in mega-cap technology stocks more broadly, including Nvidia, which has climbed 13% this year on sustained demand tied to artificial intelligence infrastructure.

What’s driving investor optimism

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Much of the recent enthusiasm around Apple has centered on reports of an ambitious new product roadmap. According to Nikkei Asia, Apple is preparing to launch at least five new iPhone models in the first half of 2027, including a premium-priced foldable device reportedly expected to be named the “iPhone Ultra.” Apple has reportedly asked suppliers to prepare for production of roughly 10 million foldable iPhone units, an increase from an earlier target of seven to eight million units, according to Yahoo Finance, a sign the company is confident in stronger-than-initially-expected demand for the new device category.

Market intelligence firm IDC has estimated the foldable iPhone Ultra could carry a price tag of roughly $2,500, potentially reaching as high as $3,000 with additional storage. In response to the reports, Morgan Stanley analysts said Apple has a path toward shipping more than 250 million iPhones in fiscal year 2027, should the new foldable lineup and expanded AI features drive stronger-than-expected consumer demand.

Progress on AI features in China

Apple shares also gained earlier this month after the company secured regulatory approval to launch Apple Intelligence features in China through a partnership integrating Alibaba’s Qwen AI model into its devices there, according to Yahoo Finance. That approval addresses a market where Apple has faced regulatory hurdles in rolling out its AI-powered software features, and the news contributed to a single-session stock jump of more than 4% at the time.

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A premium valuation heading into earnings

Apple’s rally has pushed the stock to a trailing 12-month price-to-earnings ratio of roughly 39.67, a premium valuation that 24/7 Wall St. noted raises the bar for how much further the stock can climb without a corresponding acceleration in earnings growth. Apple is scheduled to report its fiscal third-quarter 2026 results on July 30, a report widely viewed as the next major test of whether the company’s recent rally can be sustained.

Analyst estimates compiled by Zacks project Apple will report earnings per share of $1.88 for the upcoming quarter, representing nearly a 20% increase from the same period a year earlier, alongside projected net sales of approximately $108.79 billion, up close to 16% year-over-year. For the full fiscal year, consensus estimates call for earnings of $8.76 per share on revenue of roughly $479.03 billion, reflecting year-over-year growth of more than 17% and 15%, respectively.

A stock that has rewarded long-term investors

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Apple’s performance over the past several years has proven especially lucrative for longtime shareholders. According to Yahoo Finance, an investor who purchased $1,000 worth of Apple stock five years ago would today be holding an investment worth more than $2,200, reflecting the stock’s sustained appreciation even through periods of broader market volatility.

Analyst sentiment remains mostly positive

Beyond Friday’s Baird upgrade, other analysts have flagged Apple’s upcoming earnings report as a key opportunity to reinforce the bullish case building around the stock. Bank of America analysts have specifically urged investors to “watch the margins” heading into the report, according to CNN, suggesting the bank expects Apple to beat consensus estimates for the quarter. Separately, Apple has continued attracting attention from institutional investors and asset managers positioning ahead of the earnings release, even as some smaller shareholders have modestly trimmed their positions in recent weeks.

With Apple’s earnings report just days away, Friday’s price target increase from Baird adds to a growing chorus of Wall Street optimism heading into the release. Investors will be watching closely for updates on iPhone sales momentum, progress on the company’s AI features rollout in China, and any additional detail on the upcoming foldable iPhone lineup, all factors that are likely to shape whether Apple’s stock can continue building on its record-setting run through the remainder of the year.

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