Aileen Wisell is a Boston-based graphic designer who has built a steady, respected career in visual communication.
Her work focuses on helping businesses clarify their message and express it through thoughtful, well-structured design. She specialises in logos, websites, and marketing materials that support long-term brand growth rather than short-term trends.
Raised in Massachusetts, with formative years spent in Portland and Cape Elizabeth, Maine, Aileen developed an early habit of close observation. The coastal environment shaped her appreciation for balance, restraint, and detail. These qualities later became central to her professional approach.
Over time, Aileen Wisell established herself as a designer who leads through process rather than noise. She begins every project by listening carefully, asking precise questions, and identifying the core idea a business wants to communicate. “Design works best when it’s built on understanding,” she notes. This method has allowed her to translate complex ideas into clear, practical visual systems.
Aileen is known for her consistency and discipline. She favours structured thinking, documentation, and repeatable workflows that support reliable outcomes for clients. Her leadership shows in how she guides projects from early concept to final execution with clarity and focus.
Advertisement
Outside of work, she draws perspective from travel, gardening, and paddleboarding. These activities reinforce patience and adaptability—skills that directly inform her professional decisions.
Through deliberate thinking and steady execution, Aileen Wisell continues to influence how modern businesses approach design as a strategic tool, not just a creative output.
Building a Thoughtful Career in Design: A Q&A with Aileen Wisell
How did your early life shape the way you think about design today?
Growing up in Massachusetts and spending formative years in Portland and Cape Elizabeth had a lasting impact on how I observe the world. Coastal environments teach you to slow down and notice details—light changing on the water, textures in rocks, the balance between openness and structure. I didn’t know it at the time, but those habits of observation became the foundation of how I approach design. Even now, I think a lot about space and restraint, which I associate strongly with those early environments.
When did you begin to see design as a career rather than an interest?
That shift happened gradually. I was always drawn to visual communication, but early on I treated design as something exploratory rather than a defined career path. Once I started working with real clients, I realised how much responsibility design carries. You’re not just creating something visually appealing; you’re helping a business communicate clearly. That understanding changed how seriously I approached the work and pushed me to develop a more disciplined process.
Advertisement
What were some of the challenges you faced early in your career?
One of the biggest challenges was learning when to say no. Early on, I took on a wide range of projects, thinking that volume equalled progress. Over time, I realised that focus mattered more. I also made mistakes. I once delivered a brand identity that looked strong but didn’t connect with the intended audience. It was a turning point. I learned that aesthetics alone aren’t enough. Design has to be rooted in understanding context, audience, and purpose.
How would you describe your design process today?
My process always starts with listening. Before I sketch anything, I spend time asking questions about goals, audience, and values. I want to understand what someone is really trying to say. From there, I move into research and rough sketches. I keep notebooks filled with drawings and notes from travel or everyday life. For example, a tile pattern I noticed while travelling in Lisbon later became the structural grid for a client’s website. Ideas often come from unexpected places when you give yourself room to notice them.
How has your location influenced your career?
Being based in Boston has been valuable because it sits at the intersection of tradition and innovation. There’s a strong respect for craft here, but also an openness to new ideas. That balance suits me. At the same time, I still draw heavily from my Maine roots. The contrast between city energy and quieter coastal environments helps me maintain perspective, especially in an industry that can feel fast and demanding.
How do you maintain creative focus in a busy industry?
I step away regularly. Gardening and paddleboarding aren’t just hobbies for me; they’re part of how I think. Gardening reinforces patience and long-term thinking. Paddleboarding teaches adaptability and presence. Both activities help clear mental clutter. When I return to work, I’m more focused and less reactive. I’ve found that creativity improves when you respect your limits rather than pushing through exhaustion.
Advertisement
What changes are you seeing in the design industry right now?
There’s a growing shift towards what I’d call slower, more intentional design. Clients are becoming less interested in trends and more focused on clarity and longevity. That’s encouraging. Design is being recognised more as a strategic tool rather than a decorative one. It aligns with how I’ve always worked—building systems that support communication over time, not just short-term visual impact.
How do you see your role evolving as your career progresses?
I’m increasingly involved in helping clients think strategically about their brands, not just visually. I also feel drawn to mentoring younger designers. Early in my career, I learned a lot through trial and error. Being able to offer guidance, especially around process and balance, feels like a natural next step.
What advice would you give to someone building a career in design today?
Pay attention. Not just to design trends, but to the world around you. Observe how people interact with spaces, signage, and visuals. Take breaks. Give ideas time to develop. And most importantly, listen. The strongest design comes from understanding, not assumptions.
What continues to motivate you in your work?
Seeing someone gain clarity through design. When a client understands their own message more clearly after a project, that’s meaningful to me. It reminds me that design isn’t just about output. It’s about helping ideas take shape in a way that feels honest and useful.
The Department of Defence will finally move to divest both Leeuwin Barracks in East Fremantle and Irwin Barracks at Karrakatta, after years of speculation.
U.S. cattle herds may be smaller for the foreseeable future as ranchers show few signs of building up the nation’s livestock supply, said executives from Tyson Foods, America’s largest meat supplier.
Officials at the Arkansas-based company said the shortage of cattle on U.S. pastures is expected to last through at least 2026 and 2027. Last week the U.S. Agriculture Department said the cattle herd was at its lowest level since 1951. The tighter supply is driving up cattle costs and squeezing meatpackers like Tyson.
“The data that we see indicates an ultimately smaller herd,” Tyson Chief Operating Officer Devin Cole said on a call with analysts. “Cattle are going to remain extremely tight.”
Markets staged a strong rebound on Tuesday, driven by a landmark trade agreement between India and the United States. Analysts say the sharp surge in the Nifty suggests a potential shift in the near-term trend after the Budget-related sell-off, as the index has reclaimed its key moving averages.
Shares of Trent, NHPC, Tube Investments, Hexaware Technologies and Apollo Tyres will be in focus as the companies will announce their third quarter results today.
BPCL
Live Events
State-run refiner Bharat Petroleum (BPCL) has raised its capital expenditure plan for the coming fiscal year by 35% to Rs 25,000 crore, driven by an aggressive push into petrochemicals, even as peers Indian Oil and ONGC have trimmed their investment budgets. Bajaj Finance
Bajaj Finance on Tuesday reported a 6% year-on-year (YoY) decline in its consolidated net profit for the third quarter at Rs 4,066 crore. The drop in bottomline was mainly due to an accelerated ECL provision and one-time charge of new labour codes. Adjusted for the above and tax, the profit grew 23% to Rs 5,317 crore.Pidilite Industries
Pidilite Industries on Tuesday reported 12% rise in consolidated net profit at Rs 624 crore for the third quarter ended December 2025. The company had posted a profit of Rs 557 crore in the third quarter last fiscal, Pidilite Industries, manufacturer of adhesives, sealants and construction chemicals.
AB Capital
Aditya Birla Capital reported a 33% jump in its December quarter consolidated net profit at Rs 945 crore compared to Rs 708 crore reported in the year ago period. The profit after tax (PAT) is attributable to the owners of the company.
Advertisement
Mankind Pharma
Indian drugmaker Mankind Pharma reported a higher third-quarter profit on Tuesday, driven by strong domestic demand for its drugs used for treating long-term illnesses. The company, which makes Gas-O-Fast antacid tablet and Manforce condoms, said its consolidated net profit climbed to Rs 409 crore ($45.3 million) for the quarter ended December 31, from Rs 380 crore.
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)
The rupee surged the most in seven years and India’s equity gauges logged their largest gains in nine months after Washington agreed, as part of a long-awaited trade deal, to reduce tariffs hurting shipments and foreign inflows.
News of the successful US-India agreement caused both the Nifty and the Sensex to surge as much as 5% intraday. The central bank, meanwhile, reportedly bought dollars, preventing the rupee from appreciating too much, too soon. The Nifty 50 advanced 639.15 points, or 2.5%, to 25,727.5 at close of trading, while the Sensex climbed 2,072.67 points, or 2.5%, to end at 83,739.1.
ET Bureau
“The tariff-related uncertainty was one of the many reasons for India’s rising trade gap, equity market underperformance, $19 billion of selling by foreign investors in 2025, and a weakening currency,” said Ashish Gupta, chief investment officer, Axis Mutual Fund. “The new framework removes a key source of uncertainty around the growth outlook, supporting external demand, improving business sentiment, and potentially catalysing a pickup in private capex.”
The rupee, which had the dubious distinction of being the worst performer in Asia in 2025, rallied 125 paise on Tuesday to 90.26 a dollar from 91.51. Its logical advance beyond 90, dealers said, was halted only by the central bank’s decision to buy the US currency, which it had relentlessly sold from its stockpile earlier to prevent the local unit’s rout.
Advertisement
Live Events
Trade Anxiety Abates “Capital flows could see an improvement as the deal lifts overall sentiment,” said Shailendra Jhingan, head of treasury, ICICI Bank. “Foreign capital, which had stayed on the sidelines over the past few months, may begin to return, leading to inflows into both equity and debt markets.” He expects the rupee, the value of which vis-à-vis the dollar has a disproportionate say on overseas capital flows into Mumbai-listed growth assets, to trade between 90 and 89.50 per dollar by end of March. India’s volatility index VIX—the stock market’s fear gauge— fell 7% to 12.90, reflecting a thaw in trader anxiety. Analysts said the index could challenge its all-time high of 26,373.2 in the near term.
Altius, Fortius “The Nifty has traded in a broad range of nearly 1,500 points for most part of May to now, and after the announcement of the trade deal, we may see this range shifting upward, with a potential for Nifty to move toward 26,650 levels on the back of improved sentiment in the coming weeks,” said Rohit Srivastava, founder, indiacharts.com.
Foreign portfolio investors were net buyers of ₹5,236 crore on Tuesday, while domestic institutions bought shares worth ₹1,014 crore. So far this year, overseas investors have net sold to the tune of nearly ₹28,180 crore.
BNP Paribas Securities said the trade deal supports its positive outlook on Indian equities this year. It expects a return of foreign fund flows to benefit IT and financial stocks.
Across Asia, markets surged Tuesday, reversing some of the recent losses. Japan gained 3.9%, China 1.3%, Hong Kong 0.2%, South Korea 6.8% and Taiwan 1.8%. In Europe, the Stoxx 600 was up 0.1% at the time of going to press.
Advertisement
At home, the broader market too ended strong, with the Nifty Mid-cap 150 and Nifty Smallcap 250 surging more than 2.9% each. Of the total 4,422 stocks traded on the BSE, 3,279 advanced and 1,015 declined.
Harendra Kumar, managing director of Elara Securities, said the deal strengthens India’s long-term macro setup. “With the tariff overhang now behind us, India’s longterm growth outlook has strengthened, with the GDP potentially expanding at 8-8.5% from FY28-FY29 onwards,” Kumar said. “This should support higher valuation multiples for Indian markets and, alongside a weaker rupee, improve India’s appeal to FIIs.”
Kumar expects the Nifty to hit 30,000 by March 2027.
Gupta said the tone for equities has turned more favourable after a weak start to 2026. The backdrop, he said, is improving thanks to better valuations, stronger earnings expectations, firmer economic momentum following the budget and steady domestic flows. “With tariff uncertainties now resolved, the near-term risk-reward has shifted in favour of equities, and these factors together are expected to meaningfully strengthen India’s FY27 growth outlook,” he said.
Professional Capital Management CEO Anthony Pompliano explains why he is ‘betting’ on Elon Musk after the SpaceX founder merges SpaceX with his A.I. start-up and more on ‘The Claman Countdown.’
French police raided X offices in Paris on Tuesday as part of an investigation into the company’s use of algorithms and its artificial intelligence chatbot, Grok.
French prosecutors had opened the probe in 2025 following a complaint by a lawmaker alleging that biased algorithms on the platform were likely to have distorted the operation of an automated data processing system.
Authorities are now examining suspected algorithm abuse and fraudulent data extraction by X or the platform’s executives, prosecutors said.
Britain’s privacy watchdog, the Information Commissioner’s Office, also said on Tuesday in a statement it had launched a formal investigation into Grok over the processing of personal data and reports that the chatbot had been used to generate nonconsensual sexual imagery, including of children.
X went on to criticize the French authorities’ actions, accusing prosecutors of bypassing international legal mechanisms.
The investigation has also broadened to include Grok, X’s AI chatbot. (Jonathan Raa/NurPhoto via Getty Images)
The company said in a statement on X that the Paris Public Prosecutor’s office was “plainly attempting to exert pressure on X’s senior management in the United States by targeting our French entity and employees, who are not the focus of this investigation.”
Musk called the raid a “political attack.” (Gonzalo Fuentes/File Photo/Reuters / Reuters Photos)
In a separate statement, Europol said it was supporting the French investigation with the assistance of the French Gendarmerie’s cybercrime unit.
“The investigation concerns a range of suspected criminal offences linked to the functioning and use of the platform, including the dissemination of illegal content and other forms of online criminal activity. Europol stands ready to continue supporting the French authorities as the investigation progresses,” it said.
Take-Two Interactive Software, Inc. (TTWO) Q3 2026 Earnings Call February 3, 2026 4:30 PM EST
Company Participants
Nicole Shevins – Senior Vice President of Investor Relations & Corporate Communications Strauss Zelnick – Executive Chairman & CEO Karl Slatoff – President Lainie Goldstein – Chief Financial Officer
Conference Call Participants
Advertisement
Douglas Creutz – TD Cowen, Research Division Eric Handler – ROTH Capital Partners, LLC, Research Division Colin Sebastian – Robert W. Baird & Co. Incorporated, Research Division Christopher Schoell – UBS Investment Bank, Research Division Andrew Marok – Raymond James & Associates, Inc., Research Division Edward Alter – Jefferies LLC, Research Division Jason Bazinet – Citigroup Inc., Research Division Alec Brondolo – Wells Fargo Securities, LLC, Research Division Michael Hickey – The Benchmark Company, LLC, Research Division Andrew Crum – B. Riley Securities, Inc., Research Division Brian Pitz – BMO Capital Markets Equity Research Martin Yang – Oppenheimer & Co. Inc., Research Division Omar Dessouky – BofA Securities, Research Division
Presentation
Operator
Advertisement
Hello, and thank you for standing by. My name is Tiffany, and I will be your conference operator today. At this time, I would like to welcome everyone to the Q3 Fiscal Year 2026 Quarterly Earnings Results Call. [Operator Instructions]
I would now like to turn the call over to Nicole Shevins, Senior Vice President, Investor Relations and Corporate Communications. Nicole, please go ahead.
Nicole Shevins Senior Vice President of Investor Relations & Corporate Communications
Advertisement
Good afternoon. Thank you for joining our conference call to discuss our results for the third quarter of fiscal year 2026 ended December 31, 2025.
Today’s call will be led by Strauss Zelnick, Take-Two’s Chairman and Chief Executive Officer; Karl Slatoff, our President; and Lainie Goldstein, our Chief Financial Officer. We will be available to answer your questions during the Q&A session following our prepared remarks.
Before we begin, I’d like to remind everyone that statements made during
Billionaire Adrian Portelli’s push into the fuel market seems to be taking shape after months of speculations and social media posts.
Signage for Portelli’s LMCT+ has appeared at a former Shell site in Melbourne, leading many to assume that the opening of the brand’s first physical location is not far off.
LMCT+ Signage Appears at Former Shell Site in Melbourne
The former Shell site is located at the corner of Gower St and Plenty Rd in Preston, according to Real Commercial.
The membership-based brand is a result of Portelli’s frustrations with the fuel market in Australia, notes WhichCar, particularly the refusal of major companies to offer discounts.
LMCT+ is, therefore, positioning itself as “rewards hubs” that offer fuel discounts in addition to other promotions and giveaways from the brands.
Advertisement
It has also been speculated that the Preston location will not be the only LMCT+ sites as it is only a sign of things to come.
Social Media Comments Are Positive
Social media comments regarding LMCT+ and Portelli have largely been positive.
Comments left on LMCT+’s Instagram posts range from calls for cheaper fuel to support for Portelli should he decide to run for office.
“You are a hero to the working class,” one comment reads.
Advertisement
“Run for parliament & you got my vote,” another comment says.
There is even one comment that reads “Can you just buy Australia and fix it … thanks.”
The Department of Foreign Affairs and Trade (DFAT) has confirmed that another Australian, a male in his 20s, died while skiing in Japan.
The tragic news comes after 22-year-old Brooke Day passed away following a ski lift accident.
Second Australian Dies in While Skiing in Japan
According to a report by news.com.au, the Australia man died while skiing off-piste in an unpatrolled terrain between Niseko Moiwa Ski Resort and Niseko Annupuri International Ski Resort.
The young man had been skiing with a group, who eventually noticed that he disappeared along the way.
His friends went back to search firm and found another group of skiers performing CPR on him.
Advertisement
He was brought to the hospital, where he was pronounced dead, according to ABC News.
“We send our deepest condolences to the family at this difficult time,” DFAT said in a statement, per 7NEWS. “Owing to our privacy obligations we are unable to provide further comment.”
One Tragedy After the Other
The death of the young Australian man comes after Brooke Day passed away following a ski lift accident.
According to The Gurdian, the 22-year-old sustained critical injuries after her backpack was caught in the ski lift as she was trying to disembark.
Advertisement
This caused her to be dragged along the snow before being suspended in mid-air. She reportedly suffered a cardiac arrest.
The accident took place at the Tsugaike Mountain resort in Otari, near Nagano.
| Photography and videos by Ricky-Thomas Serikawa for WSJ
A Michigan pension fund wanted to grow the second-largest coffee farm in Hawaii. What happened there demonstrates the perils of investing public workers’ savings in private markets.
Advertisement
The $16 billion Lansing-based retirement fund ended up abandoning the coffee farm last spring after nine years and $86 million in losses. A few months later, the pension said it had lost $53 million on another ambitious private market bet: an investment with a one-year-old Swiss firm in renewable energy technology.
