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Inside Serendipity’s store-level approach to itsu’s UK retail growth

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Inside Serendipity's store-level approach to itsu's UK retail growth

Bridging digital visibility and in-store performance across multi-site retail estates is one of the central challenges facing UK retailers seeking sustainable growth.

With footfall and shopper traffic declining (down 2.9% year-on-year in December), a critical challenge for multi-site operators is how to accurately measure and optimise digital performance at the level of an individual store, rather than just the brand as a whole.

With a retail portfolio of 77 stores nationwide, itsu, like other UK market leaders, has turned to external experts to address that question. Founded by Julian Metcalfe, itsu has built a reputation and a market-leading business on a simple belief: that people deserve convenient food that’s also high-quality and nutritious. Backing its ambition to help the UK “eat beautiful”, itsu shared plans to expand its restaurant and retail estate, targeting approximately 100 new outlets following investment by Bridgepoint Capital in 2021.

To support its commercial ambitions, itsu has appointed London-based retail growth specialist and digital marketing agency Serendipity. The partnership is designed to reach more customers through search-based discovery, while holding itsu’s long-standing position against fried-by-default convenience food; a stance the brand has built on since the late 1990s.

Across a complex physical retail estate where commercial outcomes vary by location, footfall, and live trading conditions, no amount of category-level visibility will move the needle on its own. Instead, this data-led, performance-driven digital strategy will focus on strengthening brand presence, driving retail and online sales, and creating clearer connections between digital engagement and real-world commercial performance.

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The work spans SEO, content, paid media and advanced measurement, beginning with foundational technical SEO audits and the development of a content and search strategy to surface where visibility can be improved. From there, Serendipity will use itsu’s search infrastructure – keyword authority, audience data and content positioning – as the upstream signal, applying store-level measurement to convert that signal into till receipts.

Launching the work as a test-and-learn programme across local search, paid and organic channels, Serendipity will establish performance benchmarks across the full estate and build a data driven approach to identify growth opportunities and align with location specific user demand. Supporting this analysis is a measurement framework designed to clearly link online activity to real in-store behaviour at each site, rather than at brand level. The result will be a clearer view of how customers move between digital, physical retail and grocery channels. For itsu, that means a measurable line from digital spend back to commercial outcomes.

Rukshan Warnacula, founder of Serendipity, said: “At a time when eating well and sustainably matters more than ever for our communities and our planet, itsu continues to lead the way with Asian-inspired, healthier menus that support health and wellbeing. We’re proud to play a part in connecting people with food that is fresh, convenient and healthy.”

The methodology is built on a longer track record. Serendipity has worked with itsu’s grocery business for five years, a partnership that has delivered 60% UK gyoza category visibility, more than 900 top-three keyword positions across core category terms, and 23% of gyoza-related AI responses now referencing the itsu brand. The agency’s case study on the itsu grocery partnership lays out the category-level mechanics.

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Rukshan Warnacula added: “Using our data-driven approach at a store level, this framework will equip itsu with insights into both store performance and growth opportunities across all locations.”

The appointment builds on Serendipity’s existing five-year partnership with itsu’s grocery business. The retail growth specialist has delivered 60% UK gyoza category visibility and more than 900 top-three keyword positions across core category terms for the brand.

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PayAdmit Helps Charities Build Modern Donation Payment Infrastructure

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For the first time in its history, the Federation of Small Businesses (FSB) has reported that more UK small firms expect to shrink, sell up or shut down over the next 12 months than anticipate growth—a worrying signal for the wider economy.

Charitable organisations operate under specific constraints when it comes to payment infrastructure. Every percentage point of donation processing fee reduces the amount reaching the cause.

Every checkout friction point loses donors at the moment of generosity. Every failed recurring donation represents a supporter relationship that needs rebuilding. PayAdmit has supported several charitable organisations through payment infrastructure modernisation, and the operational patterns are specific to this sector.

The charitable sector has historically used generic payment processors built for commercial transactions. PayAdmit treats donation payment flows as a dedicated PayAdmit business segment. The mismatch shows up in several places. Donation payment flows need different optimisations than ecommerce. Recurring donation payments differ from subscription billing. Gift Aid handling adds online payment layers that processors miss. PayAdmit shows charities how to convert this fragmented stack into one white label gateway under their own brand.

Why charitable organisations need specialised donation payment infrastructure

Three operational realities make charity payments fundamentally different from ecommerce. The first is donor psychology. Donors often abandon at the smallest checkout friction. Generic processor flows optimised for online ecommerce introduce steps that lose donors. Specialised payment infrastructure removes friction wherever possible.

The second is recurring donation dynamics. Monthly supporters are the most valuable category for charities. Sustaining these through card expirations and failed transactions is key. Account updater integration, dunning workflows, and clear donor communication during payment issues affect retention.

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The third is administrative simplicity. Charity finance teams have fewer payment resources than commercial operations. The payment infrastructure has to handle Gift Aid declarations and tax receipts with minimal manual work. PayAdmit’s white label payment software handles Gift Aid, recurring donations, and tax receipts without manual overhead.

Donation-specific payment capabilities every charity needs in 2026:

  • Frictionless checkout flows optimised for donation psychology
  • QR-based giving for campaigns and physical donation requests
  • Recurring donation infrastructure with account updater integration
  • Gift Aid declarations integrated into the donation flow
  • Tax receipt generation and donor record-keeping automated

How a white label payment gateway supports charitable operations

A white label payment gateway designed for charities handles donation patterns as default capabilities rather than custom development projects. QR-based giving works through the platform. Recurring donations integrate with account updater services. Gift Aid sits alongside the donation amount in checkout. Donor records sync into the charity CRM through webhooks.

PayAdmit operates this online gateway model for charitable organisations across the UK, EU, and forty plus markets. PayAdmit acts as a payment software provider rather than a generic processor. The PayAdmit gateway routes every donation transaction through the optimal acquirer. Each PayAdmit capability is configured per organisation rather than imposed as a default.

The commercial impact for charitable organisations shows up in several places. Donation conversion rates typically rise by three to seven percentage points after switching from generic processors to specialised charitable infrastructure. Recurring donor retention improves transaction by transaction. PayAdmit fits this charity profile cleanly because the same PayAdmit payment service supports SaaS billing, ecommerce checkout, and bank-grade compliance from one PayAdmit gateway. The PayAdmit team helps each charity merchant set up the PayAdmit payment gateway as a white label solution, and the PayAdmit business case stays consistent across every PayAdmit deployment. How to start is a short scoping call about annual donation volume.

Charitable organisations evaluating their payment infrastructure typically review specific deployment configurations for donations workflows, which cover frictionless checkout, recurring giving, and Gift Aid integration.

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PayAdmit acts as a payment software provider rather than a generic processor. The PayAdmit gateway covers cards, wallets, and rails through one online integration. The PSP-grade routing inside PayAdmit recovers donations that single-acquirer processors quietly decline. PayAdmit shows merchants how to scope a deployment in one short call about annual donation volume, target geographies, and Gift Aid requirements.

About PayAdmit

PayAdmit is a payment gateway software provider delivering white label payment solutions for charitable organisations alongside online ecommerce merchants, SaaS subscription businesses, banks, and licensed PSPs. The PayAdmit payment gateway combines multi-acquirer routing, tokenisation, fraud screening, and analytics into one business-grade payment service.

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The winning strategies behind 2025’s standout brands

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Chomps adds chicken sticks

Report finds trust, value and relevance helped growth. 

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Intuit to Cut 17% of Workforce, About 3,000 Jobs, to Streamline Operations and Boost AI Focus

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Polestar_headquarters_in_Gothenburg,_Sweden

NEW YORK — Intuit Inc. plans to lay off approximately 17% of its global workforce, or about 3,000 employees across seven countries, according to an internal memo reported on May 20, 2026.

The company behind TurboTax, QuickBooks and Mailchimp aims to reduce complexity, streamline operations and sharpen focus on key priorities, including artificial intelligence initiatives, CEO Sasan Goodarzi stated in the memo.

The cuts will affect roles across the organization, with some offices closing. Locations in Reno, Nevada, and Woodland Hills, California, are among those impacted. Affected U.S. employees will receive severance of 16 weeks’ pay plus two weeks for each year of service, with a final employment date of July 31, 2026.

Intuit employed roughly 18,200 people as of the latest available figures. The reductions follow previous workforce adjustments, including a 10% cut announced in 2024.

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The company has partnerships with OpenAI and Anthropic to advance AI features across its products. Goodarzi emphasized reallocating resources to high-priority areas such as AI development.

Intuit shares fell nearly 5% on the day of the announcement, trading ahead of the company’s upcoming earnings report. The stock reaction reflected broader market sensitivity to tech sector restructuring.

The layoffs come as Intuit continues investing in AI to enhance products like TurboTax and QuickBooks. The company has highlighted AI as central to future growth amid competitive pressures in financial software.

Intuit operates primarily in the United States but maintains a global presence. The seven countries affected include locations supporting engineering, customer support and other functions.

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Previous rounds of restructuring at Intuit focused on performance management and skill alignment. The 2026 cuts target operational efficiency while planning for new hiring in strategic areas such as engineering, product development and customer-facing roles.

The announcement occurred hours before Intuit’s fiscal second-quarter earnings release. Analysts monitor how the workforce reduction will affect near-term expenses and long-term innovation capacity.

Intuit’s products serve millions of consumers and small businesses. TurboTax handles tax preparation, QuickBooks supports accounting, and Mailchimp provides marketing tools. AI integrations aim to automate tasks and improve user experiences.

The company has faced industry-wide pressures, including rising competition and the need to adapt to rapid technological change. Similar workforce reductions have occurred at other major tech firms seeking efficiency gains through AI.

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Employee reactions surfaced quickly on internal channels and forums. Some described the cuts as expected amid ongoing reorganization, while others expressed concern over job security. Severance packages were noted as relatively generous compared to industry averages.

Intuit has not publicly detailed exact department-level impacts. The memo indicated a focus on reducing layers of management and simplifying processes. Offices targeted for closure support specific operational functions.

The company plans to communicate directly with affected employees through scheduled meetings. Support resources, including career transition assistance, are expected as part of the separation process.

Intuit’s overall headcount strategy balances reductions with targeted hiring. Previous restructuring cycles included simultaneous layoffs and new positions in growth areas.

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The financial software sector continues evolving with AI adoption. Intuit’s partnerships with leading AI developers position it to integrate advanced capabilities into core products.

Broader economic context includes steady demand for tax and accounting software despite inflationary pressures and regulatory changes. Intuit maintains strong market positions in its primary segments.

Investors will assess the restructuring’s impact during upcoming earnings calls. Management is expected to outline how savings will fund AI investments and other priorities.

Intuit has grown significantly over the past decade through acquisitions and organic expansion. Mailchimp’s integration expanded its small-business offerings. The company continues balancing cost management with innovation spending.

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The 17% reduction represents one of the larger proportional cuts in the company’s recent history. It follows a pattern seen across technology firms adjusting to post-pandemic operational realities and AI-driven productivity gains.

As details emerge in coming weeks, affected employees and remaining staff will navigate the transition. Intuit has committed to supporting those impacted while maintaining service levels for customers.

The restructuring aligns with CEO Goodarzi’s stated vision for a more agile organization focused on high-impact areas. AI remains a central pillar of long-term strategy.

Intuit will provide regular updates through regulatory filings and earnings communications. The full financial effects will appear in future quarterly reports.

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Disney Confirms Hulu Will Continue as Standalone Service With No Shutdown Plans

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Hulu Homepage

BURBANK, Calif. — Disney confirmed on May 20, 2026, that Hulu will continue operating as a standalone streaming service in the United States with no current plans to discontinue the Hulu app.

The announcement came amid speculation about Hulu’s future as Disney pushes deeper integration between Hulu and Disney+. The company is developing a unified streaming experience for bundle subscribers expected to launch later in 2026. It is also moving both services onto the same backend technology platform.

Despite these integration efforts, Disney stated there are no plans to shut down the Hulu app or merge it completely into Disney+ at this time. Hulu will maintain its separate identity and interface for users who prefer it.

Starting May 19, 2026, Disney+ and Hulu bundle subscribers gained the ability to sync profiles across the two platforms. The feature transfers watch history, recommendations and saved titles from Hulu directly into Disney+.

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After linking accounts once, Hulu content appears in Disney+ “Continue Watching” rows. Titles saved in Hulu’s “My Stuff” automatically move to the Disney+ watchlist. Personalized recommendations based on Hulu viewing habits also appear in Disney+ “For You” sections.

Profile syncing is not available for subscribers to Hulu + Live TV plans, Disney+, Hulu and Max bundles, or Hulu add-on packages. Children’s profiles and accounts for users under 18 cannot be linked at this time.

Disney is also preparing to test a new live guide feature within Disney+. The guide will let subscribers browse livestreaming content currently airing on the platform, including ABC News Live and Disney+ Playtime. ESPN network streams will be included for eligible ESPN Unlimited subscribers.

Hulu, launched in 2008 as a joint venture, became a wholly owned Disney subsidiary after the company acquired full control in 2019. It has grown into a major streaming platform with a large library of television shows, movies and original content.

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The service has more than 50 million subscribers in the United States. Many users access it through the popular Disney Bundle, which combines Disney+, Hulu and ESPN+ at a discounted rate.

Disney’s strategy focuses on creating a more seamless experience for bundle subscribers while preserving Hulu’s standalone option. The company has emphasized that both platforms will coexist as users transition toward unified features.

The profile syncing update aims to reduce friction for users who subscribe to both services. It allows them to continue watching Hulu content without switching apps, improving convenience and retention.

Disney has been gradually integrating its streaming services since the full acquisition of Hulu. Earlier steps included shared billing, combined app interfaces for some users and cross-promotion of content.

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The 2026 unified experience is expected to further blend the two platforms while keeping Hulu’s brand and library distinct. Technical backend alignment will support smoother operations and future feature development.

Hulu’s content strategy includes a mix of licensed television shows, movies and originals. Popular series such as “The Handmaid’s Tale,” “Only Murders in the Building” and “The Bear” have helped drive subscriber growth and critical acclaim.

Disney+ focuses on family-friendly content from Disney, Pixar, Marvel, Star Wars and National Geographic. The two services complement each other, with Hulu offering more mature programming.

The decision to keep Hulu standalone addresses user preferences. Some subscribers value Hulu’s interface, recommendation engine and specific content curation separate from Disney+.

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Analysts have monitored Disney’s streaming business closely as it seeks profitability across all platforms. The company has reported improving financial performance in its direct-to-consumer segment in recent quarters.

Hulu’s continuation as a separate app provides flexibility for users who do not want the full Disney Bundle or prefer its content focus. It also maintains a distinct advertising-supported tier and live TV options.

The live guide feature in testing for Disney+ reflects growing emphasis on linear-style viewing within on-demand platforms. It will help users discover live news, sports and entertainment content more easily.

Disney continues to invest in technology improvements across its streaming portfolio. Backend unification is expected to reduce costs and enable faster rollout of new features for both services.

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The company has not provided a specific launch window for the full unified experience beyond 2026. Further details on user interface changes and additional integration features will be announced closer to rollout.

Hulu’s future has been the subject of speculation since Disney gained full control. Some industry observers predicted eventual full absorption into Disney+, but the latest confirmation indicates a longer-term dual-app strategy.

Subscribers can continue using both apps independently or take advantage of the new profile syncing for a more connected experience. Disney encourages bundle users to link accounts to benefit from the update.

The streaming landscape remains competitive, with major players including Netflix, Amazon Prime Video, Max and Peacock. Disney’s approach balances integration efficiencies with brand preservation for its multiple services.

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As of May 20, 2026, Hulu remains fully operational with its existing library and features. No changes to pricing, content availability or app functionality were announced beyond the profile syncing rollout.

Disney’s confirmation provides clarity for millions of Hulu subscribers and helps address concerns about potential service discontinuation. The company continues focusing on long-term growth across its direct-to-consumer businesses.

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GameStop Shares Rise 1.13% to $22.35 on May 20 Amid Ongoing Meme Stock Volatility

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Amateur investors have targeted shares of firms including GameStop that had been "short-sold" by hedge funds

NEW YORK — GameStop Corp. shares climbed 0.25 dollars, or 1.13 percent, to $22.35 in midday trading on Wednesday, May 20, 2026, as the video game retailer continued to experience typical volatility associated with meme stocks.

The stock opened at $21.88 and traded in a daily range between $21.60 and $22.19 during the session. Volume reached above average levels as retail investors and traders monitored developments around the company’s leadership and strategic moves.

GameStop has remained in the spotlight throughout 2026 due to its activist CEO Ryan Cohen and repeated speculation around potential major corporate actions. Earlier in May, the company proposed a $56 billion acquisition of eBay, which eBay’s board rejected, calling the offer neither credible nor attractive.

Cohen has pushed forward with the idea despite the rejection, and analysts have described the situation as a potential prolonged takeover fight. GameStop’s market capitalization stood near $10 billion as of the latest trading.

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The company reported fiscal 2025 full-year results in March 2026, showing net sales of $1.104 billion for the fourth quarter compared with higher figures in the prior year. Operating income for the full year reached $232.1 million, a significant improvement from an operating loss in fiscal 2024.

GameStop’s next earnings report is scheduled for early June 2026. Analysts expect continued focus on cash position, inventory management and digital transformation efforts. The company has built a substantial cash reserve in recent years, providing flexibility for potential strategic initiatives.

Short interest in GameStop remains elevated compared with many other stocks, contributing to periodic spikes in volatility. The stock has traded in a 52-week range from $19.93 to $35.81. Year-to-date performance in 2026 has been mixed but showed resilience relative to some other meme stocks.

CEO Ryan Cohen, who took the role in 2024, has emphasized transforming GameStop beyond traditional brick-and-mortar retail. Initiatives include expansion into digital trading cards, collectibles and potential e-commerce enhancements. In April 2026, the company launched Power Packs for digital trading cards.

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GameStop operates hundreds of stores across the United States and internationally, selling video game hardware, software and accessories. The company has faced industry-wide challenges from the shift to digital downloads and cloud gaming but maintains a strong position in physical collectibles and console sales.

Retail investor enthusiasm, often coordinated on social media platforms, has repeatedly influenced GME trading patterns since the 2021 short squeeze. The stock remains a favorite among individual traders tracking high short interest and potential catalysts.

Analysts maintain a range of views on GameStop’s long-term prospects. Some see value in its cash holdings and brand recognition, while others question the sustainability of physical retail in an increasingly digital gaming market. Consensus price targets have varied widely in recent months.

The company’s board and leadership continue to navigate activist pressures and shareholder proposals. Cohen’s significant personal stake and vocal strategy have kept investor attention high.

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Trading on May 20 reflected ongoing market dynamics. Broader indices showed modest movements while individual stocks like GameStop reacted to sector news and retail momentum. Options activity around GME remained elevated compared with historical averages.

GameStop has not issued new corporate announcements on May 20. Focus remains on execution of existing strategies and preparation for the upcoming quarterly report. The company’s investor relations site provides regular updates on filings and events.

As a former blockbuster in physical video game retail, GameStop has adapted by expanding collectibles, e-sports merchandise and digital offerings. Its transformation efforts aim to stabilize revenue amid industry shifts.

The stock’s performance continues to draw global interest from both institutional and retail participants. Daily price swings often exceed those of more traditional retailers due to its unique shareholder base.

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GameStop maintains a strong online presence and loyalty program that supports both in-store and e-commerce sales. Future growth may depend on successful integration of new categories and potential strategic partnerships or acquisitions.

Investors monitor upcoming catalysts including quarterly results, potential updates on strategic initiatives and broader market sentiment toward meme stocks. The company’s cash position provides a buffer for operational changes and possible investments.

As of midday May 20, GameStop shares traded at $22.35 with positive momentum. The session contributed to the stock’s recent trading pattern within its established range. Market participants await further developments in the company’s transformation journey.

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‘Next level’ regeneration: Chancellor backs Liverpool projects Martins Bank Building and Pall Mall Gardens

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Rachel Reeves has announced crucial government funding to help unlock key Liverpool city centre regeneration projects which could create thousands of jobs

The Martins Bank building on Water Street, Liverpool

The Martins Bank building in Water Street, Liverpool(Image: Liverpool Echo/Colin Lane)

Chancellor Rachel Reeves has announced significant funding for several major projects which she says will help propel Liverpool city centre to ‘the next level’, with Metro Mayor Steve Rotheram committing to unlock schemes across the city that could generate over 2,500 jobs.

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Addressing delegates at the UK Real Estate Investment and Infrastructure Forum (UKREiiF) in Leeds on Wednesday, the Chancellor promised substantial funding for flagship projects in Liverpool city centre, which she and the mayor believe will deliver a considerable boost to the local economy.

The government investment will feed into the Liverpool City Region Combined Authority’s £2bn investment fund, which is being deployed to unlock vital developments throughout the city.

Our sister publication the Liverpool Echo has confirmed that the schemes include the Pall Mall Gardens development and the transformation of the iconic Grade II* listed Martins Bank Building, both situated in the city’s Central Business District.

Here we examine these projects in closer detail and what they could deliver, alongside other city schemes receiving government backing at UKREiiF.

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Pall Mall Gardens

In Lees, Ms Reeves pledged to help bring forward a project that would represent “the first new-build Grade A office, the top tier of commercial office spaces in the country, in Liverpool’s Central Business District for more than 15 years,” in reference to the Pall Mall Gardens development on land off Bixteth Street. The debate over this site has been going on for some time. The council-owned site, which formerly housed a city centre green space, was controversially cordoned off in 2020 when initial proposals were unveiled for new development comprising three blocks of Grade A office accommodation, a hotel and landscaped gardens.

Site remediation work was carried out before the scheme ground to a halt, and the area has remained unused ever since. Last year fresh funding was obtained, raising renewed optimism that phase one of the £60m development could be completed by 2028, delivering the city’s first Grade A office accommodation in 15 years.

Keir Property Developments Ltd continues as the designated developer on the scheme, which has the potential to deliver a total of 400,000 sq ft of office accommodation, alongside retail and leisure facilities and 6,000 sq m of landscaped public realm.

Plans for a major new office development and an urban park in Liverpool city centre are progressing

Plans for the major new office development and urban park in Pall Mall are progressing

In March this year, Kier confirmed that the Pall Mall Gardens scheme had achieved an important milestone, specifically the completion of the updated RIBA Stage 3 design, representing substantial progress in the opening phase of the development.

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According to the Liverpool City Region investment guide, Liverpool City Council and Kier Property are “progressing detailed design and contractor procurement of the first three buildings”, with construction able to commence in mid/late 2026.

It adds: “The team are also keen to secure occupiers for this nationally significant development that will transform Liverpool’s CBD.”

Martins Bank Building

In her speech in Leeds, Ms Reeves also unveiled backing for significant heritage regeneration within the Central Business District, delivering an additional 140,000 sq ft of Grade A workspace through the restoration of long-vacant heritage assets.

The ECHO understands this will include funding to help advance the redevelopment of one of the business district’s most architecturally impressive properties, the Grade II* listed Martins Bank Building on Water Street.

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Constructed to designs by architect Herbert J. Rowse between 1927 and 1932 as the headquarters for Martins Bank, the building remains an eye-catching seven-storey structure.

Proposals to restore and breathe new life into the building received approval from Liverpool City Council in December 2022. Those proposals, which at the time involved majority-owners Karrev, a London-based property investor, and developer Kinrise, centred on transforming the impressive structure to accommodate 140,000 sq ft of offices, a restaurant and social space situated within the former banking hall.

Images of the proposals depicted the central hall as a “culturally engaging, multifaceted space”, incorporating a café and restaurant alongside meeting, co-working and event facilities. The intention was for the transformation to be finished by 2024, but that deadline has passed.

In 2024 it emerged that Kinrise are no longer part of the project and that the scheme would be pushed back until at least 2026. The aspiration will be that government and Combined Authority funding will accelerate this timeline.

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Artist's impressions of the Hemisphere development next to The Spine in Paddington Village

Artist’s impressions of the Hemisphere development next to The Spine in Paddington Village(Image: Sciontec Developments)

Hemisphere One

Alongside the announcements regarding new office space and the restoration of historic buildings, Ms Reeves and the Combined Authority have also unveiled additional funding for more advanced Liverpool schemes, where development is already progressing at pace.

This includes the cutting-edge laboratory and office project known as Hemisphere One, situated in Paddington Village within Liverpool’s rapidly expanding Knowledge Quarter.

The scheme is outlined in the city region investment prospectus as a 110,675 sq ft, purpose-built laboratory and office complex designed for leading commercial and academic pioneers to flourish. Hemisphere One will serve as a “bespoke home for cutting-edge commercial and academic laboratories” and will provide “a unique range of contemporary, high-specification office and write-up spaces to support the needs of innovation businesses of all shapes and sizes.”

The project is now set to receive backing from the city region’s investment fund and central government. It is anticipated the development will generate 500 operational roles and close to 300 positions during the construction phase.

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Pektos Ag expanding presence in North America

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Pektos Ag expanding presence in North America

Company is planning a location in New Jersey. 

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SpaceX officially files for blockbuster IPO

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SpaceX officially files for blockbuster IPO

SpaceX on Wednesday submitted documents to move forward with its highly anticipated initial public offering (IPO), as the revolutionary company that’s pursuing the eventual colonization of Mars and deploying space-based AI data centers.

The company, led by CEO Elon Musk, has grown into the world’s largest space business and is expected to become the first U.S. company to go public with a market value of more than $1 trillion at the time of its IPO.

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SpaceX plans to offer its shares on the Nasdaq stock exchange using the ticker symbol “SPCX” and will also trade on the recently launched Nasdaq Texas exchange, as the company is headquartered in Starbase, Texas.

Founded by Musk in 2002, SpaceX has seen its business rise in recent years with the deployment of Starlink satellites that provide internet service to consumers, while it also pioneered the use of reusable rockets that can land and be relaunched to make space launches more commercially viable.

MUSK SAYS TESLA, SPACEX TO BUILD ADVANCED CHIP MANUFACTURING FACILITY

SpaceX building

SpaceX’s IPO may be the largest in history by a U.S. company. (Getty Images)

Starlink has become a key driver of its business, accounting for most of its $18.67 billion in revenue last year. However, despite that revenue, there’s a catch – it reported a loss of about $4.9 billion last year as it nearly doubled its capital expenditures to $20.7 billion in 2025. In 2024, SpaceX reported a profit of about $791 million.

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SpaceX recently acquired another startup founded by Musk in xAI, which is focused on developing artificial intelligence (AI) technologies. 

The company’s IPO filing notes that the xAI unit still loses money, though AI will be pivotal to the company’s future. SpaceX recently announced that it’s collaborating with another Musk firm, Tesla, on an advanced chip manufacturing facility. 

ELON MUSK MISLED TWITTER INVESTORS AHEAD OF ACQUISITION, JURY SAYS

SpaceX is aiming to list its shares on the Nasdaq as early as June 12 and plans to launch its road show on June 4, with a share sale as soon as June 11, Reuters reported.

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The IPO filing indicated that SpaceX will have a dual-class share structure that gives Class B shareholders 10 votes each, which will consolidate control under Musk and other insiders, whereas the Class A shares available to public investors carry one vote apiece. 

Musk will retain 85.1% of the combined voting power of the company, according to SpaceX’s prospectus.

elon musk in wisconsin

SpaceX CEO Elon Musk founded the company in 2002 and will control the majority of the company’s shares, according to the IPO filing. (Robin Legrand/AFP via Getty Images)

The company’s filing with the Securities and Exchange Commission (SEC) outlines a massive addressable market of $28.5 trillion across its business areas.

Of that total, $26.5 trillion is attributed to AI initiatives, including $22.7 trillion in enterprise AI applications, $2.4 trillion in AI infrastructure, plus $760 billion in consumer subscriptions and $600 billion in digital advertising. It also includes $1.6 trillion in connectivity through its Starlink products, plus $370 billion from space-enabled solutions.

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MUSK SAYS SPACEX SHIFTING FOCUS TO ‘SELF-GROWING CITY’ ON MOON BEFORE MARS PUSH

SpaceX’s filing with the SEC doesn’t set a stock price, but notes that Goldman Sachs will lead the underwriting. Several other firms, including Morgan Stanley, Bank of America, Citi and JPMorgan, among others, will also be involved with the process.

SpaceX launches Starship on May 27, 2025

SpaceX’s next-generation Starship spacecraft will soon conduct another test flight. (Joe Skipper/Reuters)

Analysts for Wedbush Securities led by Dan Ives, the firm’s managing director and global head of technology research, said that SpaceX’s filing represents “the largest IPO in stock market history as the company remains at the center of two of the largest growth opportunities over the coming decades.”

They also explained that they expect Tesla and SpaceX to proceed with a merger after the IPO is completed, noting that Tesla invested $2 billion in xAI that was converted to SpaceX shares after its acquisition, as well as the companies’ recent announcement to build a joint Terafab chipmaking facility.

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“Musk wants to own and control more of the AI ecosystem and step by step the holy grail could be combining SpaceX and Tesla in some way to give the connected tissue between both disruptive tech stalwarts looking to lead the AI Revolution,” Ives and team wrote.

Reuters contributed to this report.

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Jeff Bezos weighs in on Mamdani’s luxury home tax proposal

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Jeff Bezos weighs in on Mamdani’s luxury home tax proposal

New York City Mayor Zohran Mamdani’s push to tax luxury second homes is drawing reactions from some of the country’s wealthiest business leaders, with Amazon founder Jeff Bezos saying Wednesday that the New York City mayor’s pied-à-terre tax proposal is “fine” while rejecting broader “tax-the-rich” arguments.

Speaking during CNBC’s “Squawk Box,” Bezos weighed in on Mamdani’s proposal to raise taxes on second homes worth more than $5 million — a plan backed by Mamdani and New York Gov. Kathy Hochul as part of a broader affordability push.

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“I think that the pied-à-terre tax is a fine thing for New York to do,” Bezos said.

But Bezos pushed back on Mamdani’s recent tactic of publicly targeting wealthy business figures, including Citadel CEO Ken Griffin.

NYC MAYOR ZOHRAN MAMDANI SAYS HE’S TRIED TO MEET WITH BILLIONAIRE CEO AFTER ‘TAX THE RICH’ VIDEO BACKLASH

Split image of Zohran Mamdani and Jeff Bezos

Amazon founder Jeff Bezos (right) weighed in Wednesday on New York City Mayor Zohran Mamdani’s proposed tax on secondary homes. (Getty Images / Getty Images)

“This is an annual fee on luxury properties …. like for this penthouse, which hedge fund CEO Ken Griffin bought for $238 million,” Mamdani said in a recent social media video outside Griffin’s Manhattan residence.

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“Ken Griffin isn’t a villain. He hasn’t hurt anybody; he’s not hurting New York. In fact, quite the opposite,” Bezos said Wednesday.

The exchange marks the latest sign that Mamdani’s tax proposals targeting wealthy business leaders are becoming a broader national political flashpoint, drawing attention from Wall Street executives, billionaires and President Donald Trump.

Bezos also used the interview to argue that lower-income Americans should pay no federal income taxes, saying the current tax structure unfairly burdens struggling workers while generating relatively little government revenue.

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New York City Mayor Zohran Mamdani

New York City Mayor Zohran Mamdani said his team reached out to Citadel CEO Ken Griffin following criticism over a viral tax proposal video. (Michael Nagle/Bloomberg via Getty Images / Getty Images)

“When people are starting out, and they’re struggling, stop taxing them. We don’t need it. We live in the wealthiest country in the world,” Bezos said.

“We shouldn’t be asking this nurse in Queens to send money to Washington,” Bezos added. “They should be sending her an apology. It really makes no sense.”

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The billionaire said the top 1% of taxpayers currently pay roughly 40% of federal income taxes while the bottom half contribute about 3%, citing figures consistent with Tax Foundation and IRS analysis.

Still, Bezos argued that simply raising taxes on billionaires would not materially improve conditions for working-class Americans.

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Jeff Bezos speaking on stage while gesturing during a conference discussion.

Amazon founder Jeff Bezos claims the top 1% of taxpayers currently pay roughly 40% of federal income taxes while the bottom half contribute about 3%. (Remo Casilli/Reuters, File / Reuters)

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“You could double the taxes I pay, and it’s not going to help that teacher in Queens. I promise you,” Bezos said.

A representative for Bezos did not immediately respond to FOX Business’ request for comment.

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Jeff Bezos calls Amazon’s Melania Trump documentary ‘a good business decision’

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Jeff Bezos calls Amazon's Melania Trump documentary 'a good business decision'

Amazon founder Jeff Bezos on Wednesday defended his company’s decision to back a Melania Trump documentary, saying he had no involvement in the deal and rejecting claims it was intended to curry favor with President Donald Trump.

Speaking with CNBC’s Andrew Ross Sorkin, the tech billionaire dismissed reports suggesting he personally pushed Amazon to acquire the film.

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“The ‘Melania’ thing is a falsehood that will not die,” Bezos said. “I see it reported all the time that somehow I was involved in this … It’s not true. We have denied it. Melania’s office has denied it. It’s not true.”

Even so, Bezos said the “Melania” documentary appeared to have been a smart investment.

“It appears it was a good business decision. You know, it did very well in theaters, it’s done very well on streaming. People are very curious about Melania,” Bezos said. “Even though I had nothing to do with it, it appeared that the Amazon team made a very wise business decision.”

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Jeff Bezos, founder of Amazon.com Inc.

Jeff Bezos, founder of Amazon, is pictured during the America Business Forum in Miami, Fla.  (Eva Marie Uzcategui/Bloomberg via Getty Images, File / Getty Images)

Bezos added that Amazon routinely makes major decisions without his direct input, citing the company’s successful adaptation of “Project Hail Mary” as another example.

“I also had nothing to do with ‘Project Hail Mary,’ which I regret because it’s an incredible success. I wish I had greenlit that, but I didn’t,” Bezos told CNBC. “… Amazon’s a big company, it makes a lot of decisions, but no, this idea that somehow that is a way of buying influence is just not correct.”

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President Donald Trump and First Lady Melania Trump attend Amazon MGM's "Melania" World Premiere

President Donald Trump and first lady Melania Trump attend Amazon MGM’s “Melania” world premiere at The Trump Kennedy Center in Washington, D.C. (Dimitrios Kambouris/Getty Images, File / Getty Images)

The “Melania” documentary follows 20 days in Melania Trump’s life just ahead of President Donald Trump‘s second term in office.

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Amazon MGM Studios reportedly spent $40 million to acquire “Melania,” which debuted in theaters nationwide in February. The film earned $16.6 million at the global box office, according to The Hill.

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In March, Democratic lawmakers — including Sen. Elizabeth Warren and Reps. Hank Johnson, Dan Goldman and Ben Ray Luján — sent a letter to Amazon CEO Andy Jassy questioning the reportedly “extraordinary” price tag and raising concerns the investment could resemble a pay-to-play arrangement with the Trump administration, the outlet reported.

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The Amazon Prime logo is displayed on the side of an Amazon delivery truck

Amazon’s founder defended the company’s decision to back Melania Trump’s documentary. (Justin Sullivan/Getty Images / Getty Images)

Bezos also addressed criticism surrounding his influence over The Washington Post.

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“By the way, the same thing at The Post, I want the opinion section right to stand for free markets, kind of what I’ve been talking to you about today, free markets and individual personal liberties,” Bezos said. “I think that those are [the] founding pillars of America. It’s one of the reasons that America has been so successful.”

Amazon and Bezos could not immediately be reached for comment. 

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