Analysts call it a ‘great new CEO appointment’
Consumer goods group Ultimate Products has appointed Princes Group CEO Simon Harrison as its first external boss in a ‘momentous’ move welcomed by analysts today. Ultimate Products (UP) will also see its founder and current CEO stand down from their executive roles to become board members after decades growing the Oldham business.
Mr Harrison will succeed Andrew Gossage, who will be standing down in October following more than 20 years in executive roles at UP. After a short sabbatical, Mr Gossage will rejoin UP as a non executive director from May 1 next year.
Simon Showman, who founded the group in 1997 and was CEO until 2024, will continue as president when he moves to a non-executive director role from June 1 this year.
Mr Harrison joined Liverpool’s Princes Group as chief commercial officer in 2021 and became CEO in 2024. He was in charge when Princes was taken over by Newlat and listed on the Stock Exchange. Before Princes, he spent almost 20 years at Coca Cola European Partners.
He will join UP as CEO designate on September 5 this year before becoming chief executive on October 26. UP’s share price rose as much as 10% in morning trading after the morning update.
UP bills itself as “the home of brands”, with 12 product divisions. Its brands include kitchen equipment specialist Salter as well as Beldray, which traces its history back to 1872 and which invented the adjustable ironing board.
In a research note this morning, analysts Clive Black and Darren Shirley at Shore Capital said the board changes were “momentous” but that Mr Harrison was a “great new CEO appointment”.
They said: “For the employees of UP, the announcements of Messrs. Gossage and Showman’s departures as executives will be a momentous one, noting the very special corporate culture that this management team has engendered over more than two decades, a very special component, in truth, of the commercial community in Greater Manchester.
“However, in Mr Harrison, we see an experienced and capable executive who has the basis to nurture what is already special, whilst exploring the next chapters for customers, shoppers, and shareholders to collectively harvest to beneficial effect. We commend Andy Gossage and Simon Showman on their collective achievements and congratulate Mr Harrison on his appointment, wishing all well for the future.”
Christine Adshead, chair of UP, said: “We are delighted to welcome someone of Simon Harrison’s calibre to Ultimate Products. He brings outstanding leadership qualities, strong operating discipline and considerable commercial experience, and we are confident that he has the right credentials to take Ultimate Products forward into its next chapter. We look forward to welcoming him to the team.
“Andrew has made an extraordinary contribution to Ultimate Products in more than two decades with the group. He was a driving force behind UP’s evolution from a sourcing business into the Home of Brands, navigated the business through the operational challenges of the COVID period, and played a leading role in building the Group’s online business, which has grown twelvefold since IPO. He was also central in establishing our graduate development scheme, and more recently, has overseen the group’s ground-breaking automation programme.
“Without Simon Showman, who founded the business and led it for 27 years, there would be no Ultimate Products. He has been fundamental to UP’s development from a founder‑led sourcing business into the multi‑brand homewares group it is today. Simon’s entrepreneurial approach and sharp commercial instincts have shaped the business and the fast-moving culture that underpins it. Under his leadership, the group built a diversified portfolio of brands, established deep and enduring retailer relationships, and expanded its international footprint, while remaining rooted in the values and ambition that have defined it from the outset.
“I know I speak for everyone at Ultimate Products in thanking Andrew and Simon for their exceptional endeavours, dedication and loyalty, and we are delighted that they will remain with the group as non-executive directors.”
Simon Harrison, incoming chief of UP, said: “Ultimate Products is a business with significant potential, based on a portfolio that includes some of the best-known brands in UK homeware, and supported by long-standing customer relationships and a scalable commercial model.
“I am delighted to be taking on the CEO role from Andrew Gossage, who alongside Simon Showman, has built and developed the business into the strong platform it is today. This represents an exciting personal opportunity for me, and I look forward to working with the board and the wider team to lead the business into what I am confident will be a bright future.”
Andrew Gossage, outgoing chief executive, said: “Ultimate Products has been a hugely important part of my life for the past two decades, and I am enormously proud of the successful, diversified business we have built.
“As CEO, part of my focus has been to ensure the business is well prepared for the future, including putting in place the right leadership, structure and succession plan to support its long-term development. With those strong foundations now established, this feels like the right time for me to step back from my day-to-day responsibilities and, after a short break, take on a non-executive director role with the group. I would like to thank colleagues past and present whose commitment has made my time at Ultimate Products so rewarding.”
Simon Showman, president and founder, added: “I am hugely excited about the next phase for Ultimate Products. The business has a strong executive team in place, with the ability to continue delivering the wide range of beautiful, more sustainable products we are known for.
“I am also delighted to welcome Simon Harrison to the business as our first external CEO. His FMCG leadership experience makes him ideally placed to build on the momentum we have created. I am also pleased to remain involved with the group as a non-executive director, and look forward to seeing our excellent team realise the substantial opportunity ahead.”





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