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Medicare will soon cover obesity drugs, but many seniors may not know

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Medicare will soon cover obesity drugs, but many seniors may not know

Injection pens for the weight loss treatment Wegovy, manufactured by Novo Nordisk A/S, on display during a news conference in Mumbai, India, June 24, 2025.

Dhiraj Singh | Bloomberg | Getty Images

Millions of older Americans in Medicare are about to gain access to obesity drugs for the first time — but that landmark shift may be flying under the radar for many of them. 

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Starting Wednesday, eligible beneficiaries can get obesity drugs through Medicare’s new Bridge demonstration program for a monthly copay of just $50. The coverage marks a long-sought victory for patients, physicians and obesity advocates who have pushed for broader access to the blockbuster treatments from Novo Nordisk and Eli Lilly, which have remained out of reach for many Americans.

But a staggering 82% of all older Americans — including 79% of Republicans and 84% of Democrats — say they are unaware that Medicare is about to begin covering obesity drugs, according to a survey released in early June by the Obesity Care Advocacy Network. The survey, conducted in late March among more than 2,100 adults ages 65 and older, was completed weeks before the government announced it would extend the Bridge program through 2027.

That data may not come as a surprise: While the government has done robust outreach to healthcare providers and pharmacists, some physicians and other experts told CNBC that they have noticed limited advertising of the new coverage to the general public from the Centers for Medicare & Medicaid Services or Novo and Lilly. 

There may be good reasons for it. CMS has done limited public outreach on the program ahead of July 1 because beneficiaries are “most moved to take action” when a benefit is actually available to them, an agency official told reporters on Thursday. They added that CMS will put out more promotions after the launch, “in the interest of being good stewards of our taxpayer dollars.” 

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Other experts also told CNBC that it may come down to making sure providers and pharmacies are prepared and resources are in place before pursuing broad public outreach.

Still, some experts say the lack of awareness may delay some eligible adults from taking advantage of the new coverage and getting on the treatments immediately.

“I have not seen a lot of information out there for the public, and I think there are going to be plenty of people who have zero knowledge of the Bridge program,” said Dr. Shauna Levy, medical director of the Tulane Bariatric and Weight Loss Center. “And I think for patients, it’s just going to take even longer for them to find out about it, and then see if they’re eligible.” 

Unlike traditional Medicare drug coverage, enrollment in the Bridge program is not automatic. Patients must meet eligibility requirements, obtain a prescription and receive prior authorization approval through CMS before coverage begins. 

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A quiet lead-up to launch

The Eli Lilly and Novo Nordisk logos.

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Mike Blake | Tom Little | Reuters

Medicare beneficiaries must be enrolled in Part D, a prescription drug plan, to qualify for the new coverage. But because the Bridge program is administered directly by CMS rather than through Part D plans, private insurers don’t need to play a role in educating beneficiaries about the new coverage.

“All of that marketing advantage of having it run through the Part D plans doesn’t exist,” said Kenneth Thorpe, health policy professor at Emory University.

He said “getting the word out” about the program and who is eligible will likely be among the largest challenges of the rollout. 

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The eligibility for the program is broad, but certain patients will not qualify. That includes those already receiving coverage of a GLP-1 from their Part D plan for a use already covered by Medicare, such as Type 2 diabetes, cardiovascular disease risk reduction or sleep apnea.

While advertising of the GLP-1 coverage may not mirror previous rollouts, there has been some promotion ahead of the launch.

Targeted mentions on social media and Novo’s website are advertising the Bridge program, said Jamey Millar, the company’s executive vice president of U.S. operations, in an interview on Wednesday. 

He acknowledged that no linear TV ads are promoting the new coverage, but said he believes awareness among patients will come from providers and pharmacies. CMS has done comprehensive outreach to both about the upcoming program, according to some physicians. 

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Millar likened the dynamic to the annual flu vaccine or shingles shot for older adults. 

“Any seniors that walk into a retail pharmacy post-July 1, on average, they’re on eight medications, most of them oral, so the pharmacist has an opportunity to say, did you know about Bridge?” he told CNBC. “So they’re equipped to do it, and then [health-care providers] as well.”

The move may be intentional 

Adamkaz | E+ | Getty Images

The limited public outreach ahead of July 1 may be by design. A slower rollout could give physicians, pharmacies and CMS time to prepare before a potentially large number of beneficiaries begin seeking treatment.

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“We typically take the view that let’s make sure that the physicians are prepared, similar to what we did with Foundayo, before getting broad awareness for consumers,” Ilya Yuffa, president of Lilly USA and global customer capabilities, said in an interview on Wednesday. 

Yuffa was referring to the recent launch of Lilly’s obesity pill, Foundayo. Building awareness among providers and the broader healthcare system first helps avoid “friction” between patients and physicians, he said.

Still, Yuffa said consumers should expect to see broader marketing efforts from Lilly around the availability of Foundayo and one form of Zepbound through the Bridge program.

Some experts suggested CMS may also be trying to ensure the program can handle an influx of interest. Beneficiaries must obtain prior authorization before receiving coverage, and processing those requests could become a significant undertaking if demand surges immediately after launch.

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“It may be, let’s get the first month down and see what mistakes we make, so we can fix it, rather than everything crashes and burns within a month or two,” said Dr. Holly Lofton, director of the Medical Weight Management Program at NYU Langone.

“The thing is, the access is there, and hopefully the world will get around,” she said. 

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CEF Weekly Review: SCOTUS Rules Against Saba

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Whale's Insight: A Macro-Driven Market With No Safe Haven, And No End To Volatility

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The Cheapest Ways to Stay in Touch With Family Abroad

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The Cheapest Ways to Stay in Touch With Family Abroad

Keeping in regular contact with loved ones who live in another country can easily become a major monthly expense. Whether you have children studying overseas, parents living in their home country, or siblings who moved for work, the costs pile up quickly.

Fortunately, several reliable methods can keep these bills to a minimum. From free messaging apps that rely on your internet connection to traditional voice services, you have plenty of choices to stay connected without breaking your budget.

How Dedicated International SIM Deals Cut Costs

While internet apps work well when everyone has a good web connection, they are not always ideal if your relatives live in areas with spotty coverage or don’t use smartphones. This is where specialised UK mobile networks provide an excellent solution by bundling international minutes directly into their monthly allowances. Instead of paying steep per-minute rates on traditional networks, you can get a budget plan that treats international calls much like local ones.

For example, the Lebara 5GB SIM-only plan costs just £5 a month and includes 100 international minutes to around 40 countries alongside its UK allowance. Destinations covered include most of Europe, the United States, Canada, Australia, India, and China, among many others. Plus with their Roam Like Home scheme, you can use your data when roaming in the EU and India.

This makes it an incredibly affordable option for people who want to call landlines or mobile numbers abroad directly from their phone. Lebara runs on Vodafone’s network, which delivers reliable coverage all over the UK, and all plans support Wi-Fi calling and 5G technology at no additional cost, so calls hold up even in lower-signal areas.

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Why Messaging Apps Work for Daily Updates

For daily updates and quick check-ins, data-based applications remain the most popular choice for families worldwide. WhatsApp works on both Android and Apple devices and allows free voice and video calls over Wi-Fi. It’s widely installed across the world, making it the most practical starting point for keeping in touch at no extra cost.

Apple users can also use FaceTime for calls with other Apple device owners, though this does not extend to people on Android phones.

These applications are incredibly useful for sharing photos, sending voice notes, and holding group video chats so everyone can stay involved. However, they rely on both parties having access to a stable internet connection. If your family members travel frequently or reside in regions with high data costs, relying solely on these apps can lead to missed connections.

How to Keep Data Usage Low on International Calls

Voice and video calls through apps like WhatsApp and FaceTime use your internet connection, which means they eat into your mobile data allowance. A standard voice call typically uses around 30-40MB per hour, but a video call can use anywhere from 250MB to over 1GB per hour depending on the quality and number of participants.

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The simplest way to keep usage down is to make calls over Wi-Fi whenever possible. If you are on mobile data, switching to a voice-only call instead of video will make a big difference. You can also lower the data usage in WhatsApp by going to Settings, then Storage and Data, and turning on the “Use less data for calls” option.

For group calls with multiple family members, keeping cameras off for most of the call and only turning video on briefly will help stretch your data allowance much further. Scheduling calls for times when you know you will be connected to Wi-Fi, such as evenings at home, is another easy way to avoid using mobile data altogether.

Points to Remember

Staying in touch with family abroad doesn’t have to break the bank if you select the right tools. Free messaging apps are perfect for daily text updates and casual video calls when you have access to Wi-Fi.

For calling landlines and older mobile phones, a dedicated budget SIM offers the best value. By combining these different methods, you can maintain strong family ties while keeping your monthly costs completely under control.

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Eleven people killed in plane crash in northeastern France, officials say

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Eleven people killed in plane crash in northeastern France, officials say


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QQQE Vs. QQQ: After A 16% Move, Here Is The Smarter Way To Hold The NDX

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QQQE Vs. QQQ: After A 16% Move, Here Is The Smarter Way To Hold The NDX

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Saudi Aramco helicopter crash kills 14 nationals, state news agency says

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Regenxbio: 'Strong Buy' On FDA Course Reversal For NAVSUNLI And Potential AA DMD Filing

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Los Angeles delays $30 minimum wage for hotel workers amid layoff fears

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Los Angeles delays $30 minimum wage for hotel workers amid layoff fears

Los Angeles officials have delayed implementation of a controversial plan to raise the minimum wage for hotel and airport workers to $30 an hour after the hospitality industry warned the mandate could result in layoffs, reduced hiring and increased automation.

The measure, often referred to as the “Olympic Wage,” was originally designed to increase wages to $30 an hour by 2028 as Los Angeles prepares to host the Summer Olympics

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But city leaders recently voted to push back full implementation until 2030 amid concerns about rising labor costs as hotels prepare for a surge in visitors tied to the 2026 FIFA World Cup and the 2028 Olympics.

AOC-BACKED $25 MINIMUM WAGE COULD SQUEEZE SMALL BUSINESSES IN RED STATES

A woman is seen in a hotel hallway with a cleaning cart.

Supporters say a $30 minimum wage would help Los Angeles hotel workers keep pace with the city’s high cost of living, while opponents warn it could reduce jobs. (Marcus Brandt/picture alliance/Getty Images / Getty Images)

Rebekah Paxton, research director at the Employment Policies Institute, said city leaders began reconsidering the timeline after concerns emerged from the hospitality industry ahead of several major international events.

“There were concerns from the hotel community,” Paxton told Fox News Digital. “There was some data that came out that the hotels were struggling ahead of the Olympics, even as we’re approaching the World Cup this summer.”

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The proposal also comes as New York City officials consider a separate plan to raise the city’s minimum wage to $30 an hour over several years, a concept aligned with broader progressive efforts to increase wage floors in high-cost areas.

AOC-BACKED $25 MINIMUM WAGE PLAN SOUNDS GREAT — BUT AT WHAT COST?

The LA28 Olympic cauldron is lit during a ceremonial lighting at the Memorial Coliseum in Los Angeles on January 13, 2026, ahead of the launch of ticket registration for the 2028 Summer Olympic Games.

Los Angeles will welcome athletes from around the world for the 2028 Summer Olympics as city leaders weigh policies aimed at preparing for the global event (Frederic J. Brown/AFP/Getty Images / Getty Images)

Paxton noted that hotel workers currently earn a minimum wage of roughly $22.50 an hour, meaning the proposal would raise pay by about one-third over just a few years. She said hotel operators warned the higher labor costs were already affecting hiring decisions as Los Angeles prepares for the World Cup and Olympics.

Citing a report from the Los Angeles hotel industry, Paxton said some hotels had reduced hiring and staffing because they could not absorb the anticipated labor costs.

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City officials ultimately voted to delay the $30 wage requirement from 2028 to 2030, a move Paxton said gives hotels “a little bit of breathing room as we ramp up toward the Olympics.”

Still, she argued the delay does not resolve the industry’s underlying concerns.

“A $30 minimum wage is still a $30 minimum wage,” Paxton said. “A pause is certainly a step in the right direction, but it’s not going to solve the ultimate problem, which is a lot of folks saying that they can’t sustain that level of a wage increase.”

Paxton said supporters of the wage increase argue workers should receive higher pay, particularly as Los Angeles prepares to welcome millions of visitors for upcoming international sporting events.

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“For proponents of this $30 minimum wage, this is sort of a junction where they can sort of make an emotional plea to the public,” Paxton said. “And of course, who doesn’t want to give workers more money?”

However, Paxton argued the higher wage requirement could further strain an industry that has already experienced hiring challenges.

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Tourism workers rallied inside and outside City Hall in support of the measure that would increase minimum wage to $30.

Los Angeles officials delayed a plan to raise the minimum wage for hotel and airport workers to $30 an hour until 2030. (Allen J. Schaben / Los Angeles Times via Getty Images / Getty Images)

“My team at EPI has done some work looking at the hotel industry since 2015,” she said. “And even before this went into place, hiring was stagnating. There were fewer jobs available for folks who wanted to be in the hospitality industry.”

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“And so, by proposing this kind of super-sized hotel minimum wage on top of what already existed, you’re just going to exacerbate those negative economic impacts.”

The debate over the so-called Olympic Wage is expected to continue as Los Angeles prepares for a series of major international events while city leaders weigh competing priorities of worker pay, business costs and economic growth.

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Mirabaud Group Builds European Platform Around Entrepreneur Clients

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During this year’s Olympic Games, Paris took a major leap forward in testing algorithmic video surveillance.

Selling a company is, for many business owners, the first time they have ever needed a private bank. For years — sometimes decades — their capital was tied up in their enterprise. When that changes, the transition can be abrupt.

Mirabaud & Cie (Europe) SA, the European arm of the Geneva-founded Mirabaud Group, has designed its model notably around that moment. Émilie Serrurier-Hoël, who became CEO of the Luxembourg-based entity in June 2025, describes a structure that works with entrepreneurs before a sale closes — not after. The Bank coordinates with both in-house advisory services and external partners to help clients structure their assets and plan for family succession ahead of a business transfer.

What sets this approach apart is the nature of the platform itself. Rather than positioning as a traditional private bank, Mirabaud & Cie (Europe) SA functions closer to what Serrurier-Hoël calls a large family office — one that retains the full infrastructure of a regulated bank. Clients get access to relationship managers, investment specialists, and management, with a service model built for long-term engagement rather than transactional volume.

A Platform Across Six Markets

Mirabaud & Cie (Europe) SA operates from six locations across the continent: Luxembourg, Paris, Madrid, Barcelona, Valencia, and London. Luxembourg serves as the entity’s booking center and regulatory anchor. Each national office adapts the Group’s investment approach to local tax and regulatory conditions, while overall portfolio direction is set at the Group level.

For entrepreneurs whose interests often span multiple jurisdictions, that structure carries practical weight. A French business owner selling a family company faces different succession rules than a counterpart in Spain. Mirabaud’s presence in each market means the Bank draws on local knowledge without applying a uniform solution.

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Nicolas Mirabaud, Managing Partner of Mirabaud Group, has noted that Luxembourg’s combination of political stability and openness to international talent makes it a key hub for the Group’s European operations. Talent recruitment remains competitive in the Grand Duchy, but its status as a business-friendly financial center supports the platform’s ability to serve clients with cross-border needs.

Private Assets as a House Practice

Mirabaud’s approach to private assets sets it apart from firms that have recently added alternatives to their menus. The Group has committed capital to private markets over multiple generations — a history that shapes how the Bank offers similar access to clients. Structures include semi-liquid evergreen strategies providing access to leading private equity managers, as well as direct co-investments through club deals.

Nicolas Mirabaud has described the club deal process as deliberate: each opportunity is vetted for portfolio fit, regulatory compatibility, and tax treatment before being presented to clients with the appropriate risk profile. These are not broadly distributed products — they are offered selectively, consistent with a relationship-based model.

For entrepreneurs who have spent years building illiquid wealth in a single business, gaining access to private market opportunities through a bank that invests alongside them carries a different quality of alignment than a standard wealth management relationship.

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A Two-Century Perspective on Succession

Mirabaud Group was founded in Geneva in 1819 and has remained family-controlled across seven generations. Nicolas Mirabaud currently serves as Managing Partner alongside Camille Vial and Lionel Aeschlimann. That continuity shapes how the Group approaches client relationships — not as account holders to be managed through a lifecycle, but as families whose interests evolve over decades.

Serrurier-Hoël describes a growing demand from clients who want the Bank to engage with the next generation — not by revealing the full details of the family’s wealth upfront, but by gradually familiarizing heirs with investment concepts and decisions. Mirabaud has developed programming to support that, including the Mirabaud Academy, which brings clients’ children to the Bank for multi-day educational experiences each year.

“Our mission is to ensure our clients’ assets are secure today and positioned for growth tomorrow,” Serrurier-Hoël said in a 2025 publication.

That framing — security first, growth second — reflects a long-term orientation that runs through the Group’s two centuries of history. For entrepreneurs stepping away from the enterprise that defined their careers, it is precisely the kind of continuity that matters.

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Harbor Mid Cap Value ETF Q1 2026 Commentary (EPMV)

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Harbor Mid Cap Value ETF Q1 2026 Commentary (EPMV)

Harbor Capital is an asset manager focused on curating an intentionally select suite of active ETFs that they believe have the potential to produce compelling, risk-adjusted returns within a portfolio. Note: This account is not managed or monitored by Harbor Capital, and any messages sent via Seeking Alpha will not receive a response. For inquiries or communication, please use Harbor Capital’s official channels.

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InvestingPro Fair Value flagged Opendoor drop before 49% decline

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