‘We firmly believe that the market opportunity exists for Disturbia to continue to grow and reach a wider audience’
A Northumberland alternative clothing and lifestyle brand is toasting a 50% rise in revenues, with more global growth set to come. Disturbia – a portmanteau of ‘disturb’ and ‘suburbia’ – was launched in 2003 by Northumbria University fashion and photography graduates Francis and Helen Major, with the pair wanting to create unconventional clothing with a nod to the dark side of popular culture, subversive iconography and “a quintessential British punk DIY ethic”.
The husband-and-wife team started our by printing T-shirt designs thanks to a small loan from Francis’s parents – and the business got a boost when the tops were discovered by Julian Dunkerton, the co-founder of Superdry and Cult Clothing, at a trade show.
Today, Harper & Willow Ltd – which trades under the brand name Disturbia – manufactures and sells everything from dresses and tops to jackets, shirts, jumpers and jeans. As well as clothing, it also sells accessories including jewellery, footwear and homeware through its website and app.
And following investment, the company – with offices in Cramlington and London – has grown to become a global fashion and lifestyle brand, with more than half of all sales coming from outside of the UK.
The firm, known for its alternative fashion combining elements of dark romance, fantasy and fable, has now published accounts for the year ended January 2026, showing revenues rose from £35.1m to £52.8m, while pre-tax profits reached £12.5m, up from £8.5m. Operating profit was also £12.5m, up from £8.2m, and the overall profit for the year was £9.35m, up from £6.35m. Ordinary dividends were paid amounting to £16.67m.
A breakdown of turnover showed £16.35m came from the UK, while the remaining £36.5m was accrued from Rest of the World markets. Employee numbers also rose significantly, from 48 in 2025 to 68. That increase took the wages bill up from £2.27m to £3.27m.
The company received initial backing from Refined Capital Partners (RCP) in 2023 to help fuel growth. Earlier this year RCP announced that Digital Fuel Capital had then come on board to take a minority stake in Disturbia, further reinforcing Disturbia’s accelerated expansion in the US, which already represented nearly half of the brand’s global turnover.
In the accounts, Richard Leeson, CEO, said the company had launched a new European fulfilment centre, adding to existing centres in the UK and US.
He said: “Turnover in 2026 increased by 50.5% to £52.8m from £35.1m in 2025. The key drivers behind this growth being an increase in the product offering which now includes a broader range of lifestyle and accessories as well as expanding clothing offerings, more investment into digital marketing spend to reach a wider audience and improved customer proposition.
“In January 2025 we opened a fulfilment centre in the EU which allowed us to provide an enhanced offering to our customers in that region, from speed of delivery, lack of cross border duties and the ease of returns this has helped us grow our presence in the EU and provide a strong foundation for future growth and development.”
He said that the firm’s gross margin dropped by 1.2% as the impact of tariffs in the US put pressure on margins, alongside strategic decisions to increase promotional activity and discounting during a challenging final quarter.
He added: “We firmly believe that the market opportunity exists for Disturbia to continue to grow and reach a wider audience as we continue to invest in product development, brand awareness and digital marketing, customer proposition in all of our key regions and look to expand into new revenue channels.”







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