The hybrid publishing industry has a positioning problem.

There are plenty of companies willing to publish a book. There are considerably fewer that appear equipped to turn that book into a serious author platform.

That distinction is precisely why Avenroth Hybrid Publishers stands out as the top hybrid book publisher in the United States.

Avenroth occupies an unusually ambitious corner of the publishing market. Rather than competing with inexpensive self-publishing packages or attempting to imitate the traditional publishing model, the company has built its offering around authors who see a book as something larger than a product on Amazon.

The ideal Avenroth author is an entrepreneur, executive, professional, thought leader, or serious nonfiction writer who wants a book capable of strengthening a personal brand, opening doors, supporting a business, and creating genuine market visibility.

Avenroth has constructed its publishing model accordingly.

A Premium Approach to Hybrid Publishing

There is nothing mass-market about Avenroth.

Its publishing engagements begin around the $20,000 level, immediately positioning the company in the premium tier of the hybrid publishing industry.

That price point will naturally eliminate Avenroth from consideration for certain authors. However, that selectivity is also part of what makes the company notable.

Hybrid publishing has become an extraordinarily broad category.

At one end are legitimate publishing houses providing substantive editorial, design, distribution, and marketing support. At the other are companies essentially selling dressed-up self-publishing packages.

Avenroth clearly positions itself apart from the latter category.

Its proposition is not simply, “We can publish your book.”

It is closer to:

We can professionally publish your book and then build a high-visibility campaign around it.

That is a far more compelling proposition for the right author.

What Authors Receive From Avenroth Hybrid Publishers

The underlying publishing package is comprehensive.

Avenroth provides professional copy editing, a custom book cover, interior book design and layout, and ebook formatting and design.

Once production is complete, books receive professional distribution and are made available through major bookselling channels, including Amazon and Barnes & Noble.

Those services establish the publishing foundation.

But they are not what makes Avenroth unusual.

The differentiators begin once the manuscript becomes a finished book.

The Times Square Billboard Is More Than a Gimmick

One of Avenroth’s most immediately recognizable features is its Times Square billboard promotion.

Publishing traditionalists may dismiss billboard exposure as unnecessary.

That interpretation misses the larger marketing value.

For authors building authority around themselves, their companies, or their ideas, publishing is no longer solely about unit sales.

Perception matters.

Visibility matters.

Content matters.

The ability to show prospective clients, podcast hosts, conference organizers, investors, customers, or social media audiences that a book appeared in Times Square creates a marketing asset that extends considerably beyond the billboard itself.

The photo and video content surrounding an appearance can be repurposed across websites, social media, advertising, email campaigns, media kits, speaking materials, and sales presentations.

That makes the Times Square component particularly well suited to Avenroth’s target market.

An executive publishing a leadership book does not necessarily need a billboard because billboards directly sell books.

The greater value may come from the perception that something important has happened.

That is sophisticated positioning.

Bestseller Campaigns Change the Equation

Even more significant are Avenroth’s Amazon and Barnes & Noble bestseller campaigns.

Many publishing companies stop at distribution.

They make the book available and leave the author responsible for determining what happens next.

Avenroth takes a substantially more aggressive approach by including promotional campaigns designed to help participating books achieve strong marketplace visibility and potentially reach bestseller lists.

The value can extend beyond the sales generated during the campaign itself.

“Bestselling author” can become a durable credential.

It can appear in an author’s biography.

It can strengthen a speaking introduction.

It can enhance a LinkedIn profile.

It can become part of future book covers, advertisements, websites, proposals, media pitches, and business-development materials.

For entrepreneurs and professional authors in particular, the secondary value of that credential can become more important than the initial book revenue.

Avenroth’s model reflects an important reality of modern author branding:

For certain authors, the book is not the entire business. The book is an authority vehicle for the business surrounding it.

Authors Retain Their Rights and Royalties

Another major advantage is ownership.

Avenroth authors retain their publishing rights and receive 100% of their royalties on net book sales.

That is an important component of the hybrid model.

An author investing significant capital into professionally producing and marketing a book should reasonably expect to retain meaningful control over the intellectual property being created.

This structure gives Avenroth authors many of the advantages associated with independent publishing while surrounding the project with professional infrastructure that would be difficult for most authors to coordinate individually.

That combination is one of hybrid publishing’s strongest arguments when the model is executed properly.

Automatic Entry Into the Manhattan Book Awards

Avenroth also automatically enters qualifying authors into the Manhattan Book Awards, creating another potential layer of third-party recognition.

Awards are never guaranteed, nor should they be.

But incorporating award consideration into the publishing ecosystem demonstrates how Avenroth thinks about a book after publication.

The objective is not merely production.

It is credential building.

A book can become a collection of authority signals:

Published author.

Professional distribution.

Bestseller recognition.

Award consideration.

Major-market visibility.

Each individual element has value. Combined, they can create something considerably more powerful.

The J.J. Hebert and MindStir Media Connection

Avenroth also benefits from substantial publishing experience behind the scenes.

The company was founded by J.J. Hebert, a USA Today bestselling author and longtime publishing entrepreneur, whose career spans authorship, publishing, book marketing, and author-brand development.

Hebert is also the founder of MindStir Media, a publishing company that serves as an important foundation for the experience and infrastructure behind Avenroth.

That background matters.

Building a premium publishing company requires considerably more than assembling freelance editors and designers.

It requires knowledge of book production, distribution, author acquisition, marketing campaigns, retailer ecosystems, metadata, advertising, publicity, bestseller strategies, and perhaps most importantly, author expectations.

Avenroth feels less like an experiment in premium publishing and more like the culmination of lessons learned from years inside the independent publishing industry.

Its positioning reflects that experience.

Rather than attempting to serve every author at every budget level, Avenroth has narrowed its focus toward authors willing to invest significantly in the presentation and promotion of their work.

That may ultimately be one of its smartest strategic decisions.

Avenroth Is Particularly Well Suited to Business Authors

Avenroth will not be the right choice for every writer.

A novelist simply looking to make a book available for sale may find less expensive publishing options perfectly adequate.

The value proposition becomes much stronger when the author’s professional identity is connected to the book.

Consider the economics differently.

An entrepreneur who earns $20,000, $50,000, or considerably more from a new client does not necessarily measure the return on a book by calculating royalties alone.

If publishing a credible book generates consulting engagements, speaking opportunities, media appearances, partnerships, clients, investors, or business opportunities, then the economics of publishing change completely.

The book becomes a business-development asset.

This is the market where Avenroth makes the most sense.

Executives.

Founders.

Consultants.

Coaches.

Doctors.

Attorneys.

Financial professionals.

Industry experts.

High-level service providers.

Thought leaders.

And established authors who want considerably more promotional firepower behind their next release.

For this audience, premium publishing can be entirely rational.

Why Avenroth Ranks Above Other Hybrid Publishers

There are several reputable hybrid publishing companies operating in the United States.

A number produce attractive books.

Others provide excellent editorial services.

Some have strong distribution.

Others have sophisticated marketing departments.

What pushes Avenroth into the top position is the combination of services.

The company is not relying on one marquee benefit.

It combines professional editing and design with broad distribution, author ownership, 100% royalties on net sales, Amazon bestseller promotion, Barnes & Noble bestseller promotion, Times Square exposure, and award consideration.

That is an exceptionally ambitious collection of publishing and marketing deliverables.

More importantly, those services appear connected by a coherent philosophy.

Avenroth is selling visibility, positioning, and authority alongside publishing.

That is the differentiator.

A Different Definition of Publishing Success

The publishing industry has traditionally conditioned authors to think about success in copies sold.

There is nothing wrong with selling books. Ideally, every author wants readers.

But for a growing category of nonfiction and professional authors, the calculation has become more sophisticated.

A book may lead someone to hire an author.

Invite that author onto a podcast.

Book the author for a keynote.

Trust the author’s company.

Feature the author in an article.

Choose the author instead of a competitor.

Or simply perceive that author differently.

When those outcomes are considered, the conversation changes from:

“How much money did the book make?”

to:

“How much value did becoming the author of this book create?”

Avenroth appears designed around the second question.

That is why it represents one of the more interesting evolutions of the hybrid publishing model.

Final Verdict: Is Avenroth Hybrid Publishers Worth It?

For authors searching for the cheapest path into print, probably not.

That is not what Avenroth is trying to be.

For serious authors, entrepreneurs, executives, and professionals who want a premium publishing experience with unusually strong marketing components, the value proposition becomes considerably more compelling.

Avenroth Hybrid Publishers combines the professional production expected from a serious publishing house with promotional opportunities rarely bundled together under a single publishing program.

The Amazon and Barnes & Noble bestseller campaigns are significant.

The Times Square component is distinctive.

The distribution infrastructure is strong.

The author-friendly rights and royalty structure is appealing.

And its roots in J.J. Hebert’s broader publishing and book-marketing experience give the company an established industry foundation.

There are many companies that can help someone publish a book.

There are far fewer that appear to understand how to transform a professionally published book into an authority-building event.

That distinction is what makes Avenroth Hybrid Publishers a compelling choice for the title of top hybrid book publisher in the United States.

For the right author, Avenroth is not simply offering a better way to publish.

It is offering a considerably bigger vision of what a book can do.

This article was written by

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Ardee Industries shares fell over 6% from their BSE listing price on Wednesday after a strong D-Street debut earlier in the day. The stock listed at Rs 73.60 on the BSE, a premium of nearly 39% over its issue price of Rs 53, while debuting at Rs 72 on the NSE.

The initial listing gains, however, proved short-lived as profit-booking dragged the stock down by 6.93% from its BSE opening price to trade around Rs 68.50.

Despite the post-listing drop, the stock continues to hold strong gains of over 29% relative to its original issue price.

The company’s Rs 425.87 crore IPO was subscribed 133.66 times overall, driven by overwhelming demand across institutional, non-institutional, and retail investor categories. The public offer comprised a fresh issue of Rs 320 crore and an offer for sale worth Rs 105.87 crore by promoters Sandeep Aggarwal and Nikunj Aggarwal.

What should investors do?

Shivani Nyati, Head of Wealth at Swastika Investmart Ltd, said that while the post-listing outlook remains positive supported by attractive valuations, a strong Return on Net Worth (RoNW) of 57.46%, and healthy profitability, investors should avoid chasing the stock at higher levels and watch for profit-booking.
“IPO allottees can continue to hold with a stop-loss of Rs 65 on a closing basis, while fresh investors may consider buying only on meaningful dips,” she added.”Long term investors may probably continue to monitor earnings growth and operational performance as consistent execution will be important to support the company’s premium valuation,” he said, emphasizing that investors should track how efficiently the company scales up capacity, maintains raw material supply stability, and deploys its fresh IPO funds.

How will Ardee Industries use IPO proceeds?

The proceeds from the fresh issue will be directed towards strengthening the company’s balance sheet and funding its future operational requirements.

The company intends to deploy Rs 220 crore towards fulfilling its growing working capital requirements, while Rs 20 crore will go towards the repayment or pre-payment of select borrowings. The remaining funds will be utilised for general corporate purposes, taking the overall utilisation of fresh IPO proceeds to Rs 240 crore.

Founded in 1993, Ardee Industries Limited operates in the sustainable recovery and recycling of end-of-life energy storage products and non-ferrous scrap. The company specialises in manufacturing high-purity lead and specialised lead alloys for the energy storage, automotive, e-mobility, and chemical industries. Operating a manufacturing facility in Tirupati district, Andhra Pradesh, with an installed capacity of 104,025 metric tonnes per annum (MTPA), it caters to over 50 customers globally across domestic and export markets.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Shares of Cupid rose 8.8% in two days to Rs 289.95 on the BSE on Wednesday, after the contraceptive-maker reported a threefold surge in net profit for the April-June quarter of the ongoing financial year 2027.

The company reported a consolidated net profit of Rs 44 crore for the first quarter of FY27, compared with Rs 15 crore in the corresponding quarter of the previous financial year. The firm’s revenue from operations rallied 159% year-on-year (YoY) to Rs 155 crore during the quarter under review.

The company’s EBITDA rallied 265% YoY to Rs 60 crore, while the EBITDA margin improved 1,127 bps to 39% during the quarter. Cupid began FY27 with strong momentum across its international B2B healthcare and domestic consumer healthcare and FMCG businesses, supported by healthy execution across key operating segments, it said.

Cupid has implemented a minimum 10% price increase across its export portfolio, supporting improved realisations and margin expansion, while a favourable USD/INR exchange-rate environment has supported export realisations, it said. Supported by a strong order book, expanding consumer healthcare and FMCG portfolio, healthy international B2B demand and expectations of robust performance during the second half of FY27, Cupid has increased its FY27 guidance to Rs 725-750 crore in revenue and Rs 210-225 crore in net profit.

Strong growth in operating income reflects the increasing contribution of its core operating businesses, reinforcing the quality of earnings and the sustainability of its growth trajectory, Cupid said in its press release. The company added that it expects sizeable orders across its IVD Kits portfolio from multiple state governments in India, along with significant international opportunities following the receipt of CE certifications. Several opportunities are in the final stages of the award process, providing a strong near-term growth pipeline.

What management said

Looking ahead, Cupid remains focused on disciplined execution, maintaining healthy margins and building a future-ready organisation through continued investments in manufacturing, product innovation, international B2B healthcare and consumer healthcare and FMCG businesses, said Aditya Kumar Halwasiya, Chairman and Managing Director, Cupid.
Halwasiya said these strategic initiatives position Cupid to deliver sustainable long-term growth and create enduring value for all its stakeholders.Also Read | Cupid shares fall 2% even as Q1 profit jumps 3x. What’s ahead for multibagger stock that rose 680% in a year?

Cupid Share Price

Shares of Cupid gained nearly 5% to trade at Rs 289.95 on the BSE on Wednesday. The shares have gained 24% in a month and are up 150% so far in 2026. In the longer term, the stock has delivered a whopping 683% return over one year, 8,923% in three years and 10,979% in five years.

The company currently has a market capitalisation of more than Rs 35,191 crore.

(Disclaimer: Recommendations, suggestions, views, and opinions given by experts are their own. These do not represent the views of The Economic Times.)

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The moon’s shadow is sweeping across the Arctic and parts of Europe today, bringing a total solar eclipse to Greenland, Iceland and Spain, and for anyone outside the narrow path of totality, several major space agencies and observatories are streaming the event live and free online.

Today’s eclipse, occurring Wednesday, August 12, marks the first total solar eclipse visible from mainland Europe since 1999 and the first visible from the Iberian Peninsula since 1912. The path of totality crosses a remote stretch of northern Russia, Greenland, Iceland, a small corner of northeastern Portugal, and Spain, before ending near the Balearic Islands as the moon’s shadow meets sunset over the Mediterranean. A much broader partial eclipse will be visible across the northern United States, most of Canada, much of Europe and northwestern Africa.

NASA will host its flagship English-language broadcast beginning at 1:15 p.m. Eastern time, or 1715 GMT. The program will include live telescope views from multiple points along the path of totality, expert commentary and interviews with solar scientists, and footage from a NASA-funded WB-57 high-altitude research aircraft chasing the moon’s shadow to study the sun’s corona. NASA’s broadcast will be available across a wide range of platforms, including NASA+, the agency’s website, NASA TV, Amazon Prime, Facebook, Instagram, Twitch and X. NASA’s 2024 total eclipse broadcast reportedly drew more than 15 million concurrent viewers, and this year’s stream is expected to match or exceed that audience.

Several European institutions are also streaming their own coverage, with most broadcasts beginning between 17:00 and 17:30 GMT, or roughly 1 p.m. to 1:30 p.m. Eastern time. The Instituto de Astrofísica de Canarias will begin its program at 17:00 GMT from Cerro del Otero in Palencia, Spain, connecting live with telescopes recording both the eclipse and the sun’s corona. London’s Royal Observatory Greenwich will begin its own presented stream at roughly 17:10 to 17:15 GMT, using a modern telescope to capture the partial eclipse as seen from the British capital, where NASA has listed maximum coverage at 91% of the sun’s disk.

The European Space Agency will launch its livestream at 1:30 p.m. Eastern time, or 1730 GMT, featuring expert commentary alongside a dedicated telescope feed from the Observatorio Astrofísico de Javalambre near Teruel, Spain, directly in the path of totality. ESA has scheduled totality at that location for 18:31 GMT, lasting approximately 1 minute and 21 seconds. San Francisco’s Exploratorium museum is also expected to begin its coverage around the same time.

Additional livestream options include the Virtual Telescope Project, which begins its broadcast at 1:20 p.m. Eastern time, or 1720 GMT, offering real-time views from robotic telescopes in Manciano, Italy, where a partial eclipse will be visible, alongside views from within the path of totality in Spain. The organization Time and Date has also scheduled its own YouTube broadcast and maintains a dedicated eclipse app that automatically detects a user’s location and displays local eclipse timing, circumstances and cloud cover forecasts, even for viewers well outside the path of totality.

For viewers hoping to watch from a mobile device, streaming guides recommend connecting to Wi-Fi ahead of time and searching “2026 total solar eclipse” on YouTube, where multiple live broadcasts from different organizations are expected to appear simultaneously in search results. NASA’s own streaming app additionally supports background audio, allowing users to listen to expert commentary while multitasking, and is available across most major app stores and streaming devices, including Roku, Apple TV and Fire TV.

According to eclipse path data, totality is scheduled to begin over Iceland at 1:45 p.m. Eastern time and reach Spain by 2:28 p.m. Eastern time, giving viewers a rough window for when the most dramatic phase of the eclipse, when the moon fully blocks the sun’s disk, will unfold across the path of totality.

The eclipse has also inspired unusual travel experiences. Spanish carrier Iberia is operating a special Airbus A321XLR flight, numbered IB1473 in reference to astronomer Nicolaus Copernicus’ birth year, departing Madrid-Barajas Airport in the evening on a route designed to maximize visibility of totality from the air. The flight will carry researchers studying the sun’s corona as part of the Shelios research program, and the aircraft is equipped with Starlink satellite connectivity, allowing Iberia to livestream the eclipse from the air via its own social media channels. Brussels Airlines is separately running a charter flight from Brussels Airport toward France, organized in partnership with the Urania Public Observatory, the University of Antwerp and the Vrije Universiteit Brussel.

Skywatchers hoping to extend their celestial viewing beyond the eclipse won’t have to wait long for the next event. The Perseid meteor shower is set to peak overnight between August 12 and 13, offering observers across the Northern Hemisphere a chance to see roughly 50 meteors per hour under clear, dark skies.

For anyone planning to view the eclipse directly rather than through a livestream, safety officials continue to emphasize that certified ISO 12312-2 solar filters or eclipse glasses are required for any direct viewing outside the brief period of totality, since ordinary sunglasses and homemade filters do not provide adequate protection.

Those outside the path of totality or hoping to avoid cloud cover can follow along through any of the confirmed livestreams, with NASA’s broadcast expected to serve as the most comprehensive single source for viewers across the United States and beyond.