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Our commitment for press freedom, and autonomy of public broadcast is absolute: Prakash Javadekar

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Minister of state (independent charge) for information and broadcasting, environment and climate change Prakash Javadekar has been busy sorting out the various hats he’s expected to wear in this government.

He spoke to ET on the Bharatiya Janata Party government’s approach towards media, social media, media controls and much more. Edited excerpts…

In terms of communication and messaging, the BJP’s electoral campaign has been termed an object lesson in the field. How can you translate that into the governmental structure?

All communication needs of the government will be handled in our ministry through a social media hub. I am offering this service to all ministers. Their facebook, twitter and other social media outreach will be handled by the new media wing, and the social media and communication hub.

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The advantage that the party saw in reaching out through all communication media has been tremendous, and it was felt that the government too use the available platforms. Therefore, this new hub will provide all the help needed by various ministers and ministries for setting up and operating their facebook pages, twitter handles and the outreach throughsocial media. Traditional media is important, of course, but social media vehicles have to be spruced up.

What are your priority areas as far as this (I&B) ministry is concerned?