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Seci Construction on Building Trust Across Generations

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Seci Construction, Inc. is a family-owned exterior home improvement company that has served homeowners across the Northeast since 1973.

Founded in Clifton, New Jersey, the company has spent more than five decades building a reputation for dependable workmanship, trusted service, and long-term customer relationships.

Over the years, Seci Construction has completed more than 5,000 roofing projects while expanding its expertise in siding, windows, doors, gutters, and masonry. The company serves homeowners across New Jersey, New York, Connecticut, and Pennsylvania, focusing on improving both the appearance and durability of residential properties.

Seci Construction grew steadily through word-of-mouth referrals and repeat business. That approach helped the company stand out in a competitive industry where trust and consistency matter. “We’ve always believed that quality work speaks for itself,” the company says. “People remember when you treat their home with care and respect.”

The company’s commitment to high standards has earned major industry recognition, including GAF Master Elite Contractor and President’s Club Member status, along with Owens Corning Platinum Preferred Contractor certification. Seci Construction also holds an A+ rating with the Better Business Bureau and has received more than 500 verified positive HomeAdvisor reviews.

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Today, the company continues to focus on helping homeowners protect and improve their properties for the long term. “We want people to feel proud of where they live,” the company says. “That mindset has guided us from the beginning.”

Interview Q&A

Q: How did Seci Construction first get started?

A: Seci Construction was founded in Clifton, New Jersey in 1973. Back then, the business was much smaller and focused mainly on exterior home improvement work in the local area. The company grew slowly through referrals and repeat customers. “In those days, your reputation travelled through neighbourhoods,” the company says. “If you did good work, people told their friends and family.”

Over time, that local trust helped the company expand across New Jersey and eventually into New York, Connecticut, and Pennsylvania.

Q: What helped the company survive and grow over five decades?

A: The company believes consistency played the biggest role. The construction industry changes constantly, but Seci Construction stayed focused on workmanship and reliability.

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“We never tried to cut corners,” the company says. “If you want to last in this business, people need to know they can depend on you.”

That mindset helped the company complete more than 5,000 roofing projects over the years while building long-term customer relationships.

Q: Why did roofing and siding become such a major focus?

A: Roofing and siding are two of the most important parts of any home. They protect the property from weather, water damage, and long-term structural problems.

“A roof is not something homeowners think about every day,” the company says. “But when there’s a problem, it becomes the most important part of the house.”

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The company focused heavily on those services because they directly affect safety, comfort, and long-term property condition.

Q: How has the industry changed since the company started?

A: According to Seci Construction, technology and materials have changed dramatically since the 1970s. Modern roofing systems, energy-efficient windows, and upgraded siding products offer much better durability than older materials.

At the same time, customer expectations have also changed.

“People are more informed today,” the company explains. “Homeowners do research before making decisions. They want transparency and communication.”

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The company says adapting to those expectations has been important for staying competitive.

Q: What do industry certifications mean to your business?

A: Seci Construction has earned certifications including GAF Master Elite Contractor and Owens Corning Platinum Preferred Contractor status. The company says those recognitions represent years of proven workmanship and ongoing training.

“These certifications are earned through performance,” the company says. “They show customers that we meet high industry standards.”

The company also holds an A+ Better Business Bureau rating and has received more than 500 verified positive reviews through HomeAdvisor.

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Q: What separates Seci Construction from other contractors?

A: The company believes experience and accountability make the difference.

“When you’ve worked on thousands of homes, you learn how to solve problems properly,” the company says.

Seci Construction also emphasises that it is fully bonded and insured, which provides homeowners with added confidence during large exterior renovation projects.

The company says communication is another important factor. “People want updates. They want honesty. That matters just as much as the construction work itself.”

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Q: Has being family-owned shaped the culture of the company?

A: Absolutely. The company says family ownership helped create a more relationship-driven approach to business.

“We understand that a home is personal,” the company says. “People are trusting you with something that matters deeply to them.”

That perspective influenced how the company approaches customer service and project planning. Many customers return years later for additional work after their first project experience.

Q: What has been the most rewarding part of the journey?

A: For Seci Construction, longevity itself is a major source of pride.

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“There’s something meaningful about seeing homes you worked on decades ago still standing strong,” the company says.

The company also values the trust it has built within communities over several generations.

“Some families have worked with us more than once across different homes,” the company explains. “That kind of trust means a lot.”

Q: What does the future look like for Seci Construction?

A: The company plans to continue evolving alongside the industry while keeping its core values the same.

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“Materials and technology will keep changing,” the company says. “But quality workmanship and strong relationships will always matter.”

Seci Construction says its long-term focus remains simple: helping homeowners improve and protect their homes with dependable service and experienced craftsmanship.

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Australia Confirms Its First Mass Death of Seabirds From H5N1 Bird Flu, Warns of Wider Spread to Come

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Australia confirmed its first mass mortality event linked to the H5N1 bird flu virus on Monday, after the disease killed approximately 50 greater crested terns off the coast south of Adelaide, prompting federal officials to warn that further spread among the country’s wildlife is now likely.

Agriculture Minister Julie Collins told reporters in Canberra that testing had confirmed H5N1 bird flu in a group of 49 dead and 35 sick terns discovered by helicopter surveillance on rocks off Cape Jaffa, located roughly 250 kilometers, or 155 miles, from Adelaide, following the survey conducted Friday. “This is the first confirmed case of a mass mortality,” Collins said. She warned that additional wildlife losses should now be expected as the virus continues moving through Australia’s bird populations. “Australians should expect to see more spread and larger numbers now of wildlife being affected,” Collins said. “Once the H5 bird flu is spreading in wildlife and the natural environment, it is not possible to avoid significant losses, which is what we’re starting to see now.”

Despite the confirmed mass mortality event among wild seabirds, Collins said there remains no evidence of the virus having reached Australia’s commercial farms. Many poultry operations across the country have implemented lockdown measures to protect their flocks since H5N1 was first detected in Australia in June. Australia’s total confirmed case count now stands at 74, spread across a geographic range including Western Australia and Queensland, though Collins said the majority of cases to date have occurred within South Australia specifically.

Australia and New Zealand had spent years preparing for the eventual arrival of H5N1, implementing measures including tighter biosecurity protocols at farms, expanded testing of shorebird populations, vaccination programs for particularly vulnerable species, and formal war-gaming exercises to simulate the country’s response to an outbreak. New Zealand recorded its own first confirmed H5N1 case last month, following a similar pattern of the virus eventually reaching a country that had previously remained free of the disease despite years of preparation.

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The H5N1 strain has caused devastating losses to bird and mammal populations globally in recent years, killing hundreds of millions of birds and mammals worldwide and causing billions of dollars in losses to poultry farmers internationally. The virus has also infected cattle herds in the United States and has repeatedly left beaches littered with the corpses of dead birds and seals in various countries where outbreaks have occurred.

While H5N1 bird flu can infect humans who come into direct contact with infected animals, the total number of confirmed human cases worldwide remains small, and public health officials continue to characterize the overall risk to humans as low under current circumstances. Even so, health authorities in affected countries generally advise the public to avoid direct contact with sick or dead wild birds and to report unusual wildlife mortality events to relevant agricultural or wildlife authorities.

Australia had previously been considered one of the last major regions in the world without a confirmed H5N1 detection, given the country’s geographic isolation and the extensive biosecurity preparations undertaken in the years leading up to the virus’s eventual arrival. The confirmation of Monday’s mass mortality event among greater crested terns marks a significant escalation from earlier, more isolated case detections reported since the virus first appeared in the country in June, signaling that the outbreak has now progressed into the kind of larger-scale wildlife mortality event officials had long anticipated once the virus became established within Australia’s wild bird populations.

Wildlife and agricultural authorities are expected to continue closely monitoring the situation in the coming weeks, tracking both the geographic spread of confirmed cases and the scale of mortality among affected wild bird species, while maintaining heightened biosecurity measures at commercial poultry operations to prevent the virus from crossing over into farmed flocks. Given the pattern seen in other countries following the virus’s initial establishment in wild bird populations, officials are bracing for the possibility of additional mass mortality events affecting other vulnerable native species across Australia’s coastal and inland regions in the months ahead.

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Two 7%+ Yielding ETFs You Can Hold Through Anything

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Apple: Why The Price Slump Was Deserved

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Apple: Why The Price Slump Was Deserved

Apple: Why The Price Slump Was Deserved

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Industry seeking to eliminate ‘patchwork’ of state food ingredient laws

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Industry seeking to eliminate ‘patchwork’ of state food ingredient laws

Groups urge Congress to create a single national standard for ingredient review, use and labeling.

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Apple biometric lawsuit: $32.5bn class action cleared

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Apple biometric lawsuit: $32.5bn class action cleared

Apple faces a class action worth up to $32.5 billion over the collection of biometric information from users of its Photos app, after the US Court of Appeals for the Seventh Circuit on Thursday denied the company’s appeal against a ruling certifying the class.

As many as 6.5 million consumers in the US state of Illinois could seek $5,000 each in damages, on the basis that Apple illegally collected their biometric information through a facial-recognition feature without proper notice, consent or retention policies.

The claimants allege Apple collected their biometric data without consent in violation of the Illinois Biometric Information Privacy Act, a state law passed in 2008 owing to concerns about how emerging technology was increasingly collecting and using biometric identifiers such as retina or iris scans, fingerprints, voiceprints or faceprints that are biologically unique to an individual.

The law bans companies from collecting a person’s biometric information unless they first provide notice and obtain the person’s written consent.

Plaintiffs in the class action allege that Apple’s Photos app, which comes pre-installed on Apple devices, automatically uses facial-recognition technology to scan individual faces and create a unique “faceprint” for each person detected in the user’s photo library.

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They claim that once the software has a sufficient sampling of images, the Photos app then applies an algorithm to identify the iPhone user, creating biometric information that is stored on the device and catalogued in the app.

In 2017, Apple began syncing photographs and associated data across multiple Apple devices, if those devices were logged into iCloud with the user’s Apple ID. Plaintiffs claim that this data is biometric information under the Illinois law, and that the company collects and stores the biometric information on its servers.

Apple has sought to have the case thrown out, arguing that whether the alleged data qualifies as biometric identifiers or information depends on individualised proof about each user’s choices and labels.

The company has said the Photos app has privacy safeguards, so that the numerical vectors it uses to organise photo albums cannot recreate a face and are not inherently linked to a person’s name or identity. Apple said it cannot access vector data, does not decrypt or use album labels, and does not know who appears in a user’s albums, whether any album is labelled, or what any label says.

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In June an Illinois judge ruled that consumers had met the requirements to pursue a class action. Thursday’s appeal court decision leaves that certification in place.

Andrew Schlichter, lawyer for the plaintiffs, told The Times: “The allegation that Apple created faceprints of people appearing in photos, including children, and stored those faceprints on its cloud-based servers — without obtaining consent or telling device users what it was doing — raises serious privacy concerns. We are pleased with the court’s decision to certify a class, which means that Apple will have to answer for its alleged conduct as to all affected Illinois citizens.”

Apple was contacted for comment.

The case is the latest legal and regulatory pressure on the company’s handling of user data and its control of mobile platforms. Apple last year withdrew its Advanced Data Protection encryption tool from UK iCloud users rather than meet a Home Office request for access, and the Competition and Markets Authority has said it will take action against Apple and Google over their mobile platforms.

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Regulators elsewhere have also turned to consumer data cases. The Information Commissioner’s Office fined the genetic testing firm 23andMe £2.31 million over a data breach affecting UK residents.

 


Jamie Young

Jamie Young

Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the ‘covid era’ and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine’s coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk

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Fashion chain New Look names new chief executive

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Lynda Petherick joined the Weymouth-headquartered retailer in 2024

A New Look store

A New Look store(Image: GNP)

Fashion chain New Look has appointed a new boss as it revealed its earnings were buoyed by having fewer discounts and tighter control over costs, while its loyalty programme topped a million members.

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The high street retailer, which is headquartered in Weymouth and has 309 shops in the UK, has named Lynda Petherick as its new chief executive officer.

She will take over from Helen Connolly who leaves in late September to head up Asda’s fashion and homeware business George.

Ms Petherick joined New Look as its chief information officer in 2024, before being promoted to chief operating officer in 2025, leading work to accelerate its use of data and technology and transform digital channels.

Online shopping now makes up about 40 per cent of total revenues, and New Look is the UK’s third-largest online women’s fashion retailer, according to the company.

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The business’s earnings before interest, tax, depreciation and amortisation (Ebitda) more than doubled to £36.6m in the year to the end of March, from £14.3m the year before.

Digital sales increased by 1.6 per cent year-on-year.

New Look said this was helped by more disciplined cost management against rising costs, reduced discounting and improved stock quality, resulting in a higher proportion of products sold at full price.

It comes after New Look shut 15 of its shops in the UK last year and announced that it was shutting all 26 shops in the Republic of Ireland in the face of squeezed consumer spending.

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The company has completed a refinancing of its loan facilities to 2029 which it said will provide some flexibility and support selective investment into its digital channels and shops.

Trading has also improved over more recent months with Ebitda coming in at £17.4m between April and June, up £1.8m on the same period a year ago.

The retailer said its customers had been responding well to recent products and new collections such as denim, dresses, knitwear and footwear.

It also revealed that more than a million members were now part of its loyalty programme, Club New Look, which offers weekly discounts and early access to sales.

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Members shop around seven times more frequently and spend about 9.5 times more annually on average than non-members, according to the firm.

New Look’s chairman Mike Coupe said the retailer was “in a stronger position than it has been for many years”.

He added: “The board is delighted to appoint Lynda as chief executive.

“She combines strong commercial judgment and operational discipline with a deep understanding of our customers, our brand and the role that data and technology will play in our future.”

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Ms Petherick said New Look was a “fantastic brand” with “millions of loyal customers”.

“Over the past two years, we have made significant progress in strengthening the business and becoming a faster, more data-led and customer-focused organisation,” she said.

“I am excited about what New Look can achieve and look forward to working with our brilliant teams to build on the strong progress already made and deliver the next phase of sustainable, profitable growth.”

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Hershey planning ‘action-packed’ second half of 2026

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Hershey planning ‘action-packed’ second half of 2026

Investment in new products and seasonal promotions expected to boost sales.

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Ingersoll Rand Q2: Profitability Took A Hit, But There Are Ways It Can Come Back

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Ingersoll Rand Q2: Profitability Took A Hit, But There Are Ways It Can Come Back

Ingersoll Rand Q2: Profitability Took A Hit, But There Are Ways It Can Come Back

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The furious dispute over what caused Air India flight 171 to crash

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In theory, the inquiry should be impartial and informative – a learning process focused solely on improving passenger safety. But in the case of AI171, the information revealed by the investigation so far has triggered a major backlash from safety campaigners, pilots’ groups and lawyers acting for the bereaved relatives.

A key factor in this has been the preliminary report issued by the AAIB a month after the accident. The 15-page document did not draw any conclusions about the causes of the crash, or make any recommendations.

Nonetheless, just two short paragraphs generated a great deal of controversy.

First, it was noted that according to the aircraft’s flight data recorder, the two fuel cutoff switches – normally used when starting the engines before a flight and shutting them down afterwards – transitioned from the run to the cutoff position seconds after take-off. This would have deprived the engines of fuel, causing them to lose thrust rapidly.

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The report then says: “In the cockpit voice recording, one of the pilots is heard asking the other why did he cutoff. The other pilot responded that he did not do so.”

This brief statement, provided without a transcript or any indication of who was speaking, sparked intense speculation about the actions of the pilots. Newsweek, for example, focused on the “troubling possibility: that a seasoned captain may have deliberately doomed his jet – and nearly 250 lives”. Former NTSB chairman Robert Sumwalt told CBS News the report showed “this was not a problem with the airplane or the engines. Instead…somebody in the cockpit shut the fuel off to those engines.”

A few days later, The Wall Street Journal weighed in. Citing people familiar with the matter, it claimed that recordings of dialogue between the pilots suggested it was the Captain, Sumeet Sabharwal, who had flipped the fuel switches.

It is important to note that this was merely a preliminary report, and within days, the AAIB issued a statement condemning “selective and unverified reporting” in the international press as “irresponsible”. It urged the public and the media to “refrain from spreading premature narratives that risk undermining the integrity of the investigative process.”

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By then, arguably, the damage had already been done.

“When a pilot is alive he can defend himself” says Capt. CS Randhawa, president of the Federation of Indian Pilots (FIP). “When the pilot is dead, all the agencies can collude – and they put the blame on the pilot, to save the manufacturer. And this is seen the world over. It’s not the first time”.

His organisation, which represents around 6,000 pilots, condemned the preliminary report as “irrevocably compromised”. Together with Sumeet Sabharwal’s 91-year-old father, Pushkar Raj Sabharwal, they took their concerns to India’s Supreme Court, demanding a judicial investigation into the crash.

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Ooredoo H1 2026 slides: margin expansion, strategic gains offset Q2 miss

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Ooredoo H1 2026 slides: margin expansion, strategic gains offset Q2 miss

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